Branding

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Real Interactive wins CAMH assignment

The agency will help the mental health organization develop a new national branding strategy.

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The CFL shows what it’s made of

The football league unveils a new logo and brand anthem video as it continues its push to attract new fans.

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Female empowerment (finally) comes of age

Brands move from tear-jerker creative to sassier ads that celebrate ditching insecurities.

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Rejuvenating Reitmans

How the mid-priced retailer is staying in the game by asking a new generation to reconsider the brand.

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The new brand royalty

From our latest issue, editor Emily Wexler lauds the little guys who have made big waves this year.

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Maverick Maker of the Year: Etsy goes offline

How real-world experiences have become a cornerstone of the online marketplace’s strategy.

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Newsmaker of the Year: Riding the Uber wave

How the industry disruptor changed how we get around, and drove some successful brand partnerships.

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Brand Partner of the Year: Nutella’s pairings

The sweet spread has stuck itself to Tim Hortons, Longo’s and even a celebrity chef.

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Athlete of the Year: Kyle Lowry a slam dunk for brands

How the Raptors superstar has made his mark beyond the court.

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Hot Ticket of the Year: Canada’s music festivals

Events like WayHome, Osheaga and Boots and Hearts are attracting more and more fans, as well as brands.

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Back page: Caveat emptor

We bring some humour to the election, with a brand-centric twist (natch).

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What’s in store for Cadillac Fairview

Former Xbox marketer Jason Anderson plans to make the mall property owner a household name.

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Brands of the Year: Sport Chek’s better is here

The retailer continues to push the envelope, from its teched-out stores to its content strategy.

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A prophecy for pumpkins

We predict where the fall staple will take us next.

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Brands of the Year: Smoke’s goes from small fry to gravy train conductor

The brand is no couch potato, with its sights set on a global empire of restaurants.