Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Crave-featured

Kraft Heinz launches ‘craveable’ frozen meals

The CPG co is running a national campaign to support Crave, a new premium brand of frozen foods.

Cryptocurrency Exchange

How CoinSmart plans to reach the ‘crypto curious’

Experiential executions aim to position the cryptocurrency exchange as a lifestyle brand to connect with different demos.

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Consonant asks if your skin feels like concrete

The natural skincare brand used the imperfect surfaces of the neighbourhood to promote its new flagship store.

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Amazon ranked most trusted ecommerce retailer

The company took 13 of the 26 online categories in BrandSpark’s latest survey of most trusted brands.

Eat Together

Why PC shifted its ‘Eat Together’ conversation

The CPG brand saw an opportunity to leverage its brand equity and trust to encourage people to eat together at work.

BondLoyaltyReport2018

The new currencies of loyalty

A report by Bond Brand Loyalty highlights the benefits of engaging with customers through perks that fall outside of points.

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Porter joins competitor airlines with new entry-level fare

The company’s new offering falls within a North American-wide trend that’s several years in the making, says CMO Kevin Jackson.

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On creating diverse and inclusive workplaces

Named to EMPower’s Ethnic Minority Leaders list, Isobar’s Kai Exos talks about fostering D&I for the company and its clients.

Mars-DIY

Mars taps into do-it-yourself culture

A new creative platform for the chocolate bar encourages DIYers to try their hand at projects they might just fail at.

Nintendo

Nintendo picks Smak for experiential

The agency will work with the gaming company on a cross-country tour to promote the Switch console.

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HomeEquity banks on emotion

The financial services company launches a rebranding that takes an emotional and humorous approach to reverse mortgages.

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Takis uses reverse psychology on snackers

The brand launched in Canada with a campaign telling consumers its tortilla chips are too spicy, too crunchy and too intense.

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Up to the Minute: Thinkingbox hires managing director

Plus, Havas wins Irving Oil assignment and OSMO adds four members to its board.

Ovation2

Leger and Cossette unveil new relationship measurement tool

Ovation aims to help clients gauge their relationship with audiences along five different factors.

SteveCarter

Mitsubishi appoints director of marketing

Steve Carter steps into the role to oversee Canadian brand strategy, marketing and communications.