Articles Tagged ‘Starcom’
Kraft Heinz goes fully natural for new baby food brand
From Shopper Marketing Report: Heinz by Nature replaces the Heinz Baby brand, educating parents to stand out on shelf.
Kraft says no to palm oil, yes to new nut butter
If you thought the brand would never deviate from its iconic peanut spread or remove a key ingredient, think again.
Kraft Heinz, DoorDash and Spotify hit a home run
Rethink helped the brand team up with the digital apps to recreate the baseball stadium experience at home.
Lowe’s makes DIY a way to (safely) get out of the house
New campaigns for Rona and Reno-Depot go after targets with different experience levels, but an equal desire to be outside.
Heinz Ketchup creates a jigsaw puzzle for isolation
Linking the methodical single-colour puzzle to the slow pour of its glass bottle offers a way to maintain brand-building plans.
Kraft Heinz is looking for the next Philly angel
The cream cheese brand is updating a well-loved campaign to maintain market position in an increasingly competitive category.
Kraft Heinz finds true love in ketchup
New campaign focuses on the pairing of ketchup and French fries in a more emotionally driven message.
Dempster’s moves to masterbrand approach
The brand’s new “Made By Canada” positioning attempts to re-establish a connection with consumers by showcasing its roots.
Vachon brings party positioning across Canada
The maker of Jos Louis, Ah Caramel and Passion Flakie launches its first English campaign in over thirty years.
Kraft Heinz seeks to demystify KD’s ingredients
The macaroni and cheese brand is less artificial than people think, according to a new campaign by Taxi.
Where should Renee’s dressings go in the fridge?
The Kraft Heinz brand embraces its limited shelf life in its first TV campaign in several years.
Samsung aims to ‘Do Bigger Things’ at the Olympics
Why and how the brand has partnered with Team Canada on a campaign to promote its latest smartphone.
Mini-Wheats fights the cold with hot milk
Kellogg’s enlists a “Hot-Milk Man” to encourage consumers to feel better about the dark, cold days ahead.
Kraft’s Canada-wide bear hug
The peanut butter brand goes big with its bears ahead of the holiday season.
Fall TV 2017: What’s all the complaining about?
Media folk air their grievances. Broadcasters respond.
