Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Tank-featured

Tank names executive creative director

Thomas Nelligan takes on creative leadership duties as the agency continues to expand its operations.

IKEA_Monster_5

IKEA creates ‘stuff monster’ to promote decluttering

An animated creature made of the retailer’s used items becomes the latest way it’s communicating its sustainable mission.

Holiday Shopping

Most Canadians expect to keep holiday spending steady

A report also finds that nearly every consumer will use a mobile device at some point in their journey.

Travel-airport

The benefits of a pre-arrival strategy for newcomers

Moving2Canada’s Gideon Lin explains how brands can win with immigrants before they even arrive.

Sophie-bonlook

View from the C-Suite: BonLook finesses its retail strategy

CEO Sophie Boulanger explains how the company landed on the Growth 500 list with five-year growth of 1,994%.

Pathways to Education

Pathways to Education looks to the future

The non-profit highlights the barriers students from low-income communities face (and the impact that has on society).

Lung Assocation - Toker2

Ontario Lung Association creates a cannabis superhero

“The Toker” has his heroic goals dashed by coughing fits in the non-profit’s PSA about the dangers of smoking.

sustainability

How often should brands take a stand?

New research suggests consumers have low expectations when it comes to the issues companies will act on.

CanadaGoose

Canada Goose celebrates global communities

A new docu-series features three heroes who are ‘breaking boundaries’ and connecting with the outdoors.

Metrolinx-main

GO Transit helps riders define their ‘GO Time’

The transit agency aims to drive ridership by showing customers how taking the bus and train can help them maximize their time.

CPA-main

Chartered professional accountants showcase their modern skills

In a follow up to last year’s “boring” effort, the CPA continues to tackle misconceptions about the profession.

Gen Z

How Canadian cities fare in the eyes of Gen Z

New research suggests the country is an attractive place to work, but improvement is needed on digital integration and affordability.

Jon Mamela-main

View from the C-Suite: Jon Mamela completes the tourism circuit

The new CMO of Tourism Toronto looks back on his time at Destination Canada to help build out the agency’s strategy.

TPL_3

Toronto Public Library looks beyond books in rebrand

A new look gives the city’s library system flexibility to promote the wide range of services it offers.

Heinz-Ketchup

Heinz Ketchup goes crooked to set the record straight on how to pour

As Kraft Heinz prepares to invest in its core brands, it reworked its ketchup label to guide confounded consumers.