Articles Tagged ‘Ketchum’

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Wendy’s reimagines a classic tagline to introduce its breakfast menu

By asking “where’s the bacon?” the QSR is once again taking shots at its competition as it tries to win the growing daypart.

A Wendy's Co. Restaurant Ahead Of Earnings Figures

How does Wendy’s plan to win the breakfast wars?

From the C-Suite newsletter: The QSR gives us the skinny on how it plans to disrupt the category.

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Up to the Minute: Apex wins Ubisoft account

Plus, Ketchum launches a new cannabis offering and Leger names new lead for Western Canada.

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Mastercard makes time for fun

The company enlists Cobie Smulders to show Canadians the benefits of Masterpass as part of a refreshed, digital-first marketing approach.

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Dare taps into something special

The brand takes a deeper storytelling approach to celebrate a limited-edition version of its Maple Creme cookie.

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H&R Block fights for payback

A new platform aims to break people out of tax ambivalence by focusing on the outcomes of getting money back.

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Up to the Minute: Vibrant goes stateside

Plus: Rethink and Leo nab agency of the year honours and more news you may have missed.

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Up to the Minute: Ketchum wins BMW

Plus: The Cause Company’s new exec director and more news you may have missed.

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Michelin celebrates the cold

The tire co shows how a safe drive can lead to a more exciting winter with the launch of a new platform.

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MasterCard showcases its everyday uses

The brand wants Canadians to know its cards are as commonly accepted as its competitors.

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Watson makes some poutine

IBM is hoping to make Canada’s favourite dish even better, with a new push meant to broaden its target and address brand misconceptions.