Financial+Insurance
CAA shows gratitude for being named Canada’s most trusted brand
A chapter of the auto club is reflecting its relationship with members through simple gestures.
Scotiabank engages with potential newcomers
How the bank works with organizations to guide potential customers at various stages of the immigration process.
CIBC names new marketing EVP amid executive shuffle
Stephen Forbes steps into the role, which includes oversight of CMO Rob Assimakopoulos.
Manulife’s CMO departs amid restructuring
Gretchen Garrigues leaves to pursue opportunities in the U.S. as the company expands the position’s remit.
Great-West Lifeco combines brands under Canada Life
The life insurance company is looking to present a unified voice and simplified offering for 13 million customers.
BMO brings its help desk to customers
New creative featuring actor Lamorne Morris positions the bank as serving customers whenever and wherever they need it.
Desjardins expands its voice services
The financial co-op now allows clients to check account balances and recent transactions with Google Assistant.
Belairdirect gets customers out of scary situations
The insurance company addresses the lack of control its customers feel without its usual knight pitchman.
Consumers want value from banks in exchange for data
An Accenture report outlines four personas and how willing they are to give up their data.
Moneris taps the passion of entrepreneurs
The payment provider changes its creative focus in its first video spot to better connect with small business owners.
HSBC surprises clients with global knowledge
The bank aims to show how an international network can have benefits here at home for Canadians.
TuGo enlists Engine Digital for strategic assignment
The digital consultancy will help the travel insurance company revamp the way it engages with customers.
Manulife zeroes in on tiny moments
Under a new masterbrand approach, the financial company suggests financial success is a matter of starting small.
Online banking is preferred by most Canadians
A survey shows consumers across demographics prefer using digital and mobile platforms over in-branch.
Intact gives Mitch Marner a promotion
In a series of social spots, the Maple Leafs player offers “reassurance” to co-workers as part of new duties with the insurance brand.
