Melissa Dunne

Contact Melissa by sending an email to mdunne@brunico.com

Articles by Melissa Dunne
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DavidsTea developing an AI-powered chat tool

Part of a bigger digital transformation, the tea retailer is working with Heyday to launch the platform before the holidays.

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Bloom mattresses pop up at Walmart

The Sleep Country mattress-in-a-box brand made appearances inside two of the retailer’s stores in the lead-up to back-to-school.

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High awareness, but low trial of plant-based foods

Angus Reid finds that while 95% of Canadians are aware of meat alternatives, only 39% have actually tried them.

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Innovation Monitor: Will Foot Locker set trends with Greenhouse?

The retailer aims to get ahead of sneaker culture via a new incubator-cum-consultancy.

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Fondation Emergence flags online hate

A Chrome extension aims to once again make online hate unignorable to convince more social media users to report posts.

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Chat spreads to the masses

Shopify and Ficanex have both made new investments to meet demand for instant, platform-agnostic conversations with brands.

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IKEA Canada constructs a brand for the future

As the popular retailer faces stiff competition, it’s building new in-store and online experiences (no Allen key needed).

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Leon’s stocks small store with big tech

The furniture retailer is building its omnichannel strategy by testing technology at its first smaller-format location.

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Coca-Cola’s specialty sodas pop up outside the pop aisle

The beverage behemoth is intentionally ‘hiding’ its new craft, glass bottle offerings ‘in plain sight.’

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SheaMoisture encourages women of colour to ‘Be Your Beautiful’

The Unilever hair and skincare brand spoke to an underserved market with events in the lead-up to the Toronto Carribean Carnival.

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Home Hardware paints with AR

The retailer takes another run at the tech, giving slightly older consumers a chance to get inspiration for Beauti-Tone products.

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IKEA Canada changes approach to its catalogue

The retailer ends home delivery, making it available only online and in-store, adopting a strategy around multiple launches focused on experiential and loyalty.

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Bankers bullish on technology… for the most part

An Accenture report highlights opportunities new tech presents in connecting with clients, but trust issues persist.

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Natrel brings mochi ice cream to the masses

The Agropur-owned brand is the latest big company to bring its twist on the bite-sized sweet treats to Canadian grocery stores.

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Tips on building a successful in-house agency

Four industry vets weigh in on the evergreen trend and offer advice on the challenges of getting (and keeping) creative talent.