Health+Beauty
Shoppers Drug Mart launches The Beauty Project
The in-store event is meant to show the role Shoppers can play in helping consumers experiment with and discover new looks.
The Disruptors: Thirsty Naturals works outside gender binaries
The new line of all-natural hygiene products aims to fill a void in CPG.
SheaMoisture encourages women of colour to ‘Be Your Beautiful’
The Unilever hair and skincare brand spoke to an underserved market with events in the lead-up to the Toronto Carribean Carnival.
Shoppers Drug Mart aims to make cosmetic dermatology approachable
The retailer’s first big push for its new Beauty Clinic taps into shifting perceptions about cosmetic procedures.
Rogers, L’Oreal and Princess Margaret name new marketing heads
Three top organizations in their fields have recently named new leadership.
M.A.C. Cosmetics celebrates its home-grown roots
The beauty brand highlights its Canadian connections in a new campaign that reaches people of “all ages, all races and all genders.”
Zak Communications wins several new mandates
The PR shop has picked up assignments with Messika, Nexxus, L’Occitane and Silk Laundry so far this year.
Estee Lauder celebrates the many #ShadesOfCanada
The inclusive campaign for the beauty brand’s make-up line is supported by in-store events at HBC, Shoppers and Sephora.
Brands court the modern man
How companies that once contributed to images of toxic masculinity are trying to be part of the solution.
Unilever dances to a different tune in Quebec
Unilever promotes shampoos with EDM, local influencers and Jean Coutu.
Check it out: SickKids opens a door to transgender youth
Timed with the Trans March in Toronto, a video addresses the need to support youth affirming their gender identity.
There’s room to male groom
Bulldog Skincare is taking a bite out of a growing market of beauty-conscious men with Canadian and global expansion.
Gillette shows a transgender man’s first shave
The brand continues to define itself with a modern approach to masculinity by showing a milestone between a father and son.
Rick Hansen Foundation makes a poster for everyone
A digital board uses multiple forms of tech to make sure a message about improving accessibility across Canada is heard by all.
Canopy Growth enters skincare space
The cannabis company has acquired U.K. company This Works to develop CBD-infused health and beauty products.
