Health+Beauty
Gillette shows a transgender man’s first shave
The brand continues to define itself with a modern approach to masculinity by showing a milestone between a father and son.
Rick Hansen Foundation makes a poster for everyone
A digital board uses multiple forms of tech to make sure a message about improving accessibility across Canada is heard by all.
Canopy Growth enters skincare space
The cannabis company has acquired U.K. company This Works to develop CBD-infused health and beauty products.
Edgewell to buy Harry’s for $1.4 billion
The owner of Schick and Wilkinson Sword adds the DTC shaving brand to its portfolio as competition continues to heat up.
The Marie Kondo Effect hits the Great White North
A flock of retailers from Asia have opened stores in Canada in a bid to cash in on the demand for minimalist aesthetics.
Canadian Cancer Society looks past the disease
The organization’s new campaign aims to get potential donors to think differently about the disease and the services it offers.
Axe enlists Kyle Lowry to help young men ‘stay chill’
The Toronto Raptor talks about an embarrassing moment as part of the brand’s more modern portrayals of masculinity.
Amica takes a new point of view on senior living
A new campaign aims to reflect the “vibrant lifestyles” that break away from the nursing homes of the past.
Sinai Health Foundation picks Huge as AOR
The Toronto-area hospital charity is looking to evolve its branding, digital and communications platforms.
Canadian Association of Orthodontists emphasizes the human touch
The organization launches a campaign to fend off direct-to-consumer competition.
Time is of the essence for Heart & Stroke
The organization set up an attention-grabbing clock in Union Station to drive engagement with younger donors.
What new products are exciting consumers?
The 2019 Product of the Year winners represent what Canadians deem to be the most innovative and appealing.
Schick shows a more positive version of locker room talk
The razor brand brings its “The Man I Am” campaign to Canada by hosting a conversation about masculinity between hockey players.
La Roche-Posay offers acne analyses via AI
The L’Oreal brand’s new app is the latest effort by the beauty giant to offer more services to consumers through tech.
Dove’s stock photos help brands improve portrayal of women
“Project #ShowUs” extends the brand’s beauty mission by increasing representation of women in front of and behind the camera.
