Anderson DDB wins Rexall
After a lengthy competitive review, the health-focused arm of DDB will be AOR for the retailer.
Shoppers rebrands women’s health program
The retailer revamps its CSR and annual fundraising program, and brings on a new partner.
Axe shows some professionalism
The Unilever brand continues to mature by celebrating the confidence of self-made success.
Biotherm Homme’s adventurous anniversary
The brand’s first online influencer campaign reflects its core values in a boundary-pushing three-day trip.
Check it out: A new club for ‘real men’
The Dollar Beard Club begins shipping to Canada today.
NeoStrata goes red carpet
The skincare brand partners with the Vancouver International Film Festival to get more women trying its products.
Vichy’s look in the mirror
Montreal’s Tuxedo helps the L’Oreal brand gain traction south of the border.
Blue is the new black
Beauty Gives Back is encouraging consumers to rock the colour and draw attention to an often overlooked aspect of cancer.
Check it out: Some sporty protection
The City of Toronto focuses on sports (just in time for Pan Am) for its second “CondomTO” campaign.
Shopper Innovation Awards: Dove brings women out of the shadows
In collaboration with Jean Coutu, the brand’s “Camera Shy” campaign in Quebec encouraged women to develop a positive self-perception.
Unilever’s aging hair play
The company deepens its commitment to the category across two mainstream brands, after success with its more premium line.