Financial+Insurance
Chartered Professional Accountants tackles ‘boring’ misconceptions
The organization shows the varied skills CPAs have across sectors to increase their appeal among business leaders.
AGF Investments highlights the global impacts of local markets
The asset management firm asserts its global perspective and reach during phase two of a rebranding effort.
Interac steps into the podcast studio
“Earning Curve” is part of the financial company’s recent efforts to connect with small businesses.
2018 Brands of the Year: RBC banks on the next generation
Canada’s largest bank has been deepening its CSR, innovation and community ties.
Investors Group rebrands to better reflect its value proposition
Now known as IG Wealth Management, the brand launches its biggest campaign to date to help improve consumer perception.
PC Financial banks on its rewards
After getting high marks from J.D. Power, the brand is taking advantage of the positive chatter with its first social-led campaign.
RBC takes a lighthearted approach in latest campaign
The bank enlists Canadian actor Jay Baruchel to demonstrate three services that make the bank different.
Simplii Financial launches first-ever campaign
The online-only bank worked with Juniper Park/TBWA to build the brand from the ground up.
Tech in Action: Converting currency with a camera
Bank of New Zealand uses image recognition to make understanding costs overseas a bit easier.
Interac brings piece of mind to payment tech
Ahead of back-to-school, a new campaign brings the control of using your own money to the “Own Your World” platform.
Scotiabank’s arena-sized challenge
CMO John Doig talks about getting fans to see the value of a $800 million hockey sponsorship.
Check it Out: Game, set, match for National Bank
The bank held a pop-up during the Rogers Cup in support of its sponsorship.
Canadians open to more “invisible” payment tech
A survey suggests automated payments could be popular, especially when it comes to addressing major checkout pain points.
Central 1 launches banking on Alexa
The credit union may be the first in Canada to offer customers the ability to make payments and transfer funds on the platform.
CIBC adds a personal touch to its multicultural marketing
The bank promotes its Global Money Transfer by putting more effort into reflecting the cultures of new Canadians.
