Health+Beauty

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Betadine tackles sore throats by gargling

The antiseptic brand is promoting two new products by focusing on catching cold and flu symptoms early.

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Transforming Weight Watchers in Canada

President Kevin O’Brien explains how WW’s new branding falls within local wellness trends.

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Government passes food marketing bill

As Health Canada works on regulations, many stakeholders were unable or unwilling to participate in consultations.

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GoodLife members share advice to their former selves

The fitness club’s latest September push emphasizes the life-changing decisions of its members.

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Canada Health Infoway picks Cossette Health

The agency will help plan and execute a communications strategy for the non-profit’s new Access Health initiative.

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Behind the influencer strategies of two luxe brands

How recent campaigns for L’Oreal’s Cacharel and Biotherm helped drive greater engagement with young audiences.

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Goop chooses Jane Gill PR

The PR shop will manage media and influencer relations, events and partnerships for Gwyneth Paltrow’s lifestyle brand.

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Mitchum takes the sweat out of music fests

Tank’s global campaign for the Revlon brand plays off of the heat, motion and stress that comes with attending summer events.

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Taking the fun out of balloons for a good cause

The Lung Association is hoping to drive awareness for COPD with a simple test.

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Sephora showcases the many faces of beauty

The cosmetics retailer partners with sixteen Montreal and Toronto locals to support ongoing market intensification efforts.

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Motrin shakes things up inside Tina’s uterus

The pain reliever hopes to increase market share and connect with young women by “speaking their language.”

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Consumers have high hopes for health tech

Havas’ Prosumer Report shows people are looking to new sources for healthcare innovation.

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L’Oreal Paris picks Rock-it

The Toronto agency will handle PR for the beauty brand in Canada as its new AOR.

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People think brands should help them live healthier lives

A new Havas report also points out a number of areas where pharma companies can work on improving trust.

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Simons acquires Rituels

The 178-year-old retailer’s first ever acquisition also marks it entry into the men’s grooming category.