Design+Packaging

Coca-Cola Zero Sugar_Mini Bottle_B

Coca-Cola looks to score big with small bottle

The beverage giant has developed a Mini bottle to reach those on-the-go and cater to demands for smaller portions.

adam levine

Male grooming is booming

Brands, from global giants like L’Oreal to start-ups like Consonant, are marketing more to men. And it’s starting to pay off.

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Putting a new lens on smart glasses

Why North believes sleek styles and boutiques can help drive interest in a moribund tech product.

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6Degrees appoints head of experiential and packaging

Warren Paisley has joined the retail agency to handle needs on both sides of its business.

Corona

Eco-watch: Brands tackle sustainable packaging

Pigeon Brands’ Elyse Boulet discusses how major players are applying innovative solutions to the packaging conundrum.

Budweiser

Eco-moves: Looking beyond reducing plastic waste

Announcements from Budweiser, Unilever and Air Canada are among the most recent focused on sustainability.

Plastic Waste

New initiatives put plastic waste into the spotlight

Companies including Walmart, P&G and Unilever are highlighting efforts to curb their environmental impact.

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Mindful design as a way to overcome digital overload

A report from Accenture highlights trends to keep in mind as people “crave quiet in a noisy world.”

incaseofanxiety

Marketing in the Age of Anxiety

How a bevy of brands are jumping on the wellness trend to help people chill out and live their best lives.

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No Frills: The discount grocer with swagger

As it celebrates 40 years, the grocery chain is doubling down on unapologetic marketing to bring more savvy shoppers into the fold.

architecture

Ontario Association of Architects picks Leo Burnett

The agency’s Toronto office will help the organization support the larger architectural community as part of a rebranding.

founders

2018 Brands of the Year: Growing Greenhouse

The Toronto-based ‘functional beverage’ brand started small and is now set to sprout up across Canada and beyond.

New Cans

Steam Whistle steams ahead with new packaging

The brewer adds nutritional information to target young Canadians who want to know what’s in their beer.

Yen Chu

Taxi hires new design director

The agency is looking to bake design back into its DNA, and has brought on Yen Chu to take the lead.

Milk_Experts

Branding Agropur

As the dairy co-op celebrates 80 years, it’s focusing on marketing to drive its expanding portfolio.