Articles Tagged ‘MediaCom’
Will Mondelez’ mystery Sour Patch Kids hit the sweet spot?
The candy brand is trying to drive ongoing engagement during an important season with a scavenger hunt and convenience partnerships.
Circle K wants you to be lucky this holiday
The convenience chain taps into a near-universal insight to keep people engaged with a brand that is still young.
Roundtable Pt. 2: Leading amid uncertainty
Our panel of industry experts talks about communication and testing, testing, testing!
Rehearsing for a future you can’t predict
Brand and agency leaders discuss scenario planning amid continued uncertainty in part one of our final roundtable for 2020.
Adapting Run for the Cure to the digital world
Personalization and storytelling are helping CIBC and the Canadian Cancer Society keep people who “never stop running” engaged.
Influencers curate a few of eBay’s favourite things
The online marketplace puts the focus on sellers as it rings in 25 years of supporting entrepreneurs.
CIBC uses Aventura to give healthcare workers a break
In a time when most consumers aren’t thinking about travel, the bank puts its rewards program to work by helping medical workers with a simple need.
Fisherman’s Friend charts its latest play with Nick Nurse
The lozenge brand continues its work with the Raptors coach, showing a younger demo it is useful for more than a cough.
CPGs promote in store ahead of the Big Game
Frank’s RedHot and Mars Wrigley are been promoting their brands’ association with the NFL this season through contests and kegs.
Lotto 6/49 guarantees ‘O.M.G.’ moments
To reach casual players, BCLC shifts the focus from big jackpots to the million dollar prize that comes with every draw.
Simplii looks to smooth foreign currency exchanges
CIBC’s digital banking brand focuses on a service more associated with branches as part of its focus on convenience.
Roots puts ‘nice’ spin on holiday efforts
The apparel brand’s end-of-year push focuses on the diversity of its customers and the power of being together.
BCLC focuses on the entertainment side of the casino
The organization is attempting to reach casual visitors looking to overcome the “veto vote” when planning a group outing.
M&M’s commandeers a slogan from KFC
The Mars Wrigley brand couldn’t use its own iconic tagline to promote a new chocolate bar, so it borrowed another one.
Skittles to run last-minute holiday pop-up
The activation, taking place for one hour starting Christmas Eve, follows the closing of the Holiday Pawn Shop last year.
