Financial+Insurance
CASSIES Bronze: Scotiabank takes fans to the movies
Awards / Financial+InsuranceThe bank surprised customers with a free movie-going experience and captured it on camera to increase membership to its Scene program.
Marketers of the Year: Duncan Hannay takes ‘richness’ to the next level
Awards / Financial+InsuranceAs this year’s overall winner, the SVP and head of Canadian marketing at Scotiabank evolves its well-known tagline and further boosts sponsorships in a stellar year for the bank.
American Express proposes an alternative
Financial+InsuranceThe credit card co has launched its largest Canadian campaign in recent years, promoting its AeroPlanPlus cards as CIBC and TD divide their Aeroplan members.
Cossette resigns BMO account
Financial+Insurance / Industry MovesThe agency, which has worked with the bank for close to 13 years, will not participate in an upcoming review.
Interac asks students to get creative
Financial+InsuranceThe brand is promoting its e-transfer product with magnetic boards across 10 campuses that encourage them to reveal reasons why they need money.
Professional accountants hit the big leagues
Financial+Insurance / Screening RoomThe Chartered Professional Accountants of Canada are promoting the new CPA designation with a multi-platform campaign that likens accountants to pro athletes.
ING introduces an unbelievable service
Financial+InsuranceThe bank is launching its Cheque-in service with a multiplatform campaign that features a cast of mythical creatures.
ING encourages big savings
Financial+InsuranceThe bank has launched a new experiential and OOH campaign to show how saving on everyday items can pay off in the long run.
ING Direct forms an alliance
Financial+InsuranceTo attract new clients, the bank launched a campaign that leverages RBC’s recent decision to shut down Ally Financial accounts.
BMO’s ‘great feelings’
Financial+Insurance / Screening RoomThe financial institution was one of many Canadian brands to leverage Sunday’s Super Bowl, with a new campaign around its “making money make sense” message.
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