Branding

Diner Shot

Orphan Black gets global merch deal

The clones are spreading from Canada through a line of hoodies, bobble heads and posters.

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Emotion: you’re doing it wrong

BBDO’s Paul Reilly on why brands miss the point when they try to create an “emotional connection” with consumers.

Finding your one-inch punch

Cossette’s Glen Hunt on how to create the greatest impact with little resources and time.

Google

Infographic: How Google upset the Apple cart

Apple’s perfectionism is a disadvantage, according to research into the world’s most valuable brands by Financesonline.com.

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Canadians hold grudges: study

When a company faces a PR crisis, Canadians’ long-term views tend not to bounce back, a new report found.

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TD named Canada’s best brand: study

RBC, Scotia and Tim Hortons also topped the biennial Interbrand study, while former heavyweight Blackberry dropped off.

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Consumers plan to cut spending again this year: study

Bensimon Byrne’s latest Consumerology Report finds concerns over the cost of living are high.

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How did we get to the Age of the Customer?

Aldo Cundari looks at how digital turned talking to consumers on its head.

TorontoRaptors

Raptors tease new branding

Aimed at showcasing the non-hockey elements of Toronto, the team has released a “rallying cry” spot as it starts its first playoff run since 2008.

logos

Infographic: The evolution of famous logos

Check out how the likes of Coca-Cola, Pepsi, Yahoo and Apple have changed their mark over the years.

Making love last: Advice for the jaded shopper marketer

Industry experts channel Dear Abby to weigh-in on data sharing and successful re-packaging.

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Volkswagen drives into the mainstream

Director of marketing Peter Blackwell shares his strategic plan for the brand.

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