Articles Tagged ‘Innocean Worldwide Canada’
Advertising hasn’t come to grips with a changing world
Innocean’s Norman Melamed on how to reflect the waves of crises consumers still face, while staying optimistic.
Innocean promotes three creative leaders
Bill Newberry will oversee the agency’s Kia work while Kevin Belanger and David Strasser will lead on Hyundai and Genesis.
In Brief: Juliet grows creative team
Plus, Innocean adds to leadership on its Kia account and DDB creates a new VP of strategy role in Edmonton.
In Brief: New VPs join AdFarm and Innocean
Plus, Fire & Flower aims to buy another website as part of a new digital strategy based around white-label ecomm.
Hyundai Canada changes its marketing leadership
Christine Smith making the jump from the brand’s AOR Innocean is one of several new additions at the automaker.
Up to the Minute: FCB adds a new creative team
Plus, Innocean has a growth spurt, Diamond picks up a “buzz”-worthy investing client and the IDEA contest is open for entries.
Innocean Canada names new president and CEO
June Hong takes over the role from Peter Kwan, who is now the agency network’s global head of management.
Which ads did Canadians seek out on YouTube in 2020?
Kia’s cinematic ad with Billie Eilish takes the top spot, but the list is dominated by videos spotlighting Canadian culture.
Up to the Minute: AlphaPR closes as CEO joins Diva
Plus, Giants & Gentlemen and Innocean add to their teams.
Innocean hires a new creative director
Stephen Stahl, who will help lead work on Hyundai, is one of ten hires the agency has made as it invests in its digital capabilities.
Hyundai ventures outside again
The automaker resumes its plans for more above-the-line marketing as demand begins to recover.
Up to the Minute: Cossette names new business lead
Plus, Strategic Objectives and Cohn & Wolfe both win two AOR assignments.
Up to the Minute: Brookline lands Upper Deck assignment
Plus, senior promotions are made at Zulu, Bob and Innocean.
Genesis taps influencers to spotlight at-home service
The auto brand enlists Nav and Tia Bhatia as it continues its push to be a “progressive” disruptor in the luxury category.
Kia makes the connection to life’s little surprises
The automaker’s new campaign aims to bring the “joyfulness” associated with its cars to life in a more emotional way.
