Articles Tagged ‘Paul Little’

CIBC

CIBC reminds Canadians why they Run for the Cure

The bank takes a deeper look at the motivations of participants as the charity run returns to an in-person event.

CIBC-campaign

CIBC eases its way into summer

The bank wants being smart with money to be effortless so clients don’t have to stress while making the most of the season.

mitsubishi

Mitsubishi’s path of continuous improvement

The automaker tells stories of centenarians to create a more personal connection to its driving philosophy.

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John St. announces new creative leaders

The agency hires Paul Little and promotes Cedric Audet to senior roles.

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Telus gets satisfaction

The telco player and its value brand, Koodo, are both focusing on customer satisfaction, but in different ways.

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Koodo gets satisfaction

El Tabador steps out of the ring (sort of) as the telco looks to differentiate itself with a new platform emphasizing happiness.