Articles Tagged ‘Spark Foundry’

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World Animal Protection gives love to the ugly animals

The non-profit aims to stand out by going beyond the koalas and tigers typically used as mascots for animal welfare campaigns.

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Timothy’s emphasizes the everyday in new brand identity

The Keurig coffee brand shifts from talking about how coffee is made to how it helps people get through their day.

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Publicis brings Montreal agencies into one office

The new “Pool” model will allow the company to create collaborative working groups based around expertise, not agency brand.

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Scores Rotisserie personalizes the salad bar

The Quebec-based restaurant chain puts choice at the centre of a campaign for its revamped offering.

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Up to the Minute: Ethnicity hires new head of research

Plus, Cannes Lions picks its next chairman and A&C wins a pair of new clients.

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Salinex wants consumers to take a deep breath

The nasal care brand’s first campaign in three years aims to drive differentiation in a highly functional category.

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Campbell selects Publicis Groupe

Much of the assignment in Canada will be handled by Leo Burnett as the CPG ends a long-time global relationship with BBDO.

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GoRVing broadens ‘Wildhood’ messaging

A new campaign asks children and adults alike to reconnect and live more freely.