Health+Beauty

Jergens

Jergens makes sure its humour translates

The brand creates a local voice with its new campaign targeting Francophone women.

Joe

Joe Fresh Beauty launches in Shoppers

The line launches in 850 stores with a campaign centred on creating the “5-Minute Face.”

durex

Durex puts the spark back in Valentine’s Day

The brand encourages couples to break away from ritual and ignite intimacy with a steamy campaign.

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Reaching the health-focused consumer

A new AOL report offers a window into engaging Canadians who want to improve their quality of life.

rethinkbreastcancer

Rethink Breast Cancer modernizes its message

The non-profit uses its penchant for hunks and babes to reflect the complexities of breast health.

Patch

L’Oreal brings its UV patch to Canada

The smart patch from La Roche-Posay helps tell the wearer when it’s time to reapply sunscreen.

6OJ88579KG

2016 trends: When exercise meets drinking

JWT’s innovation group on two of the lifestyle trends that will have a big impact this year.

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Check it out: Confidence to look competent

Grooming co Urban Beard wants men to know that being well-trimmed can be enough.

WW

Weight Watchers steps off the scale

The brand touts its “biggest change in 50 years” with a new program and campaign.

2016_COMMIT_ACTIVIST_NOTAGLINE

Equinox Fitness targets commitment-phobes

The brand launches a provocative campaign as it prepares for expansion in Canada.

Tylenol

Tylenol’s role reversal

A new social campaign for Cold and Flu focuses on family support over product promotion.

Vichy

Vichy brings e-commerce to Canada

How the beauty brand is taking its personalized skincare approach online.

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L’Oreal Men’s everyday game faces

The brand shifts its strategy from celebs to the average man for its new NHL partnership campaign.

cda

Take a couple minutes for diabetes

Think you’re too busy to test your risk? The Canadian Diabetes Association calls you out.

Elizz1

Caring for the caregivers

Health care co Saint Elizabeth launches a new brand with a campaign dedicated to the “invisible” among us.