Financial+Insurance
BMO launches its own AI financial advice tool
The bank gets in on the personalized advice trend with a mobile service centred on “actionable intelligence.”
Interac swaps holiday gifts for the ‘stuff’ that matters
The company is focuses more on experiences as Canadians grow concerned about the materialistic nature of the season.
Simplii looks to smooth foreign currency exchanges
CIBC’s digital banking brand focuses on a service more associated with branches as part of its focus on convenience.
Onlia wants people to think holistically about insurance
The upstart digital insurance firm is taking a prevention-first approach with its first mass campaign.
2019 MOY: Clinton Braganza is Scotiabank’s miracle maker
This year’s top Marketer of the Year keeps things loose as the bank makes good on a massive sports investment.
National Bank, Desjardins invest into Mylo
The fintech app will develop new products with support from the banks, aligning with their own digital goals.
Canadian Credit Union Association looks to escape the burden of banking
To help members compete with the big banks, the association is focusing on personal goals instead of products.
Advocis builds its content to make finance approachable
The Financial Advisors Association of Canada aims to change millennial mindsets about money.
Why CIBC put a customer’s name on a branch
The bank has begun a new client-focused content series to bring the human element back to increasingly digitized relationships.
Scotiabank uses art to reach small businesses
“Path to Impact” aims to replicate experiences of entrepreneurs, specifically targeting women and physicians.
American Express shows that rewards work for small businesses, too
The brand enlists three entrepreneurs, including Toronto Raptor Fred Vanvleet, to show the value of its Business Edge card.
BMO invests in arts-focused AI lab at University of Toronto
From the Tech newsletter: The bank aims to educate employees and understand the human impact of technology.
Capital One funds accelerator tackling financial stability
Innovative Financial Health will use the support to help startups develop solutions that address a growing issue.
BMO repurposes Toronto FC’s field for youth teams
The bank brings its professional and community sponsorships together as part of its brand mission to “grow the good.”
EQ Bank keeps it simple
The digital-only bank, looking to compete with others in the space, talks about its benefits in a way the average Canadian can understand.
