Featured
What it takes to go (genuinely) green
How Aldo addressed its direct and indirect emissions across the supply chain to become certified climate neutral.
Meet the 2019 Brands of the Year
From StrategyDaily: Dig into features on what makes Loblaw, MEC, Ecobee, Ritual, OVO and Frank And Oak each a BOY.
SickKids zeroes in on why it needs more space
The hospital’s latest campaign turns the focus back to its patients to finish its goal of funding a new facility.
The Innovation Roadmap
L’Oreal, Telus and RBC’s investment strategies offer lessons on how to lay the groundwork for innovation.
FCB/Six wins the 2019 Strategy Awards Grand Prix
The agency took the top prize for its work on the insights-driven “Go Back To Africa” campaign for Black & Abroad.
Marketing shifts from the view of the CMO
From the C-Suite Newsletter: In a roundtable talk, marketers share how they’re adapting to the changing consumer landscape.
View from the C-Suite: Samsung wants to be a cultural enabler
CMO David Allard explains how working with influencers helps further the brand’s “do what you can’t” positioning.
Budweiser is hiring someone to watch hockey
The brand is kicking off its new “Lay It On The Line” campaign by bringing a “chief hockey officer” (and their friends) on board.
IKEA creates ‘stuff monster’ to promote decluttering
An animated creature made of the retailer’s used items becomes the latest way it’s communicating its sustainable mission.
The clean beauty movement gains momentum
How brands and retailers are tapping into the booming business of clean beauty products.
Disney hires Helen Pak
The former Grey CCO will lead the in-house creative agency responsible for the company’s parks and resorts portfolio.
View from the C-Suite: Jon Mamela completes the tourism circuit
The new CMO of Tourism Toronto looks back on his time at Destination Canada to help build out the agency’s strategy.
Public Mobile hits reset on its less-is-more approach
The Telus-owned low-cost provider is addressing key brand challenges and category evolution with a visual refresh and new campaign.
How to do cost-cutting right: lessons from P&G
The CPG company continues to post impressive growth in spite of reduced investment in advertising.
McDonald’s Canada is still lovin’ burgers made from beef
As the competition embraces plant-based burgers, the QSR’s new campaign focuses on its meat-based classics.
