Taking adulting seriously
How digital brands are connecting with millennials by taking the fear out of growing up.
Belairdirect goes back in time
The insurance co sends its knight spokesman to the Middle Ages to inject some novelty into its creative.
Finding the right challenger
Collins Barrow taps hockey star Darcy Tucker to boost its brand in a new Memorial Cup campaign.
Interac taps your heartstrings
The company’s second short film this spring dives into the emotional benefits of its “Be In The Black” platform.
Women less confident with financial decisions
A Mintel study suggests that while their earning power increases, many fear their financial savvy isn’t keeping up.
Tangerine brings biometrics to its new app
The bank is promoting the new tools with a series of online videos.
Turo comes to Canada
The car-sharing platform begins its international expansion, helped by a partnership with Intact and Belairdirect.
Union named AOR for U.S.-based Kabbage
The agency launches the first TV campaign for its new fintech client.
Canada’s banks still best in customer experience
Improved global scores for banks didn’t slow the gains from fintech firms.
Enter the retail ring
How high-end retailers, grocery chains and banks are bringing new strategies to the retail rumble.
How the banks are branching out
Why Canada’s established players are capitalizing on the startup space to innovate.
Shopper Innovation Awards: BMO builds better saving strategies
The bank removed barriers to saving by promoting good habits.
CIBC banks on flexible chequing
A new campaign aims to show how a lower-fee account can help eliminate stress.
MasterCard repositions itself as a tech leader as it prepares to celebrate its 50th birthday.
Check it out: Interac’s dog in debt
The brand puts a new twist on its debit-is-better positioning with a “dogumentary” showing the downsides of credit.