Branding

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Cynicism runs rampant among consumers

Canadians feel like the system is working against them. And brands, you’re part of the system.

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Cogeco unveils new brand identity

The telco has a new campaign focusing on its technology and customers.

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Low-cost retailers see brand boost in weak economy

RBC topped Brand Finance’s list, with five banks in the top 10.

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Banff Centre unveils new brand identity

The organization clarifies its arts positioning with a visual change.

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Sunny ways can be a sledgehammer

Ahead of his Cannes chat, Bensimon Byrne’s David Rosenberg talks election lessons for other brands and taking on negative spin.

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There’s a taco for that

Old El Paso’s campaign serves up a taco for every occasion.

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This watched pot will boil

We look at the marijuana industry’s high hopes for new regulations and how three producers are preparing their brands.

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Meet the new brewmaster

Christine Jakovcic is leading a reinvestment in Molson Coors’ brands, launching new products and taking on the craft beer crowd.

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What can the can do?

Two established craft brands spruce up their designs to compete in the crowded market.

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Creemore’s kitchen is open

The Batch gastropub aims to be a subtle expression of the brand, with a retail store at its core.

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Which brands do Canadians trust most?

A new study suggests that trust is most important when it comes to products for kids and pets.

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Windsor Salt refines its look

The maker of culinary and other salt products changes up its logo and packaging to be more relevant to millennial consumers.

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Reaching for reconnection

Consumers are looking to switch off and live more “real” lives – and brands are listening.

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Real Interactive wins CAMH assignment

The agency will help the mental health organization develop a new national branding strategy.

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The CFL shows what it’s made of

The football league unveils a new logo and brand anthem video as it continues its push to attract new fans.