Articles Tagged ‘Great West Life’

canadalife

Great-West Lifeco combines brands under Canada Life

The life insurance company is looking to present a unified voice and simplified offering for 13 million customers.

EmmieFukuchi-1

Great-West Lifeco names new marketing VP

After 20 years at LoyaltyOne, Emmie Fukuchi takes on consumer marketing for three insurance brands.

Hello

HelloLife’s new retirement rules

The financial brand’s latest campaign is all about being your own boss, as it shifts to focusing on its product benefits.

Hello

Great-West Life says hello to a new brand

The HelloLife retirement offering aims to bring peace of mind to Canadians close to their golden years.

Freedom

Freedom 55 makes a youthful transition

The financial co puts the focus on the journey, not the destination, with a new digital campaign.

Peter Bolt

Vision7 sets up camp

Dare Toronto has been relaunched as Camp Jefferson, with a nimble, integrated mindset led by Peter Bolt.