Articles Tagged ‘Starcom’

Kraft Heinz Canada-Heinz Reinvents its Baby Food Line With Launc

Kraft Heinz goes fully natural for new baby food brand

From Shopper Marketing Report: Heinz by Nature replaces the Heinz Baby brand, educating parents to stand out on shelf.

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Kraft says no to palm oil, yes to new nut butter

If you thought the brand would never deviate from its iconic peanut spread or remove a key ingredient, think again.

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Kraft Heinz, DoorDash and Spotify hit a home run

Rethink helped the brand team up with the digital apps to recreate the baseball stadium experience at home.

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Lowe’s makes DIY a way to (safely) get out of the house

New campaigns for Rona and Reno-Depot go after targets with different experience levels, but an equal desire to be outside.

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Heinz Ketchup creates a jigsaw puzzle for isolation

Linking the methodical single-colour puzzle to the slow pour of its glass bottle offers a way to maintain brand-building plans.

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Kraft Heinz is looking for the next Philly angel

The cream cheese brand is updating a well-loved campaign to maintain market position in an increasingly competitive category.

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Kraft Heinz finds true love in ketchup

New campaign focuses on the pairing of ketchup and French fries in a more emotionally driven message.

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Dempster’s moves to masterbrand approach

The brand’s new “Made By Canada” positioning attempts to re-establish a connection with consumers by showcasing its roots.

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Vachon brings party positioning across Canada

The maker of Jos Louis, Ah Caramel and Passion Flakie launches its first English campaign in over thirty years.

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Kraft Heinz seeks to demystify KD’s ingredients

The macaroni and cheese brand is less artificial than people think, according to a new campaign by Taxi.

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Where should Renee’s dressings go in the fridge?

The Kraft Heinz brand embraces its limited shelf life in its first TV campaign in several years.

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Samsung aims to ‘Do Bigger Things’ at the Olympics

Why and how the brand has partnered with Team Canada on a campaign to promote its latest smartphone.

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Mini-Wheats fights the cold with hot milk

Kellogg’s enlists a “Hot-Milk Man” to encourage consumers to feel better about the dark, cold days ahead.

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Kraft’s Canada-wide bear hug

The peanut butter brand goes big with its bears ahead of the holiday season.

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Fall TV 2017: What’s all the complaining about?

Media folk air their grievances. Broadcasters respond.