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How MEC is building on its experiential history
CMO Anne Donohoe talks about the retailer’s past, and future, as a place to chill, run, climb and shop.
The idea behind Shopify’s first brand campaign
The ecommerce company aims to become a household name when it comes to entrepreneurship.
Shaw takes consumer-centric approach to new brand platform
The telco places customer control over tech at the forefront in ads supporting its new BlueCurve offering.
Behind Orangetheory’s rapid Canadian expansion
The fitness brand is breaking through by tapping into a demand for performance-tracking tech and data.
Dove’s stock photos help brands improve portrayal of women
“Project #ShowUs” extends the brand’s beauty mission by increasing representation of women in front of and behind the camera.
View from the C-Suite: What’s driving Designer Brands’ transformation
President Mary Turner discusses the formerly named DSW company’s ambitious expansion plans that include nail salons in stores.
View from the C-Suite: Herschel outgrows its ‘hipster’ roots
Braden Hoeppner explains how the Vancouver-based backpack and accessories brand is speaking to culturally savvy travellers.
Manulife zeroes in on tiny moments
Under a new masterbrand approach, the financial company suggests financial success is a matter of starting small.
The New Establishment: Shereen Ladha dances to her own beat
The McCann strategist balances her day job with several side-hustles.
CRC 2019: Designers in many forms
We ask the top designers about the evolving practice and the personal projects that represent their craft.
Inside Shiseido’s rapid growth in Canada
The Japanese brand will establish a permanent presence at the AGO as part of its D2C approach.
Interac tunes into audio content
How the debit-payment brand used podcasting to map the shift into B2B marketing.
View from the C-Suite: PepsiCo embraces wellness trends
One year into his role as CMO of PepsiCo Foods Canada, Ian Adler talks about driving growth in the snack business.
The 2019 Creative Report Card is out
Here are this year’s rankings of the industry’s top creatives, strategists, brands and agencies.
Hershey introduces Gold bar through influencer approach
The candy company is targeting young millennials with a campaign that positions its latest new product in the fashion and lifestyle space.
