Health+Beauty

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Sinai Health Foundation picks Huge as AOR

The Toronto-area hospital charity is looking to evolve its branding, digital and communications platforms.

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Canadian Association of Orthodontists emphasizes the human touch

The organization launches a campaign to fend off direct-to-consumer competition.

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Time is of the essence for Heart & Stroke

The organization set up an attention-grabbing clock in Union Station to drive engagement with younger donors.

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What new products are exciting consumers?

The 2019 Product of the Year winners represent what Canadians deem to be the most innovative and appealing.

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Schick shows a more positive version of locker room talk

The razor brand brings its “The Man I Am” campaign to Canada by hosting a conversation about masculinity between hockey players.

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La Roche-Posay offers acne analyses via AI

The L’Oreal brand’s new app is the latest effort by the beauty giant to offer more services to consumers through tech.

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Dove’s stock photos help brands improve portrayal of women

“Project #ShowUs” extends the brand’s beauty mission by increasing representation of women in front of and behind the camera.

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Male grooming is booming

Brands, from global giants like L’Oreal to start-ups like Consonant, are marketing more to men. And it’s starting to pay off.

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NKPR wins Urban Barn, Aveeno Hair Care

The PR firm will oversee media relations, partnerships and influencer programs for the home furnishings store and hair care brand.

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Inside Shiseido’s rapid growth in Canada

The Japanese brand will establish a permanent presence at the AGO as part of its D2C approach.

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Health Canada proposes additional pharma rules

Focused on opioids, the regulations also come with a platform to educate Canadians on health marketing more broadly.

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Laboratoire Suisse takes inspiration from Switzerland

With a new brand identity and platform, the Quebec natural health products company transitions into a masterbrand approach.

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Greenfield Meat shows the impact of farming practices

The Maple Leaf brand is aiming to educate consumers on why it’s important to buy meat raised without antibiotics.

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L’Oreal uses AI to find the right skincare product

An online tool for Vichy is the latest way the company is using image recognition to bring new services to customers.

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DivaCup aims to start a period revolution

The menstrual cup brand is hoping to drive trial by getting women to question traditional feminine hygiene products.