Stanley Park craft brewer tweaks brand identity
Out with the lion and in with a broader look encompassing the Vancouver park that inspires the beer.
Behind Boston Pizza’s urban strategy
The restaurant unveils a new flagship with tech and localization top-of-mind.
Check it out: Arrive Alive’s sobering reminder
Coasters made from wrecked cars offer up an important message this St. Patrick’s Day.
Polar Ice goes bear-less
Why the vodka brand has made a temporary change to its bottle design.
Design, like strategy, starts with listening
Publisher Mary Maddever on why the design stakes are rising.
Karacters rebrands as Twice
The new name for DDB’s design arm aims to reflect the increased importance of the strategic side of its work.
Habs’ farm team shows off its new colours
Lg2 designed the logo and uniform of a team vying for young hockey fans in Quebec.
Jagermeister calls out its craft
A subtle design change on the outside speaks to all that goes into a bottle of the spirit.
Inside Flow’s new pack design
The water brand has evolved its look to resonate with its health-focused target.
Taxi launches strategic design business
The shop also names a new GM in Toronto as its newest division comes out of soft launch mode.
The UX shift
Consumers are defining brands through every interaction. Designing experiences that cater to their needs is more important than ever.
Penguin opens up an ‘Instagrammable’ shop
The book publisher uses its familiar logo and book spines in a new, small-space design.
Vancouver Mural Festival’s blank canvas brand
Vancouver’s 123w created a typeface for the festival that adapts to any space it occupies and can be used as a canvas by artists.
A drink to our Heroes
Southpaw Beverage’s new lager brand uses Canadiana packaging to spark an emotional connection with craft brew lovers.
Shikatani Lacroix adds three
The branding and design shop makes new hires on its creative and strategy teams.