Branding
Acura redefines itself
Branding / TelevisionThe Honda brand has created its first Canada-specific TV and print campaign in recent memory to release a new line of cars.
Going glam at 75
Branding / Travel+TourismThrough decades of often-turbulent times, Air Canada has built an iconic Canadian brand. Now it’s attempting to bring a bit of glamour back to the skies.
First on the scene
BrandingGone are the days when an oversized cheque and a handshake were all brands had to offer in the wake of a community crisis. Brands like Canadian Tire and Telus are learning how to dig deep, mobilize quickly and get to know their communities.
Sparking urban movements
BrandingExperts in the fields of CSR, cause campaigns and social movements weigh in on how brands can align with the growing trend of urban renewal.
ING’s explosive branding
Branding / Financial+Insurance / Screening RoomA brand revamp by new AOR John St. positions the financial institution as a modern alternative to the big five banks.
Back Page: CSR in the social media age
BrandingGaëtan Namouric, partner and ECD at Bleublancrouge, asks whether social media networks are holding brands to unrealistically high standards.
Battle of the bands
Branding / YouthTake a brand-building lesson from Hollerado and Lights, two musical acts that are building impressive fan bases through grassroots initiatives, social engagement and DIY approaches.
Q&A: Scott Goodson’s Uprising
BrandingThe expat Canadian founder of StrawberryFrog discusses his new book and how brands can (and should) harness the power of cultural movements.
A big decade for Mini
BrandingAs the car co celebrates its 10th anniversary in Canada, strategy reflects on the brand building that got it here.
Sky Spa elevates its look
BrandingLg2boutique gives the Montreal spa a high-end rebrand, with revamped written materials, uniforms, bathrobes and towels, as well as a new campaign.
