Melissa Dunne

Contact Melissa by sending an email to mdunne@brunico.com

Articles by Melissa Dunne
colourjudyMay2018

Catching up with Judy John

The global CCO fills strategy in on how she’s navigating new waters over at Edelman.

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2019 Brand of the Year: Frank and Oak goes greener

The Montreal-based brand has planted seeds of sustainability as a way to grow in a competitive retail landscape.

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2019 Brand of the Year: MEC climbs to new heights

The retailer is modernizing by celebrating diversity, expanding its offerings and upping its experiential game.

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2019 Brand of the Year: OVO started from the bottom…

Now October’s Very Own is creating hype at a level Canadian brands rarely see.

Mattresses

Canadian startups duke it out in the Peak Mattress era

There’s no rest for smaller mattress-in-a-box brands as they aim to stand out in a crowded market.

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Slow and steady wins the digital transformation race

A survey shows that while many Canadian execs feel like they’re lagging, it takes time to see ROI.

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Mother Raw plants seeds for growth on heels of rebrand

The company is taking on established salad dressing and ketchup brands that have long dominated Canadian grocery aisles.

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MLSE invests in tech via Ricoh partnership

The owner of the Leafs and Raptors is staying current to facilitate collaboration and attract talent in a competitive market.

Yves Rocher

View from the C-Suite: Yves Rocher celebrates 60 years of clean beauty

The global beauty co.’s general manager of North America talks about celebrating the past while building a brand for the future.

classics

McDonald’s Canada is still lovin’ burgers made from beef

As the competition embraces plant-based burgers, the QSR’s new campaign focuses on its meat-based classics.

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DavidsTea developing an AI-powered chat tool

Part of a bigger digital transformation, the tea retailer is working with Heyday to launch the platform before the holidays.

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Bloom mattresses pop up at Walmart

The Sleep Country mattress-in-a-box brand made appearances inside two of the retailer’s stores in the lead-up to back-to-school.

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High awareness, but low trial of plant-based foods

Angus Reid finds that while 95% of Canadians are aware of meat alternatives, only 39% have actually tried them.

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Innovation Monitor: Will Foot Locker set trends with Greenhouse?

The retailer aims to get ahead of sneaker culture via a new incubator-cum-consultancy.

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Fondation Emergence flags online hate

A Chrome extension aims to once again make online hate unignorable to convince more social media users to report posts.