C-Suite

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View from the C-Suite: Dell aims for the moon on CSR

Dell’s chief responsibility officer unpacks what’s behind the tech company’s ‘moonshot’ social impact goals for 2030.

Vince Guzzo

Can a family name take on Cineplex?

How Quebec-based Guzzo Cinemas plans to expand in the west with its large scale entertainment complexes.

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Mark Ritson on the ‘brilliant piece of BS’ D2C might be

From the C-Suite newsletter: The pundit also weighs in on how to utilize emotion and balance awareness with performance.

ChineseCanadians

The opportunity in Singles’ Day (and other Chinese shopping festivals)

A new Chinese Canadian consumer survey by Vividata shines light on the cohort’s habits during major shopping occasions.

Corner Office

Corner Office Shifts: Tim Hortons, Sleep Country, Birks Group

A round-up of senior-level executive changes you may have missed.

Jeff Klein headshot

View from the C-Suite: Little Caesars delivers without delivery

Why the take-away QSR has brought its Pizza Portals to Canadian restaurants.

Beverage alcohol

How beverage alcohol brands can tap millennial sobriety

Why many in the segment are drinking less, and looking for new and interesting offerings when they do.

Business Partnership

Marketers return to outsourcing more digital work to agencies

A new report finds many face challenges with in-housing and retaining talent.

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View from the C-Suite: Movember explores the nature of masculinity

The non-profit is challenging gender norms and being more inclusive to expand its reach.

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Why scrutiny of the CMO title may be a good thing

In its 2020 predictions for CMOs, Forrester expects many firms will continue eliminating the title, which might be good for business.

Knix

How one of Canada’s fastest-growing DTC brands is entering retail

As a body-positive women’s intimates brand, Knix looks to “redefine the change room experience” in one of its first two physical stores.

GregoireBrasset

View from the C-Suite: Lacoste bites into new demos

Canadian VP Gregoire Brasset explains the strategy behind the French apparel maker’s recent streetwear-inspired collabs.

pgbrands

P&G once again beats sales expectations

From the C-Suite newsletter: The company continues its focus on productivity as competitors start similar “reinvestment” plans.

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Canadian businesses slightly more optimistic

The Bank of Canada’s latest quarterly survey shows most businesses (outside of the Prairies) are feeling good about future sales.

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Is marketing in trouble?

John Wiltshire, president and CEO of the CMA, explains how to ensure your work remains valuable for your company.