Financial+Insurance

belair

Belairdirect makes insurance a piece of cake

The company taps celebrity chef Lynn Crawford to show how its new Coverage Advisor makes finding a policy easier.

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BMO rolls out the “Ball-Star”

In time for All-Star Weekend, the bank looks to an anthropomorphic basketball to reinforce its connection to the game.

Syn2

Bringing ‘earn and burn’ to financial services loyalty

A new app-based offering aims to speed up shoppers’ ability to redeem their credit card rewards.

hyundai

Canadian ads we’ll see during the Super Bowl

A look at the commercials, new and old, that millions of us will see during the game on Sunday.

shutterstock_270244094

Manulife appoints first Canadian CMO

Former Tim Hortons marketer Glenn Hollis joins the company to build its brand and integrate its marketing in Canada.

bmoeffect

Experiencing the ‘BMO Effect’

A new brand platform adds some humour to the bank’s focus on the “human touch.”

RBC

RBC’s Olympian search

The bank teams up with CBC and the Canadian Olympic Committee for a new digital and broadcast program.

Hello

Great-West Life says hello to a new brand

The HelloLife retirement offering aims to bring peace of mind to Canadians close to their golden years.

zagrrsp

Zag Bank keeps it simple

The digital bank aims to shows just how easy saving can be in its first RRSP campaign.

EQBank

A new bank on the (digital) block

EQ Bank launches with a campaign arguing that its lack of bricks and mortar can save Canadians some bucks.

Tangerine

Tangerine’s hardworking anthem

The bank launches its first mass campaign since 2014, acknowledging what it takes to earn a paycheck.

BMO

BMO’s a proud parent

The bank launches an enthusiastic campaign around its grown-up ATMs.

td

TD gets real for RRSP season

A new series of digital videos features real customers on their way to achieving savings milestones.

villagebrewjinglebeers

Brands bring the joy

Village Brewery, Koodo, Interac, WestJet and Sheraton show how they’ve embraced the holiday spirit.

Andrea Danovitch_1_crop

Marketers of the Year: Getting Interac users back in the black

Andrea Danovitch is transforming the brand from familiar face to financial liberator.