Articles Tagged ‘Starcom’

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Samsung looks to forge deeper connections

The tech brand is emphasizing how it brings people together, with help from Fred VanVleet.

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Fashion Santa helps Visa Debit reach online shoppers

The finance brand is using personalities to remind people they can use debit as they are checking out.

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2022 Media AOY Gold: Starcom embraces the benefits of shared experience

To keep client relations strong, the agency went back to basics.

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DFO says everybody likes milk

The Dairy Farmers of Ontario is leaning on the universality of the insight, and having some out-of-home fun in downtown Toronto.

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Dairy Farmers of Ontario sends up trendy vitamin ads

A new campaign aims to show that a glass of milk is simpler, easier and more affordable than increasingly popular DTC services.

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Four Seasons shows off its lap of luxury

The hospitality brand’s biggest ad spend to date is focused on the deeply personal ways it delivers opulent experiences.

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Enbridge is crowing about its sustainability efforts

The Calgary-based utility company says it is embracing the future with an unlikely symbol: a rooster.

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NorthStar is betting on a tongue-in-cheek approach

The made-in-Ontario sportsbook says its real-time analytics are a major differentiator among a sea of options.

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Lowe’s gets funny about its product assortment

The retailer adopts a humorous tone for both its Lowe’s and Rona banners ahead of a busy spring reno season.

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Why Lowe’s took a consumer marketing approach to recruitment

The retailer is trying to be less stuffy and more friendly to reach Gen Z where they are.

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Publicis reports 10% full year organic growth

The holding co. is forecasting organic growth of 4% to 5% for 2022 after reporting strong revenue during its Q4 earnings call.

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Dairy Farmers of Ontario link quality to community

The latest iteration of “Dairy Done Right” shows how producers pride in their work benefits more families than just their own.

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Cracker Barrel brings the swagger back to cheese

Building on the popularity of a previous campaign, the company leans into an over-the-top love for its hero product.

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Astro aims to refuel fibre-deficient Canadians

The Lactalis brand is going “all in” on a new protein- and fibre-rich yogurt with a campaign focused on the energy it provides.

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Kellogg’s is on a mission to grow the entire breakfast category

A new masterbrand platform aims to ensure pandemic interest in cereal sticks around as people return to their morning routines.