Articles Tagged ‘publicis’
Trends to Watch: Urban concepts, brand pairings and freelance collectives
Three trends that are heating up in the retail, brand and agency worlds.
Sephora goes bigger with second Diwali campaign
After a stellar reception last year, easing pandemic restrictions are letting the retailer give this year’s campaign a bigger boost.
TD picks Ogilvy as Canadian creative AOR
The agency was selected following a North America-wide review, which also results in Diamond formalizing its recent work with the bank.
Heineken lets Torontonians safely meet over a pint and a haircut
As part of its “socialize responsibly” message, the brand answers two high-demand consumer needs at once.
RBC brings all of its personal banking under a single platform
The first campaign for Vantage puts the focus on the in-demand rewards and value available to anyone with an account at the bank.
How Joanna Monteiro fits in Publicis’ growth plan
The agency’s new CCO brings international experience and accomplishments to work that’s increasingly reaching across borders.
Sleep Country shows that even Bianca Andreescu needs her rest
Amid the pressure of hustle culture and eroding work-life balance, the retailer hopes the tennis star will help consumers understand the importance of sleep.
North America pushes Publicis revenue up in Q4
Positive growth in the region leads it to beat estimates, though CEO Arthur Sadoun cautions that the crisis is not over.
Innocean hires a new creative director
Stephen Stahl, who will help lead work on Hyundai, is one of ten hires the agency has made as it invests in its digital capabilities.
Publicis sees organic growth dip, but beats analyst expectations
The holding co also expects margins to approve in the second half of the year.
Cannes Lions 2020: Brands become change agents
The Township’s Karen Howe shares the latest from day three of the virtual fest, including the return of awards to the Palais.
Publicis Worldwide wins Heineken account
The Canadian assignment also covers a portfolio of brands that includes Strongbow, Dos Equis and Newcastle.
Sun Life picks Publicis
The agency will lead a national campaign aimed at advancing the financial company’s goals of helping Canadians reach a better quality of life.
Organic growth down in 2019 for Publicis
The acquisition of Epsilon gave Publicis an overall lift in revenue, and Canada also posted organic growth.
Publicis Toronto names new president
Long-time staffer and former CMO Brett McIntosh takes on leadership of the office.
