BMO makes business personal
The bank spotlights what its employees bring to its human-focused brand refresh in a new video.
RentMoola’s rewarding partnerships
The rent payment service is partnering with big brands like Rogers and Uber, and getting in on the group buying game.
Desjardins celebrates safe drivers
With the Ajusto app, the insurance co brings real-time feedback on safe driving to the masses.
PC Financial wants you to celebrate
The banking brand’s latest campaign is all about that awesome feeling of saving some cash.
Sun Life: 150 years of making life brighter
How the financial company with humble Canadian roots has become an international powerhouse.
Cause + Action: CIBC runs in someone else’s shoes
The bank evolves its “Run for the Cure” with an emotional video from the perspective of a cancer patient.
Revenues, profit up at WPP in 2014
Reported billings were also up for last year’s Cannes winner for most creative holding co.
Sun Life shows Quebecers a brighter life
The financial co goes high-tech, giving festival-goers an immersive experience using iPads and Oculus Rift.
CASSIES Bronze: The Fonds de solidarité makes RRSPs relatable
The brand unveiled a creative platform that reminded young people in a light and funny tone that 30% more in tax savings is a 100% no-brainer.