Campaign

Manulife3

Manulife sings away holiday stress

The financial services provider promotes a more modest approach to spending with carols filled with tips.

Loblaw

Loblaw emphasizes customers’ passion for food

A holiday campaign created for all its market banners celebrates the season’s obsession with food with an original song.

Lyft_Pete_Happy

Lyft says ‘yep’ to freedom

A new brand campaign focuses on the liberation that comes with using the ride-hailing app.

KFC-Holiday

KFC presents Sanders’ Little Helper

In a lighthearted holiday effort, the QSR is giving away elf-on-a-shelf inspired dolls that resemble its founder.

Salvation Army

Salvation Army hijacks out-of-office emails

The non-profit reminds professionals that not everyone can afford to take time off in a new holiday effort.

DrScholls_5

Dr. Scholl’s steps towards more emotional platform

The Bayer brand aims for a more holistic brand image, not showing any of its products in a new two-minute spot.

PizzaPizza-holiday

Pizza Pizza gives magical flavour to holiday promotion

The QSR continues to add depth to its deals-focused marketing with a national campaign promoting a festive t-shirt.

canadiantire2018holiday

Canadian Tire gets ready for the holidays

The retailer refreshed its approach this year, focusing on the magic of Christmas and being prepared for the season.

CG_Holiday_FW18_ATL_Hero_Alyssa_12_0130

Canada Goose focuses on human bonds in first holiday campaign

The outerwear brand shows its adventurous ambassadors with the people whose connections helped them get where they are today.

CysticFibrosis

Cystic Fibrosis Canada asks the tough questions

The non-profit helps viewers understand how difficult common questions become for people with the disease.

Curling-Cossette

Curling Canada reaches out to enthusiastic, novice fans

The organization’s first work with new AOR Cossette looks to make people feel okay about not knowing the sport’s rules.

WestJet-Christmas Miracle

WestJet gives Christmas Miracle a global view

The airline reunites loved ones in London, England and explores traditions around the world in its new holiday push.

Aviva

Aviva shows link between insurance and goalies

Freddie Andersen serves as a stand-in for disaster relief in new spots for the brand’s Maple Leafs Insurance.

iga

IGA taps into holiday cooking occasions

An animated spot and a cookbook are part of a campaign that aims to spark a love for cooking among kids and families.

AirDrop HERO2

YWCA sends sexts to strangers

The non-profit sent photos by AirDrop as a reminder of the impact and criminality of sharing someone else’s sensitive images.