JWT partners with Thunder on programmatic creative
Why the agency is shaking hands with a fledgling technology to automate (and optimize) parts of the creative process.
Breaking down Freshii’s not-so-modest proposal to Subway
Just how effective might the brand’s open letter ad be?
2017 Marketing Awards deadline extended
Plus, the co-chairs weigh in on this year’s trend away from politics.
General Mills brings back ‘Bring Back the Bees’
The campaign evolves with a particular emphasis on educating kids in an attempt to replicate last year’s success.
Coming to AOY 2017: Design Agency of the Year
Agencies in all categories should submit their intent to enter by May 15.
Recognizing what makes up Toronto
The city’s tourism organization positions a culturally progressive urban hub as “Canada’s downtown.”
Inside agencies’ best laid plans
An influx of strategists join creative agency c-suites as shops invest in data-led insights and planning with strategic purpose.
Leo Burnett tops Creative Report Card
The agency swept the 2017 rankings, including a new category added this year for planners.
Ogilvy and Huggies take CASSIES Grand Prix
BBDO topped the first Effectiveness Index, while Leo Burnett is the top agency over the last three years.
Why PwC is hiring creative directors
An expanding creative team shows the consultancy, like its competitors, wants more of your business.
Bunz trades up its branding
As the bartering platform grows, it updates its look in an attempt to welcome new members.
Fido delves deeper into millennial life
The telco launches a new brand platform, hoping to resonate more with its young target.
Risk, reward and remembering context (column)
Jack Bensimon on the current political climate and the risk of misfiring messages.
Dave Watson joins Mosaic
The shop boosts its design and creative teams with new hires and promotions as it continues to diversify its work.
Entries now open for the 2017 Marketing Awards
There are four new ways to pick up a Gold “M” this year.