Articles Tagged ‘Smirnoff’

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Smirnoff rides back into experiential

The vodka brand is busting out vendor bikes to reach those on a summer stroll with its new RTD additions.

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Tech in Action: Equalizing your playlists

Smirnoff and Spotify launch a tool to fix the gender balance in the music you listen to.

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Smirnoff urges people to ‘stay open’ in new platform

The vodka brand builds on its definition of “good times” to include the national spirit of diversity and inclusion.

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How Smirnoff puts music in the spotlight

The Sound Collective program features Toronto artists and brings them to communities across the country.

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Age is but a number for Smirnoff

To launch a new ready-to-drink line, the brand reached out to millennials with 87-year-old influencer Baddie Winkle.

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Diageo’s domestic plan

How the liquor company is looking to grow – and stay ahead – by paying attention to what Canadians are really about.

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Smirnoff comes down to earth

It’s not about having the most epic night of your life anymore, so the Diageo brand changed its tune to focus on everyday drinking moments.

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Smirnoff shifts to summer to increase sales

The Diageo brand targets the early-summer season for the first time, with a Canadian-specific TV and digital campaign.