Articles Tagged ‘Vizeum’
2020 MOY: Todd Allen’s strategy holds up
Labatt grew share last year thanks to a system of approaches the marketer set up before the pandemic.
Budweiser is sending sports fans to their own bubble
The return of the four major sports leagues gives the beer brand a chance to build on a sports strategy that rewards passion.
Corona is auctioning off trips to get Canadians outside
Playing off an established marketing pillar, the beer brand is helping facilitate safe ways to satisfy desire for travel.
The lockdown stole live comedy nights out
So Mike’s Hard launched its own YouTube show and put its drinks in the hands of viewers at home.
Who is in the running for 2019 Media Agency of the Year?
The next shortlist for this year’s gala covers shops that were tops in buying and planning.
Twitter debuts user-focused campaign
The social media platform is promoting two spots intended to draw new users and help existing ones get more out of it.
A&W taps craft beer’s atmosphere
The QSR makes a switch to a more natural root beer, creating a brewery experience to promote the change.
Adrian Capobianco moves to Vizeum
The former Proximity Canada head takes over as president at the Denstu Aegis shop.
CASSIES Silver: Oka’s dual-market strategies
The brand took a two-pronged approach to break into Ontario and also reposition itself in Quebec as a daily cheese.
The Wiserfund is here to help
Whisky brand Wiser’s is sending cash to men who might need a hand getting out of tough situations.
Sears Canada debuts shoppable spot
The retailer dips into its innovation budget to run a version of its new commercial as YouTube pre-roll with the option to click to “shop now.”
Stoli explores origins of originals
The vodka brand and Toronto-based Jacknife Branding & Design delve into the fictional history of hair bands for new branded content play.
Sears focuses on ‘The Essentials’
The retailer is extending its “Make Every Day a Great Day” branding with a TV and online campaign that highlights its product heroes.
Harley-Davidson revs up its Quebec campaign
The “Parfaitement Trop” campaign uses TV and digital spots to reposition the brand to a younger male audience.
Sears Canada launches rebrand for the holidays
The retailer’s CEO talks about about how the company plans to reach a younger demographic with its new multi-platform campaign.
