Health+Beauty

Wearables_FashionDiscovery

Working out wearables

A low-tech perspective on the connected person, lessons for brands from smartphones and other uses for wearables from BBDO’s Paul Reilly.

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Dove celebrates a milestone

The brand kicks off a campaign celebrating its own 50th anniversary by feting women on their birthdays.

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Which Canadian campaign scored an IPA shortlist nod?

Hint: it’s health-focused, has already won a CASSIE and has garnered 200,000 “risk assessments” online.

Future-transforming ideas: health care 2.0

We wrap up our innovation series with visionary health tech.

Well.ca inspires early New Year’s resolutions

The e-tailer has reason to celebrate after garnering more than 11.5 million Twitter impressions for its new campaign.

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How public do you want your PDA to be?

Durex Canada’s new campaign puts couples on display at Toronto’s Yonge-Dundas Square.

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Depend shows off its wares

The leakage protection brand is lending support to younger users of its products.

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Ovarian Cancer Canada chooses Grey

The agency’s AOR mandate is the broadest the non-profit has ever awarded to a creative shop.

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Breathe Right records your snores

Let’s get ready to rumble: the nasal strip aims to help your partner sleep by taping you snoring.

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What’s keeping Canadians up at night?

Microsoft’s Alyson Gausby looks at how brands can help relieve everyday stress.

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Dishing discounts on bright days

A new app for skin care co Zealios offers rewards tailored to those who soak up some sunlight.

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Neutrogena rallies against ‘junkface’

The brand is stepping in to relieve men of the perils of washing both their face and junk with the same soap.