Agencies

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Up to the Minute: NFA beefs up strategy team

Plus, ICA expands training offering and National makes senior appointments in Atlantic Canada.

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Ogilvy names new ECDs, strategy director in Montreal

Hugues Morin and Alexandre Emond-Turcotte will head up creative, while Alison Neill will lead strategy for Fizz.

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Bleublancrouge adds to creative and account teams

Six new hires follow other senior additions and an AOR assignment with Desjardins picked up last year.

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Omnicom organic revenue up in Q1

Strong performance in media and healthcare helped drive growth for the holding company across regions.

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Mass Minority launches brand measurement tool

The agency’s Brand Attraction Monitor gauges how values are performing compared to competitors.

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Publicis revenue continues to dip in Q1

The holding company expected a bumpy ride, but believes business transformation work will help right the ship.

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Up to the Minute: The Mark continues to grow

Plus, V7 launches mar tech consultancy and Shine Influencers opens shop in Montreal.

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Sail picks Ogilvy as AOR

The agency’s Montreal office will lead strategy and creative on a new campaign for the outdoor retailer.

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Engine Digital names new UX lead

The digital consultancy brings back Christine Poh to direct a practice that’s “extremely important” to its transformation.

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Forsman & Bodenfors hires Montreal strategy lead

Fabien Loszach will work closely with GM Karine Huard at the agency that merged with KBS Canada last fall.

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Sinai Health Foundation picks Huge as AOR

The Toronto-area hospital charity is looking to evolve its branding, digital and communications platforms.

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DDB makes additions across disciplines

The agency bolsters its ranks with senior appointments across its advertising, shopper marketing, CRM and PR agencies.

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More pieces added to Mosaic

The agency boosts its creative capabilities to tackle business challenges more holistically.

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ICA calls for boycott of Canada Post RFP

The industry body points to requirements it says are unfair to agencies, though the Crown corp maintains it is a fair process.

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Church + State lands three new clients

The agency is leading work for two Co-operators brands and packaged meats company Lou’s Barbeque.