Health+Beauty

jamieson

Got a second for Jamieson?

The brand brings fun and convenience to a digital push for its new Vitamin Sprays.

allergyfx

Allergy FX puts itself to the test

The launch campaign for the natural allergy treatment banks on the bona fides of its clinical trials.

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Back page: Marketing opportunities after marijuana is legalized

Rethink presents just a few ideas around what may be coming.

Better Tomorrows_SM3

Shopper Innovation Awards: SickKids offers the gift of perspective

The hospital foundation broke through the holiday clutter with “Better Tomorrows.”

healthgap2

Women’s College Hospital illuminates health gap

A new public awareness campaign sheds light on the differences between access to health care.

kotex1

Shopper Innovation Awards: U by Kotex bites into a branded series

The brand’s vampire series, Carmilla, connected with female millennials.

Melanoma

Save Your Skin sheds light on melanoma

The organization takes on harmful hashtags to educate Canadians about the impact of skin cancer.

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Estee Lauder creates millennial-friendly brand

The cosmetics brand has launched a new line at Sephora to prove it’s not just for your mother.

pinto

L’Oreal Paris launches Canada-exclusive skincare line

The beauty co launches the new line with a campaign featuring actress Freida Pinto.

Mars

Tapping into taboos

MaRS’s Dianne Carmichael on why health and wellness companies that are edgy with their marketing are poised for success.

Jessica 5

Burt’s Bees gets a flair for the artistic

An exhibit showing art created using lipsticks is promoting the brand’s newest product line.

MakeupGenius

Cossette named L’Oreal’s digital agency

The agency will work using a constantly-evolving compensation model tied to results.

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CASSIES Bronze: SickKids puts the spotlight on patients

The hospital’s campaign had a big impact during the crucial holiday season.

Jergens

Jergens makes sure its humour translates

The brand creates a local voice with its new campaign targeting Francophone women.

Joe

Joe Fresh Beauty launches in Shoppers

The line launches in 850 stores with a campaign centred on creating the “5-Minute Face.”