Branding
Products with smart potential
Branding / CPG / Fashion+ClothingTexting toilet paper, anyone? Here are some every day items that should tap the internet of things trend.
Back page: The first known instance of future-proofing
Agencies / Branding / InnovationIllustrator Gary Clement takes us back in time.
A head of his time
Agencies / Branding / InnovationStrategy guest editor Steve Mykolyn on how hunting for eternal life can teach you to future-proof yourself.
Lessons from Knight Rider
Branding / DigitalJohn St.’s Chris Hirsch and Nellie Kim on how to maintain a human voice in a digital world.
Kelsey’s vibrant rebrand
Branding / Design / Food+BeverageThe restaurant chain aims to reconnect with millennials by re-positioning itself as a place for socializing.
Is YouTube really a ‘huge missed opportunity’ for beauty brands?
Branding / Digital / Research / TelevisionA media buyer and a marketing exec weigh in on a recent study that suggests influential vloggers are being overlooked.
Consumer trust in business rising: study
BrandingThe Edelman Trust Barometer reveals that while trust is up, breaches of privacy are a concern and the public expects the government to act as a regulator, says Edelman Canada CEO John Clinton.
Google named most influential brand in Canada: Ipsos Reid
Branding / NewsThe third annual survey, released at FFWD Ad Week, introduces President’s Choice and MasterCard as new entrants to top 10.
Bento Sushi rebrands and expands
Branding / Grocery / Shopper MarketingBento has relaunched its packaged goods line, picking up western distribution in Loblaws and Sobeys stores.
Booking.com kicks off first-ever Canadian push
Branding / Digital / Travel+TourismThe hotel-booking website is adapting its TV buy each week based on online traffic spikes following commercial broadcasts.
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