Media

Michael Letsche

Selling bold ideas up the chain

How a focus on business problems helped BMO take on a risky marketing initiative.

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Brands celebrate Valentine’s Day

A collection of campaigns that commemorate love in all of its forms.

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Molson helps NHL enter VR

How the beer co is using its brand and traditional assets to drive interest in a next-gen hockey broadcast on Sportsnet.

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Risk, reward and remembering context (column)

Jack Bensimon on the current political climate and the risk of misfiring messages.

Cashmere

Cashmere gets into music streaming

Classical music on the go helps the brand lend a hand to the shy bathroom visitors among us.

Car2Go

Car2Go delves into branded content

Canadian YouTubers factor into the car-sharing brand’s new strategy as it supports its new Mercedes partnership.

letstalk

How Bell is keeping the momentum going for Let’s Talk

This year’s campaign puts a spin on a creative format and uses more social media channels.

Mobile-Creators

Four lessons from mobile content creators (column)

From Nike to “Dam Daniel,” Pound & Grain ACD Scott Lew breaks down what marketers can learn.

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Why Buick is turning to WeChat

The car brand hopes to use the platform to build brand affinity with Chinese Canadians.

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Why 2017 is our year for change

Publisher Mary Maddever welcomes Marketing readers and outlines the changes ahead in our various products.

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Up to the Minute: DAC expands in Europe

Plus: Bell’s latest acquisition, a new face at Twitter and more news you may have missed.

Pure

Mid-season TV checkup

Execs from Canada’s major networks give the inside scoop on their mid-season strategy, from old faves to potential new hits.

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Fund the ad blockers, and other ideas

Cheil Canada’s Scott Suthren makes his case for the ways adland can step up in 2017.

maxusCanada

The List: Maxus Canada makes a winning change

How a new structure helped propel the media agency to 18% growth in 2016.

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The List: Wattpad’s evolving influence

We’re rolling out our choices for the top news-making and innovative companies of the year. Here, we look at the platform’s strategy for global content partnerships.