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Cannes Digest: Festival off to a good start with 51 nods for Canada
A look at how local shops are faring across the 13 shortlists announced so far.
Cannabis edibles to be allowed for sale in December
Regulations announced today also cover packaging rules and who will be allowed to sell new cannabis formats.
BBDO, Cossette win Best of Show at Marketing Awards
The Canadian Paralympic Committee took the top prize in Advertising, while Montreal Children’s Hospital branding won in Design.
Loblaw joins sustainable packaging program Loop
The company will make products from President’s Choice and national brands available in a 2020 pilot.
View from the C-Suite: Destination Canada goes all in on data
CEO David Goldstein explains how Canada’s new “For Glowing Hearts” brand complements the tourism agency’s data-driven strategy.
Bensimon Byrne, Grey make Glass and Innovation Lion shortlists
Canada is shut out of the Titanium category but brings three nominations into the festival.
Kruger introduces new Scotties brand mascot
A launch campaign featuring Scottie the dog aims to reinforce the top-selling tissue brand’s soft and strong positioning.
Hershey launches ‘sweet’ masterbrand platform
The confectionery brand puts its focus on enjoying moments, starting with a video comprised of “Dad Jokes” told entirely in ASL.
Labatt launches in-house social agency
The brewer is bringing Draftline to Canada, partnering with Twitter to build ‘a creative engine powered by data and technology.’
How a Toronto tech hub fits into WW’s new mission
The rebranded wellness company’s VP of engineering on utilizing member data and meeting the needs of a new target.
View from the C-Suite: Endy stays the course under Sleep Country
Co-founder and CEO Mike Gettis says the brand remains focused on keeping true to its roots while rolling out its bricks-and-mortar strategy.
Leon’s launches stylish campaign with new AOR
Bimm is working towards changing the way Canadians perceive the 110-year-old furniture retailer.
How No Frills aims to keep up the momentum of ‘Haulers’
The retailer’s marketer explains how an online video game will help it bring even more excitement to deal hunting.
View from the C-Suite: Home Hardware sticks to its strengths
Rob Wallace explains how leadership changes will help the retailer stay the course as it continues to build its brand.
Sleeman celebrates craftiness
The beer company has unveiled new creative and a revised brand positioning ahead of the suds-heavy summer season.
