BMO dusts off its Ball-Star for Raptors’ return

The bank has a new campaign starring the talking ball it created for last year’s all-star game.


HelloLife’s new retirement rules

The financial brand’s latest campaign is all about being your own boss, as it shifts to focusing on its product benefits.


Manulife takes a swing at empowering Canadians

The brand enters the latest phase of its largest-ever national advertising effort, for its new Vitality program.


Sun Life continues tackling change

The company expands the digital side of its “Money for Life” campaign to make the message more client-centric.


Interac’s mystery man

Just who is this guy, and why isn’t he paying for anything?


Tangerine works the night shift

The bank continues its “hard work” positioning with a new campaign for its money back credit card.

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Scotiabank goes back to school

The “Scene Saves the Day” program expands the bank’s presence on campuses in an attempt to get new customers for life.


Brands of the Year 2016: Leader of the pack

Here’s how President’s Choice spent the past 30 years challenging what it means to be a store brand.

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Western Union’s more modern face

The brand taps Canadians’ selfies for a new campaign aiming to position it as a more tech-savvy brand.


Sonnet Insurance’s optimistic launch

The new digital brand focuses on superior storytelling and filmmaking for its glass half full debut.


Belairdirect saves the day

The company’s knight is still in medieval times, but now he’s talking about accident forgiveness.


BMO comes together with Toronto FC

A series of videos around the bank’s sponsorship of the club taps into the camaraderie of soccer fans.


Scotiabank relives Canada’s ‘hockey dreams’

This year’s “#The5thSeason” campaign recreates iconic moments of glory ahead of the World Cup of Hockey.


Canadians still see role for traditional banking

Consumers enjoy the benefits of online banking, but many still visit branches in person, a new Ipsos survey shows.


CIBC Run for the Cure makes a change

The annual event refreshes its approach, putting the spotlight on what personal participation really means.