Health+Beauty

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Shoppers Drug Mart gets approval for medical cannabis

The retailer will sell products to registered patients through an online platform.

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Dr. Scholl’s steps towards more emotional platform

The Bayer brand aims for a more holistic brand image, not showing any of its products in a new two-minute spot.

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BC Children’s Hospital finds joy in a snowball

The hospital’s new TV spot adds an emotional holiday touch to its typically digital-focused fundraising campaign.

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Long live the (digital) beauty regime

Building a DTC strategy goes beyond e-commerce. And few know how to build better one-to-one relationships than beauty brands.

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Roche flips Diabetes Awareness Month upside down

The brand is sourcing stories from patients to raise awareness about a new product.

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Emerald Health Naturals is trying to put you to sleep

The new company is raising awareness of its brand by highlighting “need states” before it goes to market.

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Betadine tackles sore throats by gargling

The antiseptic brand is promoting two new products by focusing on catching cold and flu symptoms early.

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Transforming Weight Watchers in Canada

President Kevin O’Brien explains how WW’s new branding falls within local wellness trends.

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Government passes food marketing bill

As Health Canada works on regulations, many stakeholders were unable or unwilling to participate in consultations.

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GoodLife members share advice to their former selves

The fitness club’s latest September push emphasizes the life-changing decisions of its members.

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Canada Health Infoway picks Cossette Health

The agency will help plan and execute a communications strategy for the non-profit’s new Access Health initiative.

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Behind the influencer strategies of two luxe brands

How recent campaigns for L’Oreal’s Cacharel and Biotherm helped drive greater engagement with young audiences.

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Goop chooses Jane Gill PR

The PR shop will manage media and influencer relations, events and partnerships for Gwyneth Paltrow’s lifestyle brand.

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Mitchum takes the sweat out of music fests

Tank’s global campaign for the Revlon brand plays off of the heat, motion and stress that comes with attending summer events.

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Taking the fun out of balloons for a good cause

The Lung Association is hoping to drive awareness for COPD with a simple test.