Melissa Dunne

Contact Melissa by sending an email to mdunne@brunico.com

Articles by Melissa Dunne
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Behind Toys “R” Us and Mattel’s retail partnership

How the toy retailer and toy manufacturer have worked together to ring in Barbie’s 60th.

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Prologue.ai opens in Montreal

The artificial intelligence startup aims to provide a more “emotionally intelligent” digital experience for brands.

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CRC 2019: Designers in many forms

We ask the top designers about the evolving practice and the personal projects that represent their craft.

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McDonald’s Canada spices up classic McChicken sandwiches

How the QSR built buzz, and heat, with its recent #SpiceFace campaign.

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CRC 2019: Top planners from FCB/Six walk the walk

Anna Percy-Dove, John Fung and Zac Matheson, as well as client PFLAG Canada, discuss the importance of diversity.

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CRC 2019: FCB/Six’s ECD on staying agile

Ian Mackenzie plans to fail over and over and over again before hitting on that winning iteration.

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CRC 2019: Top CDs on building a strong partnership

Teams at Cossette and Rethink share the secrets to a successful work marriage that spawns award-winning ads.

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CRC 2019: No. 3 art-and-copy team on winning together

Jordan Hamer and Spencer Dingle of Cossette sort of look alike and definitely think alike when it comes to collaborating on Cannes-winning work.

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CRC 2019: No. 1 art-and-copy team on creating magic

Devon Williamson and James Ly cast spells on consumers through perfect pairings of words and pictures.

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The 2019 Creative Report Card is out

Here are this year’s rankings of the industry’s top creatives, strategists, brands and agencies.

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AToMiC 2019: Old brands, new tricks

Grip Limited modernized the images of two very different brands, KFC and the Terry Fox Foundation.

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Muji colours outside the lines

Muji’s North American president on the retail strategy that’s helping the Japanese brand become a global phenomenon.

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Meet the 2019 Marketers of the Year

Here were the five marketers who rose to the top of their categories with killer marketing, branding and creative campaigns.

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How to tailor your strategy to Gen Z

Experts weigh in on how to target this growing group in 2019 and beyond.

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MOY 2019: Anne-Marie LaBerge takes BRP on a ride

The marketer is transforming the recreational vehicle company from product-driven to experience-led.