Branding
Raptors tease new branding
Branding / Digital / TelevisionAimed at showcasing the non-hockey elements of Toronto, the team has released a “rallying cry” spot as it starts its first playoff run since 2008.
Infographic: The evolution of famous logos
Branding / ResearchCheck out how the likes of Coca-Cola, Pepsi, Yahoo and Apple have changed their mark over the years.
Making love last: Advice for the jaded shopper marketer
Branding / CPG / Retail / Shopper MarketingIndustry experts channel Dear Abby to weigh-in on data sharing and successful re-packaging.
Volkswagen drives into the mainstream
Automotive / BrandingDirector of marketing Peter Blackwell shares his strategic plan for the brand.
Cundari to develop Armenia’s brand
Branding / Travel+TourismThe agency and GK Brand have won the account to highlight the country’s tourist attractions and knowledge economy.
Products with smart potential
Branding / CPG / Fashion+ClothingTexting toilet paper, anyone? Here are some every day items that should tap the internet of things trend.
Back page: The first known instance of future-proofing
Agencies / Branding / InnovationIllustrator Gary Clement takes us back in time.
A head of his time
Agencies / Branding / InnovationStrategy guest editor Steve Mykolyn on how hunting for eternal life can teach you to future-proof yourself.
Lessons from Knight Rider
Branding / DigitalJohn St.’s Chris Hirsch and Nellie Kim on how to maintain a human voice in a digital world.
Kelsey’s vibrant rebrand
Branding / Design / Food+BeverageThe restaurant chain aims to reconnect with millennials by re-positioning itself as a place for socializing.
