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What’s next for Second Cup?

Following the exit of its CEO, the brand – and industry watchers – discuss what’s ahead.

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Lululemon shifts its perspective for first global campaign

The brand aims to “get off the mat” by bringing the philosophy of yoga to other walks of life.

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WestJet lights up a giant roulette wheel

The airline breaks two world records en route to its latest Las Vegas-focused stunt.

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Photo Gallery: Shopper Innovation Awards 2017

See the faces behind this year’s winning work.

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No Frills’ no-nonsense strategy

The Loblaw banner takes on the “discount renaissance” with a new mass campaign.

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Honey Nut Cheerios wins 2017 SIA Grand Prix

Cossette’s campaign took the top prize at the Shopper Innovation Awards, while Expedia, Ikea, Doritos and others brought home Gold.

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What’s going on at Kraft Heinz?

Brian Kerr talks post-merger culture, rocking foundations and betting on product innovation.

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Taco Bell, beer and the battle for diners

Restaurant growth in Canada is flat, so Taco Bell is changing its brand to bring more millennials through the door.

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How L’Oreal is exploring AI-powered chat

The company has partnered with Automat on a series of new services and will open a global “AI centre for excellence” in Montreal.

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Former John St. directors start new agency

Niall Kelly and Jason Last have launched Conflict, aimed at helping clients embrace cultural tension.

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Lowe’s helps consumers go hands-on with VR

The retailer is piloting a new, DIY-focused version of its Holoroom as part of its mission to embrace innovation.

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BBDO adds new VPs

Trent Thompson and Thomas Kenny have joined the shop as it looks to build its precision marketing capabilities.

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How BMO is fishing where the fish are

One of the bank’s top marketers offers a look at how its partnership with Vice Money came to life.

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Jason Doolan to leave General Mills

The seasoned marketer is set to retire after putting a bit of soul in the cereal bowl.

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Ogilvy names new creative leadership

As its restructuring begins to take shape, the agency brings on Brian Murray to be its new CCO in Canada.