Financial+Insurance
View from the C-Suite: Tangerine’s Raptors marketing a slam dunk
President and CEO Gillian Riley discusses the halo effect of the team’s success on the digital bank.
Wealthsimple drops its own Raptors spot
The digital investing company recreates Kawhi Leonard’s buzzer-beater to remind customers of its new stock trading service.
CIBC puts the focus on ‘I’ during Pride
The bank makes a broader statement about diversity and inclusion by revisiting its identity during Pride celebrations.
TD makes Union Station a little more green
Five Canadian furniture designers helped bring the bank’s message of confidence to the transportation hub.
CIBC builds its relationship with entrepreneurs
The bank aims to emphasize its teamwork-focused approach in an effort to show a less transactional form of business banking.
How Interac drew in Collision attendees
The payment company created a space to attract the startup community so they could learn more about its tech offering.
HSBC launches global AI lab in Toronto
The bank’s new lab will employ 50 staff and help analyze ‘largest collection of client data it has ever compiled.’
RBC brings friendly approach to Quebec
The bank enlists another comedic actor to show the financial tools and services that differentiate it from the competition.
RBC’s effort to empower Canada’s young workforce
A new campaign for the bank’s Future Launch platform aims to convey a sense of optimism amid disruption.
Are the big banks losing ground with young clients?
J.D. Power’s annual Retail Banking Study shows clients under 40 are less satisfied across touch points.
Credit Karma shows the upside to progress
The brand’s latest campaign aims to illustrate the benefits of keeping up to date on your credit score.
Clients are wary of open banking: survey
Sharing data with third parties might be vital to creating personalized experience, but Canadians might not be ready.
RBC launches AI-powered budgeting tool
Nomi Budgets is the latest service aimed at helping users more confidently manage their finances.
CAA shows gratitude for being named Canada’s most trusted brand
A chapter of the auto club is reflecting its relationship with members through simple gestures.
Scotiabank engages with potential newcomers
How the bank works with organizations to guide potential customers at various stages of the immigration process.
