Zulu makes another strategic hire

Jenn Breton joins as strategic planning director, continuing the planned growth in the department.

Zulu Alpha Kilo continues to strengthen its strategy team, hiring Jenn Breton as strategic planning director.

Breton joins after three years as a freelance planner and strategist, a venture she took on after more than 10 years at Zig and CP+B Canada. During that time, she worked with clients including Molson Coors, Unilever, Kraft, CAMH and Best Buy. Prior to that, she held positions at FCB, Leo Burnett and Cossette.

After making 17 new hires in 2015, most of them coming on to its creative team, strengthening the strategy department has been a recent priority for the agency. Though previous head of strategy Ebrahim El Kalza left in the fall for a position at Havas Worldwide Chicago (El Kalza was promoted to the position after Shari Walczak left to start The Garden), Zulu hired Heidi Philip as its first chief strategy officer from Leo Burnett shortly after.

Breton, who will report to Philip, brings the head count in Zulu’s strategy department to six, with an overall head count of 80 full-time staff.

“I’m looking forward to [Breton's] creativity, intuition and foresight helping shape our clients’ brands and influence our future agency work,” Philip said in a press release. “Jenn is a true collaborator whose work leads to big ideas that build business.”