How L’Oreal is exploring AI-powered chat
The company has partnered with Automat on a series of new services and will open a global “AI centre for excellence” in Montreal.
Former John St. directors start new agency
Niall Kelly and Jason Last have launched Conflict, aimed at helping clients embrace cultural tension.
Lowe’s helps consumers go hands-on with VR
The retailer is piloting a new, DIY-focused version of its Holoroom as part of its mission to embrace innovation.
BBDO adds new VPs
Trent Thompson and Thomas Kenny have joined the shop as it looks to build its precision marketing capabilities.
How BMO is fishing where the fish are
One of the bank’s top marketers offers a look at how its partnership with Vice Money came to life.
Jason Doolan to leave General Mills
The seasoned marketer is set to retire after putting a bit of soul in the cereal bowl.
Ogilvy names new creative leadership
As its restructuring begins to take shape, the agency brings on Brian Murray to be its new CCO in Canada.
JWT partners with Thunder on programmatic creative
Why the agency is shaking hands with a fledgling technology to automate (and optimize) parts of the creative process.
Breaking down Freshii’s not-so-modest proposal to Subway
Just how effective might the brand’s open letter ad be?
2017 Marketing Awards deadline extended
Plus, the co-chairs weigh in on this year’s trend away from politics.
General Mills brings back ‘Bring Back the Bees’
The campaign evolves with a particular emphasis on educating kids in an attempt to replicate last year’s success.
Coming to AOY 2017: Design Agency of the Year
Agencies in all categories should submit their intent to enter by May 15.
Recognizing what makes up Toronto
The city’s tourism organization positions a culturally progressive urban hub as “Canada’s downtown.”
Inside agencies’ best laid plans
An influx of strategists join creative agency c-suites as shops invest in data-led insights and planning with strategic purpose.
Leo Burnett tops Creative Report Card
The agency swept the 2017 rankings, including a new category added this year for planners.