Pharma/Beauty

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Salinex wants consumers to take a deep breath

The nasal care brand’s first campaign in three years aims to drive differentiation in a highly functional category.

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Centrum gives you a little encouragement

How a “Tiny Trainer” is helping the vitamin brand get a message of convenience to a younger audience.

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How Tylenol is reintroducing itself to Chinese Canadians

The lead-up to Chinese New Year offers a chance to connect with consumers who might not recognize a familiar brand.

Benefit Cosmetics

Tech in Action: Benefit Cosmetics’ ‘try-on’ brows

The beauty retailer joins other major brands in harnessing AR tech to improve shoppers’ online experiences.

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JLABS finds a foothold with diversity

How Johnson & Johnson’s innovation lab has differentiated itself in the growing healthcare startup space.

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The rooster reaches from bottom shelf to eye level

Caffeine pills sit low down in the drug and natural health aisle, but Wake-Ups’ Patrick Marshall is aiming higher.

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L’Oreal acquires three skincare brands from Valeant

The beauty giant expands its skincare portfolio as the Laval-based pharma company attempts to shrink its debt.

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Advil displays its feats of strength

A new campaign for Cold & Sinus opts to focus on the power of the product instead of the struggles of illness.

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London Drugs makes a loyalty play

After years of research, the pharmacy has launched a program tailored to customer purchases and behaviour.

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Cundari picks up three digital assignments

The wins have facilitated growth on its digital team, including the promotion of two new VPs.

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Inside Cossette’s new health division

In addition to integrated advertising, Cossette Health looks to guide clients through innovation with an accelerator.

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Brunet’s new (app)etite

This small Quebec pharmacy wants people to make small, healthy lifestyle changes. So it’s rolled out an app to help.

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Culture shock

L’Oreal, Mondelez and FGL sports are trying to infuse new thinking with a jolt of hands-on learning.

Johnson & Johnson Innovation-Johnson & Johnson Innovation Opens

Johnson & Johnson brings innovation lab to Canada

JLABS @ Toronto will provide 22 life sciences start-ups with the space and resources to grow.

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Estee Lauder creates millennial-friendly brand

The cosmetics brand has launched a new line at Sephora to prove it’s not just for your mother.