The rooster reaches from bottom shelf to eye level
Caffeine pills sit low down in the drug and natural health aisle, but Wake-Ups’ Patrick Marshall is aiming higher.
L’Oreal acquires three skincare brands from Valeant
The beauty giant expands its skincare portfolio as the Laval-based pharma company attempts to shrink its debt.
Advil displays its feats of strength
A new campaign for Cold & Sinus opts to focus on the power of the product instead of the struggles of illness.
London Drugs makes a loyalty play
After years of research, the pharmacy has launched a program tailored to customer purchases and behaviour.
Cundari picks up three digital assignments
The wins have facilitated growth on its digital team, including the promotion of two new VPs.
Inside Cossette’s new health division
In addition to integrated advertising, Cossette Health looks to guide clients through innovation with an accelerator.
Brunet’s new (app)etite
This small Quebec pharmacy wants people to make small, healthy lifestyle changes. So it’s rolled out an app to help.
L’Oreal, Mondelez and FGL sports are trying to infuse new thinking with a jolt of hands-on learning.
Johnson & Johnson brings innovation lab to Canada
JLABS @ Toronto will provide 22 life sciences start-ups with the space and resources to grow.
Estee Lauder creates millennial-friendly brand
The cosmetics brand has launched a new line at Sephora to prove it’s not just for your mother.
First Choice looks for a new face
The hair salon chain wants customers to show off their looks for a chance to model for the brand.
Marketers of the Year: Queen of the creampuffs
Denise Darroch is now leading a loyal fandom for U by Kotex, after her risk-taking moves paid off.
Durex lets emojis do the talking
Ahead of World AIDS day, the brand is petitioning for a condom emoji to help young people discuss safe sex.
Tylenol Cold & Flu’s modern family
Its “For What Matters Most” campaign features a common family structure that’s almost never seen in ads.
Shoppers Drug Mart launches e-comm
The retailer bolsters its digital strategy with an online Beauty Boutique platform, with other verticals expected in the future.