Financial+Insurance

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Sonnet keeps its head in the clouds

A balloon narrowly avoids disaster in the insurance brand’s latest take on staying optimistic.

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PayPal acquisition extends reach into bill payments

The digital payment giant acquires Vancouver-based Tio for $304 million.

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H&R Block fights for payback

A new platform aims to break people out of tax ambivalence by focusing on the outcomes of getting money back.

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The best new bots

Domino’s, Slack and CoverGirl are beginning to prove chatbot hype may be deserved.

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WealthBar weaves in more connection

The fintech brand unveils a new look, hoping to promote its more human side.

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Mobile banking an opportunity for guidance

New research from Facebook points out opportunities for engagement with overwhelmed Canadians.

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Scotiabank Digital Factory throws a housewarming

The state-of-the-art business lab has a mandate to make real-world tools to enhance customer experience.

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BMO banks on wishes

For its bicentennial, the brand has unveiled a 17-foot “wish fountain” that merges the digital and physical world.

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Wealthsimple fights the mad financial world

The digital investing service strengthens its positioning as a haven for simplicity with its second mass campaign.

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RBC looks beyond financial gain

A new global brand promise for the bank’s Wealth Management group shows the social impact of strong planning.

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Scotiabank’s soccer goals

How the bank is bringing a universal insight around kids and sports to life for its FC Barcelona partnership.

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Creating good vibes around financial responsibility

Credit Karma uses humour to get Canadians to check their credit scores.

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Marketers of the Year: BMO’s CMO Effect

Connie Stefankiewicz’s leadership has created a more human effect for the brand, from the TV to the basketball court.

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Union named digital AOR for CPA Ontario

The agency wins two separate pitches to handle the body’s digital advertising and redesign its web platform.

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What do students want from their bank?

A survey by SPC reveals how Canadians under 25 interact with financial institutions and what will keep them from switching.