Articles Tagged ‘MediaCom’

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OLG wants to democratize horse racing

The crown corp is focusing on the excitement of the track to counter perceptions that the sport is for high society types.

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Moxie’s, Denny’s Canada owner picks new agencies

Full Punch, Mediacom and Thinkingbox will lead work on Northland Properties’ hospitality brands in Canada and internationally.

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OLG tries to look good while doing good

The crown corp is selling streetwear that doubles as lotto tickets and also refreshing a message about how the lottery helps Ontario.

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Coca-Cola with Coffee comes to Canada

The product innovation was first launched in the U.S. last year to reach coffee loyalists looking for an afternoon boost.

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CIBC brings hope to the challenges of home buying

The bank tells a story of eviction to ownership as it brings its new brand to its mortgage business.

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OLG goes big to get people back to casinos

A new campaign promotes the safety of the Crown corporation’s casino experiences as pandemic restrictions lift.

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Proline hikes its swagger to promote betting at retail

The OLG’s sports betting brand hypes what makes it pro as it faces an incoming wave of new challengers.

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CIBC turns its new logo into a portal for financial confidence

The bank builds on a concept introduced in last year’s rebrand, helping people at different points in their financial journey chase their ambitions.

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SHN is trying to close a massive gap in donations to Scarborough hospitals

A big integrated campaign looks to change the fact that despite making up a quarter of Toronto’s population, the area’s hospitals get only 1% of charitable giving.

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Why CIBC is letting ambitions soar in its rebrand

A massive effort behind the new look aims to speak to 95% of Canadians about achieving their dreams over the next six weeks.

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OLG bets on trust to bring players into Proline+

With single event sport betting now legalized, the crown corp hopes having established equity in an emerging space will set it apart.

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Will Mondelez’ mystery Sour Patch Kids hit the sweet spot?

The candy brand is trying to drive ongoing engagement during an important season with a scavenger hunt and convenience partnerships.

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Circle K wants you to be lucky this holiday

The convenience chain taps into a near-universal insight to keep people engaged with a brand that is still young.

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Roundtable Pt. 2: Leading amid uncertainty

Our panel of industry experts talks about communication and testing, testing, testing!

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Rehearsing for a future you can’t predict

Brand and agency leaders discuss scenario planning amid continued uncertainty in part one of our final roundtable for 2020.