Articles Tagged ‘Rob Daintree’

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WestJet welcomes passengers back for their first flight within Canada

The airline is taking its path to recovery one step at a time, starting with domestic travel before eventually getting back to focusing on its global expansion.

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Creative Report Card 2021: The Rethink machine

A fine-tuned creative process helped the agency crack the “acts, not ads” code.

Rob Daintree, Featured

2020 MOY: Rob Daintree stays the course

When WestJet went premium, it didn’t lose its personality. How the marketer is maintaining its approachable brand even amidst the crisis.

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WestJet puts a human touch on travel safety

The airline’s new “Safety Above All” umbrella puts cleaning measures in the context of its “caring” positioning.

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WestJet ‘milks’ its commitment to service

The airline takes a common metaphor for overbooked travel literally to emphasize its values of “treating people like people.”

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WestJet picks Oliver as part of internal agency model

Bringing the Toronto-based agency in-house extends the airline’s reach into new international markets.

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WestJet rebrands to reflect global ambitions

The airline repositions following the announcement of new international Dreamliner routes and a platinum WestJet Rewards offering.

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What’s in WestJet’s mystery box?

A recent stunt and social campaign aims to generate excitement for the airline’s loyalty program.

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WestJet lights up a giant roulette wheel

The airline breaks two world records en route to its latest Las Vegas-focused stunt.

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Sport Chek raises the stakes

Steven Stamkos takes on a pair of drones as the retailer continues to push the importance of training.