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Cannes 2018: Canada’s final four Lions

FCB/Six, Cossette and Lg2 close the festival with Silver and Bronze medals in Film, Creative Effectiveness and Sustainable Goals.

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Cannes Digest: What’s on for the Festival’s last day

After several wins on Thursday, Canadian creatives hope to pick up six more Lions tonight.

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Cannes 2018: And the Outdoor Grand Prix goes to…

Cossette and McDonald’s simple solution to crummy navigational signage just bagged the big one for Canada.

Burger King

From Cannes: Burger King’s CMO and the hacker mindset

Fernando Machado explains how the brand is able to take on everything from movie theatre regulations to airport fare.

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Marketing’s lost opportunity

Why do marketers continue to chase after millennials when seniors increasingly hold more disposable income?

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Leo Burnett names new president

Ben Tarr joins the agency’s leadership team after three years at Huge.

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Unilever cracks down on influencer fraud

The CPG giant won’t work with those who buy followers as CMO Keith Weed calls for “urgent action” on transparency.

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The CASSIES become Effie Canada

The ICA partners with the international awards program to recognize Canadian marketing effectiveness on a global stage.

HomEquity

How HomEquity uses digital to convert seniors

Those 55-and-up may learn about the bank on TV, but the web has become their go-to connection point with the brand.

Dove

Dove aims to spark paternity leave movement

Dove Men+Care takes steps to address male caregiving with new global initiative ahead of Father’s Day.

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Ogilvy rebrands and reorganizes its network

The agency eliminates sub-brands, bolsters its consulting offering and plans a launch for a digital collaboration platform.

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Cossette wins double Best of Show at Marketing Awards

The agency took top honours for its work with McDonald’s and SickKids.

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Havas opens AI centre in Montreal

The hub will find applied uses of the tech for the holding company’s clients around the globe.

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Cannabis advertising rules come closer to passing

The Senate’s line-by-line reading of Bill C-45 begin to provide some certainty around what will and won’t be allowed.

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Rogers launches new company-wide brand platform

Covering all lines of business, “Make More Possible” brings the company down-to-earth and speaks to a wide range of Canadian aspirations.