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BondLoyaltyReport2018

The new currencies of loyalty

A report by Bond Brand Loyalty highlights the benefits of engaging with customers through perks that fall outside of points.

Porter-featured

Porter joins competitor airlines with new entry-level fare

The company’s new offering falls within a North American-wide trend that’s several years in the making, says CMO Kevin Jackson.

Kai Exos-featured

On creating diverse and inclusive workplaces

Named to EMPower’s Ethnic Minority Leaders list, Isobar’s Kai Exos talks about fostering D&I for the company and its clients.

FastFacts2

Is there marketing gold in them thar (data) hills?

A new survey by the CMO Council finds some execs feel they lack the time and budget to ‘unlock all of data’s potential.’

Corner Office

Corner Office Shifts: Loblaw’s Grant Froese heads up Harvest One Cannabis

A round-up of senior-level changes you may have missed.

Duncan Fulton

RBI is focused on growth, says its new CCO

Stepping into the role, former FGL Sports president Duncan Fulton explains where the company is headed.

Indeed2

Behind Indeed’s advocacy for job seekers

The job site has evolved from a search tool into a company that supports prospective employees throughout the hiring process.

MaryMaddeverSM_0638 - Copy

Strategy is the mother of (real) reinvention

Mary Maddever lays out the need for greater strategic collaboration and the changes being tackled at this year’s Marketing Evolution: C-Suite Summit.

C-Suite collaboration2

The need for a ‘symphonic C-Suite’

Collaboration among execs is imperative as companies evolve into social enterprises, Deloitte research suggests.

Shelley

In conversation with Shelley Martin, CEO of Nestle Canada

Retiring at the end of the month, the CPG exec looks back on her career and shares what lies ahead for Canadian food businesses.

Tea-main

DavidsTea looks to ecommerce for growth

Despite CEO Joel Silver’s recent resignation and declining sales, the tea brand remains focused on its new ecommerce platform.

Sweet Jesus

Sweet Jesus’ no-spend marketing strategy

The ice cream shop has grown to include 15 locations, despite not spending on advertising.

Corner Office

Corner Office Shifts: The SAQ’s new president

A round-up of senior-level changes you may have missed.

Marriott

The drive towards experience-based travel

Marriott and Airbnb expand their programs in a bid to capture travellers hungry for something more.

Burger King

From Cannes: Burger King’s CMO and the hacker mindset

Fernando Machado explains how the brand is able to take on everything from movie theatre regulations to airport fare.