Campaign

Web

Would you trade two hours for a trip to the Yukon?

Tourism Yukon and Air Yukon have partnered on a contest to shift perceptions about how easy it is to get to the territory.

peoplesVTD

Peoples Jewellers puts love on display

A Valentine’s Day stunt turned one of Canada’s biggest billboards into a platform for couples.

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Porsche resurrects the ‘Pink Pig’ for Chinese New Year

The luxury automaker took inspiration from a historical vehicle to celebrate the Year of the Pig.

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St. Michael’s hospital explores the link between poverty and health

Five interactive installations shine a light on the issue to launch a $25 million fundraising campaign.

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Check it out: Snickers helps a Raptor get his swag back

An ill-fitting suit that caught the attention of fans online was actually a stunt perpetrated by the Mars Wrigley brand.

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Osteoporosis Canada debuts a bubble wrap-inspired collection

The non-profit worked with fashion designer David Dixon to raise awareness for the impact of the disease during Toronto Fashion Week.

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Re/Max aims to alleviate the stress of real estate

The company’s Canadian marketing team worked with its U.S. counterparts to inject more fun into its latest campaign.

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Ardene appeals to Gen Z with a more inclusive message

The retailer’s new campaign includes a more diverse cast of women to match the sensibilities of its young customers.

John Molson

Molson peels back the layers of its history

A new TV commercial supports the brewer’s new masterbrand visual identity for its core labels.

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Canada Goose aims to celebrate and support Inuit craftsmanship

A limited edition parka collection is part of a CSR effort to give back to a place at the core of the brand: Canada’s North.

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Maple Leaf relates to the trials of feeding kids

The company connects with parents by humorously depicting the many reasons children reject food.

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Tim Hortons gets serious about Roll Up the Rim

The QSR has increased the spend behind the long-running contest with long-form digital spots and a bigger social play.

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GoDaddy’s Raptors-inspired onesie

The web hosting platform introduces a onesie in the second phase of its “CJ’s PJs” campaign.

Fizz

Videotron focuses on perks to launch Fizz

How the new low-cost mobile and internet provider is aiming to stand out in a crowded telco market.

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Kijiji puts car buyers in the driver’s seat

For the launch of its dedicated automotive platform, the company plays off traditional ad tropes in the category.