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AOY

Meet the 2017 Agency of the Year juries

Here are the five panels for this year’s competitions, including the new Design category.

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Lg2 wins Under Armour

As the brand’s first AOR in Canada, the shop is tasked with developing creative for its global hockey strategy.

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How Hershey is making baking a summertime affair

A Toronto pop-up also serves as a way to drive awareness of non-traditional Chipits flavours.

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American cult beauty brand Glossier launches in Canada

The brand built on Instagram and peer-to-peer recommendations has come north.

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Molson Coors names new CMO

Martin Coyle joins from the company’s U.K. and Ireland division to take over marketing for Canada.

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BMW picks FCB Canada

The luxury automaker brings on a new AOR as it looks to realign its brand strategy and enhance its market position.

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A&W taps craft beer’s atmosphere

The QSR makes a switch to a more natural root beer, creating a brewery experience to promote the change.

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Mad Radish tries to warm up the salad concept

Some of the minds behind David’s Tea want to start the new wave of salad restaurants.

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Estee Lauder brings AR to a chatbot

The “conversational lipstick advisor” is the brand’s latest application.

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Here is the 2018 CASSIES jury

Meet the industry leaders who will evaluate the most effective work in Canadian advertising.

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Creatives’ insights: The brutal honesty behind ‘Give-a-Care’

Lg2′s Chris Hirsch on what drove the project beyond the initial ask.

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Did a robot write that ad?

Agencies are testing artificial intelligence for ad delivery. What does that mean for the creative?

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Creatives’ insights: Why SickKids ‘VS’ meant letting go

Cossette’s Carlos Moreno on how the shift in emotional tone was done successfully.

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Creatives’ insights: The heart behind ‘Cook This Page’

Leo Burnett’s Anthony Chelvanathan on the perseverance and passion it took to create (and revive) the IKEA campaign.

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Creatives’ insights: Down syndrome’s human side

FCB Toronto’s co-CCOs on targeting a difficult moment in time and staying true to the goal of its campaign.