Branding

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Brands grab hold of ice buckets

From Volvo to TD, brands are taking on the ALS challenge. But is it refreshing or pouring cold water on the trend?

Is that a brand on the moon?

Space is no longer the final frontier as companies start exploring out-of-this-world branding opps.

Future-transforming ideas: Gamifying your winter coat

A climate-regulating jacket with a built-in app and GPS? Amin Todai serves up the first (cold) dish in our innovative ideas series.

Where uniqueness, acceptance and shoes meet

How a key consumer insight led to a direction shift and new campaign from Aldo.

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But the brand did not die

MacLaren McCann’s Doug Turney says consumers can drive you out of business, but they can’t kill your brand.

Diner Shot

Orphan Black gets global merch deal

The clones are spreading from Canada through a line of hoodies, bobble heads and posters.

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Emotion: you’re doing it wrong

BBDO’s Paul Reilly on why brands miss the point when they try to create an “emotional connection” with consumers.

Finding your one-inch punch

Cossette’s Glen Hunt on how to create the greatest impact with little resources and time.

Google

Infographic: How Google upset the Apple cart

Apple’s perfectionism is a disadvantage, according to research into the world’s most valuable brands by Financesonline.com.

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Canadians hold grudges: study

When a company faces a PR crisis, Canadians’ long-term views tend not to bounce back, a new report found.

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TD named Canada’s best brand: study

RBC, Scotia and Tim Hortons also topped the biennial Interbrand study, while former heavyweight Blackberry dropped off.

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Consumers plan to cut spending again this year: study

Bensimon Byrne’s latest Consumerology Report finds concerns over the cost of living are high.

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