Campaign

wealthsimple

Wealthsimple fights the mad financial world

The digital investing service strengthens its positioning as a haven for simplicity with its second mass campaign.

RBCWM1

RBC looks beyond financial gain

A new global brand promise for the bank’s Wealth Management group shows the social impact of strong planning.

DFC

Behind the Dairy Farmers’ tragic tableau

The organization argues that losing Canadian milk products is really worth crying over.

tacobell

Taco Bell gets artistic

The QSR collaborated with four different artists on its first Canadian out-of-home campaign.

TeaTalks-001

Tetley seeks out balance

A TED Talk-inspired wellness event was the latest in an educational integrated campaign for the brand’s Ayurvedic line of teas.

kfcnba

KFC augments consumers’ hoop dreams

A new campaign and AR app targeting families aims to bolster the QSR’s partnership with the NBA.

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Cadillac hits the streets

The luxury brand lets Canadians steer an XT5 through Instagram as part of its focus on experiential and social.

climatechange

Ontario goes hyperlocal with climate change fight

How a series of new digital ads aims to drive home the everyday impact of warmer temperatures.

pctogether

PC gets the country to #EatTogether

The CPG brand forgoes product innovation to focus on how food brings people together for Canada 150.

wintersurvival

Check it out: A cold social experiment

Engage and Change shows what the homeless have to suffer outside by bringing the harshness of winter inside.

hockeycanada

Check it out: Passing on your love of hockey

Hockey Canada creates an “endless video” of ways the game has touched the lives of Canadians.

advilstrength

Advil displays its feats of strength

A new campaign for Cold & Sinus opts to focus on the power of the product instead of the struggles of illness.

New York State Of Mind

Marketing lessons from the U.S. election

Election vet David Rosenberg of Bensimon Byrne discusses what marketers can learn from Trump’s win.

farnham

Check it out: How does Farnham get so bitter?

A new spot suggests heavy metal and rush hour traffic help give the brewery’s hops their signature taste.

holidaypawn

Skittles’ Holiday Pawn Shop reopens

People can once again trade in unwanted gifts, but this time they can also win candy-coated possessions from celebrities.