Financial+Insurance
National Bank serves up a look at the future
Eye-tracking and 3D technology bring an innovation-focused positioning to the bank’s Rogers Cup sponsorship.
SAAQ gets serious about driving high
The high-impact campaign is the latest to address the misconception that cannabis doesn’t impair driving abilities.
American Express shows support for Vlad Jr.
By helping baseball’s top prospect feel welcomed, the brand hopes its global positioning will resonate with Canadians.
Aviva walks the CSR talk
The insurance company is using its data to not only identify road safety issues, but to find solutions too.
HSBC turns billboards into branches
The bank continues to emphasize the personalized advice it offers, part of ongoing efforts to compete with Canadian financial institutions.
BMO builds soccer nets out of old jerseys
The bank is activating its sponsorship of the Montreal Impact to support youth soccer programs in Quebec.
BMO invests further in Ryerson tech hub partnership
From Strategy Ad Tech: The bank leverages its relationship with DMZ to find fintech solutions for small business clients.
Manulife Bank debuts chatbot as part of challenger approach
The AI-powered financial tool is part of a push to draw millennials away from the Big Five banks.
Education increases banking app satisfaction
More Canadians may be using digital channels to bank, but research by J.D. Power suggests there’s room to improve.
BMO looks to redefine its purpose
Head of marketing Catherine Roche writes about the vision and process that led to new commitments at the bank.
Why an OVO partnership makes sense for RBC
The bank believes working with the lifestyle brand will help promote its entrepreneurship efforts and attract more younger customers.
The Disruptors: Surex brings AI to insurance brokerage
The Alberta-based online broker is investing in tech and its brand after landing on the Growth 500 last year.
View from the C-Suite: Tangerine’s Raptors marketing a slam dunk
President and CEO Gillian Riley discusses the halo effect of the team’s success on the digital bank.
Wealthsimple drops its own Raptors spot
The digital investing company recreates Kawhi Leonard’s buzzer-beater to remind customers of its new stock trading service.
CIBC puts the focus on ‘I’ during Pride
The bank makes a broader statement about diversity and inclusion by revisiting its identity during Pride celebrations.
