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Unilever gives everyday purchases a social impact

A social campaign aims to amplify a global message and fight the perception that buying from brands that do good is inaccessible.

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IKEA Canada constructs a brand for the future

As the popular retailer faces stiff competition, it’s building new in-store and online experiences (no Allen key needed).

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Why your diversity efforts will fail without empathy

As one of the few trans executives in the industry, Cossette’s Chris Bergeron offers her perspective on how to ensure all staff feel secure and supported.

Canadian Tire

Canadian Tire to buy Party City’s Canadian assets

The retailer adds the party store’s 65 locations and product portfolio to further diversify its seasonal selection.

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View from the C-Suite: Flow taps the power of celebrity

How founder and CEO Nicholas Reichenbach plans to overtake the brand’s chief competitors in premium packaged water.

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IKEA Canada changes approach to its catalogue

The retailer ends home delivery, making it available only online and in-store, adopting a strategy around multiple launches focused on experiential and loyalty.

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Tracing Lululemon’s (ambitious) next steps

What the unveiling of a new concept store in Chicago reveals about the apparel company’s strategy here at home.

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View from the C-Suite: K-Swiss outfits the next gen of CEOs

In an unconventional move, the sneaker brand spent the last two years labelling itself as the shoe for entrepreneurs. And it’s paying off.

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Tips on building a successful in-house agency

Four industry vets weigh in on the evergreen trend and offer advice on the challenges of getting (and keeping) creative talent.

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KFC Canada picks John St. as new AOR

The agency takes over all elements of the QSR’s creative, ending a nine-year relationship with Grip.

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A look at Tim Hortons’ yearlong turnaround

Could the opening of a new innovation cafe be the next big step in the coffee chain’s revitalization efforts?

Ecobee

Ecobee launches first big marketing push

A new spot aims to move the brand beyond functional messaging and in front of more consumers.

Sephora

How Sephora is building connections beyond its stores

The retailer is going mass with its first TV commercial for anyone who’s never connected with the inclusive brand.

Gillette

Brands court the modern man

How companies that once contributed to images of toxic masculinity are trying to be part of the solution.

sportchek

Sport Chek takes more inclusive approach to sport

Ambassador-led fitness sessions are part of the retailer’s repositioning to be less about sweat and performance.