Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire

Sid Lee names new VP of account services

France Wong will also help develop Sid Lee Media from the agency’s Montreal office.


Check it Out: Tim Hortons sets up a coffee date

The QSR orchestrated a stunt to show that getting to know your neighbours is easier than you think.


DentsuBos appoints VP of client services

Dimitra Georgakis takes on an expanded role in Montreal, working closely on the agency’s Subway account.


Kijiji shakes up its creative approach

In a new campaign, the classified ads site shows how it can make life’s transitions more exciting.

Rethink Globes

Rethink becomes part of ICOM network

The agency joins the global network of independents to serve growing clients and access new business opportunities.


Quebec tourism alliance shifts to year-round approach

The tourism group has launched the “Let Go” platform to reach travelers with documentary-style, influencer-inspired content.


Up to the Minute: Blackjet brings on seven new hires

Plus, Keilhauer names VP of marketing and Simmons Sharpe joins Atlantic Lottery’s roster of agencies.


Katie Ainsworth returns to Cossette as ECD

The agency’s Vancouver office has also promoted Pierre Chan and Scott Schneider to creative director roles.


The Body Shop’s grassroots approach to pet activism

The cosmetics company is leaning on pet influencers to bring an end to animal testing in Canada.


Campbell selects Publicis Groupe

Much of the assignment in Canada will be handled by Leo Burnett as the CPG ends a long-time global relationship with BBDO.


Esso drops Aeroplan for PC Optimum

Loblaw’s partnership with the Imperial-owned gas company extends its loyalty reach to another retailer.


Consumers happiest with small rewards

A new loyalty study reveals Canadians prefer programs offering free movies and groceries over the possibility of travel.


Shoppers find many in-store displays ‘boring’

A survey suggests CPG brands are not getting their intended impact with POS materials.


‘Guilt-free’ ice cream race heats up

CoolWay ice cream has relaunched with new flavours and a proposition that pits it against other healthier dessert options.


ASICS opens first Canadian flagship

The new Toronto store brings the apparel brand’s performance and lifestyle products under one roof.