Health+Beauty
Canus celebrates 20 years with new packaging
The skin care brand aims to rejuvenate its image in an effort to connect with modern moms.
Check it Out: The ‘pros’ of drinking chocolate milk
Amateur athletes can be a bit like their professional namesakes, according to new ads for the Producteurs de lait du Quebec.
Alzheimer Society picks Stephen Thomas
The agency is developing a new fundraising strategy that also aims to show the disease is not an inevitability.
L’Oreal buys ModiFace
The AR developer will join the beauty giant’s digital division to help create more tech-focused tools for customers.
Testicular Cancer Canada gets ballsy
The organization takes a more disruptive approach to stand out during Testicular Cancer Awareness month.
CDSS makes ‘Anything But Sorry’ more explicit
The organization uses creative ad placements for its “bad word” messaging in phase two of its current campaign.
Salinex wants consumers to take a deep breath
The nasal care brand’s first campaign in three years aims to drive differentiation in a highly functional category.
The Body Shop’s grassroots approach to pet activism
The cosmetics company is leaning on pet influencers to bring an end to animal testing in Canada.
Check it out: L’Oreal puts women’s worth on display
On International Women’s Day, the brand stopped people on the street to get their spin on its long-running tagline.
Glossier acquires Dynamo
A long-time relationship is made exclusive as the online beauty brand brings the Montreal digital agency in-house.
Lush puts trans rights at the forefront
The cosmetics retailer strips storefronts of their usual displays to give a platform to its trans employees.
Centrum gives you a little encouragement
How a “Tiny Trainer” is helping the vitamin brand get a message of convenience to a younger audience.
Wellwise launches ecommerce platform
Curated product selections and subscription ordering bring flexibility and education to Shoppers’ banner for aging Canadians.
Canada, a nation of donors
The Trillium Gift of Life Network wants the country to be known for its organ giving, just as much as it is for its politeness.
The industry puts a spotlight on mental health
Lg2 and NABS are encouraging industry members to share their stories and reach out for help ahead of Bell Let’s Talk Day.
