Campaign
Pizza Pizza turns its box into a basketball court
The QSR builds a game to tap into the passion around its long-time Toronto Raptors partnership.
Tim Hortons recounts Wayne Gretzky’s origin story
With the launch of “The Autograph,” the coffee chain continues to focus on telling emotional stories with an element of truth to them.
Amnesty International writes a challenge to power
The campaign promoting the annual writing marathon in Quebec focuses on global impact and young human rights crusaders.
Curling Canada gets literally and figuratively close to fans
The sports organization moves from educating new fans to highlighting the most engaging part of watching the sport.
Hershey’s Kisses is donating part of its ad budget to GoFundMe campaigns
The brand is using the money to fulfill campaigns that will fund holiday reunions between family and friends.
WestJet asks Canadians to donate their ‘Christmas Miracles’
This year’s campaign features Santa and Scrooge giving people the choice of giving their gifts to families at Ronald McDonald House.
SAQ inspires shoppers to try something new this holiday
The crown corp pokes fun at why people buy certain wines to show how its loyalty program can guide them to better purchases.
Why McDonald’s made Big Macs in a see-through kitchen
The QSR is being transparent to highlight recent changes to its food preparation processes.
Tech in Action: Starbucks uses AR to extend its holiday reach
A Snapchat execution adds the brand’s holiday message to the tree in Toronto’s Eaton Centre.
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Public Mobile puts affection on display
The mobile carrier emphasizes the “affectionate” nature of its recent rebranding by amplifying what its customers care about.
Home Hardware tries to out-do Santa
The retailer positions itself as a holiday shopping destination for things other than tools.
Calgary non-profit uses fake ads to show lack of representation of disabilities
Calgary Society for Persons with Disabilities is asking the media to be more inclusive.
Google uses its tech to help Ronald McDonald House
Raptors player Pascal Siakam helps the tech company take its positioning into a more charitable direction.
Which Vachon cake reigns supreme?
The Canada Bread snack brand taps into the nostalgic passion consumers have for their favourite by putting it to a vote.
IGA shares another food-centric holiday story
The Quebec grocery chain once again puts the focus on emotional connections and standing out during a hectic season.
