Health+Beauty
American cult beauty brand Glossier launches in Canada
The brand built on Instagram and peer-to-peer recommendations has come north.
Estee Lauder brings AR to a chatbot
The “conversational lipstick advisor” is the brand’s latest application.
Alive makes an energetic mass market debut
The Nature’s Way multivitamin hits grocery shelves with its first big media buy.
L’Oreal Canada’s new CMO has digital priorities
Stephanie Binette’s plan for moving the beauty brand deeper into digital and consumer relevance.
Cannes 2017: Cossette, FCB pick up Gold Health Lions
Lg2 is also bringing home a Lion as the first awards of the festival are announced.
Tech In Action: La Roche-Posay fights UV rays with fun
New gamified AR elements aim to keep kids engaged with tracking their sun exposure.
Canadian Blood Services debuts a chatbot
The organization finds a new way to get info about the importance of blood donation out to a younger audience.
An agency that sells sugar to kids
John St.’s latest industry satire is part of Heart & Stroke’s mission to ban marketing food and drinks to children.
JLABS finds a foothold with diversity
How Johnson & Johnson’s innovation lab has differentiated itself in the growing healthcare startup space.
Axe challenges stereotypes on social
The Unilever brand taps two big name athletes to help sell its challenge of traditional masculinity.
Chatting with an expert instead of a bot
Why ChickAdvisor is giving consumers conversations with real influencers (and how it could help a brand’s chatbot strategy).
OCA focuses on the simple things
The organization representing Ontario chiropractors tries to show that chronic pain shouldn’t be a normal part of life.
Dove documents moms’ daily experience
To support its new baby product line, the brand delves into the insight that no parent is perfect.
McKesson launches the ‘pharmacy of the future’
A new app aims to help pharmacists provide the personal care that an aging, tech-savvy population is looking for.
How L’Oreal is exploring AI-powered chat
The company has partnered with Automat on a series of new services and will open a global “AI centre for excellence” in Montreal.
