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How L’Oreal is exploring AI-powered chat

The company has partnered with Automat on a series of new services and will open a global “AI centre for excellence” in Montreal.

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Former John St. directors start new agency

Niall Kelly and Jason Last have launched Conflict, aimed at helping clients embrace cultural tension.

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Lowe’s helps consumers go hands-on with VR

The retailer is piloting a new, DIY-focused version of its Holoroom as part of its mission to embrace innovation.

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BBDO adds new VPs

Trent Thompson and Thomas Kenny have joined the shop as it looks to build its precision marketing capabilities.

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How BMO is fishing where the fish are

One of the bank’s top marketers offers a look at how its partnership with Vice Money came to life.

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Jason Doolan to leave General Mills

The seasoned marketer is set to retire after putting a bit of soul in the cereal bowl.

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Ogilvy names new creative leadership

As its restructuring begins to take shape, the agency brings on Brian Murray to be its new CCO in Canada.

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JWT partners with Thunder on programmatic creative

Why the agency is shaking hands with a fledgling technology to automate (and optimize) parts of the creative process.

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Breaking down Freshii’s not-so-modest proposal to Subway

Just how effective might the brand’s open letter ad be?

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2017 Marketing Awards deadline extended

Plus, the co-chairs weigh in on this year’s trend away from politics.

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General Mills brings back ‘Bring Back the Bees’

The campaign evolves with a particular emphasis on educating kids in an attempt to replicate last year’s success.

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Coming to AOY 2017: Design Agency of the Year

Agencies in all categories should submit their intent to enter by May 15.

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Recognizing what makes up Toronto

The city’s tourism organization positions a culturally progressive urban hub as “Canada’s downtown.”

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Inside agencies’ best laid plans

An influx of strategists join creative agency c-suites as shops invest in data-led insights and planning with strategic purpose.

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Leo Burnett tops Creative Report Card

The agency swept the 2017 rankings, including a new category added this year for planners.