Health+Beauty

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How CPG showed up at CES

From the Tech newsletter: P&G and L’Oreal showcased how they are pursuing innovation to meet consumer needs and head off disruptors.

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Tech in Action: Dior moves away from the AR sales pitch

A new filter is promoting the brand’s holiday collection, but is more focused on expression than product trial.

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Ricola hacks Instagram posts to focus on efficacy

A disruptive creative approach aims to change perceptions about the brand only offering “mild” cough drops.

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Hudson’s Bay launches first private label beauty products

The retailer extends its coloured stripes into a line emphasizing natural ingredients and beauty essentials.

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McCann expands its business with Bayer

The company has consolidated its Crop Science accounts with the agency, which has also won assignments for two OTC brands.

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GoodLife Fitness picks FCB Canada for creative

The agency will lead a new campaign and a reimagining of the fitness chain’s brand, set to debut in December.

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Shoppers Drug Mart and L’Oreal launch virtual try-on

From the Tech newsletter: Customers can use AR and AI for a greater degree of trust in online makeup purchases.

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Buckley’s creates a timeline of awful tastes

The brand puts the focus on its flagship product and well-known tagline to celebrate its 100th anniversary.

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Purelygreat hopes to cast a spell on skeptical consumers

The brand takes a disruptive approach to convincing the world it is “ready” for a natural deodorant.

AI

The Next Big Thing in artificial intelligence

From the Strategy Tech newsletter: New ways brands are using AI to find efficiencies, launch products and get closer to customers.

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Iron Vegan looks to pump up the plant-based category

How the supplement maker is aiming to reach a broader audience of athletes looking for alternative protein sources.

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L’Oreal releases its UV-tracking wearable globally

A new sensor for La Roche-Posay adds a hardware component to the beauty giant’s brands-as-a-service strategy.

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Familiprix to cut back sales of plastic bottled water

The pharmacy banner begins rolling out environmental initiatives, saying peoples’ health is tied to the health of the planet.

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How brands are participating in the climate strike

Unilever, Lush and Burton are among the companies that are closing stores and donating space to the cause.

Cosmetics

The clean beauty movement gains momentum

How brands and retailers are tapping into the booming business of clean beauty products.