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Meet the 2017 Agency of the Year juries
Here are the five panels for this year’s competitions, including the new Design category.
Lg2 wins Under Armour
As the brand’s first AOR in Canada, the shop is tasked with developing creative for its global hockey strategy.
How Hershey is making baking a summertime affair
A Toronto pop-up also serves as a way to drive awareness of non-traditional Chipits flavours.
American cult beauty brand Glossier launches in Canada
The brand built on Instagram and peer-to-peer recommendations has come north.
Molson Coors names new CMO
Martin Coyle joins from the company’s U.K. and Ireland division to take over marketing for Canada.
BMW picks FCB Canada
The luxury automaker brings on a new AOR as it looks to realign its brand strategy and enhance its market position.
A&W taps craft beer’s atmosphere
The QSR makes a switch to a more natural root beer, creating a brewery experience to promote the change.
Mad Radish tries to warm up the salad concept
Some of the minds behind David’s Tea want to start the new wave of salad restaurants.
Estee Lauder brings AR to a chatbot
The “conversational lipstick advisor” is the brand’s latest application.
Here is the 2018 CASSIES jury
Meet the industry leaders who will evaluate the most effective work in Canadian advertising.
Creatives’ insights: The brutal honesty behind ‘Give-a-Care’
Lg2′s Chris Hirsch on what drove the project beyond the initial ask.
Did a robot write that ad?
Agencies are testing artificial intelligence for ad delivery. What does that mean for the creative?
Creatives’ insights: Why SickKids ‘VS’ meant letting go
Cossette’s Carlos Moreno on how the shift in emotional tone was done successfully.
Creatives’ insights: The heart behind ‘Cook This Page’
Leo Burnett’s Anthony Chelvanathan on the perseverance and passion it took to create (and revive) the IKEA campaign.
Creatives’ insights: Down syndrome’s human side
FCB Toronto’s co-CCOs on targeting a difficult moment in time and staying true to the goal of its campaign.
