Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
UpforAdoption1

Dave Thomas Foundation spins animal adoption tropes

Ads bringing attention to the needs of foster care programs is a rare mass play for the QSR’s charity of choice.

Roots

Roots puts ‘nice’ spin on holiday efforts

The apparel brand’s end-of-year push focuses on the diversity of its customers and the power of being together.

ADCC-Awards_0030_sm-623x350

Lg2, Rethink among the winners at the ADCCs

Both agencies took home Scarlet Letter awards in addition to multiple Golds.

Moons of Madness

Tech in Action: Alice & Smith hands the ARG keys to AI

Google AI mastered hundreds of human phobias, then took over the gameplay.

Walmart-Holidays

Walmart piggy banks on emotion

The retailer continues to focus on building an emotional connection with customers in this year’s holiday ad.

Black Friday

Brands get out early for Black Friday, Cyber Monday

Reports from Shopify and Vividata also show what’s on shoppers’ lists this upcoming sales weekend.

Tireless

Canadian Women’s Foundation puts in the work for gender equality

The non-profit’s new campaign aims to keep the “tireless” efforts of women and girls going at a tipping point for the movement.

ChineseCanadians

The opportunity in Singles’ Day (and other Chinese shopping festivals)

A new Chinese Canadian consumer survey by Vividata shines light on the cohort’s habits during major shopping occasions.

Corner Office

Corner Office Shifts: Tim Hortons, Sleep Country, Birks Group

A round-up of senior-level executive changes you may have missed.

Jeff Klein headshot

View from the C-Suite: Little Caesars delivers without delivery

Why the take-away QSR has brought its Pizza Portals to Canadian restaurants.

Coby_WeAreSocial

We Are Social enters Canada through Vision7 partnership

The Blue Focus shop will work with agencies like Cossette and Citizen Relations on V7′s Toronto campus to help clients stand out on social.

Memorial

Royal Canadian Legion brings Remembrance Day message to gamers

The veterans organization launched a pair of campaigns to reach younger Canadians.

Camp Jefferson

Camp Jefferson makes nine new hires

New talent includes VP of strategy Kevin McHugh, as well as CDs Phil Coulter and Stefan D’Aversa.

Meghan Nameth

Meghan Nameth named SVP of marketing at Hudson’s Bay

The former PwC Canada exec will oversee brand, marketing and PR at a difficult time for the department store chain.

Project Understood

CDSS and Google want voice assistants to be more inclusive of Down syndrome

The new campaign asks people with the disorder to donate their voices and improve voice-recognition models.