Awards

Bully

Shopper Innovation Awards: When banner ads stalk for good

The Canadian Safe School Network made its point by turning its ads into bullies.

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Retail Innovator of the Year: Sephora

How Canadian investments led the global beauty giant to win over a devoted community.

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Shopper Innovation Awards Grand Prix: The cause effect

General Mills and Cossette take the top prize for Honey Nut Cheerios and “Bring Back the Bees.”

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Shopper Innovation Awards: How to keep it fresh

Molson Canadian and Budweiser found ways to bring winning campaigns back for another season.

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Shopper Innovation Awards: Reframing the issue wins new patrons

World Vision shows off what water can do.

Lemon

Shopper Innovation Awards: Reinvention through brick and mortar

The Yellow Pages and Harley-Davidson set up shops to change their brand image.

Walmart

Shopper Innovation Awards: Focus-group-generated content

Walmart brought in the real experts to test its Christmas toys.

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Shopper Innovation Awards: Donations with benefits

SickKids and Rethink Breast Cancer offered donors more than the joy of giving.

Doritos

Shopper Innovation Awards: How to hijack the holidays

These brands found new ways to stand out during busy periods.

Expedia Blue Jay

Shopper Innovation Awards: Two brands are better than one

Partnerships for Expedia, Coke and Interac helped the brands reach their targets.

M trophies

2017 Marketing Awards shortlists: Public Service, Radio and Self-Promotion

Check out our last lists of potential M trophy winners.

M trophies

2017 Marketing Awards shortlists: Integrated, Out-of-Home, PR and Press

Check out the latest series of lists as we roll out the potential winners for this year.

M trophies

2017 Marketing Awards shortlists: Branded Content, Digital, Direct and Film

See the first list of entries that were recently up for debate at live judging.

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Up to the Minute: New hires at DenstuBos and Fuse

Plus, Canadian wins at the Webbys and Effies and more news you may have missed.

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Cossette wins Yellow Pencil at D&AD

The agency’s SickKids work led Canadian winners at this year’s show, where nine agencies combined for 20 Pencils.