Agencies
Up to the Minute: NFA beefs up strategy team
Plus, ICA expands training offering and National makes senior appointments in Atlantic Canada.
Ogilvy names new ECDs, strategy director in Montreal
Hugues Morin and Alexandre Emond-Turcotte will head up creative, while Alison Neill will lead strategy for Fizz.
Bleublancrouge adds to creative and account teams
Six new hires follow other senior additions and an AOR assignment with Desjardins picked up last year.
Omnicom organic revenue up in Q1
Strong performance in media and healthcare helped drive growth for the holding company across regions.
Mass Minority launches brand measurement tool
The agency’s Brand Attraction Monitor gauges how values are performing compared to competitors.
Publicis revenue continues to dip in Q1
The holding company expected a bumpy ride, but believes business transformation work will help right the ship.
Up to the Minute: The Mark continues to grow
Plus, V7 launches mar tech consultancy and Shine Influencers opens shop in Montreal.
Sail picks Ogilvy as AOR
The agency’s Montreal office will lead strategy and creative on a new campaign for the outdoor retailer.
Engine Digital names new UX lead
The digital consultancy brings back Christine Poh to direct a practice that’s “extremely important” to its transformation.
Forsman & Bodenfors hires Montreal strategy lead
Fabien Loszach will work closely with GM Karine Huard at the agency that merged with KBS Canada last fall.
Sinai Health Foundation picks Huge as AOR
The Toronto-area hospital charity is looking to evolve its branding, digital and communications platforms.
DDB makes additions across disciplines
The agency bolsters its ranks with senior appointments across its advertising, shopper marketing, CRM and PR agencies.
More pieces added to Mosaic
The agency boosts its creative capabilities to tackle business challenges more holistically.
ICA calls for boycott of Canada Post RFP
The industry body points to requirements it says are unfair to agencies, though the Crown corp maintains it is a fair process.
Church + State lands three new clients
The agency is leading work for two Co-operators brands and packaged meats company Lou’s Barbeque.
