Articles Tagged ‘Simplii Financial’

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Simplii gets less transactional about banking

CIBC’s digital brand responds to the changes in clients’ financial habits by showing the positive outcomes of keeping things simple.

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Simplii looks to smooth foreign currency exchanges

CIBC’s digital banking brand focuses on a service more associated with branches as part of its focus on convenience.

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More Canadians want less tech

A report from Simplii shows people have mixed feelings about the role and usefulness of digital tools and services.

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Slashing through cultural trends

How Juniper Park\TBWA’s work with Simplii utilized a content and strategy unit that separates fads from marketing gold.

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Simplii Financial launches first-ever campaign

The online-only bank worked with Juniper Park/TBWA to build the brand from the ground up.

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CIBC ends deal with PC Financial

PC tightens its focus on loyalty as banking customers will soon be transferred to the new Simplii Financial.