Campaign

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Last Door Recovery Society keeps the cap on the bottle

The Vancouver addiction treatment facility flips a viral trend to send a message about peer pressure.

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Fondation Emergence flags online hate

A Chrome extension aims to once again make online hate unignorable to convince more social media users to report posts.

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Unilever gives everyday purchases a social impact

A social campaign aims to amplify a global message and fight the perception that buying from brands that do good is inaccessible.

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Halo Top rents out an Airstream to promote new ice cream bar

The ice cream company is offering one-night trailer stays in three regions to promote the new product format.

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A desktop that shows the progress of B.C. wildfires

The Outdoor Recreation Council of British Columbia uses real-time data to bring the destructive potential of a fire closer to home.

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Clif Bar pumps good into the world (and bodies)

The brand is touring cities with a tricked out trailer as it emphasizes its ethical business practices and CSR initiatives.

BC Used Oil

Non-profit shows how silly throwing away used oil is

The BC Used Oil Management Association uses an absurdist approach to get a message out in a low-interest category.

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Shoppers Drug Mart launches The Beauty Project

The in-store event is meant to show the role Shoppers can play in helping consumers experiment with and discover new looks.

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Unibroue celebrates Quebec’s ‘joie de vivre’

A new brand positioning for the brewer takes more of a mainstream approach focused on fun and creating memories.

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SAAQ gets serious about driving high

The high-impact campaign is the latest to address the misconception that cannabis doesn’t impair driving abilities.

Amex

American Express shows support for Vlad Jr.

By helping baseball’s top prospect feel welcomed, the brand hopes its global positioning will resonate with Canadians.

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A non-profit makes ‘Toronto vs. Everybody’ more inclusive

The Livelihood Project, focused on helping refugees and immigrants, has modified the slogan to suggest that “Toronto is for Everybody.”

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Mount Pleasant Group builds connections after death

A new campaign aims to drive more positive associations with the cemetery and funeral services brand.

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SPC takes a new approach to reach Gen Z

The student-focused loyalty program has refreshed its digital platforms to be a more user-centric brand.

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Save-On-Foods emphasizes quality through humour

The supermarket chain highlights local and fresh value propositions by showing everyday messiness.