Campaign
Whirlpool opens up the lunchbox
A young Syrian girl is the star in the appliance brand’s take on the importance of the mid-day meal at school.
GoodLife ventures outside the gym
The fitness chain takes a new approach to its fall marketing, using real employees in its creative.
What’s behind Manulife’s creepy carnival?
The brand continues its “Uncover the Truth” platform, focusing this time on investments.
Shea Weber races a horse
McDonald’s continues its partnership with the Montreal Canadiens to promote its Mighty Angus burger.
Terry Fox Foundation focuses on the little things
The campaign promoting this year’s run aimed to resonate with a wider audience by showing how easy a small donation could be.
Check it out: Shaw goes long with pre-roll
Why an hour-long ad on YouTube was the right choice for the telco.
Innis & Gunn lets Canadians pick its next beer flavour
The Scottish craft brewer aims to learn about local tastes and give its fans a stake in the company.
Check it out: RBC makes ‘somedays’ public
Passersby got a chance to make their goal-setting more concrete with a recent outdoor activation.
BDC strengthens its bond with entrepreneurs
The bank’s new national campaign aims to connect with the tough, sometimes lonely moments of being a business owner.
Check it out: Ontario shows the downside of ‘under the table’
New consumer protection spots by BBDO address the risks.
Lululemon aims for a progressive take on masculinity
The activewear brand hopes to attract more men with a campaign that challenges stereotypes and what it means to “be a man.”
Jamieson fights the workday zombies
The vitamin brand explores a new, energy-focused insight through alternate channels to complement its mass marketing.
Why avocados are up Becel’s alley
The margarine brand is skewing younger with its latest product launch, particularly with an exclusive Toronto pop-up.
Interac gets consumers to open up to tapping
A series of pop-ups aim to show the convenience of contactless payment.
Check it out: Litter, in harsh relief
WWF Canada and the Vancouver Aquarium put garbage into stark scenarios.
