Branding / Non-profit
The non-profit is rebranding as Lymphoma Canada and rolling out a new logo and website.
Branding / CPG
The original catvertiser keeps building a strong brand.
Van Houtte, Jacob’s Creek and Lincoln are among the brands attaching themselves to those who are “cool by profession.”
Branding / Digital
The classifieds site is using a TV campaign to reposition itself as a service that Canadians can feel good about.
Ken Wong on why brands should never use advertising to put lipstick on a pig.
The “Undeading” goes up against “Goopocalypse.”
From diamonds and wine to bacon bouquets, Strategy plays brand matchmaker ahead of Valentine’s Day.