Articles Tagged ‘Momentum’
Danone ups the ante to make creamer more exciting
A shopper program for International Delight goes high-impact to deliver its celebration-focused positioning.
International Delight serves at-home baristas some joy
The Danone brand taps into consumer desire for specialty drinks at a time when on-premise coffee occassions have dwindled.
Silk makes it simple to go vegan, sometimes
The category leader is embracing a word most brands avoid to show that cutting out meat and dairy is easier than people tend to think.
What do consumers miss (or not miss) about shopping?
A report sheds light on what consumers want to keep post-pandemic and how to break the shift to private label.
Momentum expands in Toronto
A new strategy director and two creative directors are part of efforts to bring an integrated approach to experiential.
Cannes 2019: Cossette wins Bronze in Radio & Audio
Meanwhile, work from McCann and Momentum earn more Lions in Brand Experience & Activation.
2018 Strategy Awards: Getting people talking
A look at who won in the Social/Conversational Strategy and new Canada 150 category.
Check it Out: Nike’s church of basketball
The apparel brand transformed a former church into an elite basketball training space with the help of Momentum Worldwide Toronto.
GMC lets you race a truck-pulled wagon
The truck brand puts a twist on one of the Calgary Stampede’s most popular events using virtual reality.
McCann Canada experiences new growth
The agency adds a new VP of strategic planning, while three account directors join its experiential division, Momentum.
MAOY Bronze: MEC’s groundbreaking year
The media agency is building on its Momentum, beefing up analytical tools and ditching the digital department.
Cadbury brings back the clucking bunny
To play up the joy of Easter Egg hunts, the chocolate brand taps nostalgia by sending adults in search of their own samples.
Triscuit lets Canadians play director
From decisions on the recipe shown to the clothes the actors wear, the Kraft Canada cracker put consumers in the director’s seat for its latest TV commercial.
