Kronenbourg names new AOR

Toronto-based agency Trevor//Peter snagged the assignment, rounding out its portfolio of Carlsberg-owned beers.

Carlsberg has expanded its relationship with Toronto-based agency Trevor//Peter, naming it AOR for its Kronenbourg line.

Trevor//Peter is already the agency of record for the beer brand’s Carlsberg and Somersby lines, with Kronenbourg completing the portfolio.

The agency will be charged with handling advertising, graphic design, digital and social media as well as experiential stunts for the beers, with strategic planning for 2015 underway, according to a release. This is a large account for the agency, according to a statement from the shop, and the first set up creative is set to hit in spring 2015.

Carlsberg is the fourth-largest beer producer in the world, though in Canada it sits well behind Molson Coors, AB In Bev, Sleeman and Moosehead.

Trevor//Peter’s other clients include Nandos and ADP Canada.

The Kronenbourg line was previously held by John St.

Image courtesy of Shutterstock