Campaign
Would you trade two hours for a trip to the Yukon?
Tourism Yukon and Air Yukon have partnered on a contest to shift perceptions about how easy it is to get to the territory.
Peoples Jewellers puts love on display
A Valentine’s Day stunt turned one of Canada’s biggest billboards into a platform for couples.
Porsche resurrects the ‘Pink Pig’ for Chinese New Year
The luxury automaker took inspiration from a historical vehicle to celebrate the Year of the Pig.
St. Michael’s hospital explores the link between poverty and health
Five interactive installations shine a light on the issue to launch a $25 million fundraising campaign.
Check it out: Snickers helps a Raptor get his swag back
An ill-fitting suit that caught the attention of fans online was actually a stunt perpetrated by the Mars Wrigley brand.
Osteoporosis Canada debuts a bubble wrap-inspired collection
The non-profit worked with fashion designer David Dixon to raise awareness for the impact of the disease during Toronto Fashion Week.
Re/Max aims to alleviate the stress of real estate
The company’s Canadian marketing team worked with its U.S. counterparts to inject more fun into its latest campaign.
Ardene appeals to Gen Z with a more inclusive message
The retailer’s new campaign includes a more diverse cast of women to match the sensibilities of its young customers.
Molson peels back the layers of its history
A new TV commercial supports the brewer’s new masterbrand visual identity for its core labels.
Canada Goose aims to celebrate and support Inuit craftsmanship
A limited edition parka collection is part of a CSR effort to give back to a place at the core of the brand: Canada’s North.
Maple Leaf relates to the trials of feeding kids
The company connects with parents by humorously depicting the many reasons children reject food.
Tim Hortons gets serious about Roll Up the Rim
The QSR has increased the spend behind the long-running contest with long-form digital spots and a bigger social play.
GoDaddy’s Raptors-inspired onesie
The web hosting platform introduces a onesie in the second phase of its “CJ’s PJs” campaign.
Videotron focuses on perks to launch Fizz
How the new low-cost mobile and internet provider is aiming to stand out in a crowded telco market.
Kijiji puts car buyers in the driver’s seat
For the launch of its dedicated automotive platform, the company plays off traditional ad tropes in the category.
