Financial+Insurance

Manulife3

Manulife sings away holiday stress

The financial services provider promotes a more modest approach to spending with carols filled with tips.

Aviva

Aviva shows link between insurance and goalies

Freddie Andersen serves as a stand-in for disaster relief in new spots for the brand’s Maple Leafs Insurance.

desjardins

Desjardins looks ahead with Bleublancrouge

The financial company believes its new AOR is equipped to help with a customer- and data-led marketing evolution.

BDC

BDC puts small businesses’ growth front-and-centre

The crown corp champions the entrepreneurial spirit with a web series spotlighting businesses at critical moments.

Interac-2

Interac uses a poop emoji to deliver its holiday message

The payment company’s new TV spot suggests it doesn’t matter what you spend on, as long as you use your own money.

Milos Vranesevic

Sun Life puts greater focus on data and analytics

Milos Vranesevic steps in as CMO, having worked at major consumer brands in both Canada and the U.S.

RetireReady

Inside TD’s approach to diversity and inclusion

From campaigns for South Asian customers to in-branch accessibility initiatives, here’s how the bank is speaking to diverse segments.

SunLife

Sun Life connects health with wealth

The financial services provider humanizes its approach to deliver an optimistic message around “true wealth.”

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Slashing through cultural trends

How Juniper Park\TBWA’s work with Simplii utilized a content and strategy unit that separates fads from marketing gold.

BMO She's Newsworthy-Sponsored Content-1crop

BMO puts the success of women in the headlines

The bank took out a section of the National Post as part of an ongoing effort to improve the visibility of female leaders.

CPA Canada-New CPA ad campaign plays off stereotype

Chartered Professional Accountants tackles ‘boring’ misconceptions

The organization shows the varied skills CPAs have across sectors to increase their appeal among business leaders.

AGF-main

AGF Investments highlights the global impacts of local markets

The asset management firm asserts its global perspective and reach during phase two of a rebranding effort.

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Interac steps into the podcast studio

“Earning Curve” is part of the financial company’s recent efforts to connect with small businesses.

FutureLaunch2

2018 Brands of the Year: RBC banks on the next generation

Canada’s largest bank has been deepening its CSR, innovation and community ties.

IG 2

Investors Group rebrands to better reflect its value proposition

Now known as IG Wealth Management, the brand launches its biggest campaign to date to help improve consumer perception.