Campaign

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TekSavvy rallies support for lower internet prices

The “Pay Less To Connect” campaign aims to get Canadians to support a CRTC decision and oppose a petition from larger telcos.

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Subaru shows the Impreza as a cure for boredom

The automaker takes a cue from pharma ads as it looks to boost the compact car’s awareness.

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McDonald’s restarts debate about the Big Mac Bacon

The QSR aims for a sense of “co-ownership” for its most iconic product with characters that have become faces of the brand.

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Budweiser brings back “Whassup” for Canadian Super Bowl spot

Smart home tech recreates the classic ad, delivering a responsible consumption message through a partnership with Uber.

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Sonnet sticks to comparing the old with the new

This year’s edition of a hockey-centric campaign maintains focus on how the game and insurance industry have evolved.

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Go Auto launches first integrated campaign

The dealership network and online buying platform is addressing misconceptions as it looks to expand.

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HelloFresh brings melodrama to its marketing

The meal kit player taps Schitt’s Creek star Annie Murphy for a mock soap opera to put more of a focus on differentiation.

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Bell Let’s Talk shifts the focus to mental health non-profits

This year’s campaign moves away from celebrity ambassadors in favour of groups that provide needed support and services.

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Lotto 6/49 guarantees ‘O.M.G.’ moments

To reach casual players, BCLC shifts the focus from big jackpots to the million dollar prize that comes with every draw.

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Audible.ca highlights the benefits of listening

For its second Canadian brand campaign, the audiobook company takes a more abstract approach to its “listen more” message.

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LCBO hopes to find new friends in ‘low’ places

The liquor retailer highlights drinks low in alcohol, sugar and calories to help customers meet their new year goals.

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Circle K puts a positive spin on being naughty

The convenience store chain’s holiday giveaway was born out of increased customer segmentation work.

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Breast Cancer Society builds on its multicultural outreach

The non-profit looks to maintain its momentum with diverse communities ahead of its Mother’s Day Walk.

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GoodLife begins the year with a focus on diversity

FCB’s first campaign for the fitness chain focuses on inclusiveness and a range of offerings to compete with boutique studios.

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Subway and Martha Stewart give a lesson in plant-based food

Why the QSR is “going big” to promote the national launch of its Beyond Meat meatball sandwich.