Branding
Knixwear strikes a balance
The “period underwear” brand’s CEO on the tricky task of going after teens.
NABS’ new direction
The organization’s executive director Jay Bertram on its new strategy and updated look.
Mark’s French sibling brings casual into Quebec
L’Equipeur continues the retail evolution of Canadian Tire’s fashion banners.
eHarmony’s fine line between simplicity and complexity
A new visual identity and retro media plan were on Grant Langston’s to-do list the moment he became CEO.
Tokyo Smoke’s sleek cannabis intro kit
Prescription pot users benefit from a new partnership from the upscale retailer and Aphria.
Your last minute look back on Canada 150
From redesigned cash to stunts full of cheese, here are a few final additions to this year’s roster of celebratory campaigns.
Interbrand maps 150 iconic Canadian brands
Take a look at the brands, past and present, that have made their mark on the country.
PFLAG debuts new branding
Launched at Toronto’s Pride celebrations, the non-profit’s new visual identity is meant to reflect everyone in the LGBT community.
Marketing money spurs Tim Hortons class action suit
After broad marketing layoffs, a group of franchise owners alleges RBI is misspending the brand’s marketing fund.
Sport Chek puts a new face on its ads
The retailer moves away from sweat and grit to focus on the real people serving its shoppers.
True patriot branding
As July 1 approaches, here’s how brands are taking part in Canada’s 150th birthday celebrations.
What’s next for Second Cup?
Following the exit of its CEO, the brand – and industry watchers – discuss what’s ahead.
The rooster reaches from bottom shelf to eye level
Caffeine pills sit low down in the drug and natural health aisle, but Wake-Ups’ Patrick Marshall is aiming higher.
Tim Hortons bucks the brand value trend
The coffee chain stands out among QSRs showing declines, according to a new ranking report.
The benefits of masterbranding
Agropur’s Francis Viau says a second vehicle for branding helps the little guys and lets retail brands stay their course.
