CIBC Run for the Cure makes a change
The annual event refreshes its approach, putting the spotlight on what personal participation really means.
Check it out: TD’s ‘Thank Account’
The bank continues its gratitude-focused platform with a new spot.
Manulife hires new CMO
Gretchen Garrigues takes on the company’s global marketing and branding leadership, with an eye towards growth.
RBC reboots ‘Someday’ with an Olympic touch
The bank is focusing on Canadians’ personal backstories in four new spots and tying the theme into the Rio games.
Low-cost retailers see brand boost in weak economy
RBC topped Brand Finance’s list, with five banks in the top 10.
Mastercard’s risky approach to safety
A new campaign explores why card security matters in a not-so-dry way.
Interac takes on a new pain point
The payment brand points out the flaws with digging around for cash in its latest campaign.
Mastercard debuts new branding
In addition to updating its 20-year-old logo, the brand announced changes to the Masterpass digital wallet.
How Mogo is making the most of its footprint
Trendy design and in-person staff help draw in the financial company’s millennial target and make them feel comfortable.
Manulife teases the good life
The brand’s campaign hopes to build anticipation for its new insurance program focused on healthy living.
BDC’s new identity
The bank revamps its look and launches a new campaign to be more accessible to entrepreneurs.
Taking adulting seriously
How digital brands are connecting with millennials by taking the fear out of growing up.
Belairdirect goes back in time
The insurance co sends its knight spokesman to the Middle Ages to inject some novelty into its creative.
Finding the right challenger
Collins Barrow taps hockey star Darcy Tucker to boost its brand in a new Memorial Cup campaign.
Interac taps your heartstrings
The company’s second short film this spring dives into the emotional benefits of its “Be In The Black” platform.