Shoppers goes bold with beauty
The retailer tackles women’s “beauty nevers” (make-up ideas they won’t try) as it heads into the fall season.
Holland Bloorview cooks up a conversation
The children’s rehabilitation hospital looks to dispel stigma around disabilities with baked goods and stand-out creative.
Goody brushes up its marketing
How the hair accessories brand is stepping up efforts at retail to stay ahead of the game.
Playtex gives girls a level playing field
The new Play On Canada grant looks to give female high school teams the same opportunities as their male classmates.
Unilever acquires Dollar Shave Club
The CPG giant will get the men’s grooming company and its 3.2 million members.
Optometrists ask for a rest
A new campaign from Ontario’s professional association highlights the risks of so much screen time.
Starlight helps sick teens be themselves
Rethink’s new campaign for the charity gives young patients their individuality back with designer hospital gowns.
How Dove is keeping its message fresh
The brand’s latest campaign uses real Canadian stories to combat social norms around women’s looks.
Well.ca opens up shop in Toronto
The e-commerce brand is testing out a pilot store in the city, offering a curation of its merchandise and DIY workshops.
Inside Cossette’s new health division
In addition to integrated advertising, Cossette Health looks to guide clients through innovation with an accelerator.
Alberta Health Services wants consumers to ‘get some’
Thinking about going “balls deep,” or chasing some “bears?” It’s all about being safe during sexy times in this latest government push.
Infographic: Is grooming stressing us all out?
Touchpoints’ data reveals when and how Canadians shop the personal care category.
L’Oreal Canada creates chief retail officer role
The brand named Aldo vet Jared MacKay to the new position as it aims to improve its omnichannel experience.
L’Oreal, Mondelez and FGL sports are trying to infuse new thinking with a jolt of hands-on learning.
Johnson & Johnson brings innovation lab to Canada
JLABS @ Toronto will provide 22 life sciences start-ups with the space and resources to grow.