Awards » strategy

Awards

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Rethinking retail engagement

How going outside the box helped brands get the most out of new store concepts, different platforms and small budgets.

CRS_Gretzsky

Cause marketing gets tangible

Selling things as a fundraiser is not exactly novel, so there needs to be a twist to draw attention to causes.

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Who won at the ADC Awards?

FCB/Six was named Canadian Agency of the Year, while Giant Ant was recognized for the top campaign in Illustration.

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The recipe for reinvention

When faced with dwindling interest, tweaking a product, perception or positioning can have big results.

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Taking a hands-on approach

How interactive executions helped brands drive trial and smash stigma.

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Combining tech and shopper marketing

How some of this year’s SIA winners used filters, bots and loyalty apps to connect with customers.

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Anomaly, Rethink take Gold at Clio Sports

Projects for Budweiser and Sports Experts were among the work recognized at the awards show.

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Out-of-the-box targeting tactics

How a diverse doc and tracking pollen levels helped these brands reach the right crowd, in the right place, at the right time.

Boreale

Packaging and partnerships that break through

How brands used refreshed design and ambitious stunts to stand out at this year’s Shopper Innovation Awards.

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Juniper Park\TBWA hires new ECD

Jenny Glover joins from sister agency TBWA\Hunt\Lascaris in Johannesburg.

Nick Kozak

Who won at the 2018 Shopper Innovation Awards?

Cossette and Ogilvy took home Grand Prix honours at the gala highlighting the best in shopper marketing.

In-Store Experience and Design Award

Best Buy morphs into your tech curator

How this year’s Retail Innovator of the Year is reworking bricks-and-mortar to beat ecommerce competitors.

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Going direct to donors

An SIA Grand Prix is the latest accolade to be given to SickKids’ groundbreaking “VS” platform.

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Embracing the starting position

How Huggies connected with new moms and took home an SIA Grand Prix.

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FCB/Six, Cossette lead Canadian wins at D&AD

Ten different agencies combined for 11 Pencils at this year’s awards.