Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
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What will drive consumers in 2035?

Here are the trends shaping consumer behaviour over the next 15 years, as heard at the Marketing Evolution: C-Suite Summit.

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Marketers invest in ‘what works and what converts’

A new Gartner survey finds chief marketers remain positive about their budgets, despite negative economic headwinds.

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Marketing shifts from the view of the CMO

From the C-Suite Newsletter: In a roundtable talk, marketers share how they’re adapting to the changing consumer landscape.

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Havas Montreal appoints new president

Stephane Mailhiot takes over leadership of the agency as it retools its offering, while Alex Panousis becomes CEO of Havas Village.

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Behind Ebates’ years-long transition into Rakuten

How the digital rebates company is driving awareness in Canada after its 2014 acquisition by the Japanese conglomerate.

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View from the C-Suite: Samsung wants to be a cultural enabler

CMO David Allard explains how working with influencers helps further the brand’s “do what you can’t” positioning.

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Why Church + State launched an agency podcast

Founder Ron Tite will explore disruption in business and culture in episodes that also showcase the medium’s potential for clients.

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Chartwell puts a positive spin on retirement living

The country’s largest operator of senior housing addresses misconceptions about the industry by focusing on social activities.

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Tank names executive creative director

Thomas Nelligan takes on creative leadership duties as the agency continues to expand its operations.

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IKEA creates ‘stuff monster’ to promote decluttering

An animated creature made of the retailer’s used items becomes the latest way it’s communicating its sustainable mission.

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Most Canadians expect to keep holiday spending steady

A report also finds that nearly every consumer will use a mobile device at some point in their journey.

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The benefits of a pre-arrival strategy for newcomers

Moving2Canada’s Gideon Lin explains how brands can win with immigrants before they even arrive.

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View from the C-Suite: BonLook finesses its retail strategy

CEO Sophie Boulanger explains how the company landed on the Growth 500 list with five-year growth of 1,994%.

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Pathways to Education looks to the future

The non-profit highlights the barriers students from low-income communities face (and the impact that has on society).

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Ontario Lung Association creates a cannabis superhero

“The Toker” has his heroic goals dashed by coughing fits in the non-profit’s PSA about the dangers of smoking.