What’s keeping Canadians up at night?
Microsoft’s Alyson Gausby looks at how brands can help relieve everyday stress.
Dishing discounts on bright days
A new app for skin care co Zealios offers rewards tailored to those who soak up some sunlight.
Neutrogena rallies against ‘junkface’
The brand is stepping in to relieve men of the perils of washing both their face and junk with the same soap.
Weight loss ads and a craving for emotion
Marketelle’s Jessie Sternthal on why marketers are missing out on a $7 billion industry.
L’Oreal hones in on a one-on-one approach with shoppers
The beauty brand’s new CMO Stephane Berube discusses why big data is key in the age of consumers without borders, and which emerging target demos are on the co’s radar.
Biotherm’s branded content play
Working with cross-country runner Sebastien Sasseville and Toast Studio, the brand launched a six-month long online series.
Crazy or cool? Axe debuts a pheromone-infused business card
The Unilever brand team worked up a sweat to make these uber-personalized business cards from Union.
Beauty at any age
An upcoming fall campaign from Dove will hone in on how women feel about their age.
Just cause: the power and need of shared value
HSF’s Geoff Craig says now is the time to build partnerships with charities that have a genuine influence.
Think Dirty’s toxic test
People want the filthy truth about what’s in the products they buy and put on their bodies. This app gives it straight.
CASSIES Bronze: Dove mans up
The skincare brand taps former NHLers to appeal to “real men.”
Axe grows up
The Unilever brand is launching a “Pose for Peace” campaign to empower its socially-conscious target demo.