Financial+Insurance

CAA-1

CAA shows gratitude for being named Canada’s most trusted brand

A chapter of the auto club is reflecting its relationship with members through simple gestures.

Scotiabank

Scotiabank engages with potential newcomers

How the bank works with organizations to guide potential customers at various stages of the immigration process.

Stephen Forbes

CIBC names new marketing EVP amid executive shuffle

Stephen Forbes steps into the role, which includes oversight of CMO Rob Assimakopoulos.

Gretchen_CMO

Manulife’s CMO departs amid restructuring

Gretchen Garrigues leaves to pursue opportunities in the U.S. as the company expands the position’s remit.

canadalife

Great-West Lifeco combines brands under Canada Life

The life insurance company is looking to present a unified voice and simplified offering for 13 million customers.

BMO

BMO brings its help desk to customers

New creative featuring actor Lamorne Morris positions the bank as serving customers whenever and wherever they need it.

googlehomemini

Desjardins expands its voice services

The financial co-op now allows clients to check account balances and recent transactions with Google Assistant.

belairdirect

Belairdirect gets customers out of scary situations

The insurance company addresses the lack of control its customers feel without its usual knight pitchman.

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Consumers want value from banks in exchange for data

An Accenture report outlines four personas and how willing they are to give up their data.

moneris

Moneris taps the passion of entrepreneurs

The payment provider changes its creative focus in its first video spot to better connect with small business owners.

hsbc

HSBC surprises clients with global knowledge

The bank aims to show how an international network can have benefits here at home for Canadians.

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TuGo enlists Engine Digital for strategic assignment

The digital consultancy will help the travel insurance company revamp the way it engages with customers.

Manulife

Manulife zeroes in on tiny moments

Under a new masterbrand approach, the financial company suggests financial success is a matter of starting small.

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Online banking is preferred by most Canadians

A survey shows consumers across demographics prefer using digital and mobile platforms over in-branch.

Mitch Marner

Intact gives Mitch Marner a promotion

In a series of social spots, the Maple Leafs player offers “reassurance” to co-workers as part of new duties with the insurance brand.