Wealthsimple fights the mad financial world
The digital investing service strengthens its positioning as a haven for simplicity with its second mass campaign.
RBC looks beyond financial gain
A new global brand promise for the bank’s Wealth Management group shows the social impact of strong planning.
Scotiabank’s soccer goals
How the bank is bringing a universal insight around kids and sports to life for its FC Barcelona partnership.
Creating good vibes around financial responsibility
Credit Karma uses humour to get Canadians to check their credit scores.
Marketers of the Year: BMO’s CMO Effect
Connie Stefankiewicz’s leadership has created a more human effect for the brand, from the TV to the basketball court.
Union named digital AOR for CPA Ontario
The agency wins two separate pitches to handle the body’s digital advertising and redesign its web platform.
What do students want from their bank?
A survey by SPC reveals how Canadians under 25 interact with financial institutions and what will keep them from switching.
Do consumers trust fintech?
A new survey suggests ways brand loyalty is having an impact on the growth of new players in the financial space.
Credit Karma launches in Canada
The finance platform has chosen Taxi Vancouver to lead a national campaign here.
Are chatbots the future of banking?
Why Canadian financial institutions should start looking to AI-powered chat as the next frontier of fintech.
Taxi Montreal wins Promutel
The agency will handle all creative duties for the Quebec insurance provider.
Dominion Lending Centres adds some heart
The mortgage brand adds emotion and humour to connect with a broad base of Canadians.
BMO dusts off its Ball-Star for Raptors’ return
The bank has a new campaign starring the talking ball it created for last year’s all-star game.
HelloLife’s new retirement rules
The financial brand’s latest campaign is all about being your own boss, as it shifts to focusing on its product benefits.