Health+Beauty

berube

What keeps Stephane Berube up at night?

L’Oreal’s CMO chats about the dearth of consistent measurement tools, transitioning to a digi-first organization and marketing in a world without boundaries.

Megan Haynes
November 17, 2014
NC.Still2[2]

Little supplement on the big stage

As Natural Calm hits the mass market, the brand ditched the “low-budget” and “hokey” spots in favour of a content deep dive.

Josh Kolm
November 13, 2014
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Dr. Bernstein Clinics names AOR

Giants & Gentlemen picks up the account, which isn’t without its challenges: the weight loss clinic has faced caution from regulators for its ads in the past.

Josh Kolm
October 30, 2014

Walmart’s budding beauty play

Flower, the retailer’s cosmetics line with Drew Barrymore, hits stores this fall, touting prestige at an affordable price.

Tanya Kostiw
September 23, 2014
Wearables_FashionDiscovery

Working out wearables

A low-tech perspective on the connected person, lessons for brands from smartphones and other uses for wearables from BBDO’s Paul Reilly.

Staff 
September 16, 2014
Dove50th

Dove celebrates a milestone

The brand kicks off a campaign celebrating its own 50th anniversary by feting women on their birthdays.

Tanya Kostiw
September 9, 2014
heart and stroke

Which Canadian campaign scored an IPA shortlist nod?

Hint: it’s health-focused, has already won a CASSIE and has garnered 200,000 “risk assessments” online.

Tanya Kostiw
September 4, 2014

Future-transforming ideas: health care 2.0

We wrap up our innovation series with visionary health tech.

Matthew Chung
August 28, 2014

Well.ca inspires early New Year’s resolutions

The e-tailer has reason to celebrate after garnering more than 11.5 million Twitter impressions for its new campaign.

Tanya Kostiw
August 27, 2014
IMG_0411

How public do you want your PDA to be?

Durex Canada’s new campaign puts couples on display at Toronto’s Yonge-Dundas Square.

Josh Kolm
August 11, 2014
Depend2

Depend shows off its wares

The leakage protection brand is lending support to younger users of its products.

Val Maloney
August 7, 2014
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Ovarian Cancer Canada chooses Grey

The agency’s AOR mandate is the broadest the non-profit has ever awarded to a creative shop.

Matthew Chung
August 6, 2014
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