Campaign
Manulife sings away holiday stress
The financial services provider promotes a more modest approach to spending with carols filled with tips.
Loblaw emphasizes customers’ passion for food
A holiday campaign created for all its market banners celebrates the season’s obsession with food with an original song.
Lyft says ‘yep’ to freedom
A new brand campaign focuses on the liberation that comes with using the ride-hailing app.
KFC presents Sanders’ Little Helper
In a lighthearted holiday effort, the QSR is giving away elf-on-a-shelf inspired dolls that resemble its founder.
Salvation Army hijacks out-of-office emails
The non-profit reminds professionals that not everyone can afford to take time off in a new holiday effort.
Dr. Scholl’s steps towards more emotional platform
The Bayer brand aims for a more holistic brand image, not showing any of its products in a new two-minute spot.
Pizza Pizza gives magical flavour to holiday promotion
The QSR continues to add depth to its deals-focused marketing with a national campaign promoting a festive t-shirt.
Canadian Tire gets ready for the holidays
The retailer refreshed its approach this year, focusing on the magic of Christmas and being prepared for the season.
Canada Goose focuses on human bonds in first holiday campaign
The outerwear brand shows its adventurous ambassadors with the people whose connections helped them get where they are today.
Cystic Fibrosis Canada asks the tough questions
The non-profit helps viewers understand how difficult common questions become for people with the disease.
Curling Canada reaches out to enthusiastic, novice fans
The organization’s first work with new AOR Cossette looks to make people feel okay about not knowing the sport’s rules.
WestJet gives Christmas Miracle a global view
The airline reunites loved ones in London, England and explores traditions around the world in its new holiday push.
Aviva shows link between insurance and goalies
Freddie Andersen serves as a stand-in for disaster relief in new spots for the brand’s Maple Leafs Insurance.
IGA taps into holiday cooking occasions
An animated spot and a cookbook are part of a campaign that aims to spark a love for cooking among kids and families.
YWCA sends sexts to strangers
The non-profit sent photos by AirDrop as a reminder of the impact and criminality of sharing someone else’s sensitive images.
