Articles Tagged ‘REal Beauty Sketches’

realthing

The renaissance of relevance

The days of ads gently stroking consumers’ social consciousness are coming to an end, predicts One’s Karen Howe.

Cover

Throwback Thursday: strategy in 2013

Last year, branded content was the big buzz, Target ventured North and Dove went viral…again.

social smoking

Canada nabs three Golds at the Effies

BBDO and Grey Canada both picked up golden hardware at last night’s award ceremony, while Lowe Roche, Taxi, Anomaly and Ogilvy also took home prizes.

dove

Dove’s placebo effect

The Unilever brand’s latest viral video attempts to prove beauty woes are a state of mind.

van dam

Branded videos surpassed 100 million hits last year

A new study found the branded content wave is still rising, with an almost 50% year-over-year increase in views.