Media

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Up to the Minute: National’s new director of analytics

Plus: Top Draw names a new president, new social work for Rethink and more news you may have missed.

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The state of programmatic

Brian Schwartz, director of programmatic at Xpeto, on what frightens clients and how the practice is shaping the media world.

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Up to the Minute: New hires at DenstuBos and Fuse

Plus, Canadian wins at the Webbys and Effies and more news you may have missed.

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TIFF puts storytelling in context

The organization uses geo-targeted ads to drive home Canada’s legacy in film, TV and advertising.

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Can YouTube keep your ads safe?

Machine learning, new monetization criteria and third-party measurement are giving some experts hope.

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Selling bold ideas up the chain

How a focus on business problems helped BMO take on a risky marketing initiative.

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Brands celebrate Valentine’s Day

A collection of campaigns that commemorate love in all of its forms.

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Molson helps NHL enter VR

How the beer co is using its brand and traditional assets to drive interest in a next-gen hockey broadcast on Sportsnet.

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Risk, reward and remembering context (column)

Jack Bensimon on the current political climate and the risk of misfiring messages.

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Cashmere gets into music streaming

Classical music on the go helps the brand lend a hand to the shy bathroom visitors among us.

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Car2Go delves into branded content

Canadian YouTubers factor into the car-sharing brand’s new strategy as it supports its new Mercedes partnership.

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How Bell is keeping the momentum going for Let’s Talk

This year’s campaign puts a spin on a creative format and uses more social media channels.

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Four lessons from mobile content creators (column)

From Nike to “Dam Daniel,” Pound & Grain ACD Scott Lew breaks down what marketers can learn.

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Why Buick is turning to WeChat

The car brand hopes to use the platform to build brand affinity with Chinese Canadians.

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Why 2017 is our year for change

Publisher Mary Maddever welcomes Marketing readers and outlines the changes ahead in our various products.