Articles Tagged ‘Exact Media’

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Brand Partner of the Year: Nutella’s pairings

The sweet spread has stuck itself to Tim Hortons, Longo’s and even a celebrity chef.

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Weekend reading: How to train your marketers

Are we on the verge of a talent crisis? CPG marketing experts weigh in on the state of training.

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A canon for CPG marketers

Are you at the top of your game? From rethinking loyalty to acting more human, here’s a handy list of must-dos to up the ante.

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Throwback Thursday: strategy in 2014

Let’s look back on the past year (so far). In ’14, brands challenged gender norms and wearable chatter skyrocketed.

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Tangible lessons from startups

Call B.S. when it’s warranted, and let your instincts trump data, says David Grisim.

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David Grisim joins Exact Media

The former associate marketing director has left P&G to become the new CMO in residence for the sampling startup.