Campaign

furiouspete

Testicular Cancer Canada embraces embarrassment

The organization’s first bilingual campaign explores what’s worse than talking about testicular health.

roguevr

Tech in Action: Take a drive far, far away

Nissan uses VR to show off how its safety features would fare in the world of Star Wars.

PlanCrop

Plan gives child marriage the finger

Why the non-profit simplified the message and made a more provocative statement ahead of taking its campaign national.

Latte pop-up shop (3)

Check it out: Tim Hortons gets in with the coffee snobs

The chain promoted its new lattes by infiltrating a trendy neighbourhood with a hip, minimalist cafe.

OTMPC

Ontario Tourism localizes its riddle

The organization partners with a specific region on its latest “Where Am I?” campaign.

OGXCoconutMiracleOilShampoo

OGX ready to grow beyond its roots

The haircare brand taps Juniper Park\TBWA to handle its latest positivity-laden social push as it looks to expand globally.

Aeroplan

Aeroplan targets members’ FOMO

The loyalty program zeroes in on travellers who want to avoid their Plan B.

tourismns

Tourism Nova Scotia slows down

The organization gets more strategic as it aims to attract advocates for the province.

Bran

All-Bran adds some attitude

The Kellogg’s brand centres its latest product innovation and campaign on making fibre taste better.

Manulife

Manulife brings drama to digital

The financial brand takes a more insights-driven approach to its new mortgage advertising.

whistler

Check it out: A ‘Rolling Snow Report’ from Whistler

The execution showed rain-soaked Vancouverites how much snow they’d find just a short drive away.

CIBC

CIBC tells its mobile story

The bank uses its signature penguin to showcase its innovations as consumers demand more from banks.

godaddy

GoDaddy ups its product game

The second spot in the “Itty Bitty Ballers” campaign reinforces the focus on easy website building and customer support.

81nGb5PcGZL._SL1500_

The best in brand foolishness

Our sister site Stimulant rounds up some of the top prank ads from April Fool’s Day.

canadaair

Check it out: WestJet ‘rebrands’ as Canada Air

The airline pokes fun at its competition and Canada 150 ads in an announcement suspiciously close to April 1.