Pharma/Beauty
MOY 2019: Sharon MacLeod builds bridges to the next generation of men
How our first Marketer of the Year is applying “Real Beauty” lessons to the Dove Men+Care line.
Long live the (digital) beauty regime
Building a DTC strategy goes beyond e-commerce. And few know how to build better one-to-one relationships than beauty brands.
Motrin shakes things up inside Tina’s uterus
The pain reliever hopes to increase market share and connect with young women by “speaking their language.”
People think brands should help them live healthier lives
A new Havas report also points out a number of areas where pharma companies can work on improving trust.
Salinex wants consumers to take a deep breath
The nasal care brand’s first campaign in three years aims to drive differentiation in a highly functional category.
Centrum gives you a little encouragement
How a “Tiny Trainer” is helping the vitamin brand get a message of convenience to a younger audience.
How Tylenol is reintroducing itself to Chinese Canadians
The lead-up to Chinese New Year offers a chance to connect with consumers who might not recognize a familiar brand.
Tech in Action: Benefit Cosmetics’ ‘try-on’ brows
The beauty retailer joins other major brands in harnessing AR tech to improve shoppers’ online experiences.
JLABS finds a foothold with diversity
How Johnson & Johnson’s innovation lab has differentiated itself in the growing healthcare startup space.
The rooster reaches from bottom shelf to eye level
Caffeine pills sit low down in the drug and natural health aisle, but Wake-Ups’ Patrick Marshall is aiming higher.
L’Oreal acquires three skincare brands from Valeant
The beauty giant expands its skincare portfolio as the Laval-based pharma company attempts to shrink its debt.
Advil displays its feats of strength
A new campaign for Cold & Sinus opts to focus on the power of the product instead of the struggles of illness.
London Drugs makes a loyalty play
After years of research, the pharmacy has launched a program tailored to customer purchases and behaviour.
Cundari picks up three digital assignments
The wins have facilitated growth on its digital team, including the promotion of two new VPs.
Inside Cossette’s new health division
In addition to integrated advertising, Cossette Health looks to guide clients through innovation with an accelerator.
