Articles Tagged ‘Sylvain Dufresne’

Valentine-restaurant

Quebec fast-casual chain Valentine picks FCB as its AOR

The MTY-owned chain wants to boost sales, build its online presence and optimize conversion rates with its new agency.

EN1

BMO runs an equipment drive for youth soccer players

The program is part of the bank’s larger grassroots strategy around MLS sponsorship, which is focused on removing barriers to play.

DFK

Drug Free Kids shows when sharing isn’t caring

Through evocative imagery, the non-profit urges parents to talk to their kids about prescription drugs that aren’t meant for them.

FCB

Drug Free Kids Canada makes positivity its anti-drug

The non-profit wants parents to have less awkward and better informed conversations with their kids about drug use.

FCBMTL_SamiaSylvain

FCB Montreal names new creative head

Sylvain Dufresne will lead creative at the agency, which is one year into a growth and transformation plan.

Publicis Montreal

Publicis Montreal adds new CD

Thimalay Sukhaseum joins the office’s creative team from Cossette.

RachelleClaveau_SylvainDufresne_DuncanBrucecrop

A new leadership team at Publicis Montreal

FCB president Rachelle Claveau and Lg2 creative director Sylvain Dufresne will take the reins at the office.