Think Dirty’s toxic test

CSR / Health+Beauty

People want the filthy truth about what’s in the products they buy and put on their bodies. This app gives it straight.

CASSIES Bronze: Dove mans up

Awards / Health+Beauty

The skincare brand taps former NHLers to appeal to “real men.”

Axe grows up

CPG / Health+Beauty / Screening Room

The Unilever brand is launching a “Pose for Peace” campaign to empower its socially-conscious target demo.

CAMH starts a conversation

Health+Beauty / Screening Room

The multi-platform campaign for the medical centre shows the ripple effect of various mental illnesses and encourage the sharing of personal stories.

Kiehl’s rolls out a holiday push

CPG / Health+Beauty / Retail / Shopper Marketing

The personal grooming brand known for its apothecary heritage, packaging and grassroots marketing unveiled a festive makeover that spans decor and packaging, supported by a digital, social and PR campaign.

Garnier shows off its moves

Gaming / Health+Beauty

The beauty brand has partnered with Ubisoft for the first time ever to promote its Fructis line through in-game branded content in Just Dance 2014.

Dove sketches real beauty

CPG / CSR / Health+Beauty

The beauty care brand creates an online spot built on the notion that women are their own worst critics.

Emergen-C kicks off ‘Kapow Time’


The Pfizer brand is using an OOH-heavy campaign to reach consumers in specific situations where they might feel they need a boost.

Dove sheds light on self-esteem issues

Health+Beauty / Out-of-home

The beauty care brand erected two 3D billboards in Toronto, with another in Montreal next week, to kick off its latest multi-platform campaign.

The BC Children’s Hospital hopes to grow

Health+Beauty / Screening Room

The hospital has launched a new campaign that aims to raise money for construction of a new space.