Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Paderno

Paderno debuts new brand platform

Leo Burnett led the cookware brand’s first campaign under Canadian Tire, aiming to connect with consumers’ love of cooking.

fintechanimated

CMOs plan to boost digital spend

But Gartner also reports just 15% of marketing execs expect a significant budget increase next year.

Cheerios

Cheerios builds a wall of cheer

The cereal continues its long-time support of the Olympics with a minor (but clever) packaging redesign.

Into the Vine

VQA Wines toasts to cultural experiences

Ontario’s wine authority builds off its platform to host a deconstructed, multi-sensory tasting.

Chocolate

Russell Stover runs first Canadian ad campaign

You may not like every flavour in the box, but that’s okay, according to the chocolate brand.

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Cannabis producers outline their advertising proposal

If implemented, the proposed marketing regulations would be more strict than those for alcohol.

Longos OOO New Store Guelph

Longo’s debuts new brand positioning

The family-owned grocer has evolved its brand and strategy to attract a younger generation of shoppers.

HP

HP pictures baby boomers using its mobile printer

New Canadian-made creative aims to show how physical photos can build emotional connections.

Madison_screen

Canadian Down Syndrome Society fights the ‘S’ word

The organization uses a new campaign to explain why we need alternatives to “sorry.”

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Napa Canada names Reservoir its AOR

The Montreal agency will oversee strategic planning and creative development for the Auto Parts and AutoPro banners.

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Up to the Minute: Balmoral adds new VPs

Plus, Weber Shandwick Canada expands, Canada wins 54 LIAs, and more news you may have missed.

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Leo Burnett, Lg2 win big (again) at the ADCC awards

The agencies each brought home Scarlet Letter awards, in addition to several Golds.

HP-painting1

HP commissions ‘artists’ to show there’s nothing like the original

The tech giant created a gallery featuring “masterpieces” by real people who happen to share famous names.

CaseyHouse

Casey House aims to end the stigma around HIV/AIDS

The hospital will open Canada’s first HIV-positive eatery to help combat negativity.

Jugo Juice - No Added Sugar

Jugo Juice forays into influencer marketing

A new campaign taps the wellness community to promote no-sugar-added beverages.