Financial+Insurance
Meridian goes national with launch of Motusbank
The Ontario credit union will not leverage its brand to launch the digital-only subsidiary this spring.
Consumer satisfaction with banks’ financial advice dips
J.D. Power finds that the Big Five could be missing an opportunity to reach clients on digital platforms.
National Bank opens dryer pop-up for Igloofest
The activation for the Montreal outdoor music festival allows guests to enjoy themselves by staying warm and dry.
Borealis AI adds to its leadership team
Kathryn Hume will find new uses for the lab’s research within RBC and work to “increase its brand profile.”
QuickBooks looks beyond accounting
Danny DeVito stars in a new platform aimed at showing how the brand serves the broader needs of entrepreneurs.
Strategy’s Nice List 2018
Strategy will return on Jan. 3. In the meantime, read up on the marketing efforts our staff thinks are worthy of extra recognition.
Strategy’s most read of 2018: Brands
As the year winds down, read about the campaigns that got the most attention from readers in 2018.
PayPal debuts Xoom in Canada with Usain Bolt
The international digital money transfer service is targeting immigrant consumers.
Desjardins forges ahead with Montreal Canadiens alignment
The financial co-op adds Quebec sportscaster Pierre Houde to the mix in its third “Share the Passion Challenge.”
Manulife sings away holiday stress
The financial services provider promotes a more modest approach to spending with carols filled with tips.
Aviva shows link between insurance and goalies
Freddie Andersen serves as a stand-in for disaster relief in new spots for the brand’s Maple Leafs Insurance.
Desjardins looks ahead with Bleublancrouge
The financial company believes its new AOR is equipped to help with a customer- and data-led marketing evolution.
BDC puts small businesses’ growth front-and-centre
The crown corp champions the entrepreneurial spirit with a web series spotlighting businesses at critical moments.
Interac uses a poop emoji to deliver its holiday message
The payment company’s new TV spot suggests it doesn’t matter what you spend on, as long as you use your own money.
Sun Life puts greater focus on data and analytics
Milos Vranesevic steps in as CMO, having worked at major consumer brands in both Canada and the U.S.
