Branding

Paderno

Paderno debuts new brand platform

Leo Burnett led the cookware brand’s first campaign under Canadian Tire, aiming to connect with consumers’ love of cooking.

Paul Lavoie breakfast

To Beau Lake we go

One year in, Beau Lake is looking to expand its product line beyond paddleboards.

Cheerios

Cheerios builds a wall of cheer

The cereal continues its long-time support of the Olympics with a minor (but clever) packaging redesign.

LG2 Agency photo

AOY + Design Bronze: Lg2 is in its Elements

The agency takes to rebranding, formalizing its internal innovation process and preserving company culture.

SICK

2017 Strategy Awards: SickKids takes back the fight

The campaign showed SickKids as a “performance” brand, taking on the biggest challenges in child health.

RBC

2017 Strategy Awards: RBC’s patriotic pledge

The brand encouraged youth across Canada to make an impact in their communities.

Gain by Gain Image 1

2017 Strategy Awards: Gain taps into scent-vertising

The brand’s campaign took a playful tone by mimicking perfume ads.

Longos OOO New Store Guelph

Longo’s debuts new brand positioning

The family-owned grocer has evolved its brand and strategy to attract a younger generation of shoppers.

AGF3

AGF rebrands to reflect its business evolution

The company is aiming to unify its products as it celebrates its 60th anniversary.

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Check it out: Dodgeball Canada revamps

A new look and strategy aim to put the sport on par with more traditional ones, ahead of the World Championships.

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What makes a Brand of the Year

Publisher Mary Maddever on how this year’s top brands found a gap, picked a lane and stuck to it.

KBS & Henderson pic

KBS Canada wins Henderson Brewing

In a surprising twist, the Toronto brewer selects a global advertising firm as its first agency partner.

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2017 Brands to Watch: How Saje struck oil

The natural skincare company is sprouting up everywhere.

WestJet-Meet Swoop

Branding WestJet’s new low-cost carrier

The airline’s EVP of strategy on the opportunity behind Swoop’s offering.

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Monica Ruffo on going against a sea of ‘sameness’

The former ad exec launches Well Told Health, aiming to fill what she sees as a gap in the supplements category.