Campaign

sonnet

Sonnet takes a more tactical approach to optimism

The online insurance provider’s latest campaign focuses on points of difference.

tacobell

Check it out: Taco Bell’s take on ‘sadvertising’

The QSR gets the word out about its Quesarito in a not-so-heartwrenching story of friends coming together.

A-W Food Services of Canada Inc--A-W Canada declares Saturday Ju

A&W taps craft beer’s atmosphere

The QSR makes a switch to a more natural root beer, creating a brewery experience to promote the change.

gmcchuckwagon

Check it out: Sounds of the Stampede

A radio ad from GMC puts listeners in the middle of the action on Calgary’s chuckwagon track.

hotelstempcap

Could you be Captain Obvious?

A new social contest to temporarily fill the Hotels.com spokesperson’s shoes aims to build on the brand’s social momentum.

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It’s time for Hudson’s Bay to hit the trail

A cross-country portage trip is providing digital content for the retailer, along with fundraising for a major Canadian project.

fidopride

Fido speaks up about LGBT diversity

How the brand is bringing its “Go Get It” approach to Pride festivities across Canada.

pringlesmystery

Pringles creates a mystery

The chip brand continues to look for ways to add fun to new product launches with its latest contest.

Hockey

Hockey Hall of Fame makes reality more attractive

The destination pokes fun at VR by showing how its experiences stack up.

PM_L4L_Billboard

Public Mobile shows what it doesn’t have to offer

The wireless carrier’s first major brand campaign aims for transparency to target frugal-by-choice consumers.

MPGbox

Check it out: Leaving happy memories behind

Mount Pleasant Group gives people a space to keep the things they want to be remembered by after they are gone.

thekgwelcome

The Keg looks inside to show off its hospitality

The restaurant continues its push around special occasions by turning the focus to its staff.

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MEC charts a path outside

A new platform aims to introduce new customers to the outdoor-focused retailer and move them down the funnel.

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Creatives’ insights: Down syndrome’s human side

FCB Toronto’s co-CCOs on targeting a difficult moment in time and staying true to the goal of its campaign.

homehardware

Home Hardware embarks on a new project

A new campaign reflects the retailer’s repositioning and desire to be seen as source of friendly advice for any home improvement need.