Health+Beauty

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TBWA wins health client

The agency will lead MuscleCare Canada’s expansion into new markets as part its new focus on smaller clients.

Josh Kolm
1 week ago
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CASSIES Bronze: Alberta Health Services encourages quitting

To inspire smokers to try to quit again, a campaign poked fun at the bad choices we make until we get things right.

Staff 
February 19, 2015
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CASSIES Bronze: Canadian Blood Services turns people into heroes

To engage young people, the “One Hero” campaign brought the target market into an immersive comic-book world online.

Staff 
February 19, 2015
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CASSIES Bronze: CAMH tells both sides of the story

“Understanding” told contrasting tales of seeking treatment for mental illness and going untreated.

Staff 
February 19, 2015
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Young Lions award added to Lions Health

UNICEF and Unilever have partnered with the festival on a new award that will see young advertisers tackle child health issues.

Josh Kolm
February 19, 2015
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Weekend reading: Axe bromances the older gent

How Unilever ditched the bikini babes, toned down the scent and matured its messaging to reach a demo that’s growing up.

Megan Haynes
February 6, 2015
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What keeps Stephane Berube up at night?

L’Oreal’s CMO chats about the dearth of consistent measurement tools, transitioning to a digi-first organization and marketing in a world without boundaries.

Megan Haynes
November 17, 2014
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Little supplement on the big stage

As Natural Calm hits the mass market, the brand ditched the “low-budget” and “hokey” spots in favour of a content deep dive.

Josh Kolm
November 13, 2014
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Dr. Bernstein Clinics names AOR

Giants & Gentlemen picks up the account, which isn’t without its challenges: the weight loss clinic has faced caution from regulators for its ads in the past.

Josh Kolm
October 30, 2014

Walmart’s budding beauty play

Flower, the retailer’s cosmetics line with Drew Barrymore, hits stores this fall, touting prestige at an affordable price.

Tanya Kostiw
September 23, 2014
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Working out wearables

A low-tech perspective on the connected person, lessons for brands from smartphones and other uses for wearables from BBDO’s Paul Reilly.

Staff 
September 16, 2014
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Dove celebrates a milestone

The brand kicks off a campaign celebrating its own 50th anniversary by feting women on their birthdays.

Tanya Kostiw
September 9, 2014
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