CPG / Health+Beauty / Retail / Shopper Marketing
The personal grooming brand known for its apothecary heritage, packaging and grassroots marketing unveiled a festive makeover that spans decor and packaging, supported by a digital, social and PR campaign.
CPG / CSR / Health+Beauty
The beauty care brand creates an online spot built on the notion that women are their own worst critics.
The Pfizer brand is using an OOH-heavy campaign to reach consumers in specific situations where they might feel they need a boost.
Health+Beauty / Out-of-home
The beauty care brand erected two 3D billboards in Toronto, with another in Montreal next week, to kick off its latest multi-platform campaign.
The brand has brought a innuendo-filled campaign to Canada to launch its new Fresh + Sexy wipes.
CPG / Health+Beauty / Shopper Marketing
The CPG co is taking advantage of the changing planograms at retail for a big shopper marketing push around its new products.