Awards

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FCB/Six, Cossette lead Canadian wins at D&AD

Ten different agencies combined for 11 Pencils at this year’s awards.

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Canada’s Young Lions and Young Marketers announced

A look at the Gold-winning work that earned brand and agency staff a trip to compete in Cannes.

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2018 Marketing Awards Shortlists: Advertising

The final list is revealed, with contenders vying for an “M” award in categories spanning film, radio, press and more.

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2018 Marketing Awards Shortlists: Craft

The finalists for the competition’s first standalone category celebrating Canada’s best production work is announced.

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2018 Marketing Awards Shortlists: Public Service

The third batch of finalists has been released, with winners in the non-profit arena picking up medals at the gala next month.

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2018 Marketing Awards Shortlists: Design

The second batch of shortlists are revealed, with the winners announced at the gala on May 31.

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2018 Marketing Awards Shortlists: Multicultural

Here are the contenders vying for an “M” award in the category that celebrates culturally diverse work.

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Marketing on a grand scale

To wow crowds and drive engagement, sometimes bigger really is better.

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Let’s get integrated

These brands utilized all available touchpoints to get the word out about everything from beer glasses to figurines.

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Mobilizing Canadians

Using digital platforms to bring communities together for worthy causes.

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Riding the branded content wave

Handwritten notes, documentary series and old timey jingles give brands new ways to embrace storytelling.

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Media-jacking on the rise

How brands fought passivity by interrupting the regular flow of content on TV and in digital.

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Cause for design

How clever visual design helped three non-profits communicate their missions.

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Big (biometric) data

Facial recognition, eye tracking and infrared cameras gave these ads a much, much deeper connection to consumers.

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Strategy Awards names 2018 co-chairs

SickKids’ Lori Davison and Leo Burnett’s Brent Nelsen will lead the jury deciding the best strategic work in Canada.