Health+Beauty
CASSIES Bronze: Dove mans up
Awards / Health+BeautyThe skincare brand taps former NHLers to appeal to “real men.”
Axe grows up
CPG / Health+Beauty / Screening RoomThe Unilever brand is launching a “Pose for Peace” campaign to empower its socially-conscious target demo.
CAMH starts a conversation
Health+Beauty / Screening RoomThe multi-platform campaign for the medical centre shows the ripple effect of various mental illnesses and encourage the sharing of personal stories.
Kiehl’s rolls out a holiday push
CPG / Health+Beauty / Retail / Shopper MarketingThe personal grooming brand known for its apothecary heritage, packaging and grassroots marketing unveiled a festive makeover that spans decor and packaging, supported by a digital, social and PR campaign.
Garnier shows off its moves
Gaming / Health+BeautyThe beauty brand has partnered with Ubisoft for the first time ever to promote its Fructis line through in-game branded content in Just Dance 2014.
Dove sketches real beauty
CPG / CSR / Health+BeautyThe beauty care brand creates an online spot built on the notion that women are their own worst critics.
Emergen-C kicks off ‘Kapow Time’
Health+BeautyThe Pfizer brand is using an OOH-heavy campaign to reach consumers in specific situations where they might feel they need a boost.
Dove sheds light on self-esteem issues
Health+Beauty / Out-of-homeThe beauty care brand erected two 3D billboards in Toronto, with another in Montreal next week, to kick off its latest multi-platform campaign.
The BC Children’s Hospital hopes to grow
Health+Beauty / Screening RoomThe hospital has launched a new campaign that aims to raise money for construction of a new space.
Playtex gets cheeky for new launch
Health+BeautyThe brand has brought a innuendo-filled campaign to Canada to launch its new Fresh + Sexy wipes.
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