Articles Tagged ‘Trevor//Peter’
NFL Canada draws up a new marketing play
The league is aiming to build connections between Gen Z and its players in a bid to draw in a generation less connected to the sport.
Smirnoff urges people to ‘stay open’ in new platform
The vodka brand builds on its definition of “good times” to include the national spirit of diversity and inclusion.
Trend to shelf: Drawing millennials to the frozen aisle
Bellisio Foods new brand aims to reflect changing meal habits and a trend toward ethnic flavours.
Diageo’s domestic plan
How the liquor company is looking to grow – and stay ahead – by paying attention to what Canadians are really about.
Kronenbourg names new AOR
Toronto-based agency Trevor//Peter snagged the assignment, rounding out its portfolio of Carlsberg-owned beers.
