Financial+Insurance

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Taking adulting seriously

How digital brands are connecting with millennials by taking the fear out of growing up.

belairknight

Belairdirect goes back in time

The insurance co sends its knight spokesman to the Middle Ages to inject some novelty into its creative.

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Finding the right challenger

Collins Barrow taps hockey star Darcy Tucker to boost its brand in a new Memorial Cup campaign.

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Interac taps your heartstrings

The company’s second short film this spring dives into the emotional benefits of its “Be In The Black” platform.

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Women less confident with financial decisions

A Mintel study suggests that while their earning power increases, many fear their financial savvy isn’t keeping up.

Tangerine

Tangerine brings biometrics to its new app

The bank is promoting the new tools with a series of online videos.

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Turo comes to Canada

The car-sharing platform begins its international expansion, helped by a partnership with Intact and Belairdirect.

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Union named AOR for U.S.-based Kabbage

The agency launches the first TV campaign for its new fintech client.

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Canada’s banks still best in customer experience

Improved global scores for banks didn’t slow the gains from fintech firms.

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Enter the retail ring

How high-end retailers, grocery chains and banks are bringing new strategies to the retail rumble.

For Strategy Magazine (6 of 6)

How the banks are branching out

Why Canada’s established players are capitalizing on the startup space to innovate.

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Shopper Innovation Awards: BMO builds better saving strategies

The bank removed barriers to saving by promoting good habits.

cibcdoctor

CIBC banks on flexible chequing

A new campaign aims to show how a lower-fee account can help eliminate stress.

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Staying priceless

MasterCard repositions itself as a tech leader as it prepares to celebrate its 50th birthday.

Zulu

Check it out: Interac’s dog in debt

The brand puts a new twist on its debit-is-better positioning with a “dogumentary” showing the downsides of credit.