Sonnet keeps its head in the clouds
A balloon narrowly avoids disaster in the insurance brand’s latest take on staying optimistic.
PayPal acquisition extends reach into bill payments
The digital payment giant acquires Vancouver-based Tio for $304 million.
H&R Block fights for payback
A new platform aims to break people out of tax ambivalence by focusing on the outcomes of getting money back.
The best new bots
Domino’s, Slack and CoverGirl are beginning to prove chatbot hype may be deserved.
WealthBar weaves in more connection
The fintech brand unveils a new look, hoping to promote its more human side.
Mobile banking an opportunity for guidance
New research from Facebook points out opportunities for engagement with overwhelmed Canadians.
Scotiabank Digital Factory throws a housewarming
The state-of-the-art business lab has a mandate to make real-world tools to enhance customer experience.
BMO banks on wishes
For its bicentennial, the brand has unveiled a 17-foot “wish fountain” that merges the digital and physical world.
Wealthsimple fights the mad financial world
The digital investing service strengthens its positioning as a haven for simplicity with its second mass campaign.
RBC looks beyond financial gain
A new global brand promise for the bank’s Wealth Management group shows the social impact of strong planning.
Scotiabank’s soccer goals
How the bank is bringing a universal insight around kids and sports to life for its FC Barcelona partnership.
Creating good vibes around financial responsibility
Credit Karma uses humour to get Canadians to check their credit scores.
Marketers of the Year: BMO’s CMO Effect
Connie Stefankiewicz’s leadership has created a more human effect for the brand, from the TV to the basketball court.
Union named digital AOR for CPA Ontario
The agency wins two separate pitches to handle the body’s digital advertising and redesign its web platform.
What do students want from their bank?
A survey by SPC reveals how Canadians under 25 interact with financial institutions and what will keep them from switching.