Johnson & Johnson brings innovation lab to Canada
JLABS @ Toronto will provide 22 life sciences start-ups with the space and resources to grow.
Josh Donaldson finds his Flow
An eco-focused water brand teams up with the Jays star and other influencers on a new campaign.
Got a second for Jamieson?
The brand brings fun and convenience to a digital push for its new Vitamin Sprays.
Allergy FX puts itself to the test
The launch campaign for the natural allergy treatment banks on the bona fides of its clinical trials.
Back page: Marketing opportunities after marijuana is legalized
Rethink presents just a few ideas around what may be coming.
Shopper Innovation Awards: SickKids offers the gift of perspective
The hospital foundation broke through the holiday clutter with “Better Tomorrows.”
Women’s College Hospital illuminates health gap
A new public awareness campaign sheds light on the differences between access to health care.
Shopper Innovation Awards: U by Kotex bites into a branded series
The brand’s vampire series, Carmilla, connected with female millennials.
Save Your Skin sheds light on melanoma
The organization takes on harmful hashtags to educate Canadians about the impact of skin cancer.
Estee Lauder creates millennial-friendly brand
The cosmetics brand has launched a new line at Sephora to prove it’s not just for your mother.
L’Oreal Paris launches Canada-exclusive skincare line
The beauty co launches the new line with a campaign featuring actress Freida Pinto.
Tapping into taboos
MaRS’s Dianne Carmichael on why health and wellness companies that are edgy with their marketing are poised for success.
Burt’s Bees gets a flair for the artistic
An exhibit showing art created using lipsticks is promoting the brand’s newest product line.
Cossette named L’Oreal’s digital agency
The agency will work using a constantly-evolving compensation model tied to results.
CASSIES Bronze: SickKids puts the spotlight on patients
The hospital’s campaign had a big impact during the crucial holiday season.