Credit Karma launches in Canada
The finance platform has chosen Taxi Vancouver to lead a national campaign here.
Are chatbots the future of banking?
Why Canadian financial institutions should start looking to AI-powered chat as the next frontier of fintech.
Taxi Montreal wins Promutel
The agency will handle all creative duties for the Quebec insurance provider.
Dominion Lending Centres adds some heart
The mortgage brand adds emotion and humour to connect with a broad base of Canadians.
BMO dusts off its Ball-Star for Raptors’ return
The bank has a new campaign starring the talking ball it created for last year’s all-star game.
HelloLife’s new retirement rules
The financial brand’s latest campaign is all about being your own boss, as it shifts to focusing on its product benefits.
Manulife takes a swing at empowering Canadians
The brand enters the latest phase of its largest-ever national advertising effort, for its new Vitality program.
Sun Life continues tackling change
The company expands the digital side of its “Money for Life” campaign to make the message more client-centric.
Interac’s mystery man
Just who is this guy, and why isn’t he paying for anything?
Tangerine works the night shift
The bank continues its “hard work” positioning with a new campaign for its money back credit card.
Scotiabank goes back to school
The “Scene Saves the Day” program expands the bank’s presence on campuses in an attempt to get new customers for life.
Brands of the Year 2016: Leader of the pack
Here’s how President’s Choice spent the past 30 years challenging what it means to be a store brand.
Western Union’s more modern face
The brand taps Canadians’ selfies for a new campaign aiming to position it as a more tech-savvy brand.
Sonnet Insurance’s optimistic launch
The new digital brand focuses on superior storytelling and filmmaking for its glass half full debut.