Financial+Insurance

Tangerine’s racing trains

Financial+Insurance

In the bank’s first spot since dropping the ING moniker, it taps an age-old math problem to prove its simplicity.

RBC parodies film trailers

Financial+Insurance / Screening Room

The first-time homebuyer campaign promotes a fictional movie.

CASSIES Bronze: Scotiabank takes fans to the movies

Awards / Financial+Insurance

The bank surprised customers with a free movie-going experience and captured it on camera to increase membership to its Scene program.

Marketers of the Year: Duncan Hannay takes ‘richness’ to the next level

Awards / Financial+Insurance

As this year’s overall winner, the SVP and head of Canadian marketing at Scotiabank evolves its well-known tagline and further boosts sponsorships in a stellar year for the bank.

American Express proposes an alternative

Financial+Insurance

The credit card co has launched its largest Canadian campaign in recent years, promoting its AeroPlanPlus cards as CIBC and TD divide their Aeroplan members.

Cossette resigns BMO account

Financial+Insurance / Industry Moves

The agency, which has worked with the bank for close to 13 years, will not participate in an upcoming review.

Interac asks students to get creative

Financial+Insurance

The brand is promoting its e-transfer product with magnetic boards across 10 campuses that encourage them to reveal reasons why they need money.

Professional accountants hit the big leagues

Financial+Insurance / Screening Room

The Chartered Professional Accountants of Canada are promoting the new CPA designation with a multi-platform campaign that likens accountants to pro athletes.

ING introduces an unbelievable service

Financial+Insurance

The bank is launching its Cheque-in service with a multiplatform campaign that features a cast of mythical creatures.