Financial+Insurance

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National Bank serves up a look at the future

Eye-tracking and 3D technology bring an innovation-focused positioning to the bank’s Rogers Cup sponsorship.

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SAAQ gets serious about driving high

The high-impact campaign is the latest to address the misconception that cannabis doesn’t impair driving abilities.

Amex

American Express shows support for Vlad Jr.

By helping baseball’s top prospect feel welcomed, the brand hopes its global positioning will resonate with Canadians.

Aviva Canada Inc--Aviva Canada Encourages Canadians to Take Back

Aviva walks the CSR talk

The insurance company is using its data to not only identify road safety issues, but to find solutions too.

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HSBC turns billboards into branches

The bank continues to emphasize the personalized advice it offers, part of ongoing efforts to compete with Canadian financial institutions.

BMO-FanFini

BMO builds soccer nets out of old jerseys

The bank is activating its sponsorship of the Montreal Impact to support youth soccer programs in Quebec.

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BMO invests further in Ryerson tech hub partnership

From Strategy Ad Tech: The bank leverages its relationship with DMZ to find fintech solutions for small business clients.

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Manulife Bank debuts chatbot as part of challenger approach

The AI-powered financial tool is part of a push to draw millennials away from the Big Five banks.

Banking

Education increases banking app satisfaction

More Canadians may be using digital channels to bank, but research by J.D. Power suggests there’s room to improve.

Catherine Roche

BMO looks to redefine its purpose

Head of marketing Catherine Roche writes about the vision and process that led to new commitments at the bank.

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Why an OVO partnership makes sense for RBC

The bank believes working with the lifestyle brand will help promote its entrepreneurship efforts and attract more younger customers.

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The Disruptors: Surex brings AI to insurance brokerage

The Alberta-based online broker is investing in tech and its brand after landing on the Growth 500 last year.

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View from the C-Suite: Tangerine’s Raptors marketing a slam dunk

President and CEO Gillian Riley discusses the halo effect of the team’s success on the digital bank.

Wealthsimple

Wealthsimple drops its own Raptors spot

The digital investing company recreates Kawhi Leonard’s buzzer-beater to remind customers of its new stock trading service.

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CIBC puts the focus on ‘I’ during Pride

The bank makes a broader statement about diversity and inclusion by revisiting its identity during Pride celebrations.