Health+Beauty

Beauty-Retail

Four ways the beauty industry will change in 2018

A Mintel global trends report finds consumer choices will be driven by their beliefs, technology and new definitions of beauty.

image001

Canadian Red Cross pulls at millennial heartstrings

The non-profit’s new social campaign aims to familiarize the next generation of donors and volunteers with its work.

Fortin2

Cossette Health adds VP and business lead

Rejean Junior Fortin joins the team in Montreal, where he will lead the agency in the Quebec region.

Garnier-popup2

Garnier runs Whole Blends pop-up

A series of Toronto activations used sensory experiences to help customers discover the brand’s natural ingredients.

Pfizer prod

Why Pfizer unified its couponing initiatives

The “Healthy Savings” program promotes all of the company’s consumer brands under a single, data-driven umbrella.

CAMH

CAMH calls on government and society for change

The hospital’s new campaign highlights prejudices and discrimination faced by people who suffer from mental illness.

IQOS

What Canada’s new tobacco regulations mean for RBH

The PMI subsidiary has envisioned a “smoke-free” future, but the new law could hamstring its corporate transformation.

Tobacco1

Government to impose plain packaging on tobacco

Passed on Thursday, Bill S-5 also specifies regulations around the marketing of e-cigarettes and smokeless alternatives.

Famous Fingers

Prostate Cancer Canada brings humour to a touchy issue

The campaign uses some famous fingers to combat stigma about getting checked for the disease.

New Family picture

Canus celebrates 20 years with new packaging

The skin care brand aims to rejuvenate its image in an effort to connect with modern moms.

03_lg2_LaitChocolat_Affichage_Fr

Check it Out: The ‘pros’ of drinking chocolate milk

Amateur athletes can be a bit like their professional namesakes, according to new ads for the Producteurs de lait du Quebec.

Alzheimer mail sample_cropped-1

Alzheimer Society picks Stephen Thomas

The agency is developing a new fundraising strategy that also aims to show the disease is not an inevitability.

modiface

L’Oreal buys ModiFace

The AR developer will join the beauty giant’s digital division to help create more tech-focused tools for customers.

testicularcancercanada

Testicular Cancer Canada gets ballsy

The organization takes a more disruptive approach to stand out during Testicular Cancer Awareness month.

SWarning

CDSS makes ‘Anything But Sorry’ more explicit

The organization uses creative ad placements for its “bad word” messaging in phase two of its current campaign.