Branding

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A call for more inclusion

In her latest editorial, editor Emily Wexler pontificates on what “normal” in advertising should really be.

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Weekend reading: Normalizing today’s normal

We examine how a recent marcom diversity onslaught is helping to usher in a new era of normalization in mainstream advertising.

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Why marketers need to tell better stories

Swim’s Janet Kestin provides a formula for much-needed storytelling.

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A new image for old Montreal

Tourisme Montreal goes simple and modern to create a cohesive picture of what the city has to offer travellers.

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Talk to me when I’m naked

Marketelle’s Jessie Sternthal on how brands need to seduce women at just the right time, by speaking directly to them.

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Square One thinks globally

The Toronto-area mall is tapping into social media style stars in a bid to become a fashion destination for Ontario shoppers.

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Red Lion’s roaring new rebrand

Creativity meets capitalism at the agency that’s sporting a brand-spanking new logo and look.

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She the North

We’re rolling out our Marketers of the Year this week. Today, learn how Shannon Hosford pushed the MLSE to one of its most standout years ever.

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Old Yale’s bottle-tainment play

The B.C. craft beer gamifies its bottles to double as musical instruments, while decorating the labels with activity badges and urban legends.

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The dirtiest word in advertising

Heroes & Villains’ Emma Hancock asks: Can you tell a good Christmas story without the word Christmas? Likely not.

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Oliver Walsh gives Aritzia a digital makeover

We’re rolling out our Marketers of the Year all week. First up, the fashion brand’s first CMO has led it into uncharted digital waters.

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Weekend reading: Birks regains its lustre

The century-old retailer is trying to take its brand to the world stage with a younger, fresher identity.