C-Suite

FoodGuide

How will the industry address the new Food Guide?

The meat and dairy sectors face challenges as Health Canada recommends more plant-based proteins.

Corner Office

Corner Office Shifts: New presidents at IKEA and Ford Canada

A round-up of senior-level changes you may have missed.

Team Building

Building your marketing team for the future

The Intercept Group’s Andrew Au outlines five things senior marketers can do to lead successful teams through digital disruption.

mujicolour

Muji colours outside the lines

Muji’s North American president on the retail strategy that’s helping the Japanese brand become a global phenomenon.

Greenhouse

Expanding nationally, Greenhouse cultivates new ‘green’ opps

The beverage company’s CEO Anthony Green explains how a new line of CBD-infused beverages will support its wellness mission.

Soar-main

Keep your eyes on branding to soar above rivals

Keith Johnston, VP and research director at Forrester, on how to bring your brand to a new level.

Hallmark

How Hallmark plans to leverage its deal with Corus

Programming for the Hallmark Channel represents a brand-building opportunity, says the company’s new president.

Jill-Schoolenberg

MOY 2019: Jill Schoolenberg’s slam dunk

The GoDaddy VP transforms sports figurines and cozy pajamas into a long-term strategy for the Canadian market.

Anne-Marie LaBerge_BRP_cropped

MOY 2019: Anne-Marie LaBerge takes BRP on a ride

The marketer is transforming the recreational vehicle company from product-driven to experience-led.

Riedel-02-Sept2018

Steam Whistle brews up big changes

The once-niche beer brand is exploring a further push into experiential and expanding its product portfolio.

Bigioni

MOY 2019: David Bigioni begins on a high note

How one of our Marketers of the Year got consumers in a new category to say “Hi” to Tweed, not weed.

Sharon Brooklyn Bridge Closer cropped

MOY 2019: Sharon MacLeod builds bridges to the next generation of men

How our first Marketer of the Year is applying “Real Beauty” lessons to the Dove Men+Care line.

Scotiabank Arena_July 2018_NIGHT SHOTS  Scotiabank Arena-0292

Strategy’s most read of 2018: C-Suite

Here are the stories that caught the eye of senior marketers this year.

staples

Staples adopts a “learning and working” ethos

The retailer’s new strategy places renewed focus on driving connections in its bricks-and-mortar stores.

Manulife-main

Manulife marketing goes global, but aims to keep it simple

Global CMO Gretchen Garrigues says the new branding is just the tip of the iceberg for the now customer-centric company.