Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Koho

Koho’s gaming approach to fintech

With its “Restore Balance” positioning, the startup tells consumers they can “game the system” by managing their money at no cost.

Peter Blackwell

Boston Pizza names new lead marketer

Former Volkswagen Canada head of marketing Peter Blackwell joins the company as it continues to evolve its brand.

Hope

Check it Out: Cannes’ top Grand Prix winners

A look at the work that turned the most heads at this year’s festival.

img-lightswitch

Smart devices drive customer satisfaction: study

Canadians with more IoT devices are happier with their ISPs but are less loyal as customers, according to J.D. Power.

FHR

FleishmanHillard HighRoad hires a director

Coralie-Jade Fournier will develop integrated PR campaigns and work on business development at the Montreal office.

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Cannes Digest: What’s on for the Festival’s last day

After several wins on Thursday, Canadian creatives hope to pick up six more Lions tonight.

Via

Cannes 2018: Canada’s win count up three Media Lions

Touche claims Silver, while Rethink and BleuBlancRouge take Bronze.

BLM

Cannes 2018: Sid Lee takes Silver in Product Design

A bulletproof flag for Black Lives Matter earns the agency its first Lion of the festival.

SickKids VS 1

Cossette, FCB/Six make final Cannes shortlists

Noms in Creative Effectiveness and Sustainable Development Goals bring Canada’s total shortlist tally to 83.

The North Face

Cannes 2018: Canada bags nine Lions across Craft categories

Cossette and FCB/Six continue their winning streaks, as Ogilvy Toronto and Sherpas Cinema earn their first Lions of the Festival.

PFLAG

Cannes 2018: FCB/Six wins four in Mobile and Design

The agency picks up Lions for PFLAG, while BBDO takes a Silver for the Canadian Paralympic Committee and Cossette wins Bronze for Humanity & Inclusion.

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Cannes 2018: Three Lions for Canada in Radio & Audio

Rethink and McCann won Silver hardware for using the power of sound and copy to deliver messaging for two non-profits.

Burger King

From Cannes: Burger King’s CMO and the hacker mindset

Fernando Machado explains how the brand is able to take on everything from movie theatre regulations to airport fare.

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Marketing’s lost opportunity

Why do marketers continue to chase after millennials when seniors increasingly hold more disposable income?

Ian MacDonald

Co-Op hires marketer to spearhead CMO consultancy

Ian MacDonald joins the Toronto agency to help large and small clients fine-tune their marketing plans.