Diabetes Canada strikes a new path
The organization rebrands and launches a new platform to invigorate its messaging and mission.
The best new bots
Domino’s, Slack and CoverGirl are beginning to prove chatbot hype may be deserved.
L’Oreal acquires three skincare brands from Valeant
The beauty giant expands its skincare portfolio as the Laval-based pharma company attempts to shrink its debt.
Sephora picks National
The PR agency will lead influencer outreach and communication strategies for the beauty retailer across Canada.
Red Lion wins The Brain Project
Toronto agency gets a shot at driving research funding through Baycrest Health Sciences’ arts initiative.
Tylenol sends its love
The brand goes for emotional connection with a new care package partnership with Just Eat and Freshii.
Bringing Christmas to SickKids
The latest “VS” video puts to rest the fear that Santa will forget to visit children in the hospital.
Wake-Ups has mass market dreams
The caffeine pill brand returns to advertising after 65 years with new videos and a rooster roaming the streets.
Giving an old brand a Boost
The nutritional drink repositioned its brand by targeting the active boomer.
Ricardo Martin heads to Russia
Unilever’s former Canadian VP of marketing discusses his new role leading personal care brands in the developing market.
Femcare brand Easy takes on period stigmas
A launch campaign for the new subscription tampon company normalizes strings and blood stains.
HBC collaborates for beauty
The “You Can” platform brings the in-store makeup artists from multiple brands together for a series of tutorial videos.
Influenster opens Toronto office
The review and product-discovery platform is hoping to forge deeper connections with Canadian clients and build local insights.
Shoppers goes bold with beauty
The retailer tackles women’s “beauty nevers” (make-up ideas they won’t try) as it heads into the fall season.
Holland Bloorview cooks up a conversation
The children’s rehabilitation hospital looks to dispel stigma around disabilities with baked goods and stand-out creative.