Articles Tagged ‘Whirlpool’

lunchbox

AToMiC 2019: When diversity and advertising collide

DDB, Zulu Alpha Kilo and FCB/Six create work that champions diversity in its many forms.

Sama

Whirlpool opens up the lunchbox

A young Syrian girl is the star in the appliance brand’s take on the importance of the mid-day meal at school.

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Cannes 2017: What is too creepy in Direct and Creative Data?

‘We’ve never seen anything as invasive as that,’ jury president says of Direct Grand Prix.

kitchenaid

KitchenAid builds its social approach

How a gingerbread recreation of Toronto landmarks fits into the brand’s social media strategy.

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Whirlpool picks Zulu as AOR

The assignment also covers the appliance giant’s KitchenAid, Maytag, JennAir and Amana brands.

Maytag

Maytag strips down for Pan Am

The brand gets cheeky with its new “Performance Counts” campaign.

coverstrat

Throwback Thursday: strategy in 2005

For our 25th anniversary, we’re travelling through time. In ’05, mobile was a big (and we mean big) deal.