Health+Beauty
Goop chooses Jane Gill PR
The PR shop will manage media and influencer relations, events and partnerships for Gwyneth Paltrow’s lifestyle brand.
Mitchum takes the sweat out of music fests
Tank’s global campaign for the Revlon brand plays off of the heat, motion and stress that comes with attending summer events.
Taking the fun out of balloons for a good cause
The Lung Association is hoping to drive awareness for COPD with a simple test.
Sephora showcases the many faces of beauty
The cosmetics retailer partners with sixteen Montreal and Toronto locals to support ongoing market intensification efforts.
Motrin shakes things up inside Tina’s uterus
The pain reliever hopes to increase market share and connect with young women by “speaking their language.”
Consumers have high hopes for health tech
Havas’ Prosumer Report shows people are looking to new sources for healthcare innovation.
L’Oreal Paris picks Rock-it
The Toronto agency will handle PR for the beauty brand in Canada as its new AOR.
People think brands should help them live healthier lives
A new Havas report also points out a number of areas where pharma companies can work on improving trust.
Simons acquires Rituels
The 178-year-old retailer’s first ever acquisition also marks it entry into the men’s grooming category.
Shoppers Drug Mart debuts new online beauty platform
The combined ecommerce site brings luxury Beauty Boutique products together with the retailer’s mass market offering.
Consonant asks if your skin feels like concrete
The natural skincare brand used the imperfect surfaces of the neighbourhood to promote its new flagship store.
DivaCup picks Taxi as global AOR
The agency’s Vancouver office will handle new packaging, branding and creative across platforms for the femcare brand.
Four ways the beauty industry will change in 2018
A Mintel global trends report finds consumer choices will be driven by their beliefs, technology and new definitions of beauty.
Canadian Red Cross pulls at millennial heartstrings
The non-profit’s new social campaign aims to familiarize the next generation of donors and volunteers with its work.
Cossette Health adds VP and business lead
Rejean Junior Fortin joins the team in Montreal, where he will lead the agency in the Quebec region.
