Articles Tagged ‘Vizeum’

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Budweiser is sending sports fans to their own bubble

The return of the four major sports leagues gives the beer brand a chance to build on a sports strategy that rewards passion.

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Corona is auctioning off trips to get Canadians outside

Playing off an established marketing pillar, the beer brand is helping facilitate safe ways to satisfy desire for travel.

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The lockdown stole live comedy nights out

So Mike’s Hard launched its own YouTube show and put its drinks in the hands of viewers at home.

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Who is in the running for 2019 Media Agency of the Year?

The next shortlist for this year’s gala covers shops that were tops in buying and planning.

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Twitter debuts user-focused campaign

The social media platform is promoting two spots intended to draw new users and help existing ones get more out of it.

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A&W taps craft beer’s atmosphere

The QSR makes a switch to a more natural root beer, creating a brewery experience to promote the change.

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Adrian Capobianco moves to Vizeum

The former Proximity Canada head takes over as president at the Denstu Aegis shop.

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CASSIES Silver: Oka’s dual-market strategies

The brand took a two-pronged approach to break into Ontario and also reposition itself in Quebec as a daily cheese.

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The Wiserfund is here to help

Whisky brand Wiser’s is sending cash to men who might need a hand getting out of tough situations.

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Sears Canada debuts shoppable spot

The retailer dips into its innovation budget to run a version of its new commercial as YouTube pre-roll with the option to click to “shop now.”

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Stoli explores origins of originals

The vodka brand and Toronto-based Jacknife Branding & Design delve into the fictional history of hair bands for new branded content play.

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Sears focuses on ‘The Essentials’

The retailer is extending its “Make Every Day a Great Day” branding with a TV and online campaign that highlights its product heroes.

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Harley-Davidson revs up its Quebec campaign

The “Parfaitement Trop” campaign uses TV and digital spots to reposition the brand to a younger male audience.

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Sears Canada launches rebrand for the holidays

The retailer’s CEO talks about about how the company plans to reach a younger demographic with its new multi-platform campaign.

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H&R Block takes another stab at curing “Tax Pain”

The tax preparation firm adds prices to its TV spots to entice customers.