Articles Tagged ‘MediaCom’

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Why CIBC is letting ambitions soar in its rebrand

A massive effort behind the new look aims to speak to 95% of Canadians about achieving their dreams over the next six weeks.

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OLG bets on trust to bring players into Proline+

With single event sport betting now legalized, the crown corp hopes having established equity in an emerging space will set it apart.

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Will Mondelez’ mystery Sour Patch Kids hit the sweet spot?

The candy brand is trying to drive ongoing engagement during an important season with a scavenger hunt and convenience partnerships.

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Circle K wants you to be lucky this holiday

The convenience chain taps into a near-universal insight to keep people engaged with a brand that is still young.

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Roundtable Pt. 2: Leading amid uncertainty

Our panel of industry experts talks about communication and testing, testing, testing!

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Rehearsing for a future you can’t predict

Brand and agency leaders discuss scenario planning amid continued uncertainty in part one of our final roundtable for 2020.

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Adapting Run for the Cure to the digital world

Personalization and storytelling are helping CIBC and the Canadian Cancer Society keep people who “never stop running” engaged.

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Influencers curate a few of eBay’s favourite things

The online marketplace puts the focus on sellers as it rings in 25 years of supporting entrepreneurs.

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CIBC uses Aventura to give healthcare workers a break

In a time when most consumers aren’t thinking about travel, the bank puts its rewards program to work by helping medical workers with a simple need.

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Fisherman’s Friend charts its latest play with Nick Nurse

The lozenge brand continues its work with the Raptors coach, showing a younger demo it is useful for more than a cough.

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CPGs promote in store ahead of the Big Game

Frank’s RedHot and Mars Wrigley are been promoting their brands’ association with the NFL this season through contests and kegs.

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Lotto 6/49 guarantees ‘O.M.G.’ moments

To reach casual players, BCLC shifts the focus from big jackpots to the million dollar prize that comes with every draw.

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Simplii looks to smooth foreign currency exchanges

CIBC’s digital banking brand focuses on a service more associated with branches as part of its focus on convenience.

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Roots puts ‘nice’ spin on holiday efforts

The apparel brand’s end-of-year push focuses on the diversity of its customers and the power of being together.

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BCLC focuses on the entertainment side of the casino

The organization is attempting to reach casual visitors looking to overcome the “veto vote” when planning a group outing.