Melissa Dunne

Contact Melissa by sending an email to mdunne@brunico.com

Articles by Melissa Dunne
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The discount grocer with swagger

As it celebrates 40 years, No Frills is doubling down on unapologetic marketing to bring more savvy shoppers into the fold.

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Digital AOY Gold: Rethink and the cultural zeitgeist

The 19-year-old has hit pay dirt by putting people before profits.

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Digital AOY Gold: FCB Canada as early tech adopter

The repeat Gold winner has fully transformed into a digital-first shop.

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Digital AOY Bronze: Sid Lee does things a little differently

The agency believes taking the road less traveled can pay off.

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Rising above CEO drama

Marketing and comms teams ‘play a big role’ in dealing with, and quickly moving on from, turmoil in the C-Suite, say experts.

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PR AOY Gold: The Colony Project keeps growing

The little PR shop that could has grown from three staff to over 20 since launching in 2016.

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Media AOY Silver: OMD Canada amps up solution arsenal

CEO Cathy Collier says the media agency is focused on making “better decisions faster” this year and beyond.

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Environics chief demographer on marketing to Gen Z

Doug Norris talks about targeting the young cohort, which will grow in size and influence in 2019 and beyond.

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Back Page: The CTA Revolution

Doug&Partners calls on agencies to see if “calls to action” actually work.

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Brewing up emotion still king for ex-Tim’s CMO

Telling moving brand stories is as relevant today as it was in the ’90s, say Upstream’s Bill Moir and Paul Wales.

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2018 Brands of the Year: Growing Greenhouse

The Toronto-based ‘functional beverage’ brand started small and is now set to sprout up across Canada and beyond.

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FCB big winner at Clios second year running

Ten Canadian agencies collectively earned 26 trophies at Wednesday evening’s show in New York.

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Time to vote in the Marketer and Agency Surveys

The deadline to weigh in on the state of the industry (and win tickets to Agency of the Year) has been extended to Oct. 12.

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2018 Strategy Awards: Connecting with Canadians

BBDO and Cossette won in the Connection category, while Bensimon Byrne turned a curse to a blessing in Data/Tech Strategy.

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2018 Strategy Awards: Changing the game

How BBDO Toronto and Bensimon Byrne, Narrative, OneMethod mixed things up, plus the Creative Catalyst winners.