Mary Maddever

Contact Mary by sending an email to

Articles by Mary Maddever

New York Ad Week: Goin’ Mobile

MEC execs talk about the major impact of mobile, and tell advertisers to think of the platform as their first screen at the IAB Mixx conference.

Copied from Media in Canada - AdWeekTimesSquare

New York Ad Week: The big bang of tech and creativity is here

Exec editor Mary Maddever takes in day one of presentations, from Microsoft Advertising to L’Oreal and Foursquare, and reports that the buzz is all about apps and targeted engagement.


Building brand stories

Strategy executive editor Mary Maddever on what gets us to love a brand.


Killer apps: ads’ tech tipping point?

Strategy executive editor Mary Maddever on the app-ification of brands, and a new shopper-focused award show.


Editorial: Net(re)working

Executive editor Mary Maddever on the new opportunities for engaging audiences, and how the media industry needs to change to reflect them.


Ads that earn their keep

Just in time for Cannes, strategy‘s executive editor Mary Maddever looks at world-class innovation and how marketing trends are changing the way businesses operate.


Community-led and nimble: the new corporate social relationship

Strategy‘s executive editor Mary Maddever looks at unrealistic expectations and limitless opportunities in the new CSR landscape.


Micro-audiences: the new clout

Want to reach today’s teens? It’s time to throw aside the one-size-fits-all approach, writes strategy executive editor Mary Maddever in the editorial for our youth issue.


Editorial: Insta-interest

Through platforms like Instagram, social is going from macro to micro, writes strategy executive editor Mary Maddever.


Miele’s open Haus at IDS

The appliance brand makes a big splash at the Toronto design show with an exhibit-turned-theatre display.


Editorial: The creativity-effectiveness continuum

How the two areas are more connected than you might think.


Dear Santa…

A 2012 wish list from adland.


Agency of the Year ate our redesign

Executive editor Mary Maddever provides a glimpse behind the scenes of AOY and Strategy’s redesign.

Christine Desjardine accepts her award with Strategy executive editor Mary Maddever on the left and new P&G president Thom Lachman on the right.

Christine DesJardine wins top P&G brand building award

The category brand manager for Oral Care picks up the big prize, while SMG wins for Best Agency Partner.


AToMiC Awards 2011

Strategy’s inaugural awards celebrate the best achievements across Canada’s media industry, spanning advertising, technology, media creativity and content.