Financial+Insurance

CPA Canada-New CPA ad campaign plays off stereotype

Chartered Professional Accountants tackles ‘boring’ misconceptions

The organization shows the varied skills CPAs have across sectors to increase their appeal among business leaders.

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AGF Investments highlights the global impacts of local markets

The asset management firm asserts its global perspective and reach during phase two of a rebranding effort.

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Interac steps into the podcast studio

“Earning Curve” is part of the financial company’s recent efforts to connect with small businesses.

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2018 Brands of the Year: RBC banks on the next generation

Canada’s largest bank has been deepening its CSR, innovation and community ties.

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Investors Group rebrands to better reflect its value proposition

Now known as IG Wealth Management, the brand launches its biggest campaign to date to help improve consumer perception.

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PC Financial banks on its rewards

After getting high marks from J.D. Power, the brand is taking advantage of the positive chatter with its first social-led campaign.

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RBC takes a lighthearted approach in latest campaign

The bank enlists Canadian actor Jay Baruchel to demonstrate three services that make the bank different.

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Simplii Financial launches first-ever campaign

The online-only bank worked with Juniper Park/TBWA to build the brand from the ground up.

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Tech in Action: Converting currency with a camera

Bank of New Zealand uses image recognition to make understanding costs overseas a bit easier.

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Interac brings piece of mind to payment tech

Ahead of back-to-school, a new campaign brings the control of using your own money to the “Own Your World” platform.

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Scotiabank’s arena-sized challenge

CMO John Doig talks about getting fans to see the value of a $800 million hockey sponsorship.

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Check it Out: Game, set, match for National Bank

The bank held a pop-up during the Rogers Cup in support of its sponsorship.

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Canadians open to more “invisible” payment tech

A survey suggests automated payments could be popular, especially when it comes to addressing major checkout pain points.

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Central 1 launches banking on Alexa

The credit union may be the first in Canada to offer customers the ability to make payments and transfer funds on the platform.

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CIBC adds a personal touch to its multicultural marketing

The bank promotes its Global Money Transfer by putting more effort into reflecting the cultures of new Canadians.