CASSIES Silver: Providing Chatr for life transitioners
With BBDO and Balmoral, the wireless brand grew its business by targeting new Canadians.
CASSIES Silver: Reitmans pitches a younger crowd
With Tank, the brand worked to make its clothing relevant to a new audience.
CASSIES Silver: This is why you should play Lotto 6/49
Sid Lee helped the lottery brand regain relevance in Quebec.
CASSIES Bronze: Special K takes on self-doubt
Leo Burnett’s #OwnIt campaign took on women’s relationship with food.
CASSIES Bronze: The Liberals strike back
Bensimon Byrne’s campaign turned the tables on the opposition and contributed to Justin Trudeau’s majority win.
CASSIES Bronze: Coke bottles shareable music
The Hive turned the brand’s iconic bottle into a music player.
CASSIES Bronze: Rediscovering Nature Valley
Cossette’s campaign encouraged kids to disconnect from devices and reconnect with the outdoors.
CASSIES Bronze: TD dreams with small business owners
Leo Burnett’s campaign partnered with small businesses to change perceptions of the bank.
Promo! Awards 2017 co-chairs revealed
Entries are now open for the awards, celebrating the best in brand activation.
CASSIES Bronze: Kellogg’s treat trade
Leo Burnett helped Rice Krispies boost holiday sales in successive years.
Cannes announces changes to Creative Effectiveness
Five new categories aim to recognize more regional, cause and client-led campaigns that drove business results.
Last chance to enter AToMiC Awards 2017
The final deadline to enter work spanning advertising, media, tech and content is today.
Grey, Leo tie for top spot in Gunn Report
Zulu, Rethink, Lg2 and Sid Lee round out the top Canadian agencies in the annual creativity ranking.
Who will top the CASSIES Effectiveness Index?
A three-year ranking has been released, with an updated version to come at the awards gala next month.
Cannes makes changes to categories
Multiple Lions have been tweaked to focus on data, technology and brand experience as entries for the awards open.