Agencies
Signifly taps Montreal for first international office
The Danish innovation agency hopes its multidisciplinary approach to development will give it an edge over other digital shops.
Up to the Minute: Wasserman + Partners adds to leadership
Plus, Apex PR and Ruckus Digital expand and Jungle Media picks up an AOR assignment with Wealthsimple.
Veritas hires Lisa Kwong as VP and creative strategist
The hiring accompanies a new media-focused offering within the PR shop and an assignment with lifestyle site Refinery29.
Have agencies lost their sense of purpose?
The Local Collective’s Michael Ash asks why clients’ obsession with brand purpose hasn’t extended to their agency partners.
The&Partnership names new ECD for The Greenhouse
Geoff Vreeken takes over west coast creative duties for the dedicated Telus unit as the telco expands its business into new areas.
Rethink expands its ranks in Montreal
Hires across departments comes following a number of new assignments being served from the office.
Why your diversity efforts will fail without empathy
As one of the few trans executives in the industry, Cossette’s Chris Bergeron offers her perspective on how to ensure all staff feel secure and supported.
FCB Montreal hires more than a dozen staff
The agency’s new recruits include creative director Jean-Francois DaSylva-LaRue to add new depth in the creative department.
Fuse names new managing director
Bridget Westerholz joins to help support the ongoing “creative evolution” at the agency.
WPP revenue continues to slip in North America
The holding company noted that although organic revenue is down, the rate of that decrease is slowing.
MDC, Dentsu Aegis revenues slip in Q2
But both holding companies found reasons to be optimistic.
Rethink, Zulu top agencies at Communication Arts
John St. and Cossette were also stand-outs among the 24 Canadian winners in this year’s advertising competition.
SodaStream picks Praxis as digital AOR in Canada
The agency will help lead a new product launch and drive the sparkling water brand’s sustainability message.
Lg2 renews Hydro Quebec mandate
The agency has been signed to another three-year term as AOR, once again teaming with Touche on the pitch.
Up to the Minute: Zulu names three ACDs
Plus, Bath and Body Works among new clients at ROI Relations and Pomp & Circumstance names new SVP.
