Campaign

coorside

Coors organizes a scavenger hunt for courtside seats

Why the beer brand has turned to Snapchat to get the most out of its Raptors sponsorship.

Toronto-Subway2

Check it out: The worst kind of drain clogs

A City of Toronto campaign reminds city dwellers of the mess that awaits those who use pipes for personal waste disposal.

Fisherman's Friend2

Fisherman’s Friend forges ahead with Suck It Up

The brand’s new online spots are part of a series that have helped it reach significant sales growth.

Source

The Source continues its transformation

The retailer’s holiday campaign reinforces its position as a store offering top brands, one-to-one service and must-have gifts.

YMCA

YMCA works up a sweat for social causes

The organization’s GTA branch has redefined its health and fitness positioning to align with its broader charitable mission.

KraftBearHugBears

Kraft’s Canada-wide bear hug

The peanut butter brand goes big with its bears ahead of the holiday season.

Paderno

Paderno debuts new brand platform

Leo Burnett led the cookware brand’s first campaign under Canadian Tire, aiming to connect with consumers’ love of cooking.

agencyphoto

AOY Gold: Cossette’s strategic approach

Multidisciplinary work teams, a multi-year innovation plan and combining strategy and creative have helped the agency stay on top.

Cheerios

Cheerios builds a wall of cheer

The cereal continues its long-time support of the Olympics with a minor (but clever) packaging redesign.

JWT Agency photo

AOY Silver: JWT’s movement strategy

The agency has turned to mobilizing consumers around resonant ideas.

IMG_7037

Who won at the 2017 Strategy Awards?

Huggies and SickKids secured Grand Prix awards at this year’s gala recognizing the best in strategic planning.

Into the Vine

VQA Wines toasts to cultural experiences

Ontario’s wine authority builds off its platform to host a deconstructed, multi-sensory tasting.

Chocolate

Russell Stover runs first Canadian ad campaign

You may not like every flavour in the box, but that’s okay, according to the chocolate brand.

scam

2017 Strategy Awards: The ASC plays the role of a trickster

The team lured people to a fake investment seminar to raise awareness about investment fraud.

toughquestions

2017 Strategy Awards: Questrade asks the tough questions

The brand’s campaign featured TV spots with pointed client-advisor conversations.