Financial+Insurance
La Caisse and Desjardins partner on fintech fund
The sponsors will devote $75 million to help develop fintech and financial AI, both in Quebec and across Canada.
TD brings conversational AI to its app
The bank partners with Kasisto to provide automated chat while also launching a new program to support emerging fintech patents.
Interac takes on a new world
Why the brand has chosen to venture beyond “Be in the Black.”
2017 Brands of the Year: A robo-advisor’s human touch
Canadian startup Wealthsimple has grown globally by putting humanity at the core of its brand.
American Express targets millennial life
The brand launches a new product for Uber-loving young professionals with different views on rewards.
What’s behind Manulife’s creepy carnival?
The brand continues its “Uncover the Truth” platform, focusing this time on investments.
CIBC, then and now
150 years of tinkering with strategy and brand identity have helped the bank with first-mover ambitions fit into consumers’ lives.
Check it out: RBC makes ‘somedays’ public
Passersby got a chance to make their goal-setting more concrete with a recent outdoor activation.
BDC strengthens its bond with entrepreneurs
The bank’s new national campaign aims to connect with the tough, sometimes lonely moments of being a business owner.
Wealthsimple heads across the pond
The fintech brand’s CEO says there is an opportunity in the U.K. with underserved millennials.
Why insurance isn’t boring, in six seconds
The Insurance Brokers of Canada’s new digital campaign gets its message across in a flash.
Sun Life debuts a new digital persona
“Ella” will be the voice for the brand’s digital touchpoints, aiming to add a human touch to its more tech-heavy interactions.
Interac gets consumers to open up to tapping
A series of pop-ups aim to show the convenience of contactless payment.
Jeff Marshall named chief marketer for Street Capital
The former head of Scotiabank’s Digital Factory joins another of the bank’s alumni, Duncan Hannay.
Check it out: Servus’ escape from the bank
The credit union has been touring an escape room around Alberta to spread financial literacy.
