Articles Tagged ‘Mosaic’

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D’Italiano suits up with the Raps to drive bread growth

From Shopper Marketing Report: The Weston brand created new packaging and a campaign to help fans “#GetThatBread.”

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Budweiser brings back “Whassup” for Canadian Super Bowl spot

Smart home tech recreates the classic ad, delivering a responsible consumption message through a partnership with Uber.

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Powerade shows how sport empowers athletes

The Coca-Cola brand’s end-of-year campaign helped the Special Olympics celebrate its 50th anniversary.

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Google uses its tech to help Ronald McDonald House

Raptors player Pascal Siakam helps the tech company take its positioning into a more charitable direction.

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Tech in Action: ACE Bakery takes an anti-tech approach

The “Bread Blox” helps consumers ignore their phones, reinforcing a brand positioning based on real-world connections.

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Mosaic bolsters its creative ranks

Group CD Laura Serra is among the recent additions to the agency as it continues to build a more holistic approach.

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Stella Artois gets immersive, again

The brand is activating at Refinery 29′s made-for-Instagram 29Rooms event to get people to pair its beer with food.

Clif Bar - Company-Clif Bar Is Looking To -Make It Good- For Can

Clif Bar pumps good into the world (and bodies)

The brand is touring cities with a tricked out trailer as it emphasizes its ethical business practices and CSR initiatives.

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Shoppers Drug Mart launches The Beauty Project

The in-store event is meant to show the role Shoppers can play in helping consumers experiment with and discover new looks.

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Country Harvest hosts new podcast series

The Weston-owned brand uses an audio strategy to shift perceptions of what it means to be a “breadwinner” today.

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View from the C-Suite: Andrew Peller’s new consumer-centric strategy

EVP of marketing Shawn MacLeod discusses driving growth with a 70-brand portfolio, starting with Peller Estates.

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Clif throws hat into the ring with new smoothie bar

Organic food and drink maker unveils energy bar flavour at Toronto boxing event.

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More pieces added to Mosaic

The agency boosts its creative capabilities to tackle business challenges more holistically.

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AToMiC 2019: The reality of tech

FCB and Mosaic used technology with the aim of changing and saving lives.

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Weston Foods launches a pop-up ‘for second chances’

An activation for Dave’s Killer Bread plays on the brand’s origin story to support former convicts and at-risk communities.