Pharma/Beauty
McCann expands its business with Bayer
The company has consolidated its Crop Science accounts with the agency, which has also won assignments for two OTC brands.
Buckley’s creates a timeline of awful tastes
The brand puts the focus on its flagship product and well-known tagline to celebrate its 100th anniversary.
Dove Men+Care funds documentary about dads at TIFF
The Unilever brand hopes the film and its famous subjects will increase the consumer appeal of its work on paternity leave.
Shoppers Drug Mart launches The Beauty Project
The in-store event is meant to show the role Shoppers can play in helping consumers experiment with and discover new looks.
How Sephora is building connections beyond its stores
The retailer is going mass with its first TV commercial for anyone who’s never connected with the inclusive brand.
Health Canada proposes additional pharma rules
Focused on opioids, the regulations also come with a platform to educate Canadians on health marketing more broadly.
McCann Canada reorganizes health practice
The agency integrates healthcare communications and pharmacy marketing ahead of a planned launch in Montreal.
MOY 2019: Sharon MacLeod builds bridges to the next generation of men
How our first Marketer of the Year is applying “Real Beauty” lessons to the Dove Men+Care line.
Long live the (digital) beauty regime
Building a DTC strategy goes beyond e-commerce. And few know how to build better one-to-one relationships than beauty brands.
Motrin shakes things up inside Tina’s uterus
The pain reliever hopes to increase market share and connect with young women by “speaking their language.”
People think brands should help them live healthier lives
A new Havas report also points out a number of areas where pharma companies can work on improving trust.
Salinex wants consumers to take a deep breath
The nasal care brand’s first campaign in three years aims to drive differentiation in a highly functional category.
Centrum gives you a little encouragement
How a “Tiny Trainer” is helping the vitamin brand get a message of convenience to a younger audience.
How Tylenol is reintroducing itself to Chinese Canadians
The lead-up to Chinese New Year offers a chance to connect with consumers who might not recognize a familiar brand.
Tech in Action: Benefit Cosmetics’ ‘try-on’ brows
The beauty retailer joins other major brands in harnessing AR tech to improve shoppers’ online experiences.
