Health+Beauty

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Gillette shows a transgender man’s first shave

The brand continues to define itself with a modern approach to masculinity by showing a milestone between a father and son.

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Rick Hansen Foundation makes a poster for everyone

A digital board uses multiple forms of tech to make sure a message about improving accessibility across Canada is heard by all.

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Canopy Growth enters skincare space

The cannabis company has acquired U.K. company This Works to develop CBD-infused health and beauty products.

Harry's

Edgewell to buy Harry’s for $1.4 billion

The owner of Schick and Wilkinson Sword adds the DTC shaving brand to its portfolio as competition continues to heat up.

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The Marie Kondo Effect hits the Great White North

A flock of retailers from Asia have opened stores in Canada in a bid to cash in on the demand for minimalist aesthetics.

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Canadian Cancer Society looks past the disease

The organization’s new campaign aims to get potential donors to think differently about the disease and the services it offers.

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Axe enlists Kyle Lowry to help young men ‘stay chill’

The Toronto Raptor talks about an embarrassing moment as part of the brand’s more modern portrayals of masculinity.

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Amica takes a new point of view on senior living

A new campaign aims to reflect the “vibrant lifestyles” that break away from the nursing homes of the past.

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Sinai Health Foundation picks Huge as AOR

The Toronto-area hospital charity is looking to evolve its branding, digital and communications platforms.

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Canadian Association of Orthodontists emphasizes the human touch

The organization launches a campaign to fend off direct-to-consumer competition.

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Time is of the essence for Heart & Stroke

The organization set up an attention-grabbing clock in Union Station to drive engagement with younger donors.

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What new products are exciting consumers?

The 2019 Product of the Year winners represent what Canadians deem to be the most innovative and appealing.

schick

Schick shows a more positive version of locker room talk

The razor brand brings its “The Man I Am” campaign to Canada by hosting a conversation about masculinity between hockey players.

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La Roche-Posay offers acne analyses via AI

The L’Oreal brand’s new app is the latest effort by the beauty giant to offer more services to consumers through tech.

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Dove’s stock photos help brands improve portrayal of women

“Project #ShowUs” extends the brand’s beauty mission by increasing representation of women in front of and behind the camera.