Articles Tagged ‘Starcom’

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Astro aims to refuel fibre-deficient Canadians

The Lactalis brand is going “all in” on a new protein- and fibre-rich yogurt with a campaign focused on the energy it provides.

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Kellogg’s is on a mission to grow the entire breakfast category

A new masterbrand platform aims to ensure pandemic interest in cereal sticks around as people return to their morning routines.

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Pringles wants to score with Canadian soccer fans

The Kellogg brand is bringing the fun of its global platform to a local campaign that aims to reach fans where they are.

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Canadian Club challenges beer as the ‘go-to’ drink for hanging out

The whisky brand is looking to boost sales by making it a choice in casual occasions.

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Why Pringles put a burger in a can

Kellogg brings a Wendy’s Baconator mashup to Canada as it innovates against increased pandemic demand for salty snacks.

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2020 MOY: Behind Nina Patel’s creative marcom

How the Kraft Heinz marketer is steering the company’s portfolio of brands to grow in Canada.

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Heinz By Nature welcomes the first lockdown babies

The relaunched Kraft Heinz baby food brand is giving out COVID-inspired merch to stand out in a category with no clear leader.

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Roundtable Pt. 2: Leading amid uncertainty

Our panel of industry experts talks about communication and testing, testing, testing!

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Rehearsing for a future you can’t predict

Brand and agency leaders discuss scenario planning amid continued uncertainty in part one of our final roundtable for 2020.

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Rona shows the fun that comes with DIY know-how

The hardware retailer combines craftsmanship and kookiness to solidify its status with experts (and those who want to be one).

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KD bares it all for latest ecommerce experiment

The CPG lets singles send “unsolicited noods,” tapping into pandemic dating trends to continue learning about DTC.

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Philly hopes its new angel will take off on social

A new spokesperson and a bigger online presence are helping the cream cheese brand hold on to leadership in breakfast.

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KD adds pumpkin spice to its noodles (and its ecomm push)

Kraft Heinz is not just trolling Starbucks. It’s using the buzzy flavour to find out how customers use its Canteen DTC platform.

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Bimbo relaunches Oroweat to reach organic bread lovers

From Shopper Marketing Report: Windmills and other green touchstones play up the brand’s sustainability in-store.

Kraft Heinz Canada-Maxwell House Launches New Zero Waste Single-

Maxwell House thinks outside the pod

The Kraft Heinz coffee brand shows how convenient its compostable pods are by letting people toss them into a pile of organic waste.