Design+Packaging

Budweiser

Eco-moves: Looking beyond reducing plastic waste

Announcements from Budweiser, Unilever and Air Canada are among the most recent focused on sustainability.

Plastic Waste

New initiatives put plastic waste into the spotlight

Companies including Walmart, P&G and Unilever are highlighting efforts to curb their environmental impact.

rawpixel-567025-unsplash

Mindful design as a way to overcome digital overload

A report from Accenture highlights trends to keep in mind as people “crave quiet in a noisy world.”

incaseofanxiety

Marketing in the Age of Anxiety

How a bevy of brands are jumping on the wellness trend to help people chill out and live their best lives.

hauler_6

The discount grocer with swagger

As it celebrates 40 years, No Frills is doubling down on unapologetic marketing to bring more savvy shoppers into the fold.

architecture

Ontario Association of Architects picks Leo Burnett

The agency’s Toronto office will help the organization support the larger architectural community as part of a rebranding.

founders

2018 Brands of the Year: Growing Greenhouse

The Toronto-based ‘functional beverage’ brand started small and is now set to sprout up across Canada and beyond.

New Cans

Steam Whistle steams ahead with new packaging

The brewer adds nutritional information to target young Canadians who want to know what’s in their beer.

Yen Chu

Taxi hires new design director

The agency is looking to bake design back into its DNA, and has brought on Yen Chu to take the lead.

Milk_Experts

Branding Agropur

As the dairy co-op celebrates 80 years, it’s focusing on marketing to drive its expanding portfolio.

A-W Food Services of Canada Inc--A-W Canada first restaurant cha

A&W first North American QSR to ditch plastic straws

The burger brand furthers its positioning around sustainability by switching entirely to paper by the end of the year.

SurveyMonkey

SurveyMonkey rolls out global rebrand

Aspects of work first created by Ottawa agency Soshal for one product have now been adopted for other initiatives.

0pener

The new speed (and paths) of retail

How mass brands are going direct and digital in an effort to win consumers first and fast.

SABRA 10oz BBQ TOP VIEW

Sabra’s fresh repackaging

Through a redesign and sampling efforts, the hummus brand is appealing to consumers looking for more real ingredients.

powerade-zero-trio-en

Coca-Cola strengthens its sports drink portfolio

Vitaminwater Active and Powerade Zero are added to the product mix, with the company rolling out integrated campaigns for each.