Articles Tagged ‘Mosaic’
D’Italiano suits up with the Raps to drive bread growth
From Shopper Marketing Report: The Weston brand created new packaging and a campaign to help fans “#GetThatBread.”
Budweiser brings back “Whassup” for Canadian Super Bowl spot
Smart home tech recreates the classic ad, delivering a responsible consumption message through a partnership with Uber.
Powerade shows how sport empowers athletes
The Coca-Cola brand’s end-of-year campaign helped the Special Olympics celebrate its 50th anniversary.
Google uses its tech to help Ronald McDonald House
Raptors player Pascal Siakam helps the tech company take its positioning into a more charitable direction.
Tech in Action: ACE Bakery takes an anti-tech approach
The “Bread Blox” helps consumers ignore their phones, reinforcing a brand positioning based on real-world connections.
Mosaic bolsters its creative ranks
Group CD Laura Serra is among the recent additions to the agency as it continues to build a more holistic approach.
Stella Artois gets immersive, again
The brand is activating at Refinery 29′s made-for-Instagram 29Rooms event to get people to pair its beer with food.
Clif Bar pumps good into the world (and bodies)
The brand is touring cities with a tricked out trailer as it emphasizes its ethical business practices and CSR initiatives.
Shoppers Drug Mart launches The Beauty Project
The in-store event is meant to show the role Shoppers can play in helping consumers experiment with and discover new looks.
Country Harvest hosts new podcast series
The Weston-owned brand uses an audio strategy to shift perceptions of what it means to be a “breadwinner” today.
View from the C-Suite: Andrew Peller’s new consumer-centric strategy
EVP of marketing Shawn MacLeod discusses driving growth with a 70-brand portfolio, starting with Peller Estates.
Clif throws hat into the ring with new smoothie bar
Organic food and drink maker unveils energy bar flavour at Toronto boxing event.
More pieces added to Mosaic
The agency boosts its creative capabilities to tackle business challenges more holistically.
AToMiC 2019: The reality of tech
FCB and Mosaic used technology with the aim of changing and saving lives.
Weston Foods launches a pop-up ‘for second chances’
An activation for Dave’s Killer Bread plays on the brand’s origin story to support former convicts and at-risk communities.
