Health+Beauty

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What are Canadians’ favourite new products?

BrandSpark’s awards program shows that health, effectiveness and convenience influence shoppers to try new goods.

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McCann Canada reorganizes health practice

The agency integrates healthcare communications and pharmacy marketing ahead of a planned launch in Montreal.

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St. George’s University puts the spotlight on performance

A new campaign for the Grenada-based school takes a dramatic approach to attract Canadian would-be doctors to apply.

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No Fixed Address launches health practice

The agency has hired former Fresh Squeezed Ideas president Dorothy Czylyski to lead the fully integrated offering.

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Special K runs escape room-inspired pop-up

The Kellogg brand’s recent activation challenged visitors to navigate through confusing fitness fads and diets.

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Cossette Health rebrands as Gene

Managing director Joe Dee explains how the agency’s approach has evolved and why it added a consultancy offering.

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Which brands do consumers trust most?

The CPG, health and food products that are being recognized in BrandSpark’s annual Most Trusted Awards.

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Expanding nationally, Greenhouse cultivates new ‘green’ opps

The beverage company’s CEO Anthony Green explains how a new line of CBD-infused beverages will support its wellness mission.

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Bell Let’s Talk finds new ways to grow the discussion

The telco’s mental health awareness initiative is working with schools and leveraging social to keep up engagement.

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John Frieda picks So.da as social agency

The Corus-owned agency and studio will lead strategy and content creation for the Kao haircare brand.

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Marketing in the Age of Anxiety

How a bevy of brands are jumping on the wellness trend to help people chill out and live their best lives.

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Shoppers Drug Mart to open cosmetic treatment clinics

A new store concept pilot will push further into the health and beauty space with a range of dermatology services.

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Shoppers Drug Mart gets approval for medical cannabis

The retailer will sell products to registered patients through an online platform.

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Dr. Scholl’s steps towards more emotional platform

The Bayer brand aims for a more holistic brand image, not showing any of its products in a new two-minute spot.

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BC Children’s Hospital finds joy in a snowball

The hospital’s new TV spot adds an emotional holiday touch to its typically digital-focused fundraising campaign.