Design+Packaging

LeoEmojis

Design AOY Gold: Leo Burnett’s evolution by design

Utility takes the shop’s designs to the next level.

Paul Lavoie breakfast

To Beau Lake we go

One year in, Beau Lake is looking to expand its product line beyond paddleboards.

Blank supermarket products on shelves and pegboard. Front view

Design AOY Silver: Social by design

Rethink is using a social-first strategy to ensure effective designs hit social media channels.

Days Inn

Gone in six seconds

Short ads: creativity killers or new tools to convey a single-minded message?

LG2 Agency photo

AOY + Design Bronze: Lg2 is in its Elements

The agency takes to rebranding, formalizing its internal innovation process and preserving company culture.

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Check it out: Dodgeball Canada revamps

A new look and strategy aim to put the sport on par with more traditional ones, ahead of the World Championships.

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Toronto gets a new design shop

Field Trip & Co is led by minds from Bruce Mau Design and SapientNitro.

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Forty Creek gets a facelift

The whisky brand revamps its packaging for the first time in its 25-year history.

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Boreale debuts a new look for its specialized beers

The craft brewer redesigns its Artisan line, hoping to connect with more adventurous drinkers.

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Monica Ruffo on going against a sea of ‘sameness’

The former ad exec launches Well Told Health, aiming to fill what she sees as a gap in the supplements category.

Bud

Bud Light doubles down on football

The brand brings NFL-branded cans north, tapping into a passion point among its young target.

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Creatives’ insights: The brutal honesty behind ‘Give-a-Care’

Lg2′s Chris Hirsch on what drove the project beyond the initial ask.

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Cannes 2017: In the jury room with Marie-Elaine Benoit

The Sid Lee CD on how IKEA, Fuel Transport and Rethink Breast Cancer knocked the socks off the Design jury.

MAwards

Marketing Awards: The winners

The full roster of Gold, Silver, Bronze and Best of Show honourees from the 2017 Marketing Awards.

VSScreener

Cossette wins big at 2017 Marketing Awards

“VS” and “Bring Back the Bees” take top honours, with Lg2, Sid Lee, Leo Burnett and Rethink also winning Gold.