Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Doritos

Doritos hits play on original music track

The PepsiCo brand makes noise to mark the return of its Sonic Sour Cream flavour after a 14-year absence.

pexels-photo-164497

What’s trending for 2018?

From penny-pinching to facial recognition, here’s what Mintel sees for next year.

CPA Canada

Check it out: Chartered accountants tackle the ‘internet fad’

A new campaign positions CPAs as having a direct impact on future-proofing businesses.

Montreal

Sports Experts enters the ghost business

The Quebec retailer celebrates its 50th anniversary with a touch of the supernatural.

Quaker

Quaker embraces the cold

The brand’s new campaign extends the warmth of its product to Canadian newcomers.

Brad

Brad appoints a creative director in Montreal

Hugues Morin gets a promotion after continued new business wins for the agency.

KBS & Henderson pic

KBS Canada wins Henderson Brewing

In a surprising twist, the Toronto brewer selects a global advertising firm as its first agency partner.

Yadle

Check it out: Office weirdos and the dreaded file search

Tech startup Yadle pulls out the quirk in a series of awkward video spots.

sara-mohammed-page-thumbnails

Ryerson bets on being new school

The university’s business school puts diversity at the heart of a campaign fighting its MBA program’s underdog rep.

Interac

Interac takes on a new world

Why the brand has chosen to venture beyond “Be in the Black.”

OOH Mother_daughter

CIBC Run for the Cure wants pinky promises

The brand shifts gears to reach donors in a crowded charity space.

Glad

Glad ties itself to strength

The Clorox brand goes for a more emotional approach to boost in-store consideration.

TTC

TTC drives safety home

Toronto’s public transit agency takes on harassment with a new app and ad campaign.

GoodLife

GoodLife ventures outside the gym

The fitness chain takes a new approach to its fall marketing, using real employees in its creative.