Inside agencies’ best laid plans
An influx of strategists join creative agency c-suites as shops invest in data-led insights and planning with strategic purpose.
Leo Burnett tops Creative Report Card
The agency swept the 2017 rankings, including a new category added this year for planners.
Ogilvy and Huggies take CASSIES Grand Prix
BBDO topped the first Effectiveness Index, while Leo Burnett is the top agency over the last three years.
Why PwC is hiring creative directors
An expanding creative team shows the consultancy, like its competitors, wants more of your business.
Bunz trades up its branding
As the bartering platform grows, it updates its look in an attempt to welcome new members.
Fido delves deeper into millennial life
The telco launches a new brand platform, hoping to resonate more with its young target.
Risk, reward and remembering context (column)
Jack Bensimon on the current political climate and the risk of misfiring messages.
Dave Watson joins Mosaic
The shop boosts its design and creative teams with new hires and promotions as it continues to diversify its work.
Entries now open for the 2017 Marketing Awards
There are four new ways to pick up a Gold “M” this year.
ICA calls for boycott of Toronto Zoo RFP
Canada’s ad agency association says the non-profit’s search is unfair, but the Zoo says it was caught off-guard.
2017 Marketers of the Year
Meet six change agents who took risks and reaped rewards for their brands in 2016.
Start! Stop! Change!
We gathered five Canadian marketers to talk about what the industry needs to start doing, stop doing, or change, from the way they innovate to data collection.
Searching for Joe Canada
As the country celebrates its 150th birthday, marketers are planning a patriotic outpouring in the rush to define what it means to be Canadian in 2017.
A note to our new readers
Following Brunico’s acquisition of Marketing, our combined news team has started making a few changes.
Strategy’s favourite campaigns of the year
To hold you over until we return, our editorial team shares creative work worthy of year-end recognition.