Melissa Dunne

Contact Melissa by sending an email to mdunne@brunico.com

Articles by Melissa Dunne
SickKids VS All In Case Boardclip1

The evolution of award-winning marketing strategies

Brands like Penningtons and SickKids reveal their secrets for transformations that win in market (and at the Strategy Awards).

Screen Shot 2018-08-22 at 1.35.28 PM

2018 Strategy Awards: Getting people talking

A look at who won in the Social/Conversational Strategy and new Canada 150 category.

Anything But Image

2018 Strategy Awards: Going against the grain

Winners in the Content, Launch Strategy and Cause categories reimagined the way they go to market.

Screen Shot 2018-08-21 at 4.40.59 PM

The Strategy Awards’ Grand Prix winner is…

FCB/Six took home the Grand Prix, plus four more golds, at the Strategy Awards for its Destination Pride campaign.

_DSC6953

And the Strategy Award winners are…

FCB dominated the third annual awards gala last night in downtown Toronto.

MxM_RGB_REG

Sparking a career pivot

The Marketers x Mentors program, set to kick-off in the new year, will support mid-career staff looking to make a change.

Iceberg_Float

Iceberg Vodka gets a new look

The Canadian-owned and made vodka brand plays up its roots to stand out in a crowded market.

simpliilogo

Simplii Financial launches first-ever campaign

The online-only bank worked with Juniper Park/TBWA to build the brand from the ground up.

vanparty

Lululemon strikes a party pose

The company celebrates 20 years by ‘evolving’ its shopping bags, launching a capsule collection and hosting birthday parties.

New Cans

Steam Whistle steams ahead with new packaging

The brewer adds nutritional information to target young Canadians who want to know what’s in their beer.

???????????????????????????????????????????????

Weigh in on the state of the industry

Have your voice heard on everything from business priorities to diversity in this year’s marketer and agency surveys.

Bonlook-main2

BonLook eyes big expansion

The eyewear company goes from a single online store to 25 bricks-and-mortar locations as it looks to build a national brand.

IMG_0606

Here is the Digital AOY shortlist

Here’s the agencies with a chance to prove their digital excellence at this year’s awards.

IMG_0933

Who made the PR AOY shortlist?

Fourteen public relations shops are in the running to snag a top prize at the November Agency of the Year gala.

IMG_0945

Who is in the running for Design AOY?

Eight agencies will have a chance to pick up a top prize at the awards gala later this year.