Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Home Depot

Home Depot shows the pains and gains of DIY

The home improvement retailer moves beyond humour in a new campaign for the Quebec market.

pexels-photo-359989-623x350

Up to the Minute: Powershifter names new director

Plus, National Public Relations makes six promotions and Mansfield wins Kanetix.

Lequipeur

L’Equipeur renews push for casual wear in Quebec

Mark’s French counterpart turns to influencers in the second iteration of its “Equipe pour tout” platform.

Rethink

A flag to stop LGBT violence in its tracks

Montreal’s Fondation Emergence created an installation to show how working together is the best way to support LGBT communities around the world.

Rain-Leadership

Rain43 expands nationally

The agency, now simply called Rain, has added offices in Calgary and Vancouver, with others planned for Montreal and Halifax.

Frank-SpenceDiamonds

Spence Diamonds names first CMO

Frank Hamlin joins the diamond retailer following its decision to overhaul its brand marketing strategy.

No Frills

No Frills finds pride in being a ‘hauler’

The discount grocer defines what it means to shop for less in a campaign that plays to the brand’s cultural cachet.

IQOS

What Canada’s new tobacco regulations mean for RBH

The PMI subsidiary has envisioned a “smoke-free” future, but the new law could hamstring its corporate transformation.

The_Keg_at_Yonge_and_Eglinton_in_Toronto

Corner Office Shifts: Cara’s new CEO

A round-up of senior-level executive changes you may have missed.

Mark Childs

Samsung CMO heads to Metrolinx

Mark Childs will help build partnerships, increase non-fare revenue and turn the agency into a data-driven organization.

Canadian Premier League4

Branding a new pro soccer league

Nike marketing veteran Roy Nasrallah tells an inspirational story to support the launch of the Canadian Premier League.

Ebay-Yonge

EBay strives to end brand misconceptions

The site doubles down on the key themes of last year’s global platform with new Canadian creative.

bmw-564950_1920

BMW expands relationship with North Strategic

The agency becomes the automaker’s PR AOR, extending its mandate beyond social and influencer relations.

Tobacco1

Government to impose plain packaging on tobacco

Passed on Thursday, Bill S-5 also specifies regulations around the marketing of e-cigarettes and smokeless alternatives.

pexels-photo-359989-623x350

Up to the Minute: Spring acquires Watershed

Plus, GCI Canada appoints a general manager and 1Milk2Sugars expands to the U.S.