Financial+Insurance

cibcmagic

Check it out: CIBC pulls a vanishing act

The bank enlists a magician to make life insurance excuses disappear.

State Farm Mutual Automobile Insurance Co--Latest smartphone app

State Farm adds telematics to its app

The insurance company uses mobile sensors to give customers discounts and alerts when something is wrong.

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BMO’s approach to embracing startups

Why the bank expanded its partnership with Ryerson’s DMZ to launch a fintech accelerator.

TD

TD gets ‘ready’ for change

CMO Theresa McLaughlin on the bank’s upgraded green chair and refreshed positioning.

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The BMO Effect

With Canada’s first bank marking its bicentennial, we look back on 200 years of memorable (and sometimes unconventional) marketing.

samsungpay

Android Pay launches in Canada

Which banks are on board and what features should you expect from Google’s mobile wallet?

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Desjardins gets Quebec on two wheels

The company aims to create “a collective movement” for its latest campaign supporting cycling in the province.

belairdirect

Belairdirect shows its forgiving side

A new campaign for the Accident Forgiveness program reflects a recent pain-point-focused approach to its marketing.

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Canadians trust humans more than technology

Local consumers are more wary of emerging tech compared to other markets, an HSBC report finds.

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National Bank enters the chatbot space

A partnership with Montreal’s Automat is the bank’s first test of conversational marketing’s possibilities in finance.

tangerine

Tangerine’s hidden code

The bank’s 20th anniversary campaign comes with a (kind of) secret message for savers.

CIBC - PWM - Monika - UNDER EMBARGO UNTIL MAY 12

CIBC paints a picture

An artistic take on how the bank views its relationship with high-value clients.

Scotia

Scotiabank’s democratic approach to the arts

The bank refreshes its sponsorship-focused campaign to highlight Canadians’ collective creativity.

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Camp Jefferson wins LowestRates.ca

The discount financial products site is the latest in a line of wins for the agency.

cibcsnap

CIBC drops everything to fly

The bank uses Snapchat Spectacles to capture the spontaneous moments its Aventura rewards program provides.