Don’t let the name confuse you. MDC Partners’ latest acquisition is not an anomaly. Rather, that’s the name of the new-model multidisciplinary marketing and communications firm that MDC has bought a majority stake in, the company announced today.

Anomaly opened its doors back in 2004 and now, with offices in New York City and London, boasts a blue-chip client roster that includes the likes of Sony, P&G, Pepsi, Motorola, Umbra, Cole Hahn, Diageo and Nike’s Converse.

‘Anomaly has proven to be an idea rather than simply an agency, and we see huge potential in taking that idea around the world,’ said Miles Nadal, chairman, CEO, MDC Partners, in a release. ‘We are extraordinarily impressed by the unparalleled entrepreneurial spirit that has been the hallmark of Anomaly and are thrilled to partner with them, as they become a global thought leader and resource to the world’s greatest clients.’

The move will help Anomaly hasten six years of growth in areas that include deepening the talent pool, global expansion, and further innovation in bringing together technology, media and brands.

‘We are aiming to create a new global benchmark for our business,’ said Carl Johnson, one of Anomaly’s founders, in a release. ‘We strive to combine all the strategic and creative firepower of the best brand builders with the commercial instincts of ambitious entrepreneurs. [MDC’s] ability to help foster growth, while maintaining an entrepreneurial spirit, is incredibly important to the culture of Anomaly and consequently makes MDC the perfect partner for us.’

Check out a video interview Media in Canada conducted with Nadal during Ad Week in January called ‘Five Minutes, Five Things.’