Articles Tagged ‘Starcom’
Kraft Heinz finds true love in ketchup
New campaign focuses on the pairing of ketchup and French fries in a more emotionally driven message.
Dempster’s moves to masterbrand approach
The brand’s new “Made By Canada” positioning attempts to re-establish a connection with consumers by showcasing its roots.
Vachon brings party positioning across Canada
The maker of Jos Louis, Ah Caramel and Passion Flakie launches its first English campaign in over thirty years.
Kraft Heinz seeks to demystify KD’s ingredients
The macaroni and cheese brand is less artificial than people think, according to a new campaign by Taxi.
Where should Renee’s dressings go in the fridge?
The Kraft Heinz brand embraces its limited shelf life in its first TV campaign in several years.
Samsung aims to ‘Do Bigger Things’ at the Olympics
Why and how the brand has partnered with Team Canada on a campaign to promote its latest smartphone.
Mini-Wheats fights the cold with hot milk
Kellogg’s enlists a “Hot-Milk Man” to encourage consumers to feel better about the dark, cold days ahead.
Kraft’s Canada-wide bear hug
The peanut butter brand goes big with its bears ahead of the holiday season.
Fall TV 2017: What’s all the complaining about?
Media folk air their grievances. Broadcasters respond.
Check it out: World Series winners join Heinz’ road trip
The boys of summer play a big part in a local stop of an activation campaign.
The frightening reality of VR
Samsung takes on your fears as it adapts a global platform to Canada.
Samsung takes a 360-degree view on fears
The “#BeFearless” program comes to Canada, employing VR tech to help people overcome what scares them most.
How does ego impact payment tech?
A study suggests adoption of new tech depends less on your age and more on emotional considerations.
Samsung brings #GalaxyLife on tour
The cross-country pop-ups show off the company’s “full mobile ecosystem” through various lifestyle activities.
Kraft Peanut Butter fights allergies
The brand brings its partnership with SickKids to life in a campaign to help end anaphylaxis “#InOnly10Years.”
