Design+Packaging

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Check it out: Arrive Alive’s sobering reminder

Coasters made from wrecked cars offer up an important message this St. Patrick’s Day.

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Polar Ice goes bear-less

Why the vodka brand has made a temporary change to its bottle design.

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Design, like strategy, starts with listening

Publisher Mary Maddever on why the design stakes are rising.

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Karacters rebrands as Twice

The new name for DDB’s design arm aims to reflect the increased importance of the strategic side of its work.

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Habs’ farm team shows off its new colours

Lg2 designed the logo and uniform of a team vying for young hockey fans in Quebec.

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Jagermeister calls out its craft

A subtle design change on the outside speaks to all that goes into a bottle of the spirit.

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Inside Flow’s new pack design

The water brand has evolved its look to resonate with its health-focused target.

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Taxi launches strategic design business

The shop also names a new GM in Toronto as its newest division comes out of soft launch mode.

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The UX shift

Consumers are defining brands through every interaction. Designing experiences that cater to their needs is more important than ever.

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Penguin opens up an ‘Instagrammable’ shop

The book publisher uses its familiar logo and book spines in a new, small-space design.

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Vancouver Mural Festival’s blank canvas brand

Vancouver’s 123w created a typeface for the festival that adapts to any space it occupies and can be used as a canvas by artists.

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A drink to our Heroes

Southpaw Beverage’s new lager brand uses Canadiana packaging to spark an emotional connection with craft brew lovers.

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Shikatani Lacroix adds three

The branding and design shop makes new hires on its creative and strategy teams.

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What can the can do?

Two established craft brands spruce up their designs to compete in the crowded market.

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Carling Black Label gets a facelift

The legacy Molson Coors value brand has a new, more premium look.