Campaign

TSFF-2

Toronto Silent Film Festival’s puzzling campaign

The event once again leverages Instagram to reflect the innovation behind the movies it screens.

tqc

Tourisme Quebec focuses on its full offering

A new campaign and interactive documentary aims to show the diversity of things to do on a trip to the province.

CMN

Children’s Miracle Network takes its ‘champions’ digital

How an automatic balloon machine has helped the organization broaden its storytelling.

Fisherman

Fisherman’s Friend buddies up to millennials

A sponsorship and influencer campaign that upped spending at events drives big sales results.

caa

CAA drives home its other benefits

The organization’s latest spot is an effort to reinforce its broader value proposition.

pjstock

Quebec government focuses on French

A new campaign uses well-known Canadians to show the potential benefits of picking up the language.

Morinago

DentsuBos Montreal tapped for aloe yogurt launch

The Canadian shop has created a Japanese-inspired ad campaign to launch the new product in the U.S. market.

Lucky_Charms

Lucky Charms continues its millennial strategy

A St. Patrick’s Day Snapchat execution builds on the insights around the demo’s values and consumption habits.

transatlondon

Transat goes to Europe

How the insights driving the brand’s latest creative differ from its tropical destination marketing.

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Brita uses VR to show the impact of clean water

How immersing people in Kenyan village life fits in with the brand’s larger CSR efforts.

budweisergoals

Budweiser’s new approach to owning goals

The beer brand aligns with a global sports strategy while maintaining its local positioning around hockey.

SFD-Basement

Koodo goes deeper into ‘Choose Happy’

The telco leans more into talking about its offering while maintaining its light-hearted creative.

CFF

Check it out: A slightly threatening invitation

The Canadian Film Fest plays on politeness to capture the general population’s interest.

McD

McDonald’s breaks the rules

Time loses meaning in the QSR’s new all-day breakfast spots.

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Erasing Alzheimer’s from the scene

How one B.C. organization is literally putting money to work to eliminate the impact of the disease.