Financial+Insurance

PC Financial Edmonton

CIBC ends deal with PC Financial

PC tightens its focus on loyalty as banking customers will soon be transferred to the new Simplii Financial.

SonnetX1

Sonnet’s new boss wants marketing to drive growth

Roger Dunbar wants the online insurer’s strong launch campaign to translate into a scaleable, nimble organization.

Atlantic

Atlantic Canada’s credit unions fall back on trust

As the rules change for financial institution marketing, Atlantic Central continues its strategy of differentiation.

Artificial intelligence

Symbility aims to bring AI to insurance

A partnership with DeepLearni.ng could improve the claims process and customer service.

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RBC launches two new iOS payment options

Customers can now ask Siri to pay their bills for them and use iMessage to send e-Transfers.

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Fintech adoption grows in Canada, but we’re still behind

A new EY report provides some insight into why our adoption rate lags globally.

mastercardmaterpass

Mastercard brings innovation consultancy to Toronto

Labs as a Service will give clients in Canada and the U.S. greater access to experts and development services.

sonnet

Sonnet takes a more tactical approach to optimism

The online insurance provider’s latest campaign focuses on points of difference.

Manulife

Manulife looks to U.S. for new agency assignments

San Francisco’s Heat will handle the insurance company’s creative globally, including in Canada.

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Mobile banking satisfaction on the rise

RBC and Scotiabank have the highest-rated offerings, according to J.D. Power.

RBC_Place_Ville-Marie

RBC launches new innovation lab

The bank’s Global Asset Management division get its own dedicated team to explore its unique tech and data needs.

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Insurers retool offers and amp up goodwill

How the increasingly commoditized sector is shifting its marketing to go beyond pricing.

shiftinggears

Belairdirect celebrates the way we drive

The insurance brand’s new video series offers an emotionally relevant addition to its product-focused marketing.

cibcmagic

Check it out: CIBC pulls a vanishing act

The bank enlists a magician to make life insurance excuses disappear.

State Farm Mutual Automobile Insurance Co--Latest smartphone app

State Farm adds telematics to its app

The insurance company uses mobile sensors to give customers discounts and alerts when something is wrong.