Health+Beauty

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NeoStrata goes red carpet

The skincare brand partners with the Vancouver International Film Festival to get more women trying its products.

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Vichy’s look in the mirror

Montreal’s Tuxedo helps the L’Oreal brand gain traction south of the border.

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Blue is the new black

Beauty Gives Back is encouraging consumers to rock the colour and draw attention to an often overlooked aspect of cancer.

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Check it out: Some sporty protection

The City of Toronto focuses on sports (just in time for Pan Am) for its second “CondomTO” campaign.

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Shopper Innovation Awards: Dove brings women out of the shadows

In collaboration with Jean Coutu, the brand’s “Camera Shy” campaign in Quebec encouraged women to develop a positive self-perception.

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Unilever’s aging hair play

The company deepens its commitment to the category across two mainstream brands, after success with its more premium line.

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TBWA wins health client

The agency will lead MuscleCare Canada’s expansion into new markets as part its new focus on smaller clients.

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CASSIES Bronze: Alberta Health Services encourages quitting

To inspire smokers to try to quit again, a campaign poked fun at the bad choices we make until we get things right.

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CASSIES Bronze: Canadian Blood Services turns people into heroes

To engage young people, the “One Hero” campaign brought the target market into an immersive comic-book world online.

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CASSIES Bronze: CAMH tells both sides of the story

“Understanding” told contrasting tales of seeking treatment for mental illness and going untreated.

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Young Lions award added to Lions Health

UNICEF and Unilever have partnered with the festival on a new award that will see young advertisers tackle child health issues.

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Weekend reading: Axe bromances the older gent

How Unilever ditched the bikini babes, toned down the scent and matured its messaging to reach a demo that’s growing up.