Articles Tagged ‘Innocean Worldwide Canada’

shutterstock_294901964

In Brief: New VPs join AdFarm and Innocean

Plus, Fire & Flower aims to buy another website as part of a new digital strategy based around white-label ecomm.

Hyundai Auto Canada Corp--Hyundai Canada announces changes to it

Hyundai Canada changes its marketing leadership

Christine Smith making the jump from the brand’s AOR Innocean is one of several new additions at the automaker.

pexels-photo-359989

Up to the Minute: FCB adds a new creative team

Plus, Innocean has a growth spurt, Diamond picks up a “buzz”-worthy investing client and the IDEA contest is open for entries.

June-Hong-Innocean

Innocean Canada names new president and CEO

June Hong takes over the role from Peter Kwan, who is now the agency network’s global head of management.

Subaru

Which ads did Canadians seek out on YouTube in 2020?

Kia’s cinematic ad with Billie Eilish takes the top spot, but the list is dominated by videos spotlighting Canadian culture.

pexels-photo-359989

Up to the Minute: AlphaPR closes as CEO joins Diva

Plus, Giants & Gentlemen and Innocean add to their teams.

stephen stahl

Innocean hires a new creative director

Stephen Stahl, who will help lead work on Hyundai, is one of ten hires the agency has made as it invests in its digital capabilities.

Screen Shot 2020-07-08 at 11.10.12 AM

Hyundai ventures outside again

The automaker resumes its plans for more above-the-line marketing as demand begins to recover.

pexels-photo-359989

Up to the Minute: Cossette names new business lead

Plus, Strategic Objectives and Cohn & Wolfe both win two AOR assignments.

pexels-photo-359989

Up to the Minute: Brookline lands Upper Deck assignment

Plus, senior promotions are made at Zulu, Bob and Innocean.

Genesis

Genesis taps influencers to spotlight at-home service

The auto brand enlists Nav and Tia Bhatia as it continues its push to be a “progressive” disruptor in the luxury category.

kia

Kia makes the connection to life’s little surprises

The automaker’s new campaign aims to bring the “joyfulness” associated with its cars to life in a more emotional way.

Kia-Cube-623x350

Kia Canada’s quality surprise

The auto brand hopes to shift value-based perceptions of its cars using spatial augmented reality.

Hyundai

Hyundai’s guerrilla tactics

Why the brand veered toward an unstructured social shoot for its compact SUV model.

shutterstock_359218331

Data gets up close and personal

Innocean’s Scott Suthren imagines what might become a typical interaction with a company just four years from now.