Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Lego

Lego builds a sustainable future

The company’s head of corporate responsibility talks about the iconic toy brand’s renewed focus on sustainability.

Corner Office

Corner Office Shifts: Aimia’s new president

A round-up of senior-level changes you may have missed.

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Environics Analytics goes deeper with mobility data

The firm’s new tool is meant to help marketers fill data gaps, identify new markets and evaluate sponsorship investments.

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Glenn Hollis joins Carrot Rewards in advisory role

The former Manulife CMO will help the rewards platform develop a product roadmap and a “pay-to-play” offer.

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Interac brings piece of mind to payment tech

Ahead of back-to-school, a new campaign brings the control of using your own money to the “Own Your World” platform.

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Behind the influencer strategies of two luxe brands

How recent campaigns for L’Oreal’s Cacharel and Biotherm helped drive greater engagement with young audiences.

BRNT

Little Rocket named creative AOR for BRNT Designs

The Toronto agency will oversee brand positioning and strategy, as well as creative assets, for the cannabis company.

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Up to the Minute: CMDC names Shannon Lewis as president

Plus, Mayk Ideas goes to the U.K. and Jadeo creates an award for cannabis brands.

DonAir-main

DonAir offers flights that are too good to be true

Halifax’s King of Donair worked with Wunder on a phony airline to alert Albertans to its two new locations.

Sports Experts

Sports Experts lends a helping football-sized hand

The Quebec retailer has football star Laurent Duvernay-Tardif take care of customers’ everyday chores in a back-to-school campaign.

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Check it Out: Nike’s church of basketball

The apparel brand transformed a former church into an elite basketball training space with the help of Momentum Worldwide Toronto.

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Bonfire makes a pair of hires

The New Brunswick agency adds a director of client services and an ACD following recent wins.

Back-to-school

Back-to-school shopping to increase by 4% this year

However, consultancy EY suggests retailers will need to adapt to shifting consumer expectations to reap the benefits.

Unicef

UNICEF partners with Bam Strategy

The Montreal agency will lead creative and media planning on a fall campaign for the international children’s aid organization.

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Whiskas soothes cats on their way to the vet

The Mars Petcare brand launches “Cat Calm Radio,” a station broadcasting species-specific music.