Articles Tagged ‘Mosaic’

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Corona adapts its identity for the ready-to-drink market

The brand’s first non-beer beverage uses beachy vibes and sustainability to reach consumers that are into the laid-back attitude but still want an alternative.

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Collabs and creative pairings open up new doors

Retail experts weigh in on how CPG brands are expanding consumption horizons by showing off the versatility of their products.

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Coinberry hires Subtej Nijjar as CMO

Mosaic’s now-former North American president is taking over marketing at the crypto trading platform.

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CPG vet Bill Ivany named president of Acosta Canada

Ivany believes the COVID-spurred increase in online purchase of goods will remain.

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YouTube champions the impact of Canadian creators

The platform’s nationwide campaign spotlights YouTubers that have taught and inspired communities across the country.

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How shopper marketing has been shaped by the pandemic this year

Mosaic’s Jason Dubroy updates us on the importance of packaging, store layouts and even QR codes.

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UberEats drops the puck on its Quebec strategy

Patrick Roy and Mario Tremblay burying the hatchet over a meal is the first effort the brand is making to stand out in the province.

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General Mills cheers a little louder for Olympians

The company is boosting its “Cheer” Olympic platform with a new ad, bolder designs, promos and custom retailer programs.

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Mosaic restructures to work across borders

Already integrating its offering across disciplines, the agency is now doing the same geographically with a series of promotion to help create flexible teams between four offices.

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Clorox helps the on-the-go consumer clean up

From Shopper Marketing Report: The brand tries to extend its trust outside the home with its biggest launch in recent history.

General Mills Canada-Cheerios Changes Iconic O-s into Happy Hear

Cheerios switches out its O’s for hearts

The brand is also partnering with Fitbit to solidify its position as a heart-healthy choice in a category returning to growth.

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Mosaic hires Jason Dubroy in new omnichannel SVP role

TracyLocke’s former managing director will bring digital expertise to the agency’s work in addition to leading shopper teams.

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2020 Agency Holiday Cards: Part Three

A big batch of holiday wishes includes retro informercials and giving 2020 the send-off it deserves.

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Which commerce innovations are here to stay?

A Mosaic-led panel tackled how things like data, AR and voice could be more than just passing fads.

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Oh Henry levels up its shopper game with Circle K

A campaign for a new permanent SKU uses store takeovers and high-impact displays to grab the attention of gamers.