Health+Beauty
Four ways the beauty industry will change in 2018
A Mintel global trends report finds consumer choices will be driven by their beliefs, technology and new definitions of beauty.
Canadian Red Cross pulls at millennial heartstrings
The non-profit’s new social campaign aims to familiarize the next generation of donors and volunteers with its work.
Cossette Health adds VP and business lead
Rejean Junior Fortin joins the team in Montreal, where he will lead the agency in the Quebec region.
Garnier runs Whole Blends pop-up
A series of Toronto activations used sensory experiences to help customers discover the brand’s natural ingredients.
Why Pfizer unified its couponing initiatives
The “Healthy Savings” program promotes all of the company’s consumer brands under a single, data-driven umbrella.
CAMH calls on government and society for change
The hospital’s new campaign highlights prejudices and discrimination faced by people who suffer from mental illness.
What Canada’s new tobacco regulations mean for RBH
The PMI subsidiary has envisioned a “smoke-free” future, but the new law could hamstring its corporate transformation.
Government to impose plain packaging on tobacco
Passed on Thursday, Bill S-5 also specifies regulations around the marketing of e-cigarettes and smokeless alternatives.
Prostate Cancer Canada brings humour to a touchy issue
The campaign uses some famous fingers to combat stigma about getting checked for the disease.
Canus celebrates 20 years with new packaging
The skin care brand aims to rejuvenate its image in an effort to connect with modern moms.
Check it Out: The ‘pros’ of drinking chocolate milk
Amateur athletes can be a bit like their professional namesakes, according to new ads for the Producteurs de lait du Quebec.
Alzheimer Society picks Stephen Thomas
The agency is developing a new fundraising strategy that also aims to show the disease is not an inevitability.
L’Oreal buys ModiFace
The AR developer will join the beauty giant’s digital division to help create more tech-focused tools for customers.
Testicular Cancer Canada gets ballsy
The organization takes a more disruptive approach to stand out during Testicular Cancer Awareness month.
CDSS makes ‘Anything But Sorry’ more explicit
The organization uses creative ad placements for its “bad word” messaging in phase two of its current campaign.
