Branding
Your last minute look back on Canada 150
From redesigned cash to stunts full of cheese, here are a few final additions to this year’s roster of celebratory campaigns.
Interbrand maps 150 iconic Canadian brands
Take a look at the brands, past and present, that have made their mark on the country.
PFLAG debuts new branding
Launched at Toronto’s Pride celebrations, the non-profit’s new visual identity is meant to reflect everyone in the LGBT community.
Marketing money spurs Tim Hortons class action suit
After broad marketing layoffs, a group of franchise owners alleges RBI is misspending the brand’s marketing fund.
Sport Chek puts a new face on its ads
The retailer moves away from sweat and grit to focus on the real people serving its shoppers.
True patriot branding
As July 1 approaches, here’s how brands are taking part in Canada’s 150th birthday celebrations.
What’s next for Second Cup?
Following the exit of its CEO, the brand – and industry watchers – discuss what’s ahead.
The rooster reaches from bottom shelf to eye level
Caffeine pills sit low down in the drug and natural health aisle, but Wake-Ups’ Patrick Marshall is aiming higher.
Tim Hortons bucks the brand value trend
The coffee chain stands out among QSRs showing declines, according to a new ranking report.
The benefits of masterbranding
Agropur’s Francis Viau says a second vehicle for branding helps the little guys and lets retail brands stay their course.
Brand Doctors: Beyond Samsung’s tricky launch
Samsung’s first phone since the Note 7 recall comes amid corporate scandal. What will consumers care about?
Agropur launches first-ever masterbrand campaign
With the DFC logo now on its packaging, the dairy co-op is marketing beyond its individual brands.
Waste not, want not
Why brands are riding the wave of conscious consumption.
Tilley looks to endure in new markets with new consumers
A stylish play from a company that’s built on function over fashion.
Bunz trades up its branding
As the bartering platform grows, it updates its look in an attempt to welcome new members.
