Financial+Insurance
National Bank enters the chatbot space
A partnership with Montreal’s Automat is the bank’s first test of conversational marketing’s possibilities in finance.
Tangerine’s hidden code
The bank’s 20th anniversary campaign comes with a (kind of) secret message for savers.
CIBC paints a picture
An artistic take on how the bank views its relationship with high-value clients.
Scotiabank’s democratic approach to the arts
The bank refreshes its sponsorship-focused campaign to highlight Canadians’ collective creativity.
Camp Jefferson wins LowestRates.ca
The discount financial products site is the latest in a line of wins for the agency.
CIBC drops everything to fly
The bank uses Snapchat Spectacles to capture the spontaneous moments its Aventura rewards program provides.
Desjardins reinforces the big picture
The credit union’s new positioning strengthens the link between its members and the community projects it supports.
ATB to bring Pepper to its branches
Why the Alberta bank is the first in Canada to allow its customers to interact with the friendly robot.
Camp Jefferson wins AGF Management
The asset management firm chooses the Toronto agency as its celebrates its 60th anniversary.
Manulife brings drama to digital
The financial brand takes a more insights-driven approach to its new mortgage advertising.
CIBC tells its mobile story
The bank uses its signature penguin to showcase its innovations as consumers demand more from banks.
How BMO is fishing where the fish are
One of the bank’s top marketers offers a look at how its partnership with Vice Money came to life.
BMO puts weight behind customer wishes
The bank’s new bicentennial campaign aims to inspire with community initiatives.
CIBC celebrates its 150th with a digital mosaic
The bank is using social media aggregation for a Canada 150 campaign that celebrates diversity.
RBC launches transfers through Siri
Why becoming the first major bank to allow voice-controlled e-transfers may be more of a brand play than answering consumer demand.
