Caring for the caregivers

Health care co Saint Elizabeth launches a new brand with a campaign dedicated to the “invisible” among us.

CondomEmoji - fingers (Facebook)

Durex lets emojis do the talking

Ahead of World AIDS day, the brand is petitioning for a condom emoji to help young people discuss safe sex.


Tylenol Cold & Flu’s modern family

Its “For What Matters Most” campaign features a common family structure that’s almost never seen in ads.


Inside L’Oreal’s content factory

The beauty giant launches a new in-house production studio in Montreal, the first among its offices worldwide.

Bobbi Brown, Charlotte Tilbury, Kiehl's

Holt Renfrew adds ecommerce

The revamped retailer website also includes two new online magazines.


Scotties goes beyond nose-blowing

A new campaign in the Quebec market highlights the many uses for a simple tissue.


Anderson DDB wins Rexall

After a lengthy competitive review, the health-focused arm of DDB will be AOR for the retailer.


Swiping right for breast cancer awareness

Rethink Breast Cancer takes its hunks to Tinder as part of its continuing digital play.


Shoppers rebrands women’s health program

The retailer revamps its CSR and annual fundraising program, and brings on a new partner.


Axe shows some professionalism

The Unilever brand continues to mature by celebrating the confidence of self-made success.


Biotherm Homme’s adventurous anniversary

The brand’s first online influencer campaign reflects its core values in a boundary-pushing three-day trip.


Check it out: A new club for ‘real men’

The Dollar Beard Club begins shipping to Canada today.


NeoStrata goes red carpet

The skincare brand partners with the Vancouver International Film Festival to get more women trying its products.


Vichy’s look in the mirror

Montreal’s Tuxedo helps the L’Oreal brand gain traction south of the border.


Blue is the new black

Beauty Gives Back is encouraging consumers to rock the colour and draw attention to an often overlooked aspect of cancer.