Financial+Insurance

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National Bank enters the chatbot space

A partnership with Montreal’s Automat is the bank’s first test of conversational marketing’s possibilities in finance.

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Tangerine’s hidden code

The bank’s 20th anniversary campaign comes with a (kind of) secret message for savers.

CIBC - PWM - Monika - UNDER EMBARGO UNTIL MAY 12

CIBC paints a picture

An artistic take on how the bank views its relationship with high-value clients.

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Scotiabank’s democratic approach to the arts

The bank refreshes its sponsorship-focused campaign to highlight Canadians’ collective creativity.

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Camp Jefferson wins LowestRates.ca

The discount financial products site is the latest in a line of wins for the agency.

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CIBC drops everything to fly

The bank uses Snapchat Spectacles to capture the spontaneous moments its Aventura rewards program provides.

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Desjardins reinforces the big picture

The credit union’s new positioning strengthens the link between its members and the community projects it supports.

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ATB to bring Pepper to its branches

Why the Alberta bank is the first in Canada to allow its customers to interact with the friendly robot.

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Camp Jefferson wins AGF Management

The asset management firm chooses the Toronto agency as its celebrates its 60th anniversary.

Manulife

Manulife brings drama to digital

The financial brand takes a more insights-driven approach to its new mortgage advertising.

CIBC

CIBC tells its mobile story

The bank uses its signature penguin to showcase its innovations as consumers demand more from banks.

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How BMO is fishing where the fish are

One of the bank’s top marketers offers a look at how its partnership with Vice Money came to life.

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BMO puts weight behind customer wishes

The bank’s new bicentennial campaign aims to inspire with community initiatives.

CIBC

CIBC celebrates its 150th with a digital mosaic

The bank is using social media aggregation for a Canada 150 campaign that celebrates diversity.

RBC Royal Bank-RBC first Canadian bank to launch Interac e-Trans

RBC launches transfers through Siri

Why becoming the first major bank to allow voice-controlled e-transfers may be more of a brand play than answering consumer demand.