Campaign
Sonnet takes a more tactical approach to optimism
The online insurance provider’s latest campaign focuses on points of difference.
Check it out: Taco Bell’s take on ‘sadvertising’
The QSR gets the word out about its Quesarito in a not-so-heartwrenching story of friends coming together.
A&W taps craft beer’s atmosphere
The QSR makes a switch to a more natural root beer, creating a brewery experience to promote the change.
Check it out: Sounds of the Stampede
A radio ad from GMC puts listeners in the middle of the action on Calgary’s chuckwagon track.
Could you be Captain Obvious?
A new social contest to temporarily fill the Hotels.com spokesperson’s shoes aims to build on the brand’s social momentum.
It’s time for Hudson’s Bay to hit the trail
A cross-country portage trip is providing digital content for the retailer, along with fundraising for a major Canadian project.
Fido speaks up about LGBT diversity
How the brand is bringing its “Go Get It” approach to Pride festivities across Canada.
Pringles creates a mystery
The chip brand continues to look for ways to add fun to new product launches with its latest contest.
Hockey Hall of Fame makes reality more attractive
The destination pokes fun at VR by showing how its experiences stack up.
Public Mobile shows what it doesn’t have to offer
The wireless carrier’s first major brand campaign aims for transparency to target frugal-by-choice consumers.
Check it out: Leaving happy memories behind
Mount Pleasant Group gives people a space to keep the things they want to be remembered by after they are gone.
The Keg looks inside to show off its hospitality
The restaurant continues its push around special occasions by turning the focus to its staff.
MEC charts a path outside
A new platform aims to introduce new customers to the outdoor-focused retailer and move them down the funnel.
Creatives’ insights: Down syndrome’s human side
FCB Toronto’s co-CCOs on targeting a difficult moment in time and staying true to the goal of its campaign.
Home Hardware embarks on a new project
A new campaign reflects the retailer’s repositioning and desire to be seen as source of friendly advice for any home improvement need.
