Health+Beauty

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Anderson DDB wins Rexall

After a lengthy competitive review, the health-focused arm of DDB will be AOR for the retailer.

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Swiping right for breast cancer awareness

Rethink Breast Cancer takes its hunks to Tinder as part of its continuing digital play.

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Shoppers rebrands women’s health program

The retailer revamps its CSR and annual fundraising program, and brings on a new partner.

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Axe shows some professionalism

The Unilever brand continues to mature by celebrating the confidence of self-made success.

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Biotherm Homme’s adventurous anniversary

The brand’s first online influencer campaign reflects its core values in a boundary-pushing three-day trip.

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Check it out: A new club for ‘real men’

The Dollar Beard Club begins shipping to Canada today.

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NeoStrata goes red carpet

The skincare brand partners with the Vancouver International Film Festival to get more women trying its products.

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Vichy’s look in the mirror

Montreal’s Tuxedo helps the L’Oreal brand gain traction south of the border.

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Blue is the new black

Beauty Gives Back is encouraging consumers to rock the colour and draw attention to an often overlooked aspect of cancer.

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Check it out: Some sporty protection

The City of Toronto focuses on sports (just in time for Pan Am) for its second “CondomTO” campaign.

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Shopper Innovation Awards: Dove brings women out of the shadows

In collaboration with Jean Coutu, the brand’s “Camera Shy” campaign in Quebec encouraged women to develop a positive self-perception.

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Unilever’s aging hair play

The company deepens its commitment to the category across two mainstream brands, after success with its more premium line.