Health+Beauty
SickKids shifts gears to ‘Do the Happy’
Health+Beauty / YouthThe Toronto hospital is taking a different approach with a multi-platform campaign that attempts to put a positive light on the services it provides.
Dove highlights retouching
Health+BeautyThe beauty brand is launching a one-day campaign aimed at sparking a conversation around digital alterations in advertising.
Dove Men+Care launches a hockey challenge
Health+BeautyThe Unilever-owned brand will be pitting Wendel Clark and Guy Carbonneau against each other to show consumers what a real man looks like.
L’Oreal’s digital makeover
Health+BeautyStrategy sits down with CMO and chief communications officer Marie-Josée Lamothe for a Q&A about how the brand is adapting to an increasingly digital world.
O.B. sends a personal apology
Health+Beauty / WomenThe Johnson & Johnson brand sends its regrets about a distribution problem through a personalized video with the help of Lowe Roche.
Speed Stick grows one for Movember
Digital / Health+BeautyThe Colgate-Palmolive brand changes its strategy and goes digital for its new campaign.
Eccotique Spa and Salon attempts to fight crime
Digital / Health+BeautyThe Vancouver-based spa exchanges gift certificates for confessions from Stanley Cup rioters.
TIFF: L’Oreal follows the trends
Health+BeautyThe first-time sponsor of the film fest reveals its promotional plans.
Dove’s online song and dance
Health+BeautyThe Unilever brand enlisted women from the social media realm to show off their ‘Singing in the Rain’ skills.
PR
Health+Beauty / Travel+TourismJust in time for Cannes, we round up the best in Canadian PR.
