Articles Tagged ‘Starcom’


Samsung looks to forge deeper connections

The tech brand is emphasizing how it brings people together, with help from Fred VanVleet.


Fashion Santa helps Visa Debit reach online shoppers

The finance brand is using personalities to remind people they can use debit as they are checking out.

Staff Photo - Starcom Worldwide  (NEW)

2022 Media AOY Gold: Starcom embraces the benefits of shared experience

To keep client relations strong, the agency went back to basics.


DFO says everybody likes milk

The Dairy Farmers of Ontario is leaning on the universality of the insight, and having some out-of-home fun in downtown Toronto.


Dairy Farmers of Ontario sends up trendy vitamin ads

A new campaign aims to show that a glass of milk is simpler, easier and more affordable than increasingly popular DTC services.


Four Seasons shows off its lap of luxury

The hospitality brand’s biggest ad spend to date is focused on the deeply personal ways it delivers opulent experiences.


Enbridge is crowing about its sustainability efforts

The Calgary-based utility company says it is embracing the future with an unlikely symbol: a rooster.


NorthStar is betting on a tongue-in-cheek approach

The made-in-Ontario sportsbook says its real-time analytics are a major differentiator among a sea of options.


Lowe’s gets funny about its product assortment

The retailer adopts a humorous tone for both its Lowe’s and Rona banners ahead of a busy spring reno season.


Why Lowe’s took a consumer marketing approach to recruitment

The retailer is trying to be less stuffy and more friendly to reach Gen Z where they are.


Publicis reports 10% full year organic growth

The holding co. is forecasting organic growth of 4% to 5% for 2022 after reporting strong revenue during its Q4 earnings call.


Dairy Farmers of Ontario link quality to community

The latest iteration of “Dairy Done Right” shows how producers pride in their work benefits more families than just their own.


Cracker Barrel brings the swagger back to cheese

Building on the popularity of a previous campaign, the company leans into an over-the-top love for its hero product.


Astro aims to refuel fibre-deficient Canadians

The Lactalis brand is going “all in” on a new protein- and fibre-rich yogurt with a campaign focused on the energy it provides.


Kellogg’s is on a mission to grow the entire breakfast category

A new masterbrand platform aims to ensure pandemic interest in cereal sticks around as people return to their morning routines.