Campaign

EatTogether2

PC adds eating tour in latest Eat Together efforts

Ahead of its third Eat Together Day, the Loblaw label travelled the country with a mobile picnic table to remind customers to share meals more often.

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Swiss Chalet celebrates 65 years with real stories

The restaurant chain is emphasizing the role it has played in the lives of Canadians.

Nav-TimHortons

Tim Hortons places Raptors superfan in the limelight

A mini-documentary about Nav Bhatia explores inclusivity and the Canadian spirit.

TheRisk

Ontario government wants athletes to rethink their risks

A campaign to spread awareness about the dangers of concussions flips sports marketing tropes on their head.

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New York Fries turns hot dogs into luxury brands

The QSR is looking to elevate its offering to help it compete with a growing number of options in the food court.

osmows

Not all Toronto Raptors ads are created equal

A neuromarketing analysis ranks how fans responded to 14 ads, with QSR chain Osmow’s on top of the list.

VW_Canada

Volkswagen gets fans to shoot its latest campaign

The automaker aims to show off the capabilities of the new Jetta without the “artifice” of typical car ads.

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Coalition for Gun Control shows how close you’ve come to a shooting

The non-profit uses police data to drive home urgency around the gun violence debate.

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Grocery store makes its bags more embarrassing

Vancouver’s East West Market is aiming to get its customers to stop and think so they’ll remember to bring reusable shopping bags.

Wealthsimple

Wealthsimple drops its own Raptors spot

The digital investing company recreates Kawhi Leonard’s buzzer-beater to remind customers of its new stock trading service.

CIBC_PRIDE2

CIBC puts the focus on ‘I’ during Pride

The bank makes a broader statement about diversity and inclusion by revisiting its identity during Pride celebrations.

laitbio1

Quebec’s Dairy Producers make biodegradable ads

A campaign focuses on members that are certified organic and emphasizes their connection to nature.

Flight Light 1

WestJet’s smart nightlight projects a flight’s path

The “Flight Light” uses real-time data to help families stay connected during an expanding number of international flights.

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Dr. Clown Foundation gets in on the challenge fun

The Funny Face-off uses technology to get Montrealers laughing (and donating) to a good cause.

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Danone starts a yogurt revolution (kind of)

A national campaign emphasizes natural ingredients and not adding sugar to capture a millennial audience.