Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Epic Wins 2

Check it Out: Marketing’s ‘Epic Wins and Epic Fails’

The CMA’s Brand Strategy Council has released new episodes in a series exploring the successes and failures in marketing.

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Up to the Minute: Energi PR hires new SVP

Plus, Touchwood names managing partner, FleishmanHillard and High Road become FHR and more news you may have missed.

Clever Samurai

Clever Samurai adds two to leadership team

Leigh-Ann Clarke is promoted to general manager and Kristina Anguelakieva is hired as senior account director at the agency.

Activia

Activia Challenge goes content-first

Why the brand refreshed its approach to remind consumers of probiotic yogurt’s health benefits.

Benefit Cosmetics

Tech in Action: Benefit Cosmetics’ ‘try-on’ brows

The beauty retailer joins other major brands in harnessing AR tech to improve shoppers’ online experiences.

digitalads

CMA to work with Ayima on digital properties

The digital agency will help the marketing association improve its online presence and SEO.

Taco Bell Canada-Taco Bell-s beloved Naked Chicken is back in a

Taco Bell’s over-the-top approach to chicken

To promote its Naked Chicken Chips, the QSR launched an “extra” online menu offering twelve extravagent experiences.

study

Bricks-and-mortar retail alive and well, study finds

Why the death of traditional retail stores might be “greatly exaggerated.”

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Nourish Food Marketing’s grocery retail trends for 2018

Retailers and food marketers can expect large-scale disruption in the space, as e-commerce food sales continue to rise.

Penguin Walmart2

Walmart partners with Penguin Pick-Up

Two co-branded locations expand the retailer’s reach into areas of Toronto where access to its grocery offering is limited.

VH-Chinese2

VH Sauce refreshes Chinese New Year strategy

Here’s how ConAgra is modernising efforts around the holiday with a new brand and retailer program.

ONE partners

Indent and Torch merge to launch One Persuasion

The new consultancy will offer everything from strategic communications to advocacy advertising to government relations.

Quebec Maple

The FPAQ’s first push to promote Quebec maple

The province’s maple syrup producers aim to get Quebecers to consume maple products more frequently.

Hot Milk Man

Mini-Wheats fights the cold with hot milk

Kellogg’s enlists a “Hot-Milk Man” to encourage consumers to feel better about the dark, cold days ahead.

Mario - Massey Forget

Mario Daigle joins Massy Forget Langlois as VP

The advertising veteran will play a strategic role on high-level accounts and contribute to business development.