Agencies

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The 2018 Agency Family Tree

A breakdown of every major holding company’s assets and offerings in the Canadian market.

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Up to the Minute: Luvo selects Noise Digital

Plus, OverCat wins Revlon and No Fixed Address adds media to its offering.

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2018 Marketing Awards Shortlists: Advertising

The final list is revealed, with contenders vying for an “M” award in categories spanning film, radio, press and more.

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Ogilvy acquires Brad

The network strengthens its Canadian creative offering and establishes a presence in Quebec City.

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2018 Marketing Awards Shortlists: Craft

The finalists for the competition’s first standalone category celebrating Canada’s best production work is announced.

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Jacknife reorganizes leadership team

Mikey Richardson takes over as president following the departure of Cameron Wykes, among several other changes at the helm.

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McCann wins Canadian Armed Forces account

Led out of Montreal, the agency will lead advertising as part of an ongoing effort to drive recruitment.

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2018 Marketing Awards Shortlists: Design

The second batch of shortlists are revealed, with the winners announced at the gala on May 31.

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Dr. Oetker picks Giants & Gentlemen

The agency will work on the company’s full portfolio of pizza and dessert brands as its new AOR.

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2018 Marketing Awards Shortlists: Multicultural

Here are the contenders vying for an “M” award in the category that celebrates culturally diverse work.

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Kraft Peanut Butter sticks with connectivity

A new campaign uses techy teddy bears to bridge “emotional distance” between loved ones.

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Sorrell steps down from WPP

The holding company’s CEO has left following an investigation into alleged misconduct.

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Up to the Minute: Aga Khan Museum picks Havas

Plus, Brandfire hires four and Blakely adds director of digital and strategy integration.

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Citizen partners with Provident Communications

The deal deepens the agency’s capabilities in corporate PR, B2B media relations and crisis management.

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Air Canada Vacations picks Smith

As digital transformation AOR, the agency will develop new personalized experiences for travelers.