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Tim Hortons takes coffee-centred approach under new CMO

Burger King’s former global CMO Axel Schwan discusses the new campaign and its focus on the brand’s coffee-making process.

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Harry Rosen updates its look

The retailer evolves alongside menswear trends with its first TV ads and a campaign supporting a made-to-measure brand.

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Bari Harlam named CMO at HBC

Having filled marketing positions at CVS and BJ’s Wholesale, the new exec replaces Milton Pappas, who has left the company.

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Canadian Tire to launch new rewards program

The retailer hopes the flexibility of earning points at multiple stores will help Triangle Rewards appeal to a wider demographic.

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Changing lanes

Settled into a new role at Leo Burnett Chicago, Jordan Doucette talks about fostering ideas and how to support women in the industry.

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Marketing on a grand scale

To wow crowds and drive engagement, sometimes bigger really is better.

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In the kitchen with Bob Park

How the GE marketer is whipping up a digital-first strategy that even the U.S. arm of the appliance brand has its eyes on

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Are you (really) ready for AI?

A reality check on whether or not your brand can handle the data (and responsibility) of voice, blockchain and artificial intelligence.

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Who snagged an AToMiC Award?

Winners from Wednesday’s gala include SicKids and IKEA, each taking a Grand Prix for smashing advertising conventions.

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Campbell selects Publicis Groupe

Much of the assignment in Canada will be handled by Leo Burnett as the CPG ends a long-time global relationship with BBDO.

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New code aims to fight workplace harassment

The ICA, Ad Standards and ACTRA are among the orgs signed to the Canadian Creative Industries Code of Conduct.

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A snapshot of the agency landscape

Leaders weigh in on time constraints, business priorities, job satisfaction and more in our annual survey.

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2018 CRC: Behind CDSS’ marketing strategy

Why the #2 brand on this year’s list is tackling life stages through more systematic marketing.

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2018 CRC: Lg2′s gender balance

How strong female leadership is impacting the #2 CRC agency’s work.

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2018 CRC: IKEA’s wonderful world

From quirky to inclusive, the #3 brand on this year’s list shifts its marketing toward CSR.