Media

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Up to the Minute: Three staff join Bleublancrouge

Plus, Fuse Live continues to grow and Montreal shop CanspanBMG wins ‘tween’ lifestyle brand Iscream.

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How to future-proof your performance marketing

Why effectively driving a consumer action online is going to mean having a less rigid approach.

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Up to the Minute: New strategy leads at William Thomas

Plus, Weber Shandwick makes three senior hires and Ogilvy adds to creative team.

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Social Engagements: Making Insta-worthy creative

The managing director of Facebook and Instagram Canada on how small budgets can make ‘mobile-first’ content work.

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McCormick partners with Tasty on millennial-friendly spice blends

The brand has launched the line based on insights from BuzzFeed’s food vertical.

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Up to the Minute: Camden gets a new partner

Plus, Le French Bureau launches in Quebec and Ottawa’s InMotion adds four to its ranks.

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Up to the Minute: NFA beefs up strategy team

Plus, ICA expands training offering and National makes senior appointments in Atlantic Canada.

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Up to the Minute: The Mark continues to grow

Plus, V7 launches mar tech consultancy and Shine Influencers opens shop in Montreal.

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Up to the Minute: Conversion Digital makes three senior appointments

Plus, BLVD names director of operations and DentsuBos expands in Montreal.

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Up to the Minute: M5 appoints new VPs

Plus, Tank’s Montreal office continues to grow and The Clio Awards announces Canadian jurors for its 60th annual awards.

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Up to the Minute: DDB unveils new visual identity

Plus, Mailchimp ends partnership with Shopify over data and privacy concerns, and Montreal’s Adviso expands.

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Up to the Minute: LP/AD gets a new partner

Plus, Chimera becomes PR AOR for K-Swiss and Prospectus expands creative with Neptune Blue acquisition.

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Up to the Minute: Livewire expands to the U.S.

Plus, Radiance makes six hires and Creative Guild wins two new clients.

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Wattpad rebrands to reflect inclusive approach

The writing platform is emphasizing the scope of its offering and speaking to its appeal among younger audiences.

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Up to the Minute: Juniper Park\TBWA wins TSO work

Plus, National names managing partner in Ottawa and ToK gets assignment with Fondation Emergence.