Branding

realthing

The renaissance of relevance

The days of ads gently stroking consumers’ social consciousness are coming to an end, predicts One’s Karen Howe.

Cannes

Cannes 2015: Building a better world with branding

Strategy’s Mary Maddever on the buzz about cause in Cannes.

CIBC

CIBC’s strategy to stand out

The financial co has refreshed its branding after hearing that consumers see all banks as alike.

canada150logo

Was Canada 150′s logo doomed from the start?

Taxi’s Dave Watson on why backlash around the logo shouldn’t be aimed at its designer.

SC

Second Cup launches new app

A new loyalty program and mobile app are part of the brand’s continued transformation effort.

7A3T4632

Game on

Pan Am’s top marketer on the challenges of getting a nation excited for those other games.

CHEESE_BOARD_Cracker Barrel

Cracker Barrel’s cheesy repositioning

The Kraft Canada brand is putting cheese at the heart of culinary experiences by deconstructing dishes.

shutterstock_200355872

Content 360: everything is a story

A whimsical tale about dragonfruit, perhaps? Publisher Mary Maddever asserts the value of storytelling in our April issue.

ST.APR15_coverFINAL

A call for more inclusion

In her latest editorial, editor Emily Wexler pontificates on what “normal” in advertising should really be.

Cheerios_2_Sept19

Weekend reading: Normalizing today’s normal

We examine how a recent marcom diversity onslaught is helping to usher in a new era of normalization in mainstream advertising.

JanetKestinBW

Why marketers need to tell better stories

Swim’s Janet Kestin provides a formula for much-needed storytelling.

wine

A new image for old Montreal

Tourisme Montreal goes simple and modern to create a cohesive picture of what the city has to offer travellers.