Agencies
The 2018 Agency Family Tree
A breakdown of every major holding company’s assets and offerings in the Canadian market.
Up to the Minute: Luvo selects Noise Digital
Plus, OverCat wins Revlon and No Fixed Address adds media to its offering.
2018 Marketing Awards Shortlists: Advertising
The final list is revealed, with contenders vying for an “M” award in categories spanning film, radio, press and more.
Ogilvy acquires Brad
The network strengthens its Canadian creative offering and establishes a presence in Quebec City.
2018 Marketing Awards Shortlists: Craft
The finalists for the competition’s first standalone category celebrating Canada’s best production work is announced.
Jacknife reorganizes leadership team
Mikey Richardson takes over as president following the departure of Cameron Wykes, among several other changes at the helm.
McCann wins Canadian Armed Forces account
Led out of Montreal, the agency will lead advertising as part of an ongoing effort to drive recruitment.
2018 Marketing Awards Shortlists: Design
The second batch of shortlists are revealed, with the winners announced at the gala on May 31.
Dr. Oetker picks Giants & Gentlemen
The agency will work on the company’s full portfolio of pizza and dessert brands as its new AOR.
2018 Marketing Awards Shortlists: Multicultural
Here are the contenders vying for an “M” award in the category that celebrates culturally diverse work.
Kraft Peanut Butter sticks with connectivity
A new campaign uses techy teddy bears to bridge “emotional distance” between loved ones.
Sorrell steps down from WPP
The holding company’s CEO has left following an investigation into alleged misconduct.
Up to the Minute: Aga Khan Museum picks Havas
Plus, Brandfire hires four and Blakely adds director of digital and strategy integration.
Citizen partners with Provident Communications
The deal deepens the agency’s capabilities in corporate PR, B2B media relations and crisis management.
Air Canada Vacations picks Smith
As digital transformation AOR, the agency will develop new personalized experiences for travelers.
