Financial+Insurance
Stack hires three execs ahead of national launch
The fintech company has appointed Lori Hatcher-Hillier as CMO, in addition to naming chief product and technology officers.
National Bank serves up Rogers Cup creative
The bank is rolling out phase two of a three-part campaign aimed at informing customers about new tools and services.
HSBC revamps its airport strategy
The bank is using a new global brand identity to help support its retail goals in Canada.
Desjardins puts accounts into review
Current agencies Lg2 and Touche! will be invited to participate in the RFP.
Koho aims to awaken loyal bank customers
A 13-minute short film depicting traditional financial institutions as “dream harvesters” positions the fintech as a solution to fees.
TD thanks customers for their community work
A long-running client appreciation campaign evolves to connect with the bank’s CSR platform and recent rebranding.
Scotiabank gets into open-source
The bank’s PLATO development team has put one of its tools on GitHub for anyone to use or contribute to.
Johnson Insurance launches rebrand and new campaign
A big, helpful dog is helping the east coast insurance company increase its brand awareness across Canada.
Air Canada reveals proposal to acquire Aeroplan
A hostile bid from the airline (along with TD, CIBC and Visa) would set the stage for a new loyalty program.
Why BMO brought Smart Branches to Canada
The bank is exploring ways to utilize its physical branches with a new concept that aims to deliver a better customer experience.
National Bank hosts a literal elevator pitch
The bank gives founders a platform at StartUp Fest as part of ongoing efforts to reach aspiring entrepreneurs.
How CoinSmart plans to reach the ‘crypto curious’
Experiential executions aim to position the cryptocurrency exchange as a lifestyle brand to connect with different demos.
HomeEquity banks on emotion
The financial services company launches a rebranding that takes an emotional and humorous approach to reverse mortgages.
RBC launches new accelerator program
RBC Reach aims to expedite the growth of startups, as well as the process behind partnering with the bank.
Manulife brings AI to underwriting
The insurer aims to speed up the application process as part of a broader transformation at the company.
