CMO average tenure dips again
After a decade of increasing stability, U.S. marketers lose ground. But what about Canadian brand leaders?
The rooster reaches from bottom shelf to eye level
Caffeine pills sit low down in the drug and natural health aisle, but Wake-Ups’ Patrick Marshall is aiming higher.
La Vie en Rose modernizes its approach by listening
The Quebec lingerie retailer rebuilt its marketing team and discovered new consumer insights about its product.
Fast Facts: Analytics rarely central for Canadian firms
New survey of large-scale businesses finds pain points for integration and how leaders use their data.
The benefits of masterbranding
Agropur’s Francis Viau says a second vehicle for branding helps the little guys and lets retail brands stay their course.
Should the CMO own disruption planning?
Without a plan, CEOs and CMOs are hampering their own companies’ future proofing.
Brand Doctors: Beyond Samsung’s tricky launch
Samsung’s first phone since the Note 7 recall comes amid corporate scandal. What will consumers care about?
The value of teaching resiliency (column)
Xerox’s Ernie Philip says corporate leaders need to teach their staff resilience to navigate change.
Bookmarked: Don’t fixate on the funnel
An excerpt from Fix that shows an alternative view of shopping behavior and how to spend around it.
The Quickfire with Hilary Zaharko
H&R Block’s VP marketing tackles nine burning questions about her experiences, advice and snack choices.
Crisis response more influential than customer opinion: study
Weber Shandwick’s study suggests we watch closely when things go bad.
Marketers’ confidence index goes up, but…
AMA study shows finding and communicating with the right customers has marketers worried.
Walmart Canada’s CMO moves to the fashion world
As she leaves for the U.S., Sandra Sanderson reflects on how to show customers the other side of a diverse retailer.
How to overcome Canadians’ waning trust in business
Edelman’s annual Trust Barometer brought some bad news, but engaging employees may be the solution.