Awards

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CASSIES Gold: Bud’s strategy to own the goal

Anomaly earns three awards by helping the beer brand find a place in the heart of hockey fans.

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CASSIES Silver: Nissan plugs Rogue in hostile terrain

Juniper Park\TBWA kicked off a long-running, successful platform by turning a vehicle into a “Winter Warrior.”

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CASSIES Silver: #DoTheLivi goes viral

Mosaic helps Children’s Wish stand out and drive donations with help from one survivor’s fancy feet.

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CASSIES Gold: Canadian Tire’s tested idea

For four years, Taxi helped the retailer show its products could help real people equip themselves for life in Canada.

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CASSIES Bronze: Leon’s family-friendly furniture

The furniture retailer and Taxi picked up two trophies for increasing foot traffic in stores through the “Part of the Family” campaign.

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CASSIES Silver: ATB amplifies its biz cred

The bank creates an anthem to connect with Alberta’s growing community of entrepreneurs.

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CASSIES Bronze: Ontario Tourism gets familiar

The “Where Am I?” campaign, by FCB, took home hardware in the Services category for its efforts to drive new visitors to the province.

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CASSIES Gold: Health Ministry tackles fear of failure

BBDO lets Ontario’s smokers know it’s okay to hit some roadblocks on the path to quitting.

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CASSIES Bronze: Desjardins makes adulting simple

The financial brand and Lg2 picked up an award for helping young adults transition to financial autonomy.

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CASSIES Bronze: Classico is second best

The Taxi-created “Second Only To Yours” campaign won in Packaged Goods for increasing sales in a relatively flat category.

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CASSIES Silver: Bu targets the sommelier

DentsuBos launches a premium brand by appealing to wannabe wine experts.

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CASSIES Bronze: Koodo tackles phone bill shock

Camp Jefferson’s “Shock-Free Data” campaign helped launch a service that allows customers to put a pause on their data.

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CASSIES Bronze: Greenfield’s natural billboard

The sustainable meat company put its marketing where its mouth is in a campaign that turned an alfalfa field into an all-natural billboard.

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CASSIES Gold: Gaining cents with scents

Leo and P&G take a playful, premium approach to help Gain elevate itself from other detergents.

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CASSIES Silver: Stonemill takes it slow

A campaign by Mass Minority drove sales in a declining category by showing what makes European bread-making special..