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How MEC is building on its experiential history

CMO Anne Donohoe talks about the retailer’s past, and future, as a place to chill, run, climb and shop.

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The idea behind Shopify’s first brand campaign

The ecommerce company aims to become a household name when it comes to entrepreneurship.

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Shaw takes consumer-centric approach to new brand platform

The telco places customer control over tech at the forefront in ads supporting its new BlueCurve offering.

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Behind Orangetheory’s rapid Canadian expansion

The fitness brand is breaking through by tapping into a demand for performance-tracking tech and data.

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Dove’s stock photos help brands improve portrayal of women

“Project #ShowUs” extends the brand’s beauty mission by increasing representation of women in front of and behind the camera.

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View from the C-Suite: What’s driving Designer Brands’ transformation

President Mary Turner discusses the formerly named DSW company’s ambitious expansion plans that include nail salons in stores.

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View from the C-Suite: Herschel outgrows its ‘hipster’ roots

Braden Hoeppner explains how the Vancouver-based backpack and accessories brand is speaking to culturally savvy travellers.

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Manulife zeroes in on tiny moments

Under a new masterbrand approach, the financial company suggests financial success is a matter of starting small.

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The New Establishment: Shereen Ladha dances to her own beat

The McCann strategist balances her day job with several side-hustles.

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CRC 2019: Designers in many forms

We ask the top designers about the evolving practice and the personal projects that represent their craft.

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Inside Shiseido’s rapid growth in Canada

The Japanese brand will establish a permanent presence at the AGO as part of its D2C approach.

Earning Curve

Interac tunes into audio content

How the debit-payment brand used podcasting to map the shift into B2B marketing.

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View from the C-Suite: PepsiCo embraces wellness trends

One year into his role as CMO of PepsiCo Foods Canada, Ian Adler talks about driving growth in the snack business.

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The 2019 Creative Report Card is out

Here are this year’s rankings of the industry’s top creatives, strategists, brands and agencies.

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Hershey introduces Gold bar through influencer approach

The candy company is targeting young millennials with a campaign that positions its latest new product in the fashion and lifestyle space.