Articles Tagged ‘weight watchers’

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How a Toronto tech hub fits into WW’s new mission

The rebranded wellness company’s VP of engineering on utilizing member data and meeting the needs of a new target.

Kevin O'Brien

Transforming Weight Watchers in Canada

President Kevin O’Brien explains how WW’s new branding falls within local wellness trends.

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Kevin O’Brien to lead Weight Watchers

The former Aimia exec tackles the company’s ongoing digital transformation as its new president and general manager.

Suzie-s Good Fats-Fat is definitely back and is even good for yo

This former CMO is betting on fat being back

After decades in CPG and wellness, Suzie Yorke has turned to her own “on trend” venture.

Weight-Watchers

Weight Watchers bets on women

A new video campaign for the brand aims to show how great losing 10 pounds feels.

weight watchers

Weight loss ads and a craving for emotion

Marketelle’s Jessie Sternthal on why marketers are missing out on a $7 billion industry.