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Ontario government scraps retail lottery system
New rules that are meant to “open” the market will include roughly 20 new licenses being awarded each month.
P&G’s Marc Pritchard sees a $1 billion growth opportunity
There’s a ten-figure reason the CPG co. is investing in multicultural marketing, writes Ethnicity Matters’ Howard Lichtman.
MDC adds Canadian agencies to new Doner network
Collaboration and speed-to-market will be cornerstones of a North American group that includes Veritas, Union, 6Degrees and KWT.
Do closures at Lowe’s spell the end of the DIY era?
From the C-Suite newsletter: Experts weigh in on the home improvement retailer’s decision to shutter 34 stores.
Hudson’s Bay focuses on little moments in return to mass holiday advertising
The retailer’s new in-house creative director says the campaign comes ahead of more “new and exciting” work in 2020.
Can a family name take on Cineplex?
How Quebec-based Guzzo Cinemas plans to expand in the west with its large scale entertainment complexes.
2019 MOY: Fountain Tire’s Denise Gohl-Eacrett tackles shopper angst
How the marketer is making lives (and tire purchases) more comfortable and convenient.
Meghan Nameth named SVP of marketing at Hudson’s Bay
The former PwC Canada exec will oversee brand, marketing and PR at a difficult time for the department store chain.
View from the C-Suite: Movember explores the nature of masculinity
The non-profit is challenging gender norms and being more inclusive to expand its reach.
Rethink is the 2019 Agency of the Year
The agency also won a Gold in Design and Silver in Digital, a category where FCB continued its winning streak.
Tribute: Danone’s purpose-driven ethos
As the CPG co. celebrates a century in what has become a very competitive category, it is once again reinventing the formula.
How one of Canada’s fastest-growing DTC brands is entering retail
As a body-positive women’s intimates brand, Knix looks to “redefine the change room experience” in one of its first two physical stores.
Lyft wants its ‘share’ of Vancouver market
The ride-hailing app leans into local references to build awareness and get a leg up on the competition ahead of its launch.
What it takes to go (genuinely) green
How Aldo addressed its direct and indirect emissions across the supply chain to become certified climate neutral.
Meet the 2019 Brands of the Year
From StrategyDaily: Dig into features on what makes Loblaw, MEC, Ecobee, Ritual, OVO and Frank And Oak each a BOY.
