Branding
What’s next for Second Cup?
Following the exit of its CEO, the brand – and industry watchers – discuss what’s ahead.
The rooster reaches from bottom shelf to eye level
Caffeine pills sit low down in the drug and natural health aisle, but Wake-Ups’ Patrick Marshall is aiming higher.
Tim Hortons bucks the brand value trend
The coffee chain stands out among QSRs showing declines, according to a new ranking report.
The benefits of masterbranding
Agropur’s Francis Viau says a second vehicle for branding helps the little guys and lets retail brands stay their course.
Brand Doctors: Beyond Samsung’s tricky launch
Samsung’s first phone since the Note 7 recall comes amid corporate scandal. What will consumers care about?
Agropur launches first-ever masterbrand campaign
With the DFC logo now on its packaging, the dairy co-op is marketing beyond its individual brands.
Waste not, want not
Why brands are riding the wave of conscious consumption.
Tilley looks to endure in new markets with new consumers
A stylish play from a company that’s built on function over fashion.
Bunz trades up its branding
As the bartering platform grows, it updates its look in an attempt to welcome new members.
Branded lodgings on the rise
Birks, West Elm and Equinox Fitness add hospitality to their brand mix.
Searching for Joe Canada
As the country celebrates its 150th birthday, marketers are planning a patriotic outpouring in the rush to define what it means to be Canadian in 2017.
Stereo+ unveils brand overhaul
Refreshed design, a new platform and modernized stores aim to help the audio retailer win younger customers.
Starbucks shares the spirit of the season
This year’s holiday cups promote togetherness with 13 designs created by customers during last year’s campaign.
Weigh in on the state of the industry
Share your thoughts on the marketing and agency world, plus vote for Marketer of the Year.
Transat embraces anticipation
The airline’s first campaign with new AOR Sid Lee comes with refreshed branding and an aspirational platform.
