Articles Tagged ‘mobile apps’

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Putting data to use

Microsoft Canada’s Alyson Gausby on why brands need to help consumers actually use all that data they’re tracking.

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Metro customizes the grocery trip

The grocery chain has stepped up the personalized features in its loyalty program as part of its ongoing strategic plan.

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Targeting healthcare

A new Ontario campaign is using location-based ads to raise awareness about violence against healthcare workers.

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Mobile lessons from unlikely sources

Google Canada’s Adam Green on how traditional brands can win in an increasingly mobile-centric world.

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In the aisles with Loblaw’s Uwe Stueckmann

The retailer’s SVP marketing on the recently launched PC Plus program, the uncluttering of stores and the digitization of shopper marketing.