Pharma/Beauty

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McCann expands its business with Bayer

The company has consolidated its Crop Science accounts with the agency, which has also won assignments for two OTC brands.

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Buckley’s creates a timeline of awful tastes

The brand puts the focus on its flagship product and well-known tagline to celebrate its 100th anniversary.

Dove Men-Care-Dove Men-Care partners with Imagine Entertainment

Dove Men+Care funds documentary about dads at TIFF

The Unilever brand hopes the film and its famous subjects will increase the consumer appeal of its work on paternity leave.

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Shoppers Drug Mart launches The Beauty Project

The in-store event is meant to show the role Shoppers can play in helping consumers experiment with and discover new looks.

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How Sephora is building connections beyond its stores

The retailer is going mass with its first TV commercial for anyone who’s never connected with the inclusive brand.

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Health Canada proposes additional pharma rules

Focused on opioids, the regulations also come with a platform to educate Canadians on health marketing more broadly.

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McCann Canada reorganizes health practice

The agency integrates healthcare communications and pharmacy marketing ahead of a planned launch in Montreal.

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MOY 2019: Sharon MacLeod builds bridges to the next generation of men

How our first Marketer of the Year is applying “Real Beauty” lessons to the Dove Men+Care line.

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Long live the (digital) beauty regime

Building a DTC strategy goes beyond e-commerce. And few know how to build better one-to-one relationships than beauty brands.

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Motrin shakes things up inside Tina’s uterus

The pain reliever hopes to increase market share and connect with young women by “speaking their language.”

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People think brands should help them live healthier lives

A new Havas report also points out a number of areas where pharma companies can work on improving trust.

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Salinex wants consumers to take a deep breath

The nasal care brand’s first campaign in three years aims to drive differentiation in a highly functional category.

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Centrum gives you a little encouragement

How a “Tiny Trainer” is helping the vitamin brand get a message of convenience to a younger audience.

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How Tylenol is reintroducing itself to Chinese Canadians

The lead-up to Chinese New Year offers a chance to connect with consumers who might not recognize a familiar brand.

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Tech in Action: Benefit Cosmetics’ ‘try-on’ brows

The beauty retailer joins other major brands in harnessing AR tech to improve shoppers’ online experiences.