C-Suite

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The challenges on the horizon (video)

Lucie Greene, a futurist and the global innovation leader at JWT, points to the big challenges waiting for the industry.

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Canadian marketers see value in Cannes Lions

Why brand leaders are travelling to France to help their business.

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Lessons from abroad: The insight hunter

McDonald’s Antoinette Benoit employs a dynamic approach to making the global brand work in Canada. (Online Exclusive)

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The internal and external challenges of sustainability branding

It’s a big CSR focus, and Frances Edmonds is helping HP Canada build its brand around it.

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Lessons from abroad: The relationship crafter

Former Kraft marketer Julian Franklin brings decision-making and consensus-building home from the U.S. (Online Exclusive)

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Fast Facts: Focusing on customer retention

Profit takes a back seat to retention in a new Calabrio global c-suite study.

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Lessons from abroad: The holistic thinker

How a stint in Switzerland helped inform Christine Jakovcic’s approach to collaboration.

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CMA launches chartered marketer accreditation

The new designation aims to bolster the professionalism of the industry.

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TD gets ‘ready’ for change

CMO Theresa McLaughlin on the bank’s upgraded green chair and refreshed positioning.

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Are men Lululemon’s billion dollar opportunity?

“This Is Yoga” carries forward CEO Laurent Potdevin’s ambitions for growth.

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Lessons from abroad: The builder of common ground

How Labatt’s Todd Allen took his Canadian experience building integrated platforms around occasions to the global level.

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Meet Hubba’s first CMO

Danielle Brown is building out the marketing department at the tech company as it continues growing.

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What makes a brand valuable?

RBC, TD, Tim Hortons and Lululemon all saw their brand value climb in BrandZ’s annual report.

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Lessons from abroad: The agile storyteller

What Golf Town’s Frederick Lecoq learned about speed, adaptability and products working in Asia.

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Fast Facts: Products trump marketing in 2017

Amex and Nielsen report shows a positive outlook for retail brands as competition heats up.