Articles Tagged ‘Mosaic’

Vitaminwater pushes in-store sampling for new flavour

The Coca-Cola brand is bringing a message of artistic inclusivity to stores along the Pride parade route, while doubling down on sampling efforts.

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Up to the Minute: Uber (not that one) changes its name

Plus: A new face at Mindshare, Wind Mobile’s new shop and more news you might have missed.

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Coca-Cola shares musical moments

The brand evolves its “Share a Coke” campaign by offering summery Spotify playlists through unique labels.

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Grown-ups drink Nescafe

The coffee brand courts millennials with a campaign focused on the difficulties of “adulting.”

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Samsung goes all-out for the S7

The launch campaign is “one of the most extensive” the company has run to bring the phone’s features to life.

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The (virtual) reality of retail

To compete with the future of online shopping, bricks-and-mortar needs to step up its immersive experiences, says Hunter Straker’s Robyn Burton.

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Budweiser lights up the hockey world

A giant Goal Light is the latest bold execution the brand will launch during the Super Bowl.

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Mosaic launches influencer network

Tribe 113 aims to create the right partnerships to boost shopper marketing and experiential programs.

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Brands bring the joy

Village Brewery, Koodo, Interac, WestJet and Sheraton show how they’ve embraced the holiday spirit.

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President’s Choice’s fashionable holiday

How the brand is aiming to be the curator of your holiday menu with its new integrated campaign.

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Employees in ads: what could go wrong?

Here’s what brands should consider before giving their staff the spotlight.

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Up to the Minute: New leadership at Citizen Relations

Plus: talent and clients added at Red, and more news you might have missed.

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What’s going on inside Stella Artois’ tent?

Take a look at what’s under the brand’s Sensorium dome, where five dishes are inspired by the senses.

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Up to the Minute: Green Giant’s new ho-ho-home

Plus: Omnicom’s new collaborative mega-studio, Colour and Stone Canoe merge and more news you may have missed.

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RBC refreshes its CSR approach

Why the bank’s latest Blue Water Project campaign has changed the way it’s looking at community outreach.