Articles Tagged ‘PC Optimum’

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No Frills levels up its flyer

The grocer is finding new ways to extend vendors’ presence and promos through entertainment like games and music.

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Showing leadership in a crisis

What leaders can learn from Galen Weston’s human approach to crisis management.

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Loblaw’s Optimum-ized digital ad approach

How the grocer’s entry into the media space is made more enticing by the promise of first party loyalty data.

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Retail’s identity crisis

It’s time for brands to be bolder and faster on many fronts.

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2019 SIA Awards: Data is in the (loyalty) pudding

La Cage Brasserie Sportive, Le Club AccorHotels and Loblaw rewards programs picked up some hardware, while Reactine won for its ‘Pollen Alert’ program.

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Esso drops Aeroplan for PC Optimum

Loblaw’s partnership with the Imperial-owned gas company extends its loyalty reach to another retailer.

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Loblaw enlists Eagle Eye to enhance PC Optimum

The grocer contracts the tech company to make its loyalty offering more convenient for customers.

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Loblaw to merge PC Plus and Optimum programs

The new PC Optimum program will allow consumers to earn and redeem points at more than 2,500 retail locations.