Interac takes on a new pain point
The payment brand points out the flaws with digging around for cash in its latest campaign.
Mastercard debuts new branding
In addition to updating its 20-year-old logo, the brand announced changes to the Masterpass digital wallet.
How Mogo is making the most of its footprint
Trendy design and in-person staff help draw in the financial company’s millennial target and make them feel comfortable.
Manulife teases the good life
The brand’s campaign hopes to build anticipation for its new insurance program focused on healthy living.
BDC’s new identity
The bank revamps its look and launches a new campaign to be more accessible to entrepreneurs.
Taking adulting seriously
How digital brands are connecting with millennials by taking the fear out of growing up.
Belairdirect goes back in time
The insurance co sends its knight spokesman to the Middle Ages to inject some novelty into its creative.
Finding the right challenger
Collins Barrow taps hockey star Darcy Tucker to boost its brand in a new Memorial Cup campaign.
Interac taps your heartstrings
The company’s second short film this spring dives into the emotional benefits of its “Be In The Black” platform.
Women less confident with financial decisions
A Mintel study suggests that while their earning power increases, many fear their financial savvy isn’t keeping up.
Tangerine brings biometrics to its new app
The bank is promoting the new tools with a series of online videos.
Turo comes to Canada
The car-sharing platform begins its international expansion, helped by a partnership with Intact and Belairdirect.
Union named AOR for U.S.-based Kabbage
The agency launches the first TV campaign for its new fintech client.
Canada’s banks still best in customer experience
Improved global scores for banks didn’t slow the gains from fintech firms.
Enter the retail ring
How high-end retailers, grocery chains and banks are bringing new strategies to the retail rumble.