Unilever acquires Dollar Shave Club
The CPG giant will get the men’s grooming company and its 3.2 million members.
Optometrists ask for a rest
A new campaign from Ontario’s professional association highlights the risks of so much screen time.
Starlight helps sick teens be themselves
Rethink’s new campaign for the charity gives young patients their individuality back with designer hospital gowns.
How Dove is keeping its message fresh
The brand’s latest campaign uses real Canadian stories to combat social norms around women’s looks.
Well.ca opens up shop in Toronto
The e-commerce brand is testing out a pilot store in the city, offering a curation of its merchandise and DIY workshops.
Inside Cossette’s new health division
In addition to integrated advertising, Cossette Health looks to guide clients through innovation with an accelerator.
Alberta Health Services wants consumers to ‘get some’
Thinking about going “balls deep,” or chasing some “bears?” It’s all about being safe during sexy times in this latest government push.
Infographic: Is grooming stressing us all out?
Touchpoints’ data reveals when and how Canadians shop the personal care category.
L’Oreal Canada creates chief retail officer role
The brand named Aldo vet Jared MacKay to the new position as it aims to improve its omnichannel experience.
L’Oreal, Mondelez and FGL sports are trying to infuse new thinking with a jolt of hands-on learning.
Johnson & Johnson brings innovation lab to Canada
JLABS @ Toronto will provide 22 life sciences start-ups with the space and resources to grow.
Josh Donaldson finds his Flow
An eco-focused water brand teams up with the Jays star and other influencers on a new campaign.
Got a second for Jamieson?
The brand brings fun and convenience to a digital push for its new Vitamin Sprays.
Allergy FX puts itself to the test
The launch campaign for the natural allergy treatment banks on the bona fides of its clinical trials.
Back page: Marketing opportunities after marijuana is legalized
Rethink presents just a few ideas around what may be coming.