C-Suite

Veeral-Spence

How Spence Diamonds’ new CMO plans to grow the company

Veeral Rathod sees parallels between the apparel and diamond industries.

GDPR-data-protection

The ‘leaders’ and ‘laggards’ of GDPR compliance

Those who have embraced compliance are already ‘reaping the benefits,’ according to a report from the CMO Council.

Oikos Organic

Oikos brings its focus on quality to new organic products

The brand adapts its successful Greek yogurt strategy to the organics segment.

RT_Sept5-156

Waking up to consumer needs of today (and tomorrow)

Part two of strategy’s MES roundtable brings marketers together to discuss the impact of cultural relevance and universal human insights.

Chaney, Jason

Preparing for the consumer landscape of tomorrow

In part one of strategy’s MES roundtable, marketers at leading brands discuss the evolving role of the CMO.

Jettly3

Where do private jets fit in the aviation landscape?

How Toronto’s Jettly is offering a different travel experience than big competitors through private premium flights.

Women-McCann2

Why women over 50 should matter to brands

New research from McCann’s The Truth About Canadian Women study unveils the ‘untapped opportunity’ that is women in early retirement.

Martin Coyle

Molson Coors’ CMO discusses growing the Canadian beer segment

Since joining the company a year ago, CMO Martin Coyle’s remit has grown to include overseeing all aspects of its craft business.

Fujifilm

Insights into Fujifilm’s PrintLife movement

Against trends in digital media, here’s how the photo company plans to reinvigorate interest in its photofinishing business.

Bonlook-main2

BonLook eyes big expansion

The eyewear company goes from a single online store to 25 bricks-and-mortar locations as it looks to build a national brand.

Lego

Lego builds a sustainable future

The company’s head of corporate responsibility talks about the iconic toy brand’s renewed focus on sustainability.

Corner Office

Corner Office Shifts: Aimia’s new president

A round-up of senior-level changes you may have missed.

Environics1a

Environics Analytics goes deeper with mobility data

The firm’s new tool is meant to help marketers fill data gaps, identify new markets and evaluate sponsorship investments.

Hollis-featured3

Glenn Hollis joins Carrot Rewards in advisory role

The former Manulife CMO will help the rewards platform develop a product roadmap and a “pay-to-play” offer.

Corner Office

Corner Office Shifts: Enercare’s new CEO

A round-up of senior-level changes you may have missed.