Financial+Insurance

shutterstock_193143257

FCB wins BMO business

The shop takes over the bank’s branding work from Y&R, while KBS’ purview within the bank’s “agency of collaboration” model expands.

Belair

Check it out: Some proud protection

Montreal Alouettes players put their defensive skills to use for everyday underdogs.

TD

TD’s thankful #tbt

The bank taps into the love for nostalgia with its latest “#TDThanksYou” campaign.

Ajusto1

Desjardins wants some friendly competition

To promote its Ajusto insurance app, the brand brings some humour to safe driving.

Zag1

Zag Bank breaks out with a song

The new direct banking entrant has teamed up with Lg2 to get consumers to literally help build its marketing.

shutterstock_219235612

Cossette wins Business Development Bank of Canada

The agency will handle all communications activities for the organization.

Desjardins

Desjardins shows its love for cycling

The brand’s latest campaign in Quebec focuses on its sponsorship of biking events throughout the province.

scotiabank

Scotiabank goes north

The bank’s partnership with Project North brings access to hockey for youth in remote Canadian communities.

image

CIBC looks to be #PanAmazing

The bank begins its activation around the Pan Am Games with an Instagram campaign for the Torch Relay.

Jennifer-Davidson

Jennifer Davidson joins CIBC

The former Six Pints head takes on her new VP role at the bank today.

MC

MasterCard showcases its everyday uses

The brand wants Canadians to know its cards are as commonly accepted as its competitors.

CIBC

CIBC’s strategy to stand out

The financial co has refreshed its branding after hearing that consumers see all banks as alike.