Health+Beauty

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Giving an old brand a Boost

The nutritional drink repositioned its brand by targeting the active boomer.

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Ricardo Martin heads to Russia

Unilever’s former Canadian VP of marketing discusses his new role leading personal care brands in the developing market.

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Femcare brand Easy takes on period stigmas

A launch campaign for the new subscription tampon company normalizes strings and blood stains.

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HBC collaborates for beauty

The “You Can” platform brings the in-store makeup artists from multiple brands together for a series of tutorial videos.

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Influenster opens Toronto office

The review and product-discovery platform is hoping to forge deeper connections with Canadian clients and build local insights.

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Shoppers goes bold with beauty

The retailer tackles women’s “beauty nevers” (make-up ideas they won’t try) as it heads into the fall season.

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Holland Bloorview cooks up a conversation

The children’s rehabilitation hospital looks to dispel stigma around disabilities with baked goods and stand-out creative.

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Goody brushes up its marketing

How the hair accessories brand is stepping up efforts at retail to stay ahead of the game.

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Playtex gives girls a level playing field

The new Play On Canada grant looks to give female high school teams the same opportunities as their male classmates.

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Unilever acquires Dollar Shave Club

The CPG giant will get the men’s grooming company and its 3.2 million members.

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Optometrists ask for a rest

A new campaign from Ontario’s professional association highlights the risks of so much screen time.

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Starlight helps sick teens be themselves

Rethink’s new campaign for the charity gives young patients their individuality back with designer hospital gowns.

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How Dove is keeping its message fresh

The brand’s latest campaign uses real Canadian stories to combat social norms around women’s looks.

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Well.ca opens up shop in Toronto

The e-commerce brand is testing out a pilot store in the city, offering a curation of its merchandise and DIY workshops.

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Inside Cossette’s new health division

In addition to integrated advertising, Cossette Health looks to guide clients through innovation with an accelerator.