Articles Tagged ‘newad’

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Femcare brand Easy takes on period stigmas

A launch campaign for the new subscription tampon company normalizes strings and blood stains.

Movember

The Movember Foundation’s hands-on approach

The organization uses soap on a rope to tackle lack of awareness about testicular cancer.

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RW&Co. puts on a (stylish) game face

The retailer teams up with P.K. Subban and his family to score on its suit line.

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RW&Co. suits up

Hoping to fill a gap in the mid-range fashion world, the retailer turns its attention to workwear.

Copied from Media in Canada - CO1_COR_P16075_Kaillie_4.indd

The Canadian Olympic Committee launches its biggest-ever campaign

Derek Kent, CMO at the organization, talks about the #Wearewinter campaign, and its first-ever social media partnership.

Copied from Media in Canada - interac etransfer

Interac asks students to get creative

The brand is promoting its e-transfer product with magnetic boards across 10 campuses that encourage them to reveal reasons why they need money.

Copied from Media in Canada - Wines of France

Wines of Alsace and France team up with the LCBO

The brands have launched a series of pop-up wine bars at LCBO stores in Toronto to drive sampling, and partnered with local food trucks.