Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
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Check it out: SickKids does the #10YearChallenge

The hospital is leveraging a social media trend to deliver a broader message.

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Molson refreshes its labels under new masterbrand approach

The redesign aims to bring renewed focus to the brewer’s legacy and “premiumize” the category to compete with craft beer.

Corner Office

Corner Office Shifts: New presidents at IKEA and Ford Canada

A round-up of senior-level changes you may have missed.

Team Building

Building your marketing team for the future

The Intercept Group’s Andrew Au outlines five things senior marketers can do to lead successful teams through digital disruption.

Retail

What are Canada’s most-trusted brands in 2019?

Trust weighs heavily on consumers’ decision-making, a good sign for those on Ipsos and Reader’s Digest’s annual list.

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National Bank opens dryer pop-up for Igloofest

The activation for the Montreal outdoor music festival allows guests to enjoy themselves by staying warm and dry.

Tim Hortons

Tim Hortons tells a ‘true story’ about Roll Up the Rim

The second ad of the QSR’s recently relaunched platform adds an emotional element to its annual winter promotion.

AirCanada-Roots

Air Canada and Roots make a long flight more comfortable

The retailer gave away cozy sweats on the airline’s longest international flight.

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Up to the Minute: LP/AD gets a new CD

Plus, 1Milk2Sugars named social AOR for Marriott and The Palmerston Group names director of strategic insights.

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Juniper Park\TBWA strengthens production unit

Lior Etziony is the first executive producer of the agency’s Bolt Content division.

Canadian Tire-main

Canadian Tire touts new products with animated creative

The retailer’s “We Do New” campaign supports a household staple, while reminding customers of its broader product innovation.

Cossette

Cossette names business lead for Walmart account

Shahla Lalani returns to the agency after it was named AOR for the retailer last year.

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G&G launches first campaign for Backyard Axe Throwing League

The campaign lands as the agency names new heads of brand planning and client services.

Farnham Bitter-Secret Love

Check it out: Farnham’s stages of bitterness

New ads for the Quebec microbrewery show that bitterness comes with age.

Jeff Harding-GeoffreyRoche

Geoffrey Roche opens firm with partner Jack Harding

Disruptincy will offer the veterans’ own expertise and source additional insight from executives across sectors.