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Leo Burnett grows exec team as Judy John prepares exit

The agency’s leadership ranks are expanding as it transforms in step with Publicis Groupe.

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Tim Hortons gets serious about Roll Up the Rim

The QSR has increased the spend behind the long-running contest with long-form digital spots and a bigger social play.

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Videotron focuses on perks to launch Fizz

How the new low-cost mobile and internet provider is aiming to stand out in a crowded telco market.

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Inside Sleep Country’s plans for mattress dominance

The brand’s business development officer shares his predictions for the future of beds-in-a-box.

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Molson refreshes its labels under new masterbrand approach

The redesign aims to bring renewed focus to the brewer’s legacy and “premiumize” the category to compete with craft beer.

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Muji colours outside the lines

Muji’s North American president on the retail strategy that’s helping the Japanese brand become a global phenomenon.

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DDB hires Brent Choi as CEO and CCO

Choi will lead creative and business growth across Canada in the dual role, as Lance Saunders leaves to pursue new ventures.

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What is on the minds of Canada’s marketers?

We asked respondents for predictions about agency relationships, tech, diversity and more in our annual Marketer Survey.

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Meet the 2019 Marketers of the Year

Here were the five marketers who rose to the top of their categories with killer marketing, branding and creative campaigns.

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Bell Let’s Talk finds new ways to grow the discussion

The telco’s mental health awareness initiative is working with schools and leveraging social to keep up engagement.

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McCann Canada names new CEO amid restructuring

Simon Sikorski replaces David Leonard, who is departing along with CCO Darren Clarke and CSO Mary Chambers.

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Marketing in the Age of Anxiety

How a bevy of brands are jumping on the wellness trend to help people chill out and live their best lives.

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Building a basketball brand with bounce

Almost 25 years since its original logo was unveiled, the Toronto Raptors are a part of the fabric of the North.

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Strategy’s Nice List 2018

Strategy will return on Jan. 3. In the meantime, read up on the marketing efforts our staff thinks are worthy of extra recognition.

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Strategy’s most read of 2018: Brands

As the year winds down, read about the campaigns that got the most attention from readers in 2018.