Financial+Insurance
RBC says it’s time to care
Financial+InsuranceThe bank has launched its third annual Blue Water Project campaign, targeting Canadians for the first time with the brand’s mascot, Arbie.
Visa sets off a social cheer
Digital / Financial+InsuranceThe brand has created an application that asks Olympic fans to cheer for Visa sponsored athletes on Facebook.
TD really is the green bank
Awards / Financial+InsuranceFrom tree-planting events to a bank branch that creates more energy than it uses, the financial institution is making good on its commitment to the environment.
Scotiabank shares the wealth
Digital / Financial+InsuranceThe bank has launched a social media site aimed at sharing life’s non-monetary rewards.
ING’s explosive branding
Branding / Financial+Insurance / Screening RoomA brand revamp by new AOR John St. positions the financial institution as a modern alternative to the big five banks.
Visa shares your playoff pain
Financial+Insurance / Screening RoomThe credit card co launches a TV and digital campaign for those whose favourite NHL teams didn’t quite make the cut.
H&R Block takes another stab at curing “Tax Pain”
Financial+Insurance / TelevisionThe tax preparation firm adds prices to its TV spots to entice customers.
Canadian Direct Insurance keeps advertising simple
Financial+Insurance / Screening RoomThe Western Canada insurance co and its agency Noise launch a series of spots poking fun at the pitch process.
Banking on RBC
Financial+InsuranceAn animated advisor named Arbie and some carefully targeted corporate philanthropy have given the brand a more recognizable – and more human – face.
John St. wins ING Direct
Financial+InsuranceThe agency’s responsibilities include strategic counsel and advertising across media channels.
