Branding

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Should CMOs be the next CEOs?

As more businesses put consumers front and centre, is it time for chief marketers to get the top spot?

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In search of Nerd Marketers

Pound & Grain’s Jackson Murphy on understanding the realities of the moment…not just the possibilities of the future.

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Wilbur Mexicana shuns sombreros

This new fast-casual restaurant ditches the stereotypes and finds a muse in science.

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Going bigger with activations: TIFF’s repeat sponsors

L’Oreal, Bell and RBC are among the long-time festival sponsors that are upping their involvement with digital and interactive activations at street-level.

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To shape culture, we have to embrace it

McKinney’s Yusuf Chuku says the real world can be scary, but brands don’t live in a vacuum. So get out into it.

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Here comes the neighbourhood

How do you rebrand a district in Toronto? A local BIA is leading that charge.

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Brands grab hold of ice buckets

From Volvo to TD, brands are taking on the ALS challenge. But is it refreshing or pouring cold water on the trend?

Is that a brand on the moon?

Space is no longer the final frontier as companies start exploring out-of-this-world branding opps.

Future-transforming ideas: Gamifying your winter coat

A climate-regulating jacket with a built-in app and GPS? Amin Todai serves up the first (cold) dish in our innovative ideas series.

Where uniqueness, acceptance and shoes meet

How a key consumer insight led to a direction shift and new campaign from Aldo.

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But the brand did not die

MacLaren McCann’s Doug Turney says consumers can drive you out of business, but they can’t kill your brand.

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Orphan Black gets global merch deal

The clones are spreading from Canada through a line of hoodies, bobble heads and posters.