Financial+Insurance
RBC and WestJet to launch new loyalty program
Ampli is the latest entrant into the already active coalition loyalty program space.
How HomEquity uses digital to convert seniors
Those 55-and-up may learn about the bank on TV, but the web has become their go-to connection point with the brand.
National Bank takes it to the streets
A new campaign fills empty storefronts with small business ideas to connect with would-be entrepreneurs.
Fallsview taps into the fear of missing out
The resort’s latest annual campaign encourages friends to visit for an experience that goes beyond the casino.
EQ Bank finds the fun in GICs
Fighting against larger competitors, the digital bank targets mid-career professionals in its second-ever campaign.
American Express’ new unified, global brand
The financial company brings together its U.S. and international strategies in a platform that reflects its changing business.
Easy Financial looks to its customers’ future
The nonprime lender positions itself as a company that helps average Canadians build long-term stability.
Real world meets social content
Bridging the digital world with physical platforms is the driver behind long-running branded content strategies.
SSQ puts community at core of new platform
Following a rebranding earlier this year, the insurer aims to expand its presence outside of Quebec.
Banks benefit from online investments
J.D. Power’s latest ranking shows more Canadians turn to digital, but it doesn’t always deliver on customer satisfaction.
Interac shows all the different ways to tap
The national campaign uses convenience and its anti-debt positioning to get women to switch to Flash.
Borealis AI to expand to Vancouver
The new location of RBC’s artificial intelligence research lab will focus on computer vision and image recognition.
ATB partners with UAlberta on AI
The tech-forward bank enlists students and professors to develop real-world applications for machine learning.
Coinsquare campaign a first in cryptocurrency
Amidst a crackdown on digital ads for virtual currencies, the trading platform aims to show its muscle with traditional media.
Manulife looks to provide utility
A national campaign aimed at investment advisors also aims to change perceptions of the brand among investors.
![T&P-NewHires-Strategy[4]](http://cdn.strategyonline.ca/wp/wp-content/uploads/2018/06/TP-NewHires-Strategy4-100x57.jpg?1a005c)
