Campaign

EarthDay

Earth Day shows how climate change impacts humans

The organization’s Quebec chapter tries to convey that no species will be spared if climate change continues unabated.

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Amica takes a new point of view on senior living

A new campaign aims to reflect the “vibrant lifestyles” that break away from the nursing homes of the past.

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BC Dairy wants to get back to milk’s fun moments

The association representing the province’s dairy farmers puts the focus on the “good times” amid declines in consumption.

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CAA shows gratitude for being named Canada’s most trusted brand

A chapter of the auto club is reflecting its relationship with members through simple gestures.

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Happy Planet puts on a smiling face

The juice and smoothie brand touts both the health and social benefits of ethically sourced “superfoods.”

Billboard

Tim Hortons plays with words to support the Maple Leafs

The QSR turns ads into rallying cries as Toronto’s sports teams enter playoff mode.

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GE Appliances makes National Laundry Day more interesting

How the brand is tapping into organizational trends to make something most people see as a chore part of top-of-mind trends.

Birdie

Check it out: FLAP promotes bird safety with exploding ‘birdies’

The non-profit uses badminton to show the danger birds face in a less graphic way.

USA, New York, New York City, Blank banner on top of building

The idea behind Shopify’s first brand campaign

The ecommerce company aims to become a household name when it comes to entrepreneurship.

Holiday Inn Express-Hockey Legends Doug Gilmour and Guy Carbonne

Holiday Inn Express rekindles an Original Six rivalry

The hotel chain has NHL legends go head-to-head to promote its new breakfast menu among sports fans.

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Kraft Heinz finds true love in ketchup

New campaign focuses on the pairing of ketchup and French fries in a more emotionally driven message.

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Loto-Quebec’s alternative to complex board games

To promote a simple scratch-ticket, Quebec’s lottery corp had Cossette invent a game that could take five years to finish.

Black&Abroad

Black & Abroad wants to send Black travellers ‘back to Africa’

Working with FCB/Six, the travel company looks to reframe a racist phrase into a positive one about visiting the continent.

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NABS stokes some friendly competition

The non-profit launches a toolkit to help agencies contribute to its $60,000 fundraising goal.

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Shaw takes consumer-centric approach to new brand platform

The telco places customer control over tech at the forefront in ads supporting its new BlueCurve offering.