Featured
WestJet rebrands to reflect global ambitions
The airline repositions following the announcement of new international Dreamliner routes and a platinum WestJet Rewards offering.
SickKids calls on cultural ‘crews’ in latest ‘VS’ effort
The hospital enlists actor Colm Feore and local influencers to speak to groups ranging from the “Road Runners” to the “Fashionistas.”
2018 Brands of the Year: RBC banks on the next generation
Canada’s largest bank has been deepening its CSR, innovation and community ties.
Enter the Parka Wars
Here’s how three Canadian companies are targeting tribes to build global brand cred.
Government passes food marketing bill
As Health Canada works on regulations, many stakeholders were unable or unwilling to participate in consultations.
Via Rail embraces the future of mobility
The train operator refreshes its positioning following seventeen consecutive quarters of growth.
How Spence Diamonds’ new CMO plans to grow the company
Veeral Rathod sees parallels between the apparel and diamond industries.
KBS merges with Forsman & Bodenfors
MDC creates a new global agency with 700 employees in eight cities, including Toronto and Montreal.
Tokyo Smoke sparks up a mass campaign
The brand’s first-ever marketing push puts 10/17 (Canada’s day to legalize cannabis) in the hero seat.
Lg2 Toronto launches design and branding discipline
The new offering, supported by three hires, follows the agency’s expansion in Toronto.
IKEA reuses a classic spot
A sequel to one of the retailer’s best-known ads brings support to its sustainability programs.
Molson Coors’ CMO discusses growing the Canadian beer segment
Since joining the company a year ago, CMO Martin Coyle’s remit has grown to include overseeing all aspects of its craft business.
Why Kobo chose to partner with Walmart in the U.S.
The Toronto-based ebook company brings its international retail strategy to a market dominated by big players.
Nordstrom launches first national Canadian campaign
The retailer emphasizes the cultural values that have made it feel welcome in the “True Nord.”
Scotiabank’s arena-sized challenge
CMO John Doig talks about getting fans to see the value of a $800 million hockey sponsorship.
