Financial+Insurance

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What keeps marketers up at night?

We asked industry leaders about key issues and how they’re addressing them. Here are some themes that emerged.

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Inside MasterCard’s gift-giving plan

What’s more “priceless” than kids unwrapping toys on Christmas? The credit card co jumps on the giftvertising trend.

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Inside RBC’s holiday plans

The gift-vertising trend continues: To promote its rewards program, the bank dished out a massive snowman and a garage full of presents.

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CIBC says relax

The bank’s strategy to reach travelling crowds includes sleep pods and manicure stations.

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Aequitas builds its trust

The new stock platform aims to keep complicated issues top-of-mind and relatable ahead of its 2015 launch.

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TD’s Midas touch

The bank and its agencies Diamond and Leo Burnett cleaned up at last night’s financial advertising award show. Who else won big?

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BMO’s advice you can use

The bank brings a slice of life to new online ads in a bid to make investment more approachable.

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How does TD #MakeTodayMatter?

Over 24 days, the bank gave 24 customers up to $30,000 to do something good. And today it’s gone public with their stories.

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Yet another Grand Prix for Leo Burnett

The agency and P&G can add another big win to their trophy case, picking up top honours at last night’s Epica awards.

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More than big and blue: BMO channels the human touch

In a bid to make finances less lonely, the bank is rolling out a massive masterbrand campaign focused on how it can help.

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What keeps Andrew Zimakas up at night

The CMO at Tangerine on dealing with the cult of busy, keeping consumers’ trust and finding true campaign integration.

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Investors Group goes with DDB

The Toronto office of the agency will handle a brand refresh, with first work expected in 2015.