Featured
How a subscription grocery company is entering retail
Toronto’s Fresh City Farms used data from its ecommerce store to choose its first “true” retail location.
Ontario to privatize cannabis sales
Consumers will only buy online until storefronts open in April 2019, with several companies eager to get into the market.
Petro-Canada invites you to ‘Live by the Leaf’
The energy and gas company focuses on shared Canadian values in its first brand refresh in decades.
AccorHotels drives travel recommendations with biometrics
The company is promoting its loyalty program with a platform that measures reactions to dozens of images.
Sephora showcases the many faces of beauty
The cosmetics retailer partners with sixteen Montreal and Toronto locals to support ongoing market intensification efforts.
Walmart’s ode to parents
The retailer’s new Canadian masterbrand platform aims to drive home the emotional side of saving money.
Reitmans gets inspired by its customers
A new brand platform aims to celebrate the real everyday moments of a diverse range of Canadian women.
Koho aims to awaken loyal bank customers
A 13-minute short film depicting traditional financial institutions as “dream harvesters” positions the fintech as a solution to fees.
Boston Pizza turns pizza savers into patio sets
How comedic one-off stunts fit into the casual dining chain’s recent pizza- and experience-centric shift in strategy.
Kraft Heinz launches ‘craveable’ frozen meals
The CPG co is running a national campaign to support Crave, a new premium brand of frozen foods.
Canopy Growth to acquire Hiku
The cannabis company looks to strengthen retail operations and add lifestyle brands like Tokyo Smoke to its portfolio.
RBI is focused on growth, says its new CCO
Stepping into the role, former FGL Sports president Duncan Fulton explains where the company is headed.
Maple Leaf and Schneiders craft a real food manifesto
Spelling out the insights and strategy behind the bold rebranding of two of Canada’s oldest food brands.
The diversity dilemma in the #MeToo era
Seven leaders from across the marketing industry discuss the importance of fostering an inclusive organization.
Welcome to the wild world of weed
How brands in a new billion dollar industry are navigating regulations and social perceptions as they prepare for liftoff.
