Health+Beauty

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Shoppers Drug Mart launches The Beauty Project

The in-store event is meant to show the role Shoppers can play in helping consumers experiment with and discover new looks.

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The Disruptors: Thirsty Naturals works outside gender binaries

The new line of all-natural hygiene products aims to fill a void in CPG.

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SheaMoisture encourages women of colour to ‘Be Your Beautiful’

The Unilever hair and skincare brand spoke to an underserved market with events in the lead-up to the Toronto Carribean Carnival.

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Shoppers Drug Mart aims to make cosmetic dermatology approachable

The retailer’s first big push for its new Beauty Clinic taps into shifting perceptions about cosmetic procedures.

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Rogers, L’Oreal and Princess Margaret name new marketing heads

Three top organizations in their fields have recently named new leadership.

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M.A.C. Cosmetics celebrates its home-grown roots

The beauty brand highlights its Canadian connections in a new campaign that reaches people of “all ages, all races and all genders.”

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Zak Communications wins several new mandates

The PR shop has picked up assignments with Messika, Nexxus, L’Occitane and Silk Laundry so far this year.

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Estee Lauder celebrates the many #ShadesOfCanada

The inclusive campaign for the beauty brand’s make-up line is supported by in-store events at HBC, Shoppers and Sephora.

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Brands court the modern man

How companies that once contributed to images of toxic masculinity are trying to be part of the solution.

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Unilever dances to a different tune in Quebec

Unilever promotes shampoos with EDM, local influencers and Jean Coutu.

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Check it out: SickKids opens a door to transgender youth

Timed with the Trans March in Toronto, a video addresses the need to support youth affirming their gender identity.

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There’s room to male groom

Bulldog Skincare is taking a bite out of a growing market of beauty-conscious men with Canadian and global expansion.

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Gillette shows a transgender man’s first shave

The brand continues to define itself with a modern approach to masculinity by showing a milestone between a father and son.

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Rick Hansen Foundation makes a poster for everyone

A digital board uses multiple forms of tech to make sure a message about improving accessibility across Canada is heard by all.

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Canopy Growth enters skincare space

The cannabis company has acquired U.K. company This Works to develop CBD-infused health and beauty products.