Health+Beauty
Sinai Health Foundation picks Huge as AOR
The Toronto-area hospital charity is looking to evolve its branding, digital and communications platforms.
Canadian Association of Orthodontists emphasizes the human touch
The organization launches a campaign to fend off direct-to-consumer competition.
Time is of the essence for Heart & Stroke
The organization set up an attention-grabbing clock in Union Station to drive engagement with younger donors.
What new products are exciting consumers?
The 2019 Product of the Year winners represent what Canadians deem to be the most innovative and appealing.
Schick shows a more positive version of locker room talk
The razor brand brings its “The Man I Am” campaign to Canada by hosting a conversation about masculinity between hockey players.
La Roche-Posay offers acne analyses via AI
The L’Oreal brand’s new app is the latest effort by the beauty giant to offer more services to consumers through tech.
Dove’s stock photos help brands improve portrayal of women
“Project #ShowUs” extends the brand’s beauty mission by increasing representation of women in front of and behind the camera.
Male grooming is booming
Brands, from global giants like L’Oreal to start-ups like Consonant, are marketing more to men. And it’s starting to pay off.
NKPR wins Urban Barn, Aveeno Hair Care
The PR firm will oversee media relations, partnerships and influencer programs for the home furnishings store and hair care brand.
Inside Shiseido’s rapid growth in Canada
The Japanese brand will establish a permanent presence at the AGO as part of its D2C approach.
Health Canada proposes additional pharma rules
Focused on opioids, the regulations also come with a platform to educate Canadians on health marketing more broadly.
Laboratoire Suisse takes inspiration from Switzerland
With a new brand identity and platform, the Quebec natural health products company transitions into a masterbrand approach.
Greenfield Meat shows the impact of farming practices
The Maple Leaf brand is aiming to educate consumers on why it’s important to buy meat raised without antibiotics.
L’Oreal uses AI to find the right skincare product
An online tool for Vichy is the latest way the company is using image recognition to bring new services to customers.
DivaCup aims to start a period revolution
The menstrual cup brand is hoping to drive trial by getting women to question traditional feminine hygiene products.
