C-Suite

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The Quick Fire: Fluevog’s long walk to Amsterdam

After less than a year in the CEO’s chair, Adrian Fluevog is taking the Canadian shoe brand back across the Atlantic.

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Corner Office Shifts: World Vision’s new c-suite talent hunter

A round-up of senior-level executive changes you may have missed.

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Be active to promote use of your loyalty programs: study

Results from Bond Brand Loyalty’s annual survey shows where marketers are leaving money on the table.

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Budweiser to build a community-centric strategy

The marketer leading Canada’s most popular beer says sports works, but it’s time to evolve.

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The Quick Fire: How and why to buy AI

Here’s a primer for marketers from Integrate.AI founder Steve Irvine.

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Tammy Sadinsky joins Walmart Canada

The retailer has hired the former Tim Hortons CMO to lead its marketing communications in Canada.

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Corner Office Shifts: New leadership at WestJet, Canada Post

A round-up of senior-level executive changes you may have missed.

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Fast Facts: Digital training dollars are going unspent

A survey shows employee education allotments are going unclaimed at some of Canada’s biggest brands.

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Female executive officers remain rare in Canada

Rosenzweig’s 13th annual report shows Canada’s top 100 companies are dominated by male executives.

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The Quick Fire: Essential trends for marketers

JWT Intelligence’s Lucie Greene dissects The Future 100 report to highlight consumer-led trends shaping modern brands.

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Secrets to success in cannabis marketing

48 North’s Alison Gordon talks to marketers about how to build brands in an uncertain industry.

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Corner Office Shifts: Changes at WestJet and Swoop

Plus, Shopify spots new leadership as founding executives move on.

Phivida Holdings Inc--Phivida Appoints Former Red Bull President

Former Red Bull, Sid Lee exec named hemp co CEO

Phivida hires James Bailey to team up with former colleague Mike Cornwell and expand its hemp-oil infused brand

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Fast Facts: CMOs see talent as key to growth

The American Marketing Association’s bi-annual survey also shows analytics budgets should go up.

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The Quick Fire: Labatt’s health and wellness push

Todd Allen explains what it means to be more than a beer company.