Articles Tagged ‘Mosaic’

grocery-image

How shopper marketing has been shaped by the pandemic this year

Mosaic’s Jason Dubroy updates us on the importance of packaging, store layouts and even QR codes.

Screen Shot 2021-05-31 at 11.00.26 AM

UberEats drops the puck on its Quebec strategy

Patrick Roy and Mario Tremblay burying the hatchet over a meal is the first effort the brand is making to stand out in the province.

Screen Shot 2021-05-26 at 1.02.50 PM

General Mills cheers a little louder for Olympians

The company is boosting its “Cheer” Olympic platform with a new ad, bolder designs, promos and custom retailer programs.

mosaic promos

Mosaic restructures to work across borders

Already integrating its offering across disciplines, the agency is now doing the same geographically with a series of promotion to help create flexible teams between four offices.

Screen Shot 2021-03-31 at 12.59.54 PM

Clorox helps the on-the-go consumer clean up

From Shopper Marketing Report: The brand tries to extend its trust outside the home with its biggest launch in recent history.

General Mills Canada-Cheerios Changes Iconic O-s into Happy Hear

Cheerios switches out its O’s for hearts

The brand is also partnering with Fitbit to solidify its position as a heart-healthy choice in a category returning to growth.

jason_highres_91

Mosaic hires Jason Dubroy in new omnichannel SVP role

TracyLocke’s former managing director will bring digital expertise to the agency’s work in addition to leading shopper teams.

Screen Shot 2020-12-18 at 11.20.45 AM

2020 Agency Holiday Cards: Part Three

A big batch of holiday wishes includes retro informercials and giving 2020 the send-off it deserves.

Mosaic-future

Which commerce innovations are here to stay?

A Mosaic-led panel tackled how things like data, AR and voice could be more than just passing fads.

Oh-Henry-shopper

Oh Henry levels up its shopper game with Circle K

A campaign for a new permanent SKU uses store takeovers and high-impact displays to grab the attention of gamers.

subtejcropped

Mosaic hires Subtej Nijjar as president

Nijjar will use his expertise leading creative shops to help the agency continue developing a more holistic offering for clients.

Clif bar

Clif embraces experiential to get back to its cycling roots

The brand is trying to keep interest in its energy bars strong by giving bike rides away alongside its newest flavours.

getthatbread2-

D’Italiano suits up with the Raps to drive bread growth

From Shopper Marketing Report: The Weston brand created new packaging and a campaign to help fans “#GetThatBread.”

budweiserwhassup

Budweiser brings back “Whassup” for Canadian Super Bowl spot

Smart home tech recreates the classic ad, delivering a responsible consumption message through a partnership with Uber.

Powerade

Powerade shows how sport empowers athletes

The Coca-Cola brand’s end-of-year campaign helped the Special Olympics celebrate its 50th anniversary.