Financial+Insurance

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Credit Karma launches in Canada

The finance platform has chosen Taxi Vancouver to lead a national campaign here.

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Are chatbots the future of banking?

Why Canadian financial institutions should start looking to AI-powered chat as the next frontier of fintech.

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Taxi Montreal wins Promutel

The agency will handle all creative duties for the Quebec insurance provider.

Dominion

Dominion Lending Centres adds some heart

The mortgage brand adds emotion and humour to connect with a broad base of Canadians.

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Do consumers trust fintech?

A report examines consumer perception towards fintech companies and their advantages over traditional financial services.

BMO

BMO dusts off its Ball-Star for Raptors’ return

The bank has a new campaign starring the talking ball it created for last year’s all-star game.

Hello

HelloLife’s new retirement rules

The financial brand’s latest campaign is all about being your own boss, as it shifts to focusing on its product benefits.

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Manulife takes a swing at empowering Canadians

The brand enters the latest phase of its largest-ever national advertising effort, for its new Vitality program.

sunlife

Sun Life continues tackling change

The company expands the digital side of its “Money for Life” campaign to make the message more client-centric.

Interac

Interac’s mystery man

Just who is this guy, and why isn’t he paying for anything?

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Tangerine works the night shift

The bank continues its “hard work” positioning with a new campaign for its money back credit card.

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Scotiabank goes back to school

The “Scene Saves the Day” program expands the bank’s presence on campuses in an attempt to get new customers for life.

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Brands of the Year 2016: Leader of the pack

Here’s how President’s Choice spent the past 30 years challenging what it means to be a store brand.

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Western Union’s more modern face

The brand taps Canadians’ selfies for a new campaign aiming to position it as a more tech-savvy brand.

Sonnet

Sonnet Insurance’s optimistic launch

The new digital brand focuses on superior storytelling and filmmaking for its glass half full debut.