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Cannes 2018: Canada’s final four Lions
FCB/Six, Cossette and Lg2 close the festival with Silver and Bronze medals in Film, Creative Effectiveness and Sustainable Goals.
Cannes Digest: What’s on for the Festival’s last day
After several wins on Thursday, Canadian creatives hope to pick up six more Lions tonight.
Cannes 2018: And the Outdoor Grand Prix goes to…
Cossette and McDonald’s simple solution to crummy navigational signage just bagged the big one for Canada.
From Cannes: Burger King’s CMO and the hacker mindset
Fernando Machado explains how the brand is able to take on everything from movie theatre regulations to airport fare.
Marketing’s lost opportunity
Why do marketers continue to chase after millennials when seniors increasingly hold more disposable income?
Leo Burnett names new president
Ben Tarr joins the agency’s leadership team after three years at Huge.
Unilever cracks down on influencer fraud
The CPG giant won’t work with those who buy followers as CMO Keith Weed calls for “urgent action” on transparency.
The CASSIES become Effie Canada
The ICA partners with the international awards program to recognize Canadian marketing effectiveness on a global stage.
How HomEquity uses digital to convert seniors
Those 55-and-up may learn about the bank on TV, but the web has become their go-to connection point with the brand.
Dove aims to spark paternity leave movement
Dove Men+Care takes steps to address male caregiving with new global initiative ahead of Father’s Day.
Ogilvy rebrands and reorganizes its network
The agency eliminates sub-brands, bolsters its consulting offering and plans a launch for a digital collaboration platform.
Cossette wins double Best of Show at Marketing Awards
The agency took top honours for its work with McDonald’s and SickKids.
Havas opens AI centre in Montreal
The hub will find applied uses of the tech for the holding company’s clients around the globe.
Cannabis advertising rules come closer to passing
The Senate’s line-by-line reading of Bill C-45 begin to provide some certainty around what will and won’t be allowed.
Rogers launches new company-wide brand platform
Covering all lines of business, “Make More Possible” brings the company down-to-earth and speaks to a wide range of Canadian aspirations.
