Articles Tagged ‘Mindshare’

Canada-Life

Canada Life recalls the historical benefit of expertise

The insurer begins to tell the story of its new singular brand after combining divisions last year.

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Rogers integrates creative and media work with WPP

The company combines the assignment for its brands with Theo, a new dedicated team made up of Taxi, John St. and Mindshare.

Retail, shopping, consumers

Which shopping habits are here to stay?

Mindshare’s survey also shows consumers aren’t as eager for major shopping events like back-to-school and Black Friday.

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The places consumers will go post-lockdown

Mindshare’s research suggests Canadians will be in no rush to return to malls and sporting events.

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Axe lets Raptors fans play like Fred VanVleet

To reach attention-split Gen Z men, the personal care brand is focusing on unique experiences relevant to their passions.

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Are brands ready for a gender-fluid future?

As gender continues to evolve, strategy looks at who is evolving with it, from targeting to advertising to retail experiences.

Walmart-Holidays

Walmart piggy banks on emotion

The retailer continues to focus on building an emotional connection with customers in this year’s holiday ad.

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Who is in the running for 2019 Media Agency of the Year?

The next shortlist for this year’s gala covers shops that were tops in buying and planning.

Game of Thrones

Canadian TV networks dive into streaming waters

How Canadian media companies are establishing their streaming brands to compete with Netflix and Amazon.

Hellmann's-FoodRescue

Cannes 2019: Two Media Lion wins for Canada

FCB/Six and Initiative win Silver for “Go Back to Africa,” while Ogilvy and Mindshare get Bronze for Hellmann’s “Real Food Rescue.”

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2019 SIA Awards: Shiny healthy people

Becel, Michelob and Enercare all tapped into the wellness craze to great effect.

FridgeGoals

Becel wants millennials to show off their ‘fridge goals’

A new influencer-driven campaign for the margarine brand aligns with the themes of Canada’s revised Food Guide.

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Up to the Minute: LP/AD gets a new partner

Plus, Chimera becomes PR AOR for K-Swiss and Prospectus expands creative with Neptune Blue acquisition.

shopping-retail

Consumers remain loyal to Canadian retailers: report

New research by Mindshare lands as a number of established retailers retreat from the market.