Articles Tagged ‘Great West Life’
Great-West Lifeco combines brands under Canada Life
The life insurance company is looking to present a unified voice and simplified offering for 13 million customers.
Great-West Lifeco names new marketing VP
After 20 years at LoyaltyOne, Emmie Fukuchi takes on consumer marketing for three insurance brands.
HelloLife’s new retirement rules
The financial brand’s latest campaign is all about being your own boss, as it shifts to focusing on its product benefits.
Great-West Life says hello to a new brand
The HelloLife retirement offering aims to bring peace of mind to Canadians close to their golden years.
Freedom 55 makes a youthful transition
The financial co puts the focus on the journey, not the destination, with a new digital campaign.
Vision7 sets up camp
Dare Toronto has been relaunched as Camp Jefferson, with a nimble, integrated mindset led by Peter Bolt.
