Articles Tagged ‘Todd Allen’
2020 MOY: Todd Allen’s strategy holds up
Labatt grew share last year thanks to a system of approaches the marketer set up before the pandemic.
Labatt names a familiar face as new VP of marketing
Andrew Oosterhuis returns to Canada to take over the role from Todd Allen, who is moving into a global position.
Budweiser stays committed to sports
The beer brand marries its frontline worker tribute with hockey’s return and continues a cooking series with athletes stuck at home.
The lockdown stole live comedy nights out
So Mike’s Hard launched its own YouTube show and put its drinks in the hands of viewers at home.
Labatt gets into the wine business
From Shopper Marketing Report: The brewer grows its “beyond beer” portfolio with Babe, while also extending its established RTD brands.
Inside the ‘better-for-you’ beverage alcohol boom
This year alone, the vodka sodas and hard seltzers space has seen many new entrants, product launches and brand pivots.
How brands are activating around Pride
From Bud Light to Air Transat, brands are using the festival to show their support for diversity and inclusion.
Labatt launches in-house social agency
The brewer is bringing Draftline to Canada, partnering with Twitter to build ‘a creative engine powered by data and technology.’
Brewers tap the potential of non-alcoholic offerings
Amid a decline in overall consumption, beer giants are fueling growth with alternatives that speak to health and wellness trends.
Real world meets social content
Bridging the digital world with physical platforms is the driver behind long-running branded content strategies.
The Quick Fire: Labatt’s health and wellness push
Todd Allen explains what it means to be more than a beer company.
Lessons from abroad: The builder of common ground
How Labatt’s Todd Allen took his Canadian experience building integrated platforms around occasions to the global level.
Labatt’s Kyle Norrington heads south
The AB-InBev marketer takes a new role in the U.S., with Todd Allen returning to Canada to take over as VP of marketing.
Kokanee moves mountains
The beer brand tapped into Western Canada’s mountain-dwellers to help create its new peak-season brew.
