Branding

1280px-Second_Cup_at_the_Toronto_Convention_Centre_on_Front_Street_-de

What’s next for Second Cup?

Following the exit of its CEO, the brand – and industry watchers – discuss what’s ahead.

AdRem2

The rooster reaches from bottom shelf to eye level

Caffeine pills sit low down in the drug and natural health aisle, but Wake-Ups’ Patrick Marshall is aiming higher.

StockSnap_X9LBZU70HI

Tim Hortons bucks the brand value trend

The coffee chain stands out among QSRs showing declines, according to a new ranking report.

Agropurscreener

The benefits of masterbranding

Agropur’s Francis Viau says a second vehicle for branding helps the little guys and lets retail brands stay their course.

SamsungGrab

Brand Doctors: Beyond Samsung’s tricky launch

Samsung’s first phone since the Note 7 recall comes amid corporate scandal. What will consumers care about?

AgropurPic

Agropur launches first-ever masterbrand campaign

With the DFC logo now on its packaging, the dairy co-op is marketing beyond its individual brands.

Riviera Pot 1

Waste not, want not

Why brands are riding the wave of conscious consumption.

TilleyGoldToque

Tilley looks to endure in new markets with new consumers

A stylish play from a company that’s built on function over fashion.

Bunz_NEW2

Bunz trades up its branding

As the bartering platform grows, it updates its look in an attempt to welcome new members.

Hotels

Branded lodgings on the rise

Birks, West Elm and Equinox Fitness add hospitality to their brand mix.

shutterstock_416005288

Searching for Joe Canada

As the country celebrates its 150th birthday, marketers are planning a patriotic outpouring in the rush to define what it means to be Canadian in 2017.

stereopaper

Stereo+ unveils brand overhaul

Refreshed design, a new platform and modernized stores aim to help the audio retailer win younger customers.

Red_Holiday_Cups_2016_(4)

Starbucks shares the spirit of the season

This year’s holiday cups promote togetherness with 13 designs created by customers during last year’s campaign.

shutterstock_336271163

Weigh in on the state of the industry

Share your thoughts on the marketing and agency world, plus vote for Marketer of the Year.

transatcalling

Transat embraces anticipation

The airline’s first campaign with new AOR Sid Lee comes with refreshed branding and an aspirational platform.