Financial+Insurance

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Tangerine works the night shift

The bank continues its “hard work” positioning with a new campaign for its money back credit card.

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Scotiabank goes back to school

The “Scene Saves the Day” program expands the bank’s presence on campuses in an attempt to get new customers for life.

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Brands of the Year 2016: Leader of the pack

Here’s how President’s Choice spent the past 30 years challenging what it means to be a store brand.

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Western Union’s more modern face

The brand taps Canadians’ selfies for a new campaign aiming to position it as a more tech-savvy brand.

Sonnet

Sonnet Insurance’s optimistic launch

The new digital brand focuses on superior storytelling and filmmaking for its glass half full debut.

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Belairdirect saves the day

The company’s knight is still in medieval times, but now he’s talking about accident forgiveness.

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BMO comes together with Toronto FC

A series of videos around the bank’s sponsorship of the club taps into the camaraderie of soccer fans.

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Scotiabank relives Canada’s ‘hockey dreams’

This year’s “#The5thSeason” campaign recreates iconic moments of glory ahead of the World Cup of Hockey.

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Canadians still see role for traditional banking

Consumers enjoy the benefits of online banking, but many still visit branches in person, a new Ipsos survey shows.

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CIBC Run for the Cure makes a change

The annual event refreshes its approach, putting the spotlight on what personal participation really means.

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Manulife hires new CMO

Gretchen Garrigues takes on the company’s global marketing and branding leadership, with an eye towards growth.

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RBC reboots ‘Someday’ with an Olympic touch

The bank is focusing on Canadians’ personal backstories in four new spots and tying the theme into the Rio games.

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Low-cost retailers see brand boost in weak economy

RBC topped Brand Finance’s list, with five banks in the top 10.

Mastercard

Mastercard’s risky approach to safety

A new campaign explores why card security matters in a not-so-dry way.