Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Joe-Fresh

Joe Fresh taps into the joy of the outdoors

The Loblaw retail banner is launching its spring collection with a campaign focused on its customers’ diverse talents.

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Glad turns garbage day into a workout

The latest in a series supporting the brand’s strength positioning includes a trash-inspired workout routine.

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Up the Minute: DentsuBos adds creatives in Montreal

Plus, SickKids partners with The T1 Agency on experiential, and ASC PR announces several recent client wins.

Swoop

Swoop lands on a content-led approach

WestJet’s new discount carrier helped reunite a family in Las Vegas in the third phase of its early marketing efforts.

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Jackman announces a string of promotions

Two new SVPs are among the senior-level changes following a period of growth.

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CMA to help raise awareness of NABS programs

The partnership will see the association offer a spot in its chartered marketer program to someone identified by NABS.

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Cossette names new ECDs in Toronto

Craig McIntosh and Jaimes Zentil take on more creative leadership after working on a number of high-profile campaigns.

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Up to the Minute: Trampoline names CCO

Plus, Rouge Marketing expands to Europe and Elite Digital wins its first cannabis client.

Livli

Folium Labs aims to address nutritional needs of cannabis users

The cannabis wellness company’s multivitamin is branded to reach “health-conscious and optimistic” users.

Food Trends

Appetites growing for flexitarian diets and edibles

Research by the University of Guelph and Bob’s Your Uncle identifies the impact of this year’s food trends.

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Porsche resurrects the ‘Pink Pig’ for Chinese New Year

The luxury automaker took inspiration from a historical vehicle to celebrate the Year of the Pig.

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St. Michael’s hospital explores the link between poverty and health

Five interactive installations shine a light on the issue to launch a $25 million fundraising campaign.

Working Group analyzing Reports

Majority of digital marketers begin in other disciplines

A report by BrainStation lays out executives’ hiring priorities as they look to bolster their digital capabilities.

Toys -R- Us -Canada- Ltd--One of Canada-s coolest jobs has been

Toys “R” Us evolves chief play officer role for digital age

The toy retailer’s fifth child ambassador will lend authenticity to the brand through a more robust social and digital presence.

Corner Office

Corner Office Shifts: RBI, Knixwear and Bestseller

A round-up of senior-level changes you may have missed.