Articles Tagged ‘Metro’

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Metro refines what it means to source local products

The grocer is profiling 40 of the farmers and vendors consumers want to support: the ones in their own backyards.

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Metro’s new health labels come with a dose of data

From Shopper Marketing Report: The grocer is deepening its insights by letting shoppers search products by 50 different attributes.

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Why Metro gave its private brands their own magazine

From Shopper Marketing Report: The grocer uses a new medium to educate shoppers about improvements to its house brands.

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Pigeon and Metro perk up their design challenge

Students from George Brown and College Salette will help give the grocer new insight into a category ripe for redesign.

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Ending raises for workers catches the ire of consumers

As Loblaw, Metro and Sobeys end their pay increases, how long will backlash against brands that said we are “all in this together” last?

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Metro wants people to get through this together

The grocer looks to ‘tomorrow’ in a campaign celebrating moments of communities supporting each other during the pandemic.

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Grocers raise pay and boost safeguards for frontline employees

How the changes fit with priorities currently important to public perception.

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Metro picks an ‘irresistible’ kombucha look

A student design contest gave the grocery banner insights about a new product category and private label.

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Grocers get vocal about local

From Shopper Marketing Report: How Metro, Sobey’s, Longo’s and Loblaw are expanding support for domestic producers.

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Metro private label products get a redesign

The grocer teamed up with Pigeon for a design competition to reboot two Irresistibles beverages.

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Super C runs a contest your kids will hate

The discount banner put the focus on its produce and seasonal offerings by letting customers win broccoli.

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Stops, Starts, Changes at Metro, Sol, Astro and Zellers

Saying a final goodbye to an iconic retailer and welcoming new delivery programs, alcohol regulations and dairy product formats.

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Q&A with Metro’s Nancy Modrcin

Outgoing VP of marketing says in-store displays not dead despite digitization.

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How MissFresh is driving distribution through Metro

The meal kit company is expanding its reusable box program inside the retailer to curb single waste packaging.

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Metro partners with Foodlavie

The chain hopes a strategic partnership with the foodie site will drive more grocery purchases online.