Financial+Insurance
Check it out: CIBC pulls a vanishing act
The bank enlists a magician to make life insurance excuses disappear.
State Farm adds telematics to its app
The insurance company uses mobile sensors to give customers discounts and alerts when something is wrong.
BMO’s approach to embracing startups
Why the bank expanded its partnership with Ryerson’s DMZ to launch a fintech accelerator.
TD gets ‘ready’ for change
CMO Theresa McLaughlin on the bank’s upgraded green chair and refreshed positioning.
The BMO Effect
With Canada’s first bank marking its bicentennial, we look back on 200 years of memorable (and sometimes unconventional) marketing.
Android Pay launches in Canada
Which banks are on board and what features should you expect from Google’s mobile wallet?
Desjardins gets Quebec on two wheels
The company aims to create “a collective movement” for its latest campaign supporting cycling in the province.
Belairdirect shows its forgiving side
A new campaign for the Accident Forgiveness program reflects a recent pain-point-focused approach to its marketing.
Canadians trust humans more than technology
Local consumers are more wary of emerging tech compared to other markets, an HSBC report finds.
National Bank enters the chatbot space
A partnership with Montreal’s Automat is the bank’s first test of conversational marketing’s possibilities in finance.
Tangerine’s hidden code
The bank’s 20th anniversary campaign comes with a (kind of) secret message for savers.
CIBC paints a picture
An artistic take on how the bank views its relationship with high-value clients.
Scotiabank’s democratic approach to the arts
The bank refreshes its sponsorship-focused campaign to highlight Canadians’ collective creativity.
Camp Jefferson wins LowestRates.ca
The discount financial products site is the latest in a line of wins for the agency.
CIBC drops everything to fly
The bank uses Snapchat Spectacles to capture the spontaneous moments its Aventura rewards program provides.
