Articles Tagged ‘Dustin Rideout’

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Cultural trends marketers can tap into

Juniper Park\TBWA combed the consumer landscape in search of new behaviours that brands can embrace.

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Juniper Park\TBWA hires new chief strategy officer

Dustin Rideout joins the agency from McCann to lead its 13-person strategy and planning department.

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The New Establishment: Shereen Ladha dances to her own beat

The McCann strategist balances her day job with several side-hustles.

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McCann hires a new CSO

Dustin Rideout rejoins the agency world, leading strategy for the shop in Toronto.

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Dustin Rideout joins MLSE

Sid Lee’s former SVP and partner will lead brand and fan experience for the sports organization.

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PC Financial gets meta

The bank uses a commercial within a commercial to promote its premium MasterCard.

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Sid Lee’s changing of the guard

Two new ECDs mark the agency’s shift from growing to grown.

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Raptors tease new branding

Aimed at showcasing the non-hockey elements of Toronto, the team has released a “rallying cry” spot as it starts its first playoff run since 2008.

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The future of shopping

In part one on what’s to come when buying, strategy checks out the evolution of virtual walls and creative at-home purchasing.

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Sid Lee wins Toronto Raptors account

The creative shop will work to rebrand the basketball team’s visual identity from the hardwood up.

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Sid Lee adds three

Dustin Rideout joins as head of strategy from Leo Burnett, Jeffrey Da Silva takes a CD position and Geoff Hardwicke joins as a senior account director from Perennial Design.