Articles Tagged ‘Metro’

Metro

Metro customizes the grocery trip

The grocery chain has stepped up the personalized features in its loyalty program as part of its ongoing strategic plan.

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Trending in #2015

From smart shelves to new fulfillment options, here’s what the pundits predict will be big in shopper marketing.

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Food Basics names new AOR

Metro’s low-cost grocery store has picked Toronto-based Open to handle its marketing efforts.

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Metro offers a holiday surprise

A circus-themed stunt is part of the grocery retailer’s attempt to bring the holiday spirit to its regional-focused strategy.

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Growing local content in Quebec

As part of a pilot program, Metro is creating branded videos that put regional, family-owned food producers front and centre.

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Ikea lends a helping hand

Apparently you’ll land a job, save some dough on going out and find help in other ways if you shop the retailer’s catalogue.

The CASSIES countdown begins

Who’s judging this year’s CASSIES?

The 2015 panel includes two retailers, three CPG marketers and two former Cannes jury members.

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AToMiC Awards: Rethinking content, extending the consumer experience

Toronto agency Secret Location snagged four prizes for creating innovative digital companions for TV shows.

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Ryvita’s holiday pairing push

The seven-week campaign for the crispbread includes a partnership with the LCBO and Metro to target a younger demo.

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Kids + alcohol = book deal

“Reasons Mommy Drinks,” a humorous blog by marketer Fiona Stevenson and CD Lyranda Martin-Evans, has been turned into a book, with a print campaign launching in September.

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Blue Goose ships in a fresh sampling program

The natural meats company transformed three shipping containers into take-out restaurants for Torontonians to try its products, and plans to launch a permanent store in early 2014.

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Shopper Innovation Awards: In-store engagement

Keurig brews up a Gold win, while Metro takes Silver and ComQi takes Bronze for effectively engaging customers in stores.

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Shopper Innovation Awards: Brand new!

Metro wins Gold, Wendy’s takes Silver and Friskies wins Bronze in the category that recognizes new product launches.

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In the aisles with Metro’s Nancy Modrcin

The grocery retailer eyes a big online push as part of predictive analytics, personalized content play.

Copied from Media in Canada - Newspaper

Metro shares its love of news

The daily newspaper is rolling out a set of promotions as a fall extension of its “shareability” campaign that launched in the spring.