Campaign
Hotels.com promotes wedding services with ‘Chaplain Obvious’
The brand’s long-running spokesperson gets ordained for its latest Twitter stunt.
Maserati takes to IGTV in new audience strategy
The luxury brand is experimenting with digital content as it begins to skew toward younger buyers, different ethnic groups and entrepreneurs.
CIBC adds a personal touch to its multicultural marketing
The bank promotes its Global Money Transfer by putting more effort into reflecting the cultures of new Canadians.
Mitchum takes the sweat out of music fests
Tank’s global campaign for the Revlon brand plays off of the heat, motion and stress that comes with attending summer events.
Taking the fun out of balloons for a good cause
The Lung Association is hoping to drive awareness for COPD with a simple test.
Tourisme Montreal lets its balls hang out
The city celebrates an iconic art installation to get visitors to come to the city during Pride.
Check it Out: McDonald’s mountain-top drive-thru
A stunt for National French Fry Day also included the first dayparted Snapchat lens in Canada.
Dempster’s moves to masterbrand approach
The brand’s new “Made By Canada” positioning attempts to re-establish a connection with consumers by showcasing its roots.
Petro-Canada invites you to ‘Live by the Leaf’
The energy and gas company focuses on shared Canadian values in its first brand refresh in decades.
National Bank serves up Rogers Cup creative
The bank is rolling out phase two of a three-part campaign aimed at informing customers about new tools and services.
AccorHotels drives travel recommendations with biometrics
The company is promoting its loyalty program with a platform that measures reactions to dozens of images.
Zulu Alpha Kilo helps launch One Show call for entries
The agency created a teaser campaign for The One Club, which has announced a number of category changes this year.
Check it Out: SPCA Montreal toys with the word ‘animal’
An OOH campaign deconstructs the word to give it new meaning in French.
Sephora showcases the many faces of beauty
The cosmetics retailer partners with sixteen Montreal and Toronto locals to support ongoing market intensification efforts.
HSBC revamps its airport strategy
The bank is using a new global brand identity to help support its retail goals in Canada.
