Financial+Insurance
Tangerine works the night shift
The bank continues its “hard work” positioning with a new campaign for its money back credit card.
Scotiabank goes back to school
The “Scene Saves the Day” program expands the bank’s presence on campuses in an attempt to get new customers for life.
Brands of the Year 2016: Leader of the pack
Here’s how President’s Choice spent the past 30 years challenging what it means to be a store brand.
Western Union’s more modern face
The brand taps Canadians’ selfies for a new campaign aiming to position it as a more tech-savvy brand.
Sonnet Insurance’s optimistic launch
The new digital brand focuses on superior storytelling and filmmaking for its glass half full debut.
Belairdirect saves the day
The company’s knight is still in medieval times, but now he’s talking about accident forgiveness.
BMO comes together with Toronto FC
A series of videos around the bank’s sponsorship of the club taps into the camaraderie of soccer fans.
Scotiabank relives Canada’s ‘hockey dreams’
This year’s “#The5thSeason” campaign recreates iconic moments of glory ahead of the World Cup of Hockey.
Canadians still see role for traditional banking
Consumers enjoy the benefits of online banking, but many still visit branches in person, a new Ipsos survey shows.
CIBC Run for the Cure makes a change
The annual event refreshes its approach, putting the spotlight on what personal participation really means.
Check it out: TD’s ‘Thank Account’
The bank continues its gratitude-focused platform with a new spot.
Manulife hires new CMO
Gretchen Garrigues takes on the company’s global marketing and branding leadership, with an eye towards growth.
RBC reboots ‘Someday’ with an Olympic touch
The bank is focusing on Canadians’ personal backstories in four new spots and tying the theme into the Rio games.
Low-cost retailers see brand boost in weak economy
RBC topped Brand Finance’s list, with five banks in the top 10.
Mastercard’s risky approach to safety
A new campaign explores why card security matters in a not-so-dry way.
