Campaign
Canada’s Remembrance Day poppy goes digital
The Royal Canadian Legion’s first digital fundraising campaign aims to capture younger audiences in an increasingly cashless society.
Fountain Tire paints its employees for the Oilers
The Edmonton-based auto retailer is giving fans a social tool to support its hometown hockey team.
Quaker delivers a message of warmth
The PepsiCo brand is donating coats to children in need after supporting new immigrants last year.
Nutrl Vodka Soda shifts away from sweet
The B.C. ready-to-drink cocktail brand is running its second mass campaign to drive awareness before next summer.
HSBC gets opera singers to pitch you its services
The bank is trying a new strategy to “cut through the clutter” and make financial services less mundane.
Leaf Forward turns the Cannabis Act into rolling papers
The cannabis-focused business accelerator is celebrating legalization, as well as the work activists and leaders did to make it happen.
Tim Hortons takes support for hockey to Kenya
The QSR brought twelve players from the country’s only team to Canada as part of its annual hockey campaign.
Interval House sets up a booth at a wedding show
The shelter for women showcased products at Canada’s Bridal Show to raise awareness about spousal abuse.
Cadillac Fairview continues brand building with new signature
For “Meet You There,” the retail and shopping mall operator took cues from major consumer brands.
Koho recreates a 1950s love story through brand partnerships
How the fintech company used an Instagram series to evolve the money conversation.
Chartered Professional Accountants tackles ‘boring’ misconceptions
The organization shows the varied skills CPAs have across sectors to increase their appeal among business leaders.
AutoTrader goes into the garages of hockey players
The auto website is delving into branded content for the first time with a new video series.
AGF Investments highlights the global impacts of local markets
The asset management firm asserts its global perspective and reach during phase two of a rebranding effort.
Doja dresses up to fight for cannabis amnesty
The licensed producer has launched a fashion line to support overturning non-violent cannabis convictions after legalization.
Interac steps into the podcast studio
“Earning Curve” is part of the financial company’s recent efforts to connect with small businesses.
