Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Veritas_Lisa

Veritas hires Lisa Kwong as VP and creative strategist

The hiring accompanies a new media-focused offering within the PR shop and an assignment with lifestyle site Refinery29.

Corby-CEO

View from the C-Suite: Corby distills a premium gin strategy

How the company is building off renewed interest in gin, launching a strategy for Ungava that’s based on millennial consumption habits.

BC Used Oil

Non-profit shows how silly throwing away used oil is

The BC Used Oil Management Association uses an absurdist approach to get a message out in a low-interest category.

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FCB Montreal hires more than a dozen staff

The agency’s new recruits include creative director Jean-Francois DaSylva-LaRue to add new depth in the creative department.

Unibroue

Unibroue celebrates Quebec’s ‘joie de vivre’

A new brand positioning for the brewer takes more of a mainstream approach focused on fun and creating memories.

Amex

American Express shows support for Vlad Jr.

By helping baseball’s top prospect feel welcomed, the brand hopes its global positioning will resonate with Canadians.

Toronto-Everybody

A non-profit makes ‘Toronto vs. Everybody’ more inclusive

The Livelihood Project, focused on helping refugees and immigrants, has modified the slogan to suggest that “Toronto is for Everybody.”

Flow_CEO

View from the C-Suite: Flow taps the power of celebrity

How founder and CEO Nicholas Reichenbach plans to overtake the brand’s chief competitors in premium packaged water.

MPG

Mount Pleasant Group builds connections after death

A new campaign aims to drive more positive associations with the cemetery and funeral services brand.

BMW2

BMW dresses up luxury real estate

A pilot with Heaps Estrin Real Estate sees the luxury automaker place high-end vehicles in the driveway of open houses.

HolidayShopping

Five insights for effective holiday advertising

As advertisers plan for Q4, a Brainsights report explores how they can break through the noise of the busy holiday season.

pexels-photo-359989-623x350

Up to the Minute: Zulu names three ACDs

Plus, Bath and Body Works among new clients at ROI Relations and Pomp & Circumstance names new SVP.

Rethink

Rethink Vancouver adds 13 across departments

New and expanded mandates help the agency reach its biggest headcount to date.

Sobeys

Sobeys plans to eliminate plastic bags early next year

The Empire banner would become the first national chain to do so amid growing consumer concern over plastic waste.

Lululemon-Chicago

Tracing Lululemon’s (ambitious) next steps

What the unveiling of a new concept store in Chicago reveals about the apparel company’s strategy here at home.