Awards

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Target wins Best of Show at ICE Awards

The agency won for Crime Stoppers’ “Project Anonymous” at the show recognizing the top work in Atlantic Canada.

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Meet the 2019 Brands of the Year

From StrategyDaily: Dig into features on what makes Loblaw, MEC, Ecobee, Ritual, OVO and Frank And Oak each a BOY.

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The New Establishment: Fostering inclusion at Telus

How this year’s Brand winner Danica Nelson is driving results and diversity at the telco.

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2019 Brand of the Year: Frank And Oak goes greener

The Montreal-based brand has planted seeds of sustainability as a way to grow in a competitive retail landscape.

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2019 Brand of the Year: MEC climbs to new heights

The retailer is modernizing by celebrating diversity, expanding its offerings and upping its experiential game.

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2019 Brand of the Year: Ritual scales and shifts gears

How the company is investing in its future by building products that go beyond the meal ordering app.

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2019 Brand of the Year: OVO started from the bottom…

Now October’s Very Own is creating hype at a level Canadian brands rarely see.

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2019 Brand of the Year: Ecobee brings purpose to smart thermostats

The start-up won customers over through its approach to social impact and data.

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2019 Strategy Awards: Fake-outs bring brands to new heights

How brands are using reverse psychology and creating fictional products to boost attention and sales.

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2019 Strategy Awards: Launches that stuck

A&W, Betadine and Consonant Skincare show how to creatively bring new products and campaigns to market.

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2019 Brand of the Year: Loblaw zeroes in on shoppers

How Canada’s largest retailer is building its entire business and portfolio of brands around the customer.

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2019 Strategy Awards: Next level cause-vertising

Non-profits and brands take their gloves off in campaigns that call out the uninformed, ignorant and disengaged.

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2019 Strategy Awards: What’s old is new again

Brands build on long-running platforms by adding a twist, plus tips on how to win with niche audiences.

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Calling all brand leaders

Now is the time to vote for this year’s Marketer of the Year and weigh in on the state of the industry.

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FCB/Six wins the 2019 Strategy Awards Grand Prix

The agency took the top prize for its work on the insights-driven “Go Back To Africa” campaign for Black & Abroad.