Campaign

DAZN

DAZN brings ‘greatness’ to the soccer season

A new campaign encourages fans in Canada to get up bright and early for one of the year’s hottest games.

White Spot

White Spot aims to own B.C.

The restaurant chain unveils a new creative platform with the launch of its biggest campaign to date.

spiesweathermachine

Tech in Action: Take a (non)break from bad weather

Spies Travel helped travelers appreciate their vacation destination by simulating the cold and rain back home.

Kelseys6

Kelseys goes old-school for 40th anniversary

The restaurant chain looks to capitalize on its 1970s roadhouse roots in its first TV brand campaign in decades.

KD

Kraft Heinz seeks to demystify KD’s ingredients

The macaroni and cheese brand is less artificial than people think, according to a new campaign by Taxi.

bostonpizza

Boston Pizza pivots away from indulgence

The restaurant’s massive new campaign focuses on gourmet ingredients and lighter additions to its menu.

JaysCare

Jays Care Foundation spotlights ‘Unstoppable Kids’

The charitable arm of the Toronto Blue Jays is promoting its work with a more consistent brand platform.

Global Pet Foods

Global Pet Foods attempts to redefine ‘pet’

The retailer wants Merriam-Webster to better reflect the relationship between owners and their furry companions.

5. BeenASlice-OOH

Beer with higher purpose

A campaign tells the story of a Second Harvest brew made from bread that would otherwise be in the trash.

COS Hero Photo

Children of the Street tackles bystander effect

The social-inspired campaign tackles the issue for the first time to get high school boys to change their behaviour.

_72A8249

New tricks from an old brand

How the Art Gallery of Ontario took a research-led branding approach to generate massive buzz for its exhibits.

Coinsquare

Coinsquare campaign a first in cryptocurrency

Amidst a crackdown on digital ads for virtual currencies, the trading platform aims to show its muscle with traditional media.

PopUp-4

Inside the M&Ms ‘Flavour and Fun Shop’

The confectionery brand adds an experiential touch to engage consumers with its “Flavour Vote” campaign.

renodepotdave

Reno Depot positions itself as a DIY destination

The home improvement retailer introduces new spokesperson Dave Morissette as it prepares to ramp up its marketing presence.

Upfront - Giving GeneSM

It’s all in the genes

Easter Seals is testing people’s DNA in an unorthodox peer-to-peer fundraising campaign.