Giving an old brand a Boost
The nutritional drink repositioned its brand by targeting the active boomer.
Ricardo Martin heads to Russia
Unilever’s former Canadian VP of marketing discusses his new role leading personal care brands in the developing market.
Femcare brand Easy takes on period stigmas
A launch campaign for the new subscription tampon company normalizes strings and blood stains.
HBC collaborates for beauty
The “You Can” platform brings the in-store makeup artists from multiple brands together for a series of tutorial videos.
Influenster opens Toronto office
The review and product-discovery platform is hoping to forge deeper connections with Canadian clients and build local insights.
Shoppers goes bold with beauty
The retailer tackles women’s “beauty nevers” (make-up ideas they won’t try) as it heads into the fall season.
Holland Bloorview cooks up a conversation
The children’s rehabilitation hospital looks to dispel stigma around disabilities with baked goods and stand-out creative.
Goody brushes up its marketing
How the hair accessories brand is stepping up efforts at retail to stay ahead of the game.
Playtex gives girls a level playing field
The new Play On Canada grant looks to give female high school teams the same opportunities as their male classmates.
Unilever acquires Dollar Shave Club
The CPG giant will get the men’s grooming company and its 3.2 million members.
Optometrists ask for a rest
A new campaign from Ontario’s professional association highlights the risks of so much screen time.
Starlight helps sick teens be themselves
Rethink’s new campaign for the charity gives young patients their individuality back with designer hospital gowns.
How Dove is keeping its message fresh
The brand’s latest campaign uses real Canadian stories to combat social norms around women’s looks.
Well.ca opens up shop in Toronto
The e-commerce brand is testing out a pilot store in the city, offering a curation of its merchandise and DIY workshops.
Inside Cossette’s new health division
In addition to integrated advertising, Cossette Health looks to guide clients through innovation with an accelerator.