Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
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Up to the Minute: William Thomas Digital names first COO

Plus, Bleublancrouge wins Greystar and The One Show names Canadian jurors.

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SodaStream’s holiday spot backs sustainable message

The brand launches a Canadian ad stemming from a global campaign targeting waste from single-use plastics.

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Round puts own spin on freelance agency model

Founders Mike Davidson and Paul Riss will form ongoing collaborations with talent to solve problems for clients.

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Metro Toronto Convention Centre plays on city’s multi-faceted offering

The facility looks to leverage Toronto’s many dimensions in a bid to attract the interest of North American event planners.

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The Coalition for Gun Control looks to pull the trigger for change

The non-profit launches an advocacy campaign as Toronto nears a record level of homicides in 2018.

Milos Vranesevic

Sun Life puts greater focus on data and analytics

Milos Vranesevic steps in as CMO, having worked at major consumer brands in both Canada and the U.S.

CMO Research

Marketers investing heavily in martech and innovation

Gartner’s annual CMO survey finds increased budgets in those areas in light of a slight decline in overall spend.

RetireReady

Inside TD’s approach to diversity and inclusion

From campaigns for South Asian customers to in-branch accessibility initiatives, here’s how the bank is speaking to diverse segments.

FourSeasons

Four Seasons shifts its global influencer strategy

The company’s “Envoy” program takes a “follower-blind approach” that prioritizes content quality over quantity.

SunLife

Sun Life connects health with wealth

The financial services provider humanizes its approach to deliver an optimistic message around “true wealth.”

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Slashing through cultural trends

How Juniper Park\TBWA’s work with Simplii utilized a content and strategy unit that separates fads from marketing gold.

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Up to the Minute: Tam-Tam\TBWA makes three hires

Plus, CloudRaker rebrands with new retail focus and Vibrant adds directors in Montreal and Toronto.

Candace

Anomaly Toronto names new president

Candace Borland takes on a greater leadership role in the office, following significant growth and new client wins.

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Parmalat to acquire Kraft Heinz cheese brands

The deal, expected to close next year, includes the sale of Cracker Barrel, P’tit Quebec and Amooza.

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CDSS takes awareness fight international

The Canadian Down Syndrome Society is petitioning the IUCN to have people with Down syndrome listed as “endangered.”