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Inside agencies’ best laid plans

An influx of strategists join creative agency c-suites as shops invest in data-led insights and planning with strategic purpose.

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Leo Burnett tops Creative Report Card

The agency swept the 2017 rankings, including a new category added this year for planners.

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Ogilvy and Huggies take CASSIES Grand Prix

BBDO topped the first Effectiveness Index, while Leo Burnett is the top agency over the last three years.

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Why PwC is hiring creative directors

An expanding creative team shows the consultancy, like its competitors, wants more of your business.

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Bunz trades up its branding

As the bartering platform grows, it updates its look in an attempt to welcome new members.

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Fido delves deeper into millennial life

The telco launches a new brand platform, hoping to resonate more with its young target.

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Risk, reward and remembering context (column)

Jack Bensimon on the current political climate and the risk of misfiring messages.

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Dave Watson joins Mosaic

The shop boosts its design and creative teams with new hires and promotions as it continues to diversify its work.

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Entries now open for the 2017 Marketing Awards

There are four new ways to pick up a Gold “M” this year.

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ICA calls for boycott of Toronto Zoo RFP

Canada’s ad agency association says the non-profit’s search is unfair, but the Zoo says it was caught off-guard.

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2017 Marketers of the Year

Meet six change agents who took risks and reaped rewards for their brands in 2016.

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Start! Stop! Change!

We gathered five Canadian marketers to talk about what the industry needs to start doing, stop doing, or change, from the way they innovate to data collection.

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Searching for Joe Canada

As the country celebrates its 150th birthday, marketers are planning a patriotic outpouring in the rush to define what it means to be Canadian in 2017.

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A note to our new readers

Following Brunico’s acquisition of Marketing, our combined news team has started making a few changes.

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Strategy’s favourite campaigns of the year

To hold you over until we return, our editorial team shares creative work worthy of year-end recognition.