Health+Beauty

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Purelygreat hopes to cast a spell on skeptical consumers

The brand takes a disruptive approach to convincing the world it is “ready” for a natural deodorant.

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The Next Big Thing in artificial intelligence

From the Strategy Tech newsletter: New ways brands are using AI to find efficiencies, launch products and get closer to customers.

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Iron Vegan looks to pump up the plant-based category

How the supplement maker is aiming to reach a broader audience of athletes looking for alternative protein sources.

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L’Oreal releases its UV-tracking wearable globally

A new sensor for La Roche-Posay adds a hardware component to the beauty giant’s brands-as-a-service strategy.

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Familiprix to cut back sales of plastic bottled water

The pharmacy banner begins rolling out environmental initiatives, saying peoples’ health is tied to the health of the planet.

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How brands are participating in the climate strike

Unilever, Lush and Burton are among the companies that are closing stores and donating space to the cause.

Cosmetics

The clean beauty movement gains momentum

How brands and retailers are tapping into the booming business of clean beauty products.

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Gillette and TerraCycle start razor recycling program

The P&G brand will let people send in used razors from any brand and convert them into charitable donations.

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First Choice Haircutters promotes its stylists’ skills

The hair salon chain turns to its clients to show how the value-focused brand still has the ability to meet a customer’s needs.

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How do Canadians feel about healthtech?

A Canadian Medical Association report shows the opportunities (and concerns) resemble those in other sectors.

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DanceSafe asks people to find opiates in the “Coke Challenge”

A harm reduction campaign flips a classic advertising trope to get recreational drug users to test for fentanyl.

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Shoppers Drug Mart launches The Beauty Project

The in-store event is meant to show the role Shoppers can play in helping consumers experiment with and discover new looks.

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The Disruptors: Thirsty Naturals works outside gender binaries

The new line of all-natural hygiene products aims to fill a void in CPG.

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SheaMoisture encourages women of colour to ‘Be Your Beautiful’

The Unilever hair and skincare brand spoke to an underserved market with events in the lead-up to the Toronto Carribean Carnival.

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Shoppers Drug Mart aims to make cosmetic dermatology approachable

The retailer’s first big push for its new Beauty Clinic taps into shifting perceptions about cosmetic procedures.