Pharma/Beauty

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The rooster reaches from bottom shelf to eye level

Caffeine pills sit low down in the drug and natural health aisle, but Wake-Ups’ Patrick Marshall is aiming higher.

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L’Oreal acquires three skincare brands from Valeant

The beauty giant expands its skincare portfolio as the Laval-based pharma company attempts to shrink its debt.

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Advil displays its feats of strength

A new campaign for Cold & Sinus opts to focus on the power of the product instead of the struggles of illness.

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London Drugs makes a loyalty play

After years of research, the pharmacy has launched a program tailored to customer purchases and behaviour.

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Cundari picks up three digital assignments

The wins have facilitated growth on its digital team, including the promotion of two new VPs.

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Inside Cossette’s new health division

In addition to integrated advertising, Cossette Health looks to guide clients through innovation with an accelerator.

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Brunet’s new (app)etite

This small Quebec pharmacy wants people to make small, healthy lifestyle changes. So it’s rolled out an app to help.

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Culture shock

L’Oreal, Mondelez and FGL sports are trying to infuse new thinking with a jolt of hands-on learning.

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Johnson & Johnson brings innovation lab to Canada

JLABS @ Toronto will provide 22 life sciences start-ups with the space and resources to grow.

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Estee Lauder creates millennial-friendly brand

The cosmetics brand has launched a new line at Sephora to prove it’s not just for your mother.

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First Choice looks for a new face

The hair salon chain wants customers to show off their looks for a chance to model for the brand.

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Marketers of the Year: Queen of the creampuffs

Denise Darroch is now leading a loyal fandom for U by Kotex, after her risk-taking moves paid off.

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Durex lets emojis do the talking

Ahead of World AIDS day, the brand is petitioning for a condom emoji to help young people discuss safe sex.

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Tylenol Cold & Flu’s modern family

Its “For What Matters Most” campaign features a common family structure that’s almost never seen in ads.

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Shoppers Drug Mart launches e-comm

The retailer bolsters its digital strategy with an online Beauty Boutique platform, with other verticals expected in the future.