Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Inkbox

How a tattoo startup leverages Pinterest to build engagement

Inkbox has among the highest engagement rates thanks to its social strategy.

Corner Office

Corner Office Shifts: New leaders at CPG and auto brands

A round-up of senior-level changes you may have missed.

Digital poppy

Canada’s Remembrance Day poppy goes digital

The Royal Canadian Legion’s first digital fundraising campaign aims to capture younger audiences in an increasingly cashless society.

publicis-125162

Publicis makes changes to senior team in Montreal

The Montreal office makes one hire and two promotions following the implementation of a new model last month.

Quaker

Quaker delivers a message of warmth

The PepsiCo brand is donating coats to children in need after supporting new immigrants last year.

Nutrl

Nutrl Vodka Soda shifts away from sweet

The B.C. ready-to-drink cocktail brand is running its second mass campaign to drive awareness before next summer.

pexels-photo-359989-623x350

Up to the Minute: Noise Digital adds VP in Vancouver

Plus, Absolunet wins mandate with SAQ and Williams Lea Tag acquires Toronto’s THP.

Facebook

Facebook hires first two creative agency partners

Neil Mohan and Kayla Osmond will serve as agency consultants for planning and producing creative for Facebook platforms.

Sheila

Hill+Knowlton names next president and CEO

Sheila Wisniewski replaces Goldy Hyder at the helm of the public relations firm.

ChefsPlate

Chefs Plate acquired by HelloFresh

The deal creates the largest meal kit provider in Canada with expected revenues of $200 million in 2019.

Tim Hortons

Tim Hortons takes support for hockey to Kenya

The QSR brought twelve players from the country’s only team to Canada as part of its annual hockey campaign.

Cadillac

Cadillac Fairview continues brand building with new signature

For “Meet You There,” the retail and shopping mall operator took cues from major consumer brands.

Working Group analyzing Reports

Weighing traditional marketers against ‘CMO collaborators’

Research by Accenture Interactive explores the benefits of C-Suite collaboration.

Simons-main

Simons partners with artisans on ecommerce strategy

The Quebec retailer’s Fabrique1840 site builds off its existing capabilities and extends its reach outside of fashion.

Koho-main

Koho recreates a 1950s love story through brand partnerships

How the fintech company used an Instagram series to evolve the money conversation.