Articles Tagged ‘MediaCom’
Fisherman’s Friend charts its latest play with Nick Nurse
The lozenge brand continues its work with the Raptors coach, showing a younger demo it is useful for more than a cough.
CPGs promote in store ahead of the Big Game
Frank’s RedHot and Mars Wrigley are been promoting their brands’ association with the NFL this season through contests and kegs.
Lotto 6/49 guarantees ‘O.M.G.’ moments
To reach casual players, BCLC shifts the focus from big jackpots to the million dollar prize that comes with every draw.
Simplii looks to smooth foreign currency exchanges
CIBC’s digital banking brand focuses on a service more associated with branches as part of its focus on convenience.
Roots puts ‘nice’ spin on holiday efforts
The apparel brand’s end-of-year push focuses on the diversity of its customers and the power of being together.
BCLC focuses on the entertainment side of the casino
The organization is attempting to reach casual visitors looking to overcome the “veto vote” when planning a group outing.
M&M’s commandeers a slogan from KFC
The Mars Wrigley brand couldn’t use its own iconic tagline to promote a new chocolate bar, so it borrowed another one.
Skittles to run last-minute holiday pop-up
The activation, taking place for one hour starting Christmas Eve, follows the closing of the Holiday Pawn Shop last year.
Salvation Army hijacks out-of-office emails
The non-profit reminds professionals that not everyone can afford to take time off in a new holiday effort.
Casinos BC comes up with more reasons to visit
The new campaign enlists Jason Priestley to cut through the clutter and increase visitation.
Fisherman’s Friend is telling a few tall tales
The brand is bringing the focus back to imagery of fishermen and trawlers to talk about why its product works.
University of British Columbia unveils its new brand campaign
The university launched its largest campaign in a decade to help redefine its identity.
Simplii Financial launches first-ever campaign
The online-only bank worked with Juniper Park/TBWA to build the brand from the ground up.
CIBC adds a personal touch to its multicultural marketing
The bank promotes its Global Money Transfer by putting more effort into reflecting the cultures of new Canadians.
Mars taps into do-it-yourself culture
A new creative platform for the chocolate bar encourages DIYers to try their hand at projects they might just fail at.
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