Cynicism runs rampant among consumers
Canadians feel like the system is working against them. And brands, you’re part of the system.
Cogeco unveils new brand identity
The telco has a new campaign focusing on its technology and customers.
Low-cost retailers see brand boost in weak economy
RBC topped Brand Finance’s list, with five banks in the top 10.
Banff Centre unveils new brand identity
The organization clarifies its arts positioning with a visual change.
Sunny ways can be a sledgehammer
Ahead of his Cannes chat, Bensimon Byrne’s David Rosenberg talks election lessons for other brands and taking on negative spin.
There’s a taco for that
Old El Paso’s campaign serves up a taco for every occasion.
This watched pot will boil
We look at the marijuana industry’s high hopes for new regulations and how three producers are preparing their brands.
Meet the new brewmaster
Christine Jakovcic is leading a reinvestment in Molson Coors’ brands, launching new products and taking on the craft beer crowd.
What can the can do?
Two established craft brands spruce up their designs to compete in the crowded market.
Creemore’s kitchen is open
The Batch gastropub aims to be a subtle expression of the brand, with a retail store at its core.
Which brands do Canadians trust most?
A new study suggests that trust is most important when it comes to products for kids and pets.
Windsor Salt refines its look
The maker of culinary and other salt products changes up its logo and packaging to be more relevant to millennial consumers.
Reaching for reconnection
Consumers are looking to switch off and live more “real” lives – and brands are listening.
Real Interactive wins CAMH assignment
The agency will help the mental health organization develop a new national branding strategy.
The CFL shows what it’s made of
The football league unveils a new logo and brand anthem video as it continues its push to attract new fans.