C-Suite

Personalized marketing

On how to stop being the creepy marketer

Intercept Group’s Andrew Au explores what steps to take when building a hyper-personalized marketing strategy.

Corner Office

Corner Office Shifts: Tourism Toronto’s new CMO

A round-up of senior-level changes you may have missed.

Hellmann's-FoodRescue

Partnerships take Hellmann’s CSR work to the next level

The Unilever brand is learning to tap and collaborate with industry experts and companies to further its cause.

The Selfie Pose

The pros of greater transparency

Many brands remain unfamiliar with disclosure guidelines, according to a new IZEA Canada report.

KyleNorrington

In conversation with Labatt president Kyle Norrington

The former VP of global marketing for AB-InBev reveals his priorities as he takes leadership of the company in Canada.

Milos Vranesevic

Sun Life puts greater focus on data and analytics

Milos Vranesevic steps in as CMO, having worked at major consumer brands in both Canada and the U.S.

CMO Research

Marketers investing heavily in martech and innovation

Gartner’s annual CMO survey finds increased budgets in those areas in light of a slight decline in overall spend.

RetireReady

Inside TD’s approach to diversity and inclusion

From campaigns for South Asian customers to in-branch accessibility initiatives, here’s how the bank is speaking to diverse segments.

FourSeasons

Four Seasons shifts its global influencer strategy

The company’s “Envoy” program takes a “follower-blind approach” that prioritizes content quality over quantity.

Charities

The state of not-for-profit marketing

Experts weigh in on how marketers can curb industry-wide declines in charitable giving.

Corner Office

Corner Office Shifts: Promotions and hires at Kraft Heinz, Roots

A round-up of senior-level changes you may have missed.

Credit_Andrew_Worley

Rising above CEO drama

Marketing and comms teams ‘play a big role’ in dealing with, and quickly moving on from, turmoil in the C-Suite, say experts.

NE-main

Behind the 2018 New Establishment: Brand winners

Telis Carayannakis and Aidan Shankman are recognized for their pioneering feats.

Telis

The New Establishment: Budweiser’s Telis Carayannakis takes centre stage

The senior brand manager for Budweiser at Labatt Breweries of Canada helped transform the Molson Amphitheatre into the Budweiser Stage.

Aidan

The New Establishment: Aidan Shankman brings Tim’s to life in the grocery aisle

Tim Hortons’ 27-year-old senior manager of marketing operations was key to bringing the QSR brand to the grocery space.