Branding
Lymphoma Foundation Canada rebrands
Branding / Non-profitThe non-profit is rebranding as Lymphoma Canada and rolling out a new logo and website.
Industry gets social with branded content: BCON Expo
Branding / MediaFrom previewing new shows like The Social to discussing how brands can partner with popular bands, the inaugural event explored the past, present and future of branded content in Canada.
Q&A: Ryan Holiday on manipulating the media
Branding / MediaThe American Apparel marketer and author of Trust me, I’m Lying: Confessions of a Media Manipulator sat down with strategy to talk about getting your brand noticed in the new media landscape.
Brands up the cool factor
BrandingVan Houtte, Jacob’s Creek and Lincoln are among the brands attaching themselves to those who are “cool by profession.”
Kijiji promotes local heroes
Branding / DigitalThe classifieds site is using a TV campaign to reposition itself as a service that Canadians can feel good about.
Mood Media rebrands, merges music services
Branding / Retail / Shopper MarketingThe Toronto-based experiential marketing company has integrated its music divisions Muzak and DMX under a single name, Mood.
Why analysis and creativity are inseparable
BrandingKen Wong on why brands should never use advertising to put lipstick on a pig.
Brand cupid
BrandingFrom diamonds and wine to bacon bouquets, Strategy plays brand matchmaker ahead of Valentine’s Day.
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