Awards

OneThatGotAway

2017 Strategy Awards: Interval House helps women get away

A series of videos aimed to change social perceptions of victims of domestic violence.

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2017 Strategy Awards: Huggies leaves no baby unhugged

The brand launched volunteer hugging programs in hospitals to highlight the power of hugs.

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2017 Strategy Awards: Gain taps into scent-vertising

The brand’s campaign took a playful tone by mimicking perfume ads.

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2017 Strategy Awards: Fisherman’s Friend gives tough love

The brand equated its product with tough love for consumers’ throats, telling them to “Suck it Up.”

CallThatCounts

2017 Strategy Awards: Drug Free Kids’ cross-channel jump

The brand wanted to prompt parent-teen conversations about driving while high.

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2017 Strategy Awards: Central City races for red

The Red Racer Across the Nation Collaboration pulled together craft beers from different provinces.

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2017 Strategy Awards: CDSS turns to the experts

Videos featuring people with Down syndrome aimed to answer expecting parents’ top questions about the condition.

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2017 Strategy Awards: Cashmere confronts shy bladders

Devices that live-streamed music were installed in public washrooms to break the silence.

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2017 Strategy Awards: Budweiser lights up

The brand reached hockey fans with a game-synced beer glass that lit up with each goal.

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2017 Strategy Awards: An unexpected collaboration

The photographer took to Instagram to reach out to art directors in a creative and personalized way.

Bingo

Ready to play some Agency of the Year bingo?

Ahead of tonight’s show, we’ve gamified the AOY video-watching process just a bit.

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Leo Burnett, Lg2 win big (again) at the ADCC awards

The agencies each brought home Scarlet Letter awards, in addition to several Golds.

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Jury announced for the 2018 AToMiC Awards

Meet the industry experts that will judge the most innovative collaborative work in Canada.

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IKEA’s ‘Cook This Page’ picks up a Grand Clio

The Leo Burnett-led campaign adds another win following success in Cannes.

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The New Establishment returns for 2018

New Establishment: Media merges with Marketing’s 30 Under 30 to celebrate young innovators.