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Susan Irving to become Kruger’s CMO as Nancy Marcus retires

The former PepsiCo exec will take over marketing duties when Marcus wraps up 19 years with the paper company.

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Budweiser brings back “Whassup” for Canadian Super Bowl spot

Smart home tech recreates the classic ad, delivering a responsible consumption message through a partnership with Uber.

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Bell Let’s Talk shifts the focus to mental health non-profits

This year’s campaign moves away from celebrity ambassadors in favour of groups that provide needed support and services.

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The new sustainability

Strategy tapped experts and members of its CMO Council to examine the new realities of going green.

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Tribute: How Bell just got better

The 140-year-old company has found longevity in a marketing vision that sees its multi-faceted brand as one.

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Inniskillin takes cues from Hollywood

A campaign for the Arterra Wines brand exemplifies the company’s recent approach to creativity across its portfolio.

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Indigo gets Thoughtfull about new gifting brand

The retailer’s internally incubated ecommerce site uses its extended product selection to help answer demand for unique gifts.

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Are brands ready for a gender-fluid future?

As gender continues to evolve, strategy looks at who is evolving with it, from targeting to advertising to retail experiences.

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Strategy’s Most Read of 2019: Tech

The tech and innovation stories that got the most attention from readers this year.

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Strategy’s Most Read of 2019: Brands

The campaigns and brand-side news that got the most attention from strategy readers this year.

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Matt & Nat goes beyond eco-friendly, vegan products

From the C-Suite newsletter: The fashion brand has grown its presence by offering more than a green promise.

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Ontario government scraps retail lottery system

New rules that are meant to “open” the market will include roughly 20 new licenses being awarded each month.

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P&G’s Marc Pritchard sees a $1 billion growth opportunity

There’s a ten-figure reason the CPG co. is investing in multicultural marketing, writes Ethnicity Matters’ Howard Lichtman.

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MDC adds Canadian agencies to new Doner network

Collaboration and speed-to-market will be cornerstones of a North American group that includes Veritas, Union, 6Degrees and KWT.

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Do closures at Lowe’s spell the end of the DIY era?

From the C-Suite newsletter: Experts weigh in on the home improvement retailer’s decision to shutter 34 stores.