Articles Tagged ‘Weston Foods’

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George Weston to sell Weston Foods

The company says it intends to focus on retail and real estate, and has made some executive changes at Loblaw.

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Wonder Bread launches non-GMO products with candid creative

The brand taps into the honesty of kids to talk about its new certification and spur growth in the bread category.

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Country Harvest hosts new podcast series

The Weston-owned brand uses an audio strategy to shift perceptions of what it means to be a “breadwinner” today.

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Country Harvest helps fuel the go-getters

The Weston brand takes a less product-focused approach to reach younger consumers driving new demand in bread.

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Gadoua jokes about the goodness of grains

The Weston brand launches its whole grain bread with comedian Phil Roy to connect with Quebec consumers.

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Weston Foods launches a pop-up ‘for second chances’

An activation for Dave’s Killer Bread plays on the brand’s origin story to support former convicts and at-risk communities.

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2018 Marketers of the Year

Defying fear, marketing norms and perceptions, here’s how these brand leaders won share and media buzz.

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Weston shakes up the bakery with Dave’s Killer Bread

The organic brand now has national distribution in Canada, with its marketing strategy playing on its edgier side.

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Ace Bakery bets on breakfast

Following its first mass awareness play, the artisanal baked goods brand rolls out a new product innovation.

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Rethink named AOR for Wonder Bread

The agency won the account following a competitive pitch, the second announced by Weston Bakeries this month.