Design+Packaging

Bud

Bud Light doubles down on football

The brand brings NFL-branded cans north, tapping into a passion point among its young target.

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Creatives’ insights: The brutal honesty behind ‘Give-a-Care’

Lg2′s Chris Hirsch on what drove the project beyond the initial ask.

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Cannes 2017: In the jury room with Marie-Elaine Benoit

The Sid Lee CD on how IKEA, Fuel Transport and Rethink Breast Cancer knocked the socks off the Design jury.

MAwards

Marketing Awards: The winners

The full roster of Gold, Silver, Bronze and Best of Show honourees from the 2017 Marketing Awards.

VSScreener

Cossette wins big at 2017 Marketing Awards

“VS” and “Bring Back the Bees” take top honours, with Lg2, Sid Lee, Leo Burnett and Rethink also winning Gold.

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Dunes Beach Beer aims for the lighter side of craft

The Prince Edward County brand hopes to serve as an approachable entry for consumers new to the category.

FILMLOGO

Designing a nation

Greg Durrell’s upcoming documentary records the overlooked history of Canadian design’s golden age.

SW-HBC Cooler

Steam Whistle joins the HBC Collection

The cross-branding collaboration puts HBC stripes in beer cases for Canada 150.

SPB-2

Stanley Park craft brewer tweaks brand identity

Out with the lion and in with a broader look encompassing the Vancouver park that inspires the beer.

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Behind Boston Pizza’s urban strategy

The restaurant unveils a new flagship with tech and localization top-of-mind.

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Check it out: Arrive Alive’s sobering reminder

Coasters made from wrecked cars offer up an important message this St. Patrick’s Day.

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Polar Ice goes bear-less

Why the vodka brand has made a temporary change to its bottle design.

MaryMaddever2

Design, like strategy, starts with listening

Publisher Mary Maddever on why the design stakes are rising.

twice

Karacters rebrands as Twice

The new name for DDB’s design arm aims to reflect the increased importance of the strategic side of its work.

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Habs’ farm team shows off its new colours

Lg2 designed the logo and uniform of a team vying for young hockey fans in Quebec.