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Health+Beauty

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Goop chooses Jane Gill PR

The PR shop will manage media and influencer relations, events and partnerships for Gwyneth Paltrow’s lifestyle brand.

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Mitchum takes the sweat out of music fests

Tank’s global campaign for the Revlon brand plays off of the heat, motion and stress that comes with attending summer events.

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Taking the fun out of balloons for a good cause

The Lung Association is hoping to drive awareness for COPD with a simple test.

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Sephora showcases the many faces of beauty

The cosmetics retailer partners with sixteen Montreal and Toronto locals to support ongoing market intensification efforts.

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Motrin shakes things up inside Tina’s uterus

The pain reliever hopes to increase market share and connect with young women by “speaking their language.”

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Consumers have high hopes for health tech

Havas’ Prosumer Report shows people are looking to new sources for healthcare innovation.

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L’Oreal Paris picks Rock-it

The Toronto agency will handle PR for the beauty brand in Canada as its new AOR.

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People think brands should help them live healthier lives

A new Havas report also points out a number of areas where pharma companies can work on improving trust.

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Simons acquires Rituels

The 178-year-old retailer’s first ever acquisition also marks it entry into the men’s grooming category.

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Shoppers Drug Mart debuts new online beauty platform

The combined ecommerce site brings luxury Beauty Boutique products together with the retailer’s mass market offering.

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Consonant asks if your skin feels like concrete

The natural skincare brand used the imperfect surfaces of the neighbourhood to promote its new flagship store.

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DivaCup picks Taxi as global AOR

The agency’s Vancouver office will handle new packaging, branding and creative across platforms for the femcare brand.

Beauty-Retail

Four ways the beauty industry will change in 2018

A Mintel global trends report finds consumer choices will be driven by their beliefs, technology and new definitions of beauty.

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Canadian Red Cross pulls at millennial heartstrings

The non-profit’s new social campaign aims to familiarize the next generation of donors and volunteers with its work.

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Cossette Health adds VP and business lead

Rejean Junior Fortin joins the team in Montreal, where he will lead the agency in the Quebec region.