Articles Tagged ‘men’


Hot and cold trends of 2015

From branded texting to gluten, we asked industry insiders to weigh in on where some trends are headed.


Ditch the Marlboro man stereotype

Marketers, listen up! New research finds men are increasingly active at home, and Microsoft’s Alyson Gausby says it’s time to treat them with respect.


Vaseline gets a grip with men

The Unilever brand launches its new male-focused product line with an experiential stunt and online ads.


CIL paints a manly promotion

The brand targets a younger demo with a campaign that renames its colours.

Style: "streiber-white"

Specialty roundup

From the Oprah Winfrey Network to Quebecor’s new offerings, execs weigh in on where Canadian specialty is faring well and where tweaks are needed.