BBDO’s Paul Reilly on why brands miss the point when they try to create an “emotional connection” with consumers.
Cossette’s Glen Hunt on how to create the greatest impact with little resources and time.
Apple’s perfectionism is a disadvantage, according to research into the world’s most valuable brands by Financesonline.com.
When a company faces a PR crisis, Canadians’ long-term views tend not to bounce back, a new report found.
RBC, Scotia and Tim Hortons also topped the biennial Interbrand study, while former heavyweight Blackberry dropped off.
Bensimon Byrne’s latest Consumerology Report finds concerns over the cost of living are high.
Aldo Cundari looks at how digital turned talking to consumers on its head.
Aimed at showcasing the non-hockey elements of Toronto, the team has released a “rallying cry” spot as it starts its first playoff run since 2008.
Check out how the likes of Coca-Cola, Pepsi, Yahoo and Apple have changed their mark over the years.
Industry experts channel Dear Abby to weigh-in on data sharing and successful re-packaging.
Director of marketing Peter Blackwell shares his strategic plan for the brand.
The agency and GK Brand have won the account to highlight the country’s tourist attractions and knowledge economy.
