Campaign

intactmurray

Intact goes beyond price with new marketing platform

The insurance company puts its customers at the forefront of its more emotional long-term campaign.

callthecomesafter

Drug Free Kids sends a well-timed personal message

A suite of tech partners adds some punch to a PSA with automated, customized texts to teens.

Hotesl

Hotels.com rewards the winter weary

A virtual swear jar provides Canadians disgruntled by winter weather a chance for escape.

Sonnet_11

Sonnet keeps its head in the clouds

A balloon narrowly avoids disaster in the insurance brand’s latest take on staying optimistic.

bigmac

Behind Red Urban’s burger collaboration

Creative director Christina Yu on how the agency worked with Omnicom’s dedicated McDonald’s unit on its first campaign.

DiabetesCanada_BrandWorld

Diabetes Canada strikes a new path

The organization rebrands and launches a new platform to invigorate its messaging and mission.

takenote_1

Brands celebrate Valentine’s Day

A collection of campaigns that commemorate love in all of its forms.

Interval

The story behind ‘the one that got away’

Interval House challenges perceptions and centres on the emotional barriers to leaving an abusive relationship.

hrb

H&R Block fights for payback

A new platform aims to break people out of tax ambivalence by focusing on the outcomes of getting money back.

ontario150

Ontario’s well-timed message

The government’s new spot debuts earlier than intended to put a spotlight on diversity.

fido1

Fido delves deeper into millennial life

The telco launches a new brand platform, hoping to resonate more with its young target.

WeekdayWin

Minute Rice targets time-strapped moms

A deeper influencer approach draws a direct link between the product and solving the pain points of meal prep.

3

Nintendo switches up experiences

A tour ahead of the brand’s newest gaming console launch shows it at work in different settings.

cibcsmart

Which brands will Canadians see during the Super Bowl?

From beer to banks to video games, here are the advertisers that will have a presence during the big game.

aircanada

Air Canada flies the country’s ‘newest family’

A timely new video shows the airline helping reconnect a refugee family on Canadian soil.