Health+Beauty
What are Canadians’ favourite new products?
BrandSpark’s awards program shows that health, effectiveness and convenience influence shoppers to try new goods.
McCann Canada reorganizes health practice
The agency integrates healthcare communications and pharmacy marketing ahead of a planned launch in Montreal.
St. George’s University puts the spotlight on performance
A new campaign for the Grenada-based school takes a dramatic approach to attract Canadian would-be doctors to apply.
No Fixed Address launches health practice
The agency has hired former Fresh Squeezed Ideas president Dorothy Czylyski to lead the fully integrated offering.
Special K runs escape room-inspired pop-up
The Kellogg brand’s recent activation challenged visitors to navigate through confusing fitness fads and diets.
Cossette Health rebrands as Gene
Managing director Joe Dee explains how the agency’s approach has evolved and why it added a consultancy offering.
Which brands do consumers trust most?
The CPG, health and food products that are being recognized in BrandSpark’s annual Most Trusted Awards.
Expanding nationally, Greenhouse cultivates new ‘green’ opps
The beverage company’s CEO Anthony Green explains how a new line of CBD-infused beverages will support its wellness mission.
Bell Let’s Talk finds new ways to grow the discussion
The telco’s mental health awareness initiative is working with schools and leveraging social to keep up engagement.
John Frieda picks So.da as social agency
The Corus-owned agency and studio will lead strategy and content creation for the Kao haircare brand.
Marketing in the Age of Anxiety
How a bevy of brands are jumping on the wellness trend to help people chill out and live their best lives.
Shoppers Drug Mart to open cosmetic treatment clinics
A new store concept pilot will push further into the health and beauty space with a range of dermatology services.
Shoppers Drug Mart gets approval for medical cannabis
The retailer will sell products to registered patients through an online platform.
Dr. Scholl’s steps towards more emotional platform
The Bayer brand aims for a more holistic brand image, not showing any of its products in a new two-minute spot.
BC Children’s Hospital finds joy in a snowball
The hospital’s new TV spot adds an emotional holiday touch to its typically digital-focused fundraising campaign.
