Testicular Cancer Canada embraces embarrassment
The organization’s first bilingual campaign explores what’s worse than talking about testicular health.
Tech in Action: Take a drive far, far away
Nissan uses VR to show off how its safety features would fare in the world of Star Wars.
Plan gives child marriage the finger
Why the non-profit simplified the message and made a more provocative statement ahead of taking its campaign national.
Check it out: Tim Hortons gets in with the coffee snobs
The chain promoted its new lattes by infiltrating a trendy neighbourhood with a hip, minimalist cafe.
Ontario Tourism localizes its riddle
The organization partners with a specific region on its latest “Where Am I?” campaign.
OGX ready to grow beyond its roots
The haircare brand taps Juniper Park\TBWA to handle its latest positivity-laden social push as it looks to expand globally.
Aeroplan targets members’ FOMO
The loyalty program zeroes in on travellers who want to avoid their Plan B.
Tourism Nova Scotia slows down
The organization gets more strategic as it aims to attract advocates for the province.
All-Bran adds some attitude
The Kellogg’s brand centres its latest product innovation and campaign on making fibre taste better.
Manulife brings drama to digital
The financial brand takes a more insights-driven approach to its new mortgage advertising.
Check it out: A ‘Rolling Snow Report’ from Whistler
The execution showed rain-soaked Vancouverites how much snow they’d find just a short drive away.
CIBC tells its mobile story
The bank uses its signature penguin to showcase its innovations as consumers demand more from banks.
GoDaddy ups its product game
The second spot in the “Itty Bitty Ballers” campaign reinforces the focus on easy website building and customer support.
The best in brand foolishness
Our sister site Stimulant rounds up some of the top prank ads from April Fool’s Day.
Check it out: WestJet ‘rebrands’ as Canada Air
The airline pokes fun at its competition and Canada 150 ads in an announcement suspiciously close to April 1.