Articles Tagged ‘publicis’
Heineken cracks open a cold truth about overwork
A bottle opener that shuts down work-related applications aims to encourage workers to take time for themselves.
Publicis’ revenue grew by double-digits in Q3, again
The company continues to tout its business transformation and data offerings, especially amid the current economic outlook.
TikTok champions creators of uplifting content
The social platform’s made-in-Canada campaign showcases content that is more versatile than some might expect.
ACTRA begins targeting agencies over labour dispute
The actor’s union staged protests outside of agency offices in a bid to have them be part of negotiations for a new agreement.
Cannes 2022: Canadian agencies get 11 spots in Outdoor and Print
Sunday’s lists included Rethink, Publicis, Cossette, Wunderman Thompson and Taxi.
Why Shreddies opened up a ‘wheat dispensery’
Post is playing with conventions in cannabis marketing and retail to grab attention among a younger consumer.
Publicis Toronto looks abroad for new ECD
Vini Dalvi previously led campaigns for Apple at TBWA\Media Arts Lab.
Digital transformation drives Publicis’ revenue up 10.5%
Integrating data and digital into all of its service offerings was cited for driving growth across the company.
Razorfish named digital AOR for Beiersdorf Canada
The recently relaunched agency takes on duties for a roster that includes Nivea and Coppertone.
Eva Salem broadens Mark’s and Sport Chek’s horizons
The Marketer of the Year is taking lessons from Canadian Tire and opening more doors for its sister banners.
Trends to Watch: Urban concepts, brand pairings and freelance collectives
Three trends that are heating up in the retail, brand and agency worlds.
Sephora goes bigger with second Diwali campaign
After a stellar reception last year, easing pandemic restrictions are letting the retailer give this year’s campaign a bigger boost.
TD picks Ogilvy as Canadian creative AOR
The agency was selected following a North America-wide review, which also results in Diamond formalizing its recent work with the bank.
Heineken lets Torontonians safely meet over a pint and a haircut
As part of its “socialize responsibly” message, the brand answers two high-demand consumer needs at once.
RBC brings all of its personal banking under a single platform
The first campaign for Vantage puts the focus on the in-demand rewards and value available to anyone with an account at the bank.
