Health+Beauty

CeraVe_850-525

L’Oreal acquires three skincare brands from Valeant

The beauty giant expands its skincare portfolio as the Laval-based pharma company attempts to shrink its debt.

shutterstock_345552098

Sephora picks National

The PR agency will lead influencer outreach and communication strategies for the beauty retailer across Canada.

BrainProject

Red Lion wins The Brain Project

Toronto agency gets a shot at driving research funding through Baycrest Health Sciences’ arts initiative.

Tylenolcrop

Tylenol sends its love

The brand goes for emotional connection with a new care package partnership with Just Eat and Freshii.

Copied from Stimulant - SickKids2

Bringing Christmas to SickKids

The latest “VS” video puts to rest the fear that Santa will forget to visit children in the hospital.

WakeUpRooser

Wake-Ups has mass market dreams

The caffeine pill brand returns to advertising after 65 years with new videos and a rooster roaming the streets.

Boost_clean1

Giving an old brand a Boost

The nutritional drink repositioned its brand by targeting the active boomer.

_MG_0027

Ricardo Martin heads to Russia

Unilever’s former Canadian VP of marketing discusses his new role leading personal care brands in the developing market.

EASY_FOR_NEWAD_2

Femcare brand Easy takes on period stigmas

A launch campaign for the new subscription tampon company normalizes strings and blood stains.

hbcteeez

HBC collaborates for beauty

The “You Can” platform brings the in-store makeup artists from multiple brands together for a series of tutorial videos.

11535669_815167625198634_233391135362331303_n

Influenster opens Toronto office

The review and product-discovery platform is hoping to forge deeper connections with Canadian clients and build local insights.

Shoppers

Shoppers goes bold with beauty

The retailer tackles women’s “beauty nevers” (make-up ideas they won’t try) as it heads into the fall season.

hollandbloorview

Holland Bloorview cooks up a conversation

The children’s rehabilitation hospital looks to dispel stigma around disabilities with baked goods and stand-out creative.

Goody-clean-radiance-paddle-brush-resized-1

Goody brushes up its marketing

How the hair accessories brand is stepping up efforts at retail to stay ahead of the game.

playtexplayon

Playtex gives girls a level playing field

The new Play On Canada grant looks to give female high school teams the same opportunities as their male classmates.