Campaign

Digital poppy

Canada’s Remembrance Day poppy goes digital

The Royal Canadian Legion’s first digital fundraising campaign aims to capture younger audiences in an increasingly cashless society.

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Fountain Tire paints its employees for the Oilers

The Edmonton-based auto retailer is giving fans a social tool to support its hometown hockey team.

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Quaker delivers a message of warmth

The PepsiCo brand is donating coats to children in need after supporting new immigrants last year.

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Nutrl Vodka Soda shifts away from sweet

The B.C. ready-to-drink cocktail brand is running its second mass campaign to drive awareness before next summer.

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HSBC gets opera singers to pitch you its services

The bank is trying a new strategy to “cut through the clutter” and make financial services less mundane.

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Leaf Forward turns the Cannabis Act into rolling papers

The cannabis-focused business accelerator is celebrating legalization, as well as the work activists and leaders did to make it happen.

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Tim Hortons takes support for hockey to Kenya

The QSR brought twelve players from the country’s only team to Canada as part of its annual hockey campaign.

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Interval House sets up a booth at a wedding show

The shelter for women showcased products at Canada’s Bridal Show to raise awareness about spousal abuse.

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Cadillac Fairview continues brand building with new signature

For “Meet You There,” the retail and shopping mall operator took cues from major consumer brands.

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Koho recreates a 1950s love story through brand partnerships

How the fintech company used an Instagram series to evolve the money conversation.

CPA Canada-New CPA ad campaign plays off stereotype

Chartered Professional Accountants tackles ‘boring’ misconceptions

The organization shows the varied skills CPAs have across sectors to increase their appeal among business leaders.

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AutoTrader goes into the garages of hockey players

The auto website is delving into branded content for the first time with a new video series.

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AGF Investments highlights the global impacts of local markets

The asset management firm asserts its global perspective and reach during phase two of a rebranding effort.

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Doja dresses up to fight for cannabis amnesty

The licensed producer has launched a fashion line to support overturning non-violent cannabis convictions after legalization.

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Interac steps into the podcast studio

“Earning Curve” is part of the financial company’s recent efforts to connect with small businesses.