ICA calls for boycott of Toronto Zoo RFP
Canada’s ad agency association says the non-profit’s search is unfair, but the Zoo says it was caught off-guard.
2017 Marketers of the Year
Meet six change agents who took risks and reaped rewards for their brands in 2016.
Start! Stop! Change!
We gathered five Canadian marketers to talk about what the industry needs to start doing, stop doing, or change, from the way they innovate to data collection.
Searching for Joe Canada
As the country celebrates its 150th birthday, marketers are planning a patriotic outpouring in the rush to define what it means to be Canadian in 2017.
A note to our new readers
Following Brunico’s acquisition of Marketing, our combined news team has started making a few changes.
Strategy’s favourite campaigns of the year
To hold you over until we return, our editorial team shares creative work worthy of year-end recognition.
The List 2016: Who had the most noteworthy year?
We’re signing off until 2017. Until we meet again, here’s a look back at some of the companies that had standout years.
The List: Circo de Bakuza puts on a good show
The Montreal event and experiential shop left its mark overseas and at home this year.
The List: Bensimon Byrne’s boundless thinking
How allowing staff and ideas to move freely within its office has propelled it to a successful year.
The List: Lg2′s winning year
A pivotal year for the shop’s independence was also marked by nearly two dozen client wins.
Grey acquires Tank
The Montreal agency will retain its name as president Marc Lanouette (pictured, right) becomes CEO of the network in Canada.
The List: Cluep wins with emotion
How the mobile ad targeting company has grown into a major player working with some of the world’s biggest brands.
The List: Maxus Canada makes a winning change
How a new structure helped propel the media agency to 18% growth in 2016.
The List: Leo Burnett breaks down borders
How the agency expanded its assignments, leadership and influence outside of Toronto in 2016.
The List: North Strategic’s very big year
Prior to being picked up by MSLGroup, the PR shop brought in 15 new client wins.