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Campaign

Hotels-Weddings

Hotels.com promotes wedding services with ‘Chaplain Obvious’

The brand’s long-running spokesperson gets ordained for its latest Twitter stunt.

Maserati

Maserati takes to IGTV in new audience strategy

The luxury brand is experimenting with digital content as it begins to skew toward younger buyers, different ethnic groups and entrepreneurs.

cibcmoneytransfer

CIBC adds a personal touch to its multicultural marketing

The bank promotes its Global Money Transfer by putting more effort into reflecting the cultures of new Canadians.

Mitchum

Mitchum takes the sweat out of music fests

Tank’s global campaign for the Revlon brand plays off of the heat, motion and stress that comes with attending summer events.

TheUnfunBalloon_balloon_image

Taking the fun out of balloons for a good cause

The Lung Association is hoping to drive awareness for COPD with a simple test.

4_lg2_TourismeMontreal_UrbanPanel

Tourisme Montreal lets its balls hang out

The city celebrates an iconic art installation to get visitors to come to the city during Pride.

McDonald's

Check it Out: McDonald’s mountain-top drive-thru

A stunt for National French Fry Day also included the first dayparted Snapchat lens in Canada.

Dempsters1

Dempster’s moves to masterbrand approach

The brand’s new “Made By Canada” positioning attempts to re-establish a connection with consumers by showcasing its roots.

PetroCanada-small

Petro-Canada invites you to ‘Live by the Leaf’

The energy and gas company focuses on shared Canadian values in its first brand refresh in decades.

National-featured

National Bank serves up Rogers Cup creative

The bank is rolling out phase two of a three-part campaign aimed at informing customers about new tools and services.

accorhotels

AccorHotels drives travel recommendations with biometrics

The company is promoting its loyalty program with a platform that measures reactions to dozens of images.

OneShow_CFE_FirstDeadline-Make_Bogusky-web

Zulu Alpha Kilo helps launch One Show call for entries

The agency created a teaser campaign for The One Club, which has announced a number of category changes this year.

SPCA-featured

Check it Out: SPCA Montreal toys with the word ‘animal’

An OOH campaign deconstructs the word to give it new meaning in French.

Sephora-featured

Sephora showcases the many faces of beauty

The cosmetics retailer partners with sixteen Montreal and Toronto locals to support ongoing market intensification efforts.

HSBC-marketing

HSBC revamps its airport strategy

The bank is using a new global brand identity to help support its retail goals in Canada.