The CFL shows what it’s made of

The football league unveils a new logo and brand anthem video as it continues its push to attract new fans.

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Female empowerment (finally) comes of age

Brands move from tear-jerker creative to sassier ads that celebrate ditching insecurities.


Rejuvenating Reitmans

How the mid-priced retailer is staying in the game by asking a new generation to reconsider the brand.


The new brand royalty

From our latest issue, editor Emily Wexler lauds the little guys who have made big waves this year.

Etsy Made in Canada_Photo 1_Iveth & Claudia

Maverick Maker of the Year: Etsy goes offline

How real-world experiences have become a cornerstone of the online marketplace’s strategy.


Newsmaker of the Year: Riding the Uber wave

How the industry disruptor changed how we get around, and drove some successful brand partnerships.


Brand Partner of the Year: Nutella’s pairings

The sweet spread has stuck itself to Tim Hortons, Longo’s and even a celebrity chef.

Priceless Surprises_Kyle Lowry_MasterCard

Athlete of the Year: Kyle Lowry a slam dunk for brands

How the Raptors superstar has made his mark beyond the court.

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Hot Ticket of the Year: Canada’s music festivals

Events like WayHome, Osheaga and Boots and Hearts are attracting more and more fans, as well as brands.


Back page: Caveat emptor

We bring some humour to the election, with a brand-centric twist (natch).

Sherway Gardens Grand Opening Ribbon Unveil.  September 22, 2015. Toronto, Canada. (photo: Vito Amati)

What’s in store for Cadillac Fairview

Former Xbox marketer Jason Anderson plans to make the mall property owner a household name.


Brands of the Year: Sport Chek’s better is here

The retailer continues to push the envelope, from its teched-out stores to its content strategy.


A prophecy for pumpkins

We predict where the fall staple will take us next.


Brands of the Year: Smoke’s goes from small fry to gravy train conductor

The brand is no couch potato, with its sights set on a global empire of restaurants.


Brands of the Year: Epic Meal Time is no longer the little guy

How Harley Morenstein and crew have grown to be Canadian leaders in the YouTube space.