Branding
Stoli explores origins of originals
Branding / Food+BeverageThe vodka brand and Toronto-based Jacknife Branding & Design delve into the fictional history of hair bands for new branded content play.
The mayor, the brand and the bobblehead
Branding / GovernmentIan Mirlin on Rob Ford and why his brand keeps thriving.
Navigating the Sochi controversy
Branding / Sports+EntOur industry pundits weight in on how brands can navigate the tricky 2014 Winter Olympics, which have been marred by anti-gay propaganda laws in Russia.
Back page: The creation of a brand
BrandingOne Advertising reveals what really goes into the birth of a brand.
Editorial: Adapting your way to the top
BrandingManaging editor Emily Wexler on how this year’s crop of Brands of the Year reached the top by being open to change, despite the risk.
2013 Brands of the Year revealed
BrandingDavidsTea, McDonald’s, Samsung, Iogo and Drew and Jonathan Scott (the Property Brothers) get top honours this year, while Chris Hadfield and the City of Calgary are among the other buzz-worthy brands.
Brands of the Year: DavidsTea brews up growth
Branding / Food+BeverageThe Montreal-based café and retailer is bringing tea to the masses with a fashion-forward and community-focused business philosophy.
Brands of the Year: McDonald’s reconnection play
Branding / QSRThe legacy brand revamps its image through digital, premium foods and a new look.
Brands of the Year: Samsung builds up its street cred
Branding / ElectronicsThe consumer electronics and appliances manufacturer has transformed itself into a lifestyle brand that’s become the talk of the town.
Brands of the Year: Iögo’s heroic entrance
Branding / CPG / Food+BeverageBuilt from the ground up in barely 18 months, the yogurt brand helped save a 40-year-old Canadian company from losing it all.
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