Health+Beauty

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Jamieson fights the workday zombies

The vitamin brand explores a new, energy-focused insight through alternate channels to complement its mass marketing.

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Ascensia lights it up online

The diabetes care brand continues its online video push featuring Max Domi in a tough-sell category.

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NKPR wins Groupe Marcelle

The North American assignment includes work for the Marcelle, Annabelle, CW Beggs & Sons and Lise Watier brands.

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American cult beauty brand Glossier launches in Canada

The brand built on Instagram and peer-to-peer recommendations has come north.

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Estee Lauder brings AR to a chatbot

The “conversational lipstick advisor” is the brand’s latest application.

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Alive makes an energetic mass market debut

The Nature’s Way multivitamin hits grocery shelves with its first big media buy.

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L’Oreal Canada’s new CMO has digital priorities

Stephanie Binette’s plan for moving the beauty brand deeper into digital and consumer relevance.

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Cannes 2017: Cossette, FCB pick up Gold Health Lions

Lg2 is also bringing home a Lion as the first awards of the festival are announced.

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Tech In Action: La Roche-Posay fights UV rays with fun

New gamified AR elements aim to keep kids engaged with tracking their sun exposure.

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Canadian Blood Services debuts a chatbot

The organization finds a new way to get info about the importance of blood donation out to a younger audience.

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An agency that sells sugar to kids

John St.’s latest industry satire is part of Heart & Stroke’s mission to ban marketing food and drinks to children.

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JLABS finds a foothold with diversity

How Johnson & Johnson’s innovation lab has differentiated itself in the growing healthcare startup space.

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Axe challenges stereotypes on social

The Unilever brand taps two big name athletes to help sell its challenge of traditional masculinity.

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Chatting with an expert instead of a bot

Why ChickAdvisor is giving consumers conversations with real influencers (and how it could help a brand’s chatbot strategy).

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OCA focuses on the simple things

The organization representing Ontario chiropractors tries to show that chronic pain shouldn’t be a normal part of life.