Design+Packaging

SW-HBC Cooler

Steam Whistle joins the HBC Collection

The cross-branding collaboration puts HBC stripes in beer cases for Canada 150.

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Stanley Park craft brewer tweaks brand identity

Out with the lion and in with a broader look encompassing the Vancouver park that inspires the beer.

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Behind Boston Pizza’s urban strategy

The restaurant unveils a new flagship with tech and localization top-of-mind.

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Check it out: Arrive Alive’s sobering reminder

Coasters made from wrecked cars offer up an important message this St. Patrick’s Day.

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Polar Ice goes bear-less

Why the vodka brand has made a temporary change to its bottle design.

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Design, like strategy, starts with listening

Publisher Mary Maddever on why the design stakes are rising.

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Karacters rebrands as Twice

The new name for DDB’s design arm aims to reflect the increased importance of the strategic side of its work.

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Habs’ farm team shows off its new colours

Lg2 designed the logo and uniform of a team vying for young hockey fans in Quebec.

Jager

Jagermeister calls out its craft

A subtle design change on the outside speaks to all that goes into a bottle of the spirit.

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Inside Flow’s new pack design

The water brand has evolved its look to resonate with its health-focused target.

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Taxi launches strategic design business

The shop also names a new GM in Toronto as its newest division comes out of soft launch mode.

ClearlyQueenSt

The UX shift

Consumers are defining brands through every interaction. Designing experiences that cater to their needs is more important than ever.

Penguin Random House Canada Limited-Penguin Random House Canada

Penguin opens up an ‘Instagrammable’ shop

The book publisher uses its familiar logo and book spines in a new, small-space design.

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Vancouver Mural Festival’s blank canvas brand

Vancouver’s 123w created a typeface for the festival that adapts to any space it occupies and can be used as a canvas by artists.

HEROES - lifestyle

A drink to our Heroes

Southpaw Beverage’s new lager brand uses Canadiana packaging to spark an emotional connection with craft brew lovers.