Financial+Insurance

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Mastercard makes time for fun

The company enlists Cobie Smulders to show Canadians the benefits of Masterpass as part of a refreshed, digital-first marketing approach.

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Check it out: Connor McDavid scores for CIBC

The bank couldn’t resist punning on the hockey star’s financial “goals” in spots where he makes a surprise appearance.

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Interac’s holiday push for alternative payment methods

The company’s seasonal messaging centers around helping customers overcome everyday payment challenges.

Rotman in the Fall

University of Toronto launches fintech hub

The university’s business school is looking to be a leader in technological innovation in finance.

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RBC expands Borealis AI to Montreal

The machine learning research lab opens a third location to take advantage of a hotbed of talent.

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BMO Financial names new chief digital officer

Brett Pitts, previously stateside at Wells Fargo, joins the bank to help it develop digital experiences.

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Amazon launches Alexa in Canada

How local brands are working with Amazon’s AI assistant now that it has officially arrived.

BMOWomen

BMO shifts focus to female entrepreneurs

An all-female agency team at FCB puts the bank’s Celebrating Women program in the spotlight.

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2017 Strategy Awards: The ASC plays the role of a trickster

The team lured people to a fake investment seminar to raise awareness about investment fraud.

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2017 Strategy Awards: Questrade asks the tough questions

The brand’s campaign featured TV spots with pointed client-advisor conversations.

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Tech in Action: Visa brings payments in from the cold

The brand creates payment-enabled gloves, pins and stickers for its Winter Olympics partnership.

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Meet Remi, CIBC’s global money transfer chatbot

The digital assistant aims to give users an easy way to send payments and stay informed about exchange rates.

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Zulu Alpha Kilo wins HomEquity Bank

The agency will lead brand strategy and design work ahead of launching a new integrated creative platform.

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Samsung Pay opens to Scotiabank, ATB customers

The mobile wallet now supports Interac, letting an expanded user base load debit cards into the app.

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Manulife uses Apple Watch to woo customers

The company adds the allure of an in-demand wearable to its health-focused Vitality insurance program.