Health+Beauty

16andunder

An agency that sells sugar to kids

John St.’s latest industry satire is part of Heart & Stroke’s mission to ban marketing food and drinks to children.

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JLABS finds a foothold with diversity

How Johnson & Johnson’s innovation lab has differentiated itself in the growing healthcare startup space.

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Axe challenges stereotypes on social

The Unilever brand taps two big name athletes to help sell its challenge of traditional masculinity.

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Chatting with an expert instead of a bot

Why ChickAdvisor is giving consumers conversations with real influencers (and how it could help a brand’s chatbot strategy).

OCA

OCA focuses on the simple things

The organization representing Ontario chiropractors tries to show that chronic pain shouldn’t be a normal part of life.

Dove

Dove documents moms’ daily experience

To support its new baby product line, the brand delves into the insight that no parent is perfect.

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McKesson launches the ‘pharmacy of the future’

A new app aims to help pharmacists provide the personal care that an aging, tech-savvy population is looking for.

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How L’Oreal is exploring AI-powered chat

The company has partnered with Automat on a series of new services and will open a global “AI centre for excellence” in Montreal.

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Bicom expands L’Oreal portfolio

The PR shop picks up new assignments for the L’Oreal Professionnel and Roger & Gallet brands.

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OGX ready to grow beyond its roots

The haircare brand taps Juniper Park\TBWA to handle its latest positivity-laden social push as it looks to expand globally.

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Diabetes Canada strikes a new path

The organization rebrands and launches a new platform to invigorate its messaging and mission.

dombot

The best new bots

Domino’s, Slack and CoverGirl are beginning to prove chatbot hype may be deserved.

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L’Oreal acquires three skincare brands from Valeant

The beauty giant expands its skincare portfolio as the Laval-based pharma company attempts to shrink its debt.

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Sephora picks National

The PR agency will lead influencer outreach and communication strategies for the beauty retailer across Canada.

BrainProject

Red Lion wins The Brain Project

Toronto agency gets a shot at driving research funding through Baycrest Health Sciences’ arts initiative.