Branding

ICa

ICA debuts new brand identity

The refreshed visuals, created by Sid Lee, will be deployed across all of the organization’s initiatives.

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Brands of the Year 2016: Cineplex sees the big picture

Movies and gaming and dining, oh my! How the once-traditional theatre chain is diversifying its business.

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Brands of the Year 2016: Leader of the pack

Here’s how President’s Choice spent the past 30 years challenging what it means to be a store brand.

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Rethinking tea and sympathy

Why Rethink Breast Cancer has turned to a new product line to educate Canadians and help provide more useful gifts.

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Primus debuts a new brand

The telco’s rebranding looks to make it more approachable for both consumers and small businesses.

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Cynicism runs rampant among consumers

Canadians feel like the system is working against them. And brands, you’re part of the system.

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Cogeco unveils new brand identity

The telco has a new campaign focusing on its technology and customers.

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Low-cost retailers see brand boost in weak economy

RBC topped Brand Finance’s list, with five banks in the top 10.

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Banff Centre unveils new brand identity

The organization clarifies its arts positioning with a visual change.

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Sunny ways can be a sledgehammer

Ahead of his Cannes chat, Bensimon Byrne’s David Rosenberg talks election lessons for other brands and taking on negative spin.

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There’s a taco for that

Old El Paso’s campaign serves up a taco for every occasion.

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This watched pot will boil

We look at the marijuana industry’s high hopes for new regulations and how three producers are preparing their brands.

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Meet the new brewmaster

Christine Jakovcic is leading a reinvestment in Molson Coors’ brands, launching new products and taking on the craft beer crowd.

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What can the can do?

Two established craft brands spruce up their designs to compete in the crowded market.

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Creemore’s kitchen is open

The Batch gastropub aims to be a subtle expression of the brand, with a retail store at its core.