Melissa Dunne

Contact Melissa by sending an email to mdunne@brunico.com

Articles by Melissa Dunne
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How a Toronto tech hub fits into WW’s new mission

The rebranded wellness company’s VP of engineering on utilizing member data and meeting the needs of a new target.

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Forecasting a plan for artificial intelligence

Weather data has become vital to the AI equation. Pelmorex CEO Sam Sebastian shows marketers how to build their smarts.

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Retail as a community hub

The strategy behind investments Staples, MEC and Indigo have made to create more experiential stores.

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Social Engagements: Making Insta-worthy creative

The managing director of Facebook and Instagram Canada on how small budgets can make ‘mobile-first’ content work.

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The Marie Kondo Effect hits the Great White North

A flock of retailers from Asia have opened stores in Canada in a bid to cash in on the demand for minimalist aesthetics.

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View from the C-Suite: Indigo brings its cultural focus to the U.S.

Samantha Taylor, SVP of marketing, explains how the company has entered a new ultra-competitive market.

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Helping tourists find icebergs near Newfoundland and Labrador

Target used real-time data and user content to address a common visitor pain point.

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How MEC is building on its experiential history

CMO Anne Donohoe talks about the retailer’s past, and future, as a place to chill, run, climb and shop.

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Social Engagements: Not all Twitter ads are created equal

The platform’s head of business marketing on what kind of content best engages its users.

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L’Oreal Canada partners with OSMO

The beauty company aims to strengthen ties to the start-up community via a partnership with the Montreal non-profit.

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FHR launches community management AI platform

The comms agency has partnered with Wysdom.AI to offer an automated way to interact with audiences on social channels.

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Canadian retail continues to slow

And with a possible global recession now on the horizon, retail analyst Ed Strapagiel reports the end of 2018 was mostly cloudy.

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How Canadian Tire became Canada’s most admired brand

SVP Susan O’Brien reveals the strategy that saw the retailer top Leger’s annual survey.

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La Roche-Posay offers acne analyses via AI

The L’Oreal brand’s new app is the latest effort by the beauty giant to offer more services to consumers through tech.

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Social Engagements: How Snapchat creates connections with AR

The company’s global head of creative strategy chats about why the tech is useful in reaching young Canadians.