Financial+Insurance
CIBC ends deal with PC Financial
PC tightens its focus on loyalty as banking customers will soon be transferred to the new Simplii Financial.
Sonnet’s new boss wants marketing to drive growth
Roger Dunbar wants the online insurer’s strong launch campaign to translate into a scaleable, nimble organization.
Atlantic Canada’s credit unions fall back on trust
As the rules change for financial institution marketing, Atlantic Central continues its strategy of differentiation.
Symbility aims to bring AI to insurance
A partnership with DeepLearni.ng could improve the claims process and customer service.
RBC launches two new iOS payment options
Customers can now ask Siri to pay their bills for them and use iMessage to send e-Transfers.
Fintech adoption grows in Canada, but we’re still behind
A new EY report provides some insight into why our adoption rate lags globally.
Mastercard brings innovation consultancy to Toronto
Labs as a Service will give clients in Canada and the U.S. greater access to experts and development services.
Sonnet takes a more tactical approach to optimism
The online insurance provider’s latest campaign focuses on points of difference.
Manulife looks to U.S. for new agency assignments
San Francisco’s Heat will handle the insurance company’s creative globally, including in Canada.
Mobile banking satisfaction on the rise
RBC and Scotiabank have the highest-rated offerings, according to J.D. Power.
RBC launches new innovation lab
The bank’s Global Asset Management division get its own dedicated team to explore its unique tech and data needs.
Insurers retool offers and amp up goodwill
How the increasingly commoditized sector is shifting its marketing to go beyond pricing.
Belairdirect celebrates the way we drive
The insurance brand’s new video series offers an emotionally relevant addition to its product-focused marketing.
Check it out: CIBC pulls a vanishing act
The bank enlists a magician to make life insurance excuses disappear.
State Farm adds telematics to its app
The insurance company uses mobile sensors to give customers discounts and alerts when something is wrong.
