Inside Cossette’s new health division
In addition to integrated advertising, Cossette Health looks to guide clients through innovation with an accelerator.
Alberta Health Services wants consumers to ‘get some’
Thinking about going “balls deep,” or chasing some “bears?” It’s all about being safe during sexy times in this latest government push.
Infographic: Is grooming stressing us all out?
Touchpoints’ data reveals when and how Canadians shop the personal care category.
L’Oreal Canada creates chief retail officer role
The brand named Aldo vet Jared MacKay to the new position as it aims to improve its omnichannel experience.
L’Oreal, Mondelez and FGL sports are trying to infuse new thinking with a jolt of hands-on learning.
Johnson & Johnson brings innovation lab to Canada
JLABS @ Toronto will provide 22 life sciences start-ups with the space and resources to grow.
Josh Donaldson finds his Flow
An eco-focused water brand teams up with the Jays star and other influencers on a new campaign.
Got a second for Jamieson?
The brand brings fun and convenience to a digital push for its new Vitamin Sprays.
Allergy FX puts itself to the test
The launch campaign for the natural allergy treatment banks on the bona fides of its clinical trials.
Back page: Marketing opportunities after marijuana is legalized
Rethink presents just a few ideas around what may be coming.
Shopper Innovation Awards: SickKids offers the gift of perspective
The hospital foundation broke through the holiday clutter with “Better Tomorrows.”
Women’s College Hospital illuminates health gap
A new public awareness campaign sheds light on the differences between access to health care.
Shopper Innovation Awards: U by Kotex bites into a branded series
The brand’s vampire series, Carmilla, connected with female millennials.
Save Your Skin sheds light on melanoma
The organization takes on harmful hashtags to educate Canadians about the impact of skin cancer.
Estee Lauder creates millennial-friendly brand
The cosmetics brand has launched a new line at Sephora to prove it’s not just for your mother.