Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Sonder

The Disruptors: Sonder brings tech-enabled hospitality to Canada

The company offers premium experiences for guests in the short-term rental market.

BMO-FanFini

BMO builds soccer nets out of old jerseys

The bank is activating its sponsorship of the Montreal Impact to support youth soccer programs in Quebec.

David Pullara

David Pullara out as CMO of Hill Street

The beverage co’s chief commercial officer takes on marketing duties following the elimination of the chief marketer role.

BackToSchool

Parents have reasons to shop in-store for back-to-school

Most mothers in a survey expect to make multiple trips and a relatively small amount of online purchases.

PaquetObit

Cossette veterans remember co-founder Bernard Paquet

Bernard Paquet, who helped establish the agency in 1972, passed away on July 11.

RMCH

Ronald McDonald House brings back its appreciation campaign

The McDonald’s-affiliated charity re-launches its thank-you card effort from 2015 after introducing new ways to give.

ElisHalenko

LiveWell Marketing names new VP

Elis Halenko is promoted to help fill a gap left by the sudden passing of agency co-founder Kelly Atyeo in March.

1_1 Square_Jackie Poriadjian-Asch

View from the C-Suite: Ecobee gets aspirational

CMO Jackie Poriadjian-Asch says the smart home company has positioned itself around data sharing and control of the home.

-ca-images-Tim_Hortons_Exterior_2

A look at Tim Hortons’ yearlong turnaround

Could the opening of a new innovation cafe be the next big step in the coffee chain’s revitalization efforts?

Cara Keating

PepsiCo Foods appoints new president in Canada

Cara Keating will replace longtime exec Jason McDonell, who is pursuing a new opportunity outside the company.

Finlayson

Clearmotive expands Toronto office

The Calgary-based agency has made several hires as it pivots towards a more efficient and holistic offering.

Shoppers

Shoppers Drug Mart aims to make cosmetic dermatology approachable

The retailer’s first big push for its new Beauty Clinic taps into shifting perceptions about cosmetic procedures.

Messika

Zak Communications wins several new mandates

The PR shop has picked up assignments with Messika, Nexxus, L’Occitane and Silk Laundry so far this year.

TheNeighbourhood

The Neighbourhood opens under co-operative model

The collaborative group, founded by Betsy Cooper, offers services across PR, content, social and influencer relations.

Ecobee

Ecobee launches first big marketing push

A new spot aims to move the brand beyond functional messaging and in front of more consumers.