Articles Tagged ‘Todd Allen’

matthew-fournier-G971e4EFKtA-unsplash

Budweiser stays committed to sports

The beer brand marries its frontline worker tribute with hockey’s return and continues a cooking series with athletes stuck at home.

Screen Shot 2020-07-14 at 4.36.58 PM

The lockdown stole live comedy nights out

So Mike’s Hard launched its own YouTube show and put its drinks in the hands of viewers at home.

Babe-Wine

Labatt gets into the wine business

From Shopper Marketing Report: The brewer grows its “beyond beer” portfolio with Babe, while also extending its established RTD brands.

Social Lite Vodka

Inside the ‘better-for-you’ beverage alcohol boom

This year alone, the vodka sodas and hard seltzers space has seen many new entrants, product launches and brand pivots.

bud-pride-can

How brands are activating around Pride

From Bud Light to Air Transat, brands are using the festival to show their support for diversity and inclusion.

5200218267_c1f27410bd_b

Labatt launches in-house social agency

The brewer is bringing Draftline to Canada, partnering with Twitter to build ‘a creative engine powered by data and technology.’

Non-alcoholic beer

Brewers tap the potential of non-alcoholic offerings

Amid a decline in overall consumption, beer giants are fueling growth with alternatives that speak to health and wellness trends.

turley_171009_5DSR5551-RGB (1)

Real world meets social content

Bridging the digital world with physical platforms is the driver behind long-running branded content strategies.

Todd 3

The Quick Fire: Labatt’s health and wellness push

Todd Allen explains what it means to be more than a beer company.

Todd 3

Lessons from abroad: The builder of common ground

How Labatt’s Todd Allen took his Canadian experience building integrated platforms around occasions to the global level.

KYLE_MAG_FINAL

Labatt’s Kyle Norrington heads south

The AB-InBev marketer takes a new role in the U.S., with Todd Allen returning to Canada to take over as VP of marketing.

Kokanee

Kokanee moves mountains

The beer brand tapped into Western Canada’s mountain-dwellers to help create its new peak-season brew.