Health+Beauty

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SickKids launches #Tech4SickKids initiative

The hospital turns to the tech community to help fund innovations and transform treatment experiences.

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YMCA works up a sweat for social causes

The organization’s GTA branch has redefined its health and fitness positioning to align with its broader charitable mission.

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AOY Gold: Cossette’s strategic approach

Multidisciplinary work teams, a multi-year innovation plan and combining strategy and creative have helped the agency stay on top.

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2017 Strategy Awards: The Starlight Foundation’s new clothes

Hospitalized kids wore their personalities with custom gowns made by Canadian designers.

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2017 Strategy Awards: SickKids takes back the fight

The campaign showed SickKids as a “performance” brand, taking on the biggest challenges in child health.

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2017 Strategy Awards: Rethinking the cancer conversation

The Give-A-Care campaign featured custom products to help young women through treatment.

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2017 Strategy Awards: Huggies leaves no baby unhugged

The brand launched volunteer hugging programs in hospitals to highlight the power of hugs.

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2017 Strategy Awards: Fisherman’s Friend gives tough love

The brand equated its product with tough love for consumers’ throats, telling them to “Suck it Up.”

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2017 Strategy Awards: CDSS turns to the experts

Videos featuring people with Down syndrome aimed to answer expecting parents’ top questions about the condition.

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Coty smells a new opportunity with millennials

The beauty co has revamped its fragrance shopping experience with youthful Canadians’ behaviour in mind.

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Casey House aims to end the stigma around HIV/AIDS

The hospital will open Canada’s first HIV-positive eatery to help combat negativity.

Movember

Movember doubles down on mass media

The charity has renewed its efforts to broaden its reach and brand message.

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Sally Hansen turns passion project to platform

How its global marketer turned personal curiosity into its first-ever worldwide brand campaign.

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Jamieson gears up for cold and flu season

The health products brand takes a cross-product approach to boost business impact.

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2017 Brands to Watch: How Saje struck oil

The natural skincare company is sprouting up everywhere.