Health+Beauty
Betadine tackles sore throats by gargling
The antiseptic brand is promoting two new products by focusing on catching cold and flu symptoms early.
Transforming Weight Watchers in Canada
President Kevin O’Brien explains how WW’s new branding falls within local wellness trends.
Government passes food marketing bill
As Health Canada works on regulations, many stakeholders were unable or unwilling to participate in consultations.
GoodLife members share advice to their former selves
The fitness club’s latest September push emphasizes the life-changing decisions of its members.
Canada Health Infoway picks Cossette Health
The agency will help plan and execute a communications strategy for the non-profit’s new Access Health initiative.
Behind the influencer strategies of two luxe brands
How recent campaigns for L’Oreal’s Cacharel and Biotherm helped drive greater engagement with young audiences.
Goop chooses Jane Gill PR
The PR shop will manage media and influencer relations, events and partnerships for Gwyneth Paltrow’s lifestyle brand.
Mitchum takes the sweat out of music fests
Tank’s global campaign for the Revlon brand plays off of the heat, motion and stress that comes with attending summer events.
Taking the fun out of balloons for a good cause
The Lung Association is hoping to drive awareness for COPD with a simple test.
Sephora showcases the many faces of beauty
The cosmetics retailer partners with sixteen Montreal and Toronto locals to support ongoing market intensification efforts.
Motrin shakes things up inside Tina’s uterus
The pain reliever hopes to increase market share and connect with young women by “speaking their language.”
Consumers have high hopes for health tech
Havas’ Prosumer Report shows people are looking to new sources for healthcare innovation.
L’Oreal Paris picks Rock-it
The Toronto agency will handle PR for the beauty brand in Canada as its new AOR.
People think brands should help them live healthier lives
A new Havas report also points out a number of areas where pharma companies can work on improving trust.
Simons acquires Rituels
The 178-year-old retailer’s first ever acquisition also marks it entry into the men’s grooming category.
