Health+Beauty
Shoppers Drug Mart gets approval for medical cannabis
The retailer will sell products to registered patients through an online platform.
Dr. Scholl’s steps towards more emotional platform
The Bayer brand aims for a more holistic brand image, not showing any of its products in a new two-minute spot.
BC Children’s Hospital finds joy in a snowball
The hospital’s new TV spot adds an emotional holiday touch to its typically digital-focused fundraising campaign.
Long live the (digital) beauty regime
Building a DTC strategy goes beyond e-commerce. And few know how to build better one-to-one relationships than beauty brands.
Roche flips Diabetes Awareness Month upside down
The brand is sourcing stories from patients to raise awareness about a new product.
Emerald Health Naturals is trying to put you to sleep
The new company is raising awareness of its brand by highlighting “need states” before it goes to market.
Betadine tackles sore throats by gargling
The antiseptic brand is promoting two new products by focusing on catching cold and flu symptoms early.
Transforming Weight Watchers in Canada
President Kevin O’Brien explains how WW’s new branding falls within local wellness trends.
Government passes food marketing bill
As Health Canada works on regulations, many stakeholders were unable or unwilling to participate in consultations.
GoodLife members share advice to their former selves
The fitness club’s latest September push emphasizes the life-changing decisions of its members.
Canada Health Infoway picks Cossette Health
The agency will help plan and execute a communications strategy for the non-profit’s new Access Health initiative.
Behind the influencer strategies of two luxe brands
How recent campaigns for L’Oreal’s Cacharel and Biotherm helped drive greater engagement with young audiences.
Goop chooses Jane Gill PR
The PR shop will manage media and influencer relations, events and partnerships for Gwyneth Paltrow’s lifestyle brand.
Mitchum takes the sweat out of music fests
Tank’s global campaign for the Revlon brand plays off of the heat, motion and stress that comes with attending summer events.
Taking the fun out of balloons for a good cause
The Lung Association is hoping to drive awareness for COPD with a simple test.
