Campaign

Oikos

Oikos’ Simon and Daniela meet again

Two new campaigns support the Greek yogurt brand’s longstanding “dream snack” positioning.

tylenolcny

How Tylenol is reintroducing itself to Chinese Canadians

The lead-up to Chinese New Year offers a chance to connect with consumers who might not recognize a familiar brand.

Lotto 649

OLG explores the ‘joy’ of Lotto 6/49

A new platform for the game shifts the focus to the emotions that come at every stage of purchasing a ticket.

Popeyes

Popeyes’ fortuitous partnership with the Raptors

How the QSR is getting millennials into its stores through a digital program that rewards fans when the team does well on the court.

hrblock2018

Don’t gamble your tax return away

H&R Block shows the downside of having taxes done by friends and family in a new lighthearted campaign.

New Balance3

New Balance declares its independence

The brand highlights its widening product range, from sports to lifestyle, in a new global platform and campaign.

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Check it out: Take out the trash with WWF Canada

The non-profit uses garbage bearing animal mascots to get Canadians to clean up their shorelines.

Yukon

Tourism Yukon urges Canadians to visit now

Why wait to visit the territory’s beautiful mountainous landscapes, the tourism body asks.

San Rafael 71 OOH Billboard 420_English

San Rafael ’71 gets a head start on cannabis branding

MedReleaf created a brand for the recreational market, and is advertising a new beer to introduce it to the public.

Manulife

Manulife quizzes Canadians

The financial services co. uses the game show format in a lighthearted campaign that highlights insurance benefits.

Interac

Interac laughs away the awkwardness of paybacks

Comedy is key to the brand’s campaign around two new e-Transfer payment options.

SportCheck2

Sport Chek goes loud with Olympic disclaimer

The retailer has invested half of its media spend on delivering a “warning” during the first day of the games.

Air Canada_Olympics

Air Canada takes Olympic patriotism to new heights

The airline put Canadian values at the centre of its campaign, drawing on ideals of inclusivity, diversity and cooperation.

AvionOlympics2

RBC leverages Mark McMorris’ following

The Canadian Olympic snowboarder appears in three spots that seek to explain why Avion customers travel.

Special Olympics

Special Olympics’ new fundraising strategy

Agency Stephen Thomas will work on a campaign to attract new donors and increase the organization’s revenue base.