Financial+Insurance

Cloud10

Amex adds entertainment to Cloud 10

The brand adds free eBook and music downloads to its Cloud 10 platform at Toronto’s Pearson airport.

montrealenlumiere

Sun Life shows Quebecers a brighter life

The financial co goes high-tech, giving festival-goers an immersive experience using iPads and Oculus Rift.

img5

CASSIES Bronze: The Fonds de solidarité makes RRSPs relatable

The brand unveiled a creative platform that reminded young people in a light and funny tone that 30% more in tax savings is a 100% no-brainer.

img4

CASSIES Bronze: Scotiabank demonstrates the power of free

The bank surprised movie-goers with free tickets and transactions in a variety of ways, such as hidden camera stunts.

img-9

CASSIES Gold: Amex turns envy into instant sales

From free valet parking to premium lounges, the brand highlighted Platinum Card perks at Pearson Airport to boost acquisition.

img4

CASSIES Silver: Tangerine bears the fruits of branding success

To break through the clutter, the challenger bank unveiled its new identity, gaining awareness and clientele.

CASSIES Silver: TD turns features into benefits

To stand out from the crowd, the bank touted its Mortgage Payment Vacation and secured 115% more mortgage deals than forecast.

capitalone

Capital One Canada names new AOR

After an RFP, DDB Vancouver lands the financial institution account, focusing on strategy and mass advertisement.

Chris Stamper from TD picks up his Brand of the Year prize

Chris Stamper’s marketing resolutions

The TD SVP resolves to invest in new tech and be relevant everywhere consumers want to be.

shutterstock_171835172

What keeps marketers up at night?

We asked industry leaders about key issues and how they’re addressing them. Here are some themes that emerged.

mcsurprise

Inside MasterCard’s gift-giving plan

What’s more “priceless” than kids unwrapping toys on Christmas? The credit card co jumps on the giftvertising trend.

IMG_1634-2

Inside RBC’s holiday plans

The gift-vertising trend continues: To promote its rewards program, the bank dished out a massive snowman and a garage full of presents.